Award School Pres
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Transcript of Award School Pres
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THINK DIFFERENTAshley RingroseSoap Creative & Bannerblog
+ random useless things
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The #1 reason why digital is better than advertising...
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We don’t have to do advertising From Iain Tate’s (Poke UK) talk
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+ No media needed+ No budget restrictions
+ Can just do it
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GAME
MOBILE APP
WIDGETVIDEO SERIES
INTERACTIVE MOVIECOMP
CONVERSATION (SOCIAL)
SURVEY
SERVICE
WE CAN MAKE A...
& MORE
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NEED TO CHANGE CLIENT MINDSETS NOT TO BRIEF FOR DIGITAL
ADSBUT BRIEF FOR DIGITAL
SOLUTIONS
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*Insight Stolen from Far Far’s Cannes Workshop
TRADITIONAL ADVERTISING
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DIGITAL ADVERTISING
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A DIGITAL BRIEF
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Shitty Brief
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ResultsA bunch of banner concepts?
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Ask to be briefed differently
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Status Quo of Digital vs Traditional
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Digital People suck at, while traditional are best at
Story TellingCopywriting
Selling in ideasWorking with media agencies
Getting big budgets >100k
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While traditional suck at, while digital are best at
Non advertising ideasInteraction
Non linear experiencesWorking with other creative agencies
TechnologyVideo Games
Working with Budgets <50k
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But we should both be scared.
Breakthrough ideas NOT from agencies
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And the #1 Youtube channel in the
world?
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THINK DIFFERENT FOR DIGITAL
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Goodbye expensive digital graveyards
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Hello multiple digital touch points
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Niche
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Super Niche
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What about a site where
people post in postcards revealing secrets?
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What about a site where
people post photos of
stupid cats?
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What about a site about
those annoying ads on
websites?
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One Function Website
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DATA IS SEXY
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WOULD YOU LIKE TO SEE YOUR SPENDING
HABITS OVER THE LAST 20 YEARS?
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AND NOW FOR A TEST
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YOUR CAMPAIGN MIGHT BE A DANCING BEAR BUT IF PEOPLE
ARE DISTRACTED THEY WILL MISS IT
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A FINAL NOTEDIGITAL IS POWERFUL
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Good Luck
Ashley Ringrosewww.soap.com.au
www.bannerblog.com.au