Awareness, acquisition and retention using social media.

Acquisition, retention, awareness, …with Social Media.

adnerds.be

Wednesday 14 April 2010

AdNerds is simple math


AdNerds = A^T

A = AdvertisingT = Technology

TA


Media means people


People evolved over time


Picture by Peter DaSilva for NYT


http://www.flickr.com/photos/stml/3276550472/

http://www.flickr.com/photos/stml/3276550472/

Whhhhy ?!?


In a Hyper-Connected World, People grow Jumping Brains

Jumping Brain by Emilio Garcia

1


http://www.jumpingbrain.org/

http://www.jumpingbrain.org/

In a Hyper-Connected World, Google makes sure Everything is Free

TomTom Western Europe

99,99 !

Google Maps Navigation World00,00 !

2


• Frozen in time

• One-size-fits-all

• One-way

• Linear

• Limited Space

• Static

• Individual

• Paying

• Real Time

• Personalized

• Interactive

• Random

• Unlimited Space

• Moving

• Networks

• Freebies


Tap the Power of Connections.

Picture by Photos from the Vault on Flickr


http://www.flickr.com/photos/dpup/3508852239/sizes/l/

http://www.flickr.com/photos/dpup/3508852239/sizes/l/

430 friends182 friends 417 friends87 friends

The inherent viral power of social networks


430 friends

182 friends

417 friends

87 friends

23 friends

62 friends

73 friends

54 friends

Unique reach of almost 1000 users


2009


0

100.000

200.000

300.000

400.000

81.000100.000 109.884

8.500 15.000 35.90233.000

75.000

319.486

Unique visitors Registered Users Games played

2005 - Online games2007 - Bigger than life game

2009 - Max It


33%

Conversion Rate

traditionally ~10%


0

10.000

20.000

30.000

40.000

20.257

15.645

Traditional Facebook

{35.902


00:09:01

Time spent


104.413.192

Total seconds spent

based on 193.000 visits


3.480.433

TV spots



NEW SUPER EXCITING VERSION

mmsopeenrij.be


The incentive is the “reason to believe”


Wrong, it’s the game, the social object.

Social Object theory* is the belief that all successful social media interactions

center on an object.

The social object is the centerpiece in a dialogue between two or more people.

* theory by Jyri Zengeström, Co-founder of Jaiku, Product Manager of Social & Mobile at Google


0

75.000

150.000

225.000

300.000

48.877

205.530

Registered Users Games played

2010 - M&M’s-op-een-rij (2 weeks)


75%

Conversion Rate

traditionally ~10%


0

12.500

25.000

37.500

50.000

11.191

32.8364.850

{48.877

Traditional Netlog Facebook


00:09:13

Time spent


69.796.895

Total seconds spent



2.326.563

TV spots



A Couple of things to CHEW on.


Tap the connections of networks.

Build experiences, not advertising.

You need a Social Media Budget. Re-allocate if necessary.

You need a Social Media Strategy. Today.

Media means People. Not paper.


Awareness, acquisition and retention using social media.

Business

Transcript of Awareness, acquisition and retention using social media.