Award-Winning PPC Management · Our Award-Winning PPC Management Process STRATEGIC ONGOING ACCOUNT...

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Award-Winning PPC Management DETAILS & PRICING JumpFly, Inc. 2541 Technology Drive | Suite 414 | Elgin, IL 60124 T: 877.882.2850 | F: 877.379.0335 jumpfly.com | [email protected]

Transcript of Award-Winning PPC Management · Our Award-Winning PPC Management Process STRATEGIC ONGOING ACCOUNT...

Page 1: Award-Winning PPC Management · Our Award-Winning PPC Management Process STRATEGIC ONGOING ACCOUNT MANAGEMENT When account development is complete, it is time to launch your PPC advertising

Award-Winning

PPC Management

DETAILS & PRICING

JumpFly, Inc.

2541 Technology Drive | Suite 414 | Elgin, IL 60124

T: 877.882.2850 | F: 877.379.0335

jumpfly.com | [email protected]

Page 2: Award-Winning PPC Management · Our Award-Winning PPC Management Process STRATEGIC ONGOING ACCOUNT MANAGEMENT When account development is complete, it is time to launch your PPC advertising

JumpFly, Inc. | 2541 Technology Drive | Suite 414 | Elgin, IL 60124 | 877.882.2850 | [email protected]

For the past 11 years we’ve been solely focused on PPC

Management. We’ve built and trained an elite team of 25+

dedicated PPC professionals. All day, every day we focus on

professional development, implementation and management

of successful PPC advertising campaigns. Strategic campaign

setup and proactive, results-driven modifications are critical to

maximizing your return on investment with these complex,

competitive and time-consuming platforms. We provide an

award-winning team of experienced PPC professionals,

supported by our world-class, custom built software that

works around the clock to identify potential concerns and

opportunities. Client success is our top priority.

Working with JumpFly provides the experience,

support, and expertise necessary to maximize your PPC

results right from the start. We are fully supported and

certified by Google AdWords and Bing Ads,

demonstrating our commitment to PPC and enabling

immediate access to a high level of support when

needed. Our valuable assistance allows you to save

both time and money while taking advantage of this

proven method of online advertising.

We provide a knowledgeable, certified, dedicated

account manager who is fully supported by a talented

team, powerful proprietary software and access to

JumpFly's valuable resources. Your account manager

will develop a meaningful relationship with you to

thoroughly understand your business in order to plan

and execute a custom strategy to maximize results.

Your business model, website, past experience,

competition, competitive advantages and specific goals

will be thoroughly analyzed in order to develop

campaigns that achieve cost effective results. We

identify and implement the most appropriate features

from each platform and introduce new opportunities

when available and appropriate.

Staying on top of each platform's constantly evolving

interface, competitors’ ever-changing bids and your

advertising budget requires ongoing attention. Your

skilled account manager will track the effectiveness

of your ad campaigns and make performance-based

adjustments to maximize your return on investment,

while discussing and reporting the results back to

you. Your account manager is also armed with

JumpFly's powerful proprietary software that helps

identify and monitor potential warnings and

opportunities.

By understanding the many factors that contribute to

effective PPC advertising, our knowledgeable team

makes it easy for businesses to capitalize on this

enormous and growing opportunity. As your partner,

we take care of everything for you to take advantage

of this market in the most effective way possible. We

pride ourselves on providing the best customer

service and bottom-line results available in our

industry. We are so confident you will see value from

our service that we guarantee our results, while

earning your business month-to-month without

contracts.

We’ve been focused

on PPC Management

for over 10 years

Proven PPC Advertising Specialists

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JumpFly, Inc. | 2541 Technology Drive | Suite 414 | Elgin, IL 60124 | 877.882.2850 | [email protected]

Business Consultation & PPC Account Development

INTRODUCTION, ANALYSIS AND SETUP

Each unique platform requires a custom setup specific to each client's needs before we flip

the switch and start generating new website traffic. Our methods and strategies were

developed through years of experience, testing, analysis and training, and continue to

evolve based on results. Below lists some of our best practices applied during the business

analysis and account development stages.

We Gain a Complete Understanding of

Your Business with Regard to PPC

A Website Review & Consulting for

PPC Success

A Complete Analysis of Your PPC

Advertising History (if applicable)

Set Initial Expectations and Specific

Campaign Goals

Develop Initial PPC Strategy with

Appropriate Features from Each Platform

Design and Build Effective, Organized

Campaigns Using Our PPC Best Practices

Perform Comprehensive Keyword/Negative

Keyword Research and Selection

Use of Proper Keyword Categorization,

Matching Options and Ad Group

Development

Write Effective Ad Copy and Create

Multiple Ads per Ad Group for Testing

Identify and Implement Most Appropriate

Ad Extensions

Use of Budgeting Tools Accordingly to

Avoid Missing Valuable Traffic

Set Proper Ad Timing and

Geographical Targeting

Guide Proper Tracking Code

Installation for Google Analytics and

PPC Conversion Tracking

Our understanding of your business, PPC knowledge and experience, and

a competitive/industry analysis will contribute to creating the most

effective PPC strategy possible to move forward. A great setup is the

foundation to PPC success.

JumpFly has been rated

“A+” by BBB Since 2005

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JumpFly, Inc. | 2541 Technology Drive | Suite 414 | Elgin, IL 60124 | 877.882.2850 | [email protected]

Our Award-Winning PPC Management Process

STRATEGIC ONGOING ACCOUNT MANAGEMENT

When account development is complete, it is time to launch your PPC advertising accounts

and start bringing in new traffic. We will analyze results, adjust bids to maximize ROI,

refine the strategy as needed and keep accounts up-to-date by making valuable ongoing

modifications. Additionally, our proprietary, world-class PPC software also monitors results

and looks for potential warnings/opportunities all day, every day.

As the PPC platforms continue to evolve, your results will depend on adapting to ongoing changes. As

your partner, we are on your team to recognize and react to any changes that could impact your PPC

investment or strategy. We will always keep you informed of new opportunities, potential areas of

concern, current events and results. In time, our relationship and your results will grow to take full

advantage of what these powerful platforms have to offer your business. Our management is full-service

& satisfaction is guaranteed.

A Dedicated Account Executive for

Questions, Concerns and Ideas

Continued Business & Website Consulting

Ongoing PPC Strategy Development

Continued Platform Updates to Reflect

Ongoing Strategy Changes

Continual Bid & Position Monitoring to

Achieve Desired Results

Ongoing Keyword Performance Analysis,

Additions& Deletions

Ongoing Ad Copy Analysis and Testing

Continued Conversion Tracking Analysis

Detailed PPC Reporting & Analysis

World Class, Custom Built PPC Software

That Analyzes Results 24 Hours/Day

The Bottom Line: We will continually perform critical analysis and

ongoing results-based modifications to achieve the best possible

results for your advertising budget. Our team is all in-house and

dedicated to the PPC industry. PPC is all we do, and we are very

proud of our history and future as PPC Professionals.

No long-term contracts, we work month-to-month

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JumpFly, Inc. | 2541 Technology Drive | Suite 414 | Elgin, IL 60124 | 877.882.2850 | [email protected]

Why Choose JumpFly?

EXPERIENCED, AWARD-WINNING TEAM

As a PPC management pioneer, our years of experience

are unmatched. Setting up thousands of campaigns,

reacting to countless platform changes, seeing bottom-

line success and failure across many industries, we’ve

seen it all, and know what works in PPC advertising. Our

experience and knowledge are built upon daily and the

value gained is shared directly with all clients.

Our talented team is highly trained, experienced, and

dedicated to our clients and the PPC industry. The people

are the heart and soul of JumpFly, and can't be found

anywhere else. Everyone here has a passion for PPC and a

commitment to treat each other and our clients like

family. Maintaining this attitude and focus earns us a

reputation second to none. In fact, it is this team that is

responsible for helping JumpFly earn recognition as the

top ranked PPC agency in the US. We’re all in-house, and

always available through telephone and email. You can

count on us to handle any need that may arise at any

time.

GOOGLE, YAHOO & MICROSOFT

RELATIONSHIPS, CERTIFICATIONS & SUPPORT

Since signing on as a Goto.com Ambassador in 2001, we

continue to maintain and strengthen our long-time, direct

relationships with all of today’s largest PPC providers.

These relationships are a key part of the value we bring

to our clients. As certified representatives, we provide

direct support for all of your needs. Google, Yahoo and

Microsoft consider JumpFly an important extension of

their team and do everything they can to assist us in

helping our clients succeed. By working with JumpFly,

your accounts now have leverage to get attention from

Google, Yahoo and Microsoft to get questions or

problems solved more accurately, quickly and easily.

JumpFly is a Certified Google Partner, Accredited Bing Ads

Professional, and has a close working relationship with

Yahoo. JumpFly has been invited to and participated in

various events hosted by our valued partners.

UNMATCHED REPUTATION & CREDIBILITY

By working with JumpFly, you can be sure you are

working with the best, and PPC is all we do. PPC

management is a very specialized industry unlike any

other, so we focus only on these platforms and how to

maximize results from them. Since 2008 we have been

independently ranked #1 of 1000s evaluated as “Best

PPC Management Company” by TopSEOs.com. We are

accredited by the Better Business Bureau (BBB) – Rated

“A+” since 2005 with zero complaints to date. Over 400

clients choose to work with us month-to-month

without long-term contracts. We provide complete PPC

transparency, ensuring that the work we do and the

accounts themselves always stay with you and your

business. We have such confidence that we can

improve results, that we offer a 30-day money-back-

guarantee.

WORLD-CLASS, PROPRIETARY ARTIFICIAL

INTELLIGENCE THAT RUNS 24/7

We determined that the best possible way to manage

accounts is through a combination of human and

software powered analysis. All JumpFly clients benefit

from software assisted management provided by

custom-built PPC management software exclusively

available to JumpFly clients. On the job 24 hours per

day, this powerful system identifies potential issues

before they actually become problems as well as

potential results-based opportunities. The combination

of JumpFly's award-winning team, aided by its powerful

PPC artificial intelligence, creates a level of strategic

analysis and performance that others cannot achieve.

Ranked #1 PPC Management

Company since 2008

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JumpFly, Inc. | 2541 Technology Drive | Suite 414 | Elgin, IL 60124 | 877.882.2850 | [email protected]

JumpFly Fees

Working with JumpFly begins by talking with one of our qualified specialists about your specific business

needs. Once all of your questions are answered and you choose to work with us, you are responsible for our

new client fee and first month of management. After your first month, service is always month-to-month.

ONE TIME NEW CLIENT FEE – $2,995

Over 80% of our clients are small and mid-sized companies

which fall into our base fee of $2,995. However, we can offer

a discount to $1,995 for smaller, highly focused clients that

require less time to learn and build out, as well as quote

higher than $2,995 to bring on accounts that require an

amount of research and time above and beyond what we

consider to be an average client. If you have any questions,

please reach out as we are happy to provide an exact quote.

We are very proud of our work and ability, and fully believe

achieving the best results starts with a great foundation. To

start the process, we conduct an in-depth interview with each

new client to develop a personal and meaningful relationship

from which to build. We start by learning about your business,

goals, past experience, customers, competition, competitive

advantages, and really anything at all related that can help us

maximize your advertising investment. We then start the

process of getting your accounts ready to launch based on the

agreed strategy and goals. Some of this work includes: a full

keyword analysis including negative keywords, keyword

organization, copy writing for multiple ads in each group,

proper platform settings to maximize results demographically,

budget monitoring, and much more.

The platforms at Google and Bing offer many options that

businesses need to be aware of to get maximum results, and

we make sure everything is in place properly from the start

whether you are brand new or come to us with years of PPC

history and fully running campaigns. Our work is always done

from scratch, and yours to keep.

JUMPFLY MONTHLY MANAGEMENT FEE

Once we launch, much is needed to maximize results

within these competitive, real time platforms. It is

necessary to monitor, strategize, build, change and

report on a regular, ongoing basis. We charge a flat,

ongoing monthly management fee based on your total

monthly traffic budget to take care of everything for

you. This ensures your accounts are always ready to

take advantage of everything Google and Bing PPC ads

will bring to your business.

Monthly Monthly

Traffic Budget * Management Fee

Up to $1,500 $400

$1,500 – $3,000 $500

$3,000 – $5,000 $800

$5,000 – $7,500 $1,200

$7,500 – $10,000 $1,500

$10,000 – $15,000 $2,000

$15,000 – $20,000 $2,500

Greater Than $20,000 Please call for a

quote or refer to

our website

* Paid directly to the advertising platforms we

manage, not JumpFly.

Try us risk free with our

money-back guarantee