Portfolio Anne Wilson

anne@marketing-tricks.co.uk

Introducing Anne...

Proud owner of Marketing-Tricks, a website dedicated to helping fellow marcomms

specialists gain invaluable advice and knowledge about digital marketing.

Marketing-tricks provides an outlet for Anne to share over a decade’s worth of

experience about the ever changing world of online marketing.

Specialising in digital communications, Anne’s areas of knowledge include; SEO and

link building, online PR, content writing, blogging, social media set-up and

management, building brand awareness and lead generation through the creation of

successful email and web based campaigns.

After spending many years working across the retail, leisure, ecommerce, property

and construction sectors, Anne is now passionately providing a freelance marketing

service.

My skill set Copywriting

Client / guest blogging

Writing press releases / articles

Writing SEO friendly website copy

Researching and writing case studies / sourcing testimonials

Writing digital content with appropriate internal/external links

Direct mail letters and literature

Researching and copywriting for company brochures and sales collateral

Creating online questionnaires (Survey Monkey).

Search Engine Optimisation

Natural Link building (business listings etc.)

URL submissions

Google Places

Blog / forum commenting

Reviewing and writing meta tags (title/description/keywords).

My skill set continued... Social media

Set-up and maintenance of Facebook company pages

Set-up of Twitter and building followers

Set-up and maintenance of Google+ and YouTube for business use

Set-up and maintenance of LinkedIn company page

Set-up and maintenance of a digital newspaper for clients.

PPC advertising

Set-up and monitor success of LinkedIn Ads

Set-up and maintenance of Google Adwords campaigns, tailored accordingly.

Strategy

Devising a suitable social media strategy (i.e. number of tweets, conversations,

retweets p/w, number of FB/LinkedIn/Google+ updates p/w etc).

Marketing content strategy – identifying opportunities for content placement.

Blog/forum strategy – identifying suitable blogs and registering with forums.

Devising and implementing a digital marketing strategy to meet budgetary needs.

Devising questionnaires using Survey Monkey for market research purposes.

Work portfolio

After project managing the design

and layout for this website, Anne

produced all the content; inclusive

of internal link optimisation, meta

tags, and PR's for the news section.

Additionally Anne worked on

natural SEO, PPC campaigns and

social media management to

increase web traffic.

Barbour-abi.com

Work portfolio cont...

From concept to completion, Anne worked

on the content and production of email campaigns and sales collateral.

Email campaign

& Construction

Review Report

Barbour-abi.com

A guest blog written on behalf of a client for a trade magazine, read the full article: Builders Merchant News

Work portfolio cont...

Work portfolio cont...

Content spinning in the

form of a PR and Article

for a legal client.

Injurylawyersdirect.co.uk

Work portfolio cont...

Updating social media

accounts for various

clients on a weekly basis.

Work portfolio cont...

Devising a social media strategy,

then implementing it weekly to

showcase my client as an industry

leader in the live events and

exhibitions arena.

“We work closely with Anne for our

New Media campaigns – she is

knowledgeable, engaging and

professional but above all she has

a real insight into eMedia such as

Twitter and Facebook and how

they integrate into our marketing

strategy. I would highly recommend

her services to anyone wanting to

extend their marketing into

today’s media world” Paul Ashford,

Apex Live Events & Exhibitions

Anne Wilson - 07827814877

anne@marketing-tricks.co.uk

Get in touch All projects professionally undertaken