Avvocating Leveraging Avvo
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“Getting the Most out of Avvo”
January 22, 2010
Copyright 2010 - Avvo, Inc.
cating
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Avvo, Inc. Confidential - Copyright 2009
Avvo Products
Legal Guides
Avvo Answers
Avvo Profile
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Free Avvo ProfileAvvo RatingClient RatingsPeer RatingsLinks to: Website Blog Social MediaPicturesVideoLanguagesCasesWork ExperienceEducation AwardsPublicationsSpeaking EngagementsAvvo contributions
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Avvo Pro
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Avvo Firm Claim
• Claim all firm attorney profiles in one step
• Simple & free• Manage profiles
centrally, or let each attorney manage
• 100+ firms participating
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Add Photos / Video
• Profiles with photos are 6x more likely to be viewed
• ¾ headshot vs. full body• Dark shots may not show
up in thumbnails
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Add Client Reviews
• Most important to consumers
• Avvo = Gold Standard• 85% of client reviews are
positive• Don’t fear the negative
review– Opportunity to respond– Push down negative
reviews– Work with Avvo
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Get Peer Endorsements
• Can positively impact Avvo Rating
• Showcase your “virtual” law firm
• Endorser must have claimed Avvo profile
• No “log-rolling”
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Answer Questions
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Answer Questions
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Answer Questions
• Clients find you through “long tail” searches
• Closing tool• Contributor points
– Top answers featured throughout site
– Leader boards
• Sign up for e-mail notifications
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Publish Legal Guides
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Publish Legal Guides
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Avvo Advertising
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Syndicate Avvo Content
• Tool for lawyers who have built content on Avvo to bring it to their own websites
• Core Web Presence = where you spend the majority of your time and money
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Add Badge
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Avvo Legal News Surveys
• Get quoted in top lawyer surveys
• Recent survey picked up by Marketwatch Radio– ABC Moneymatters– BusinessWeek
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Use Avvo For PR
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Thank You
Avvo Webinars - 2010• Watch Avvo Blog• Thursdays at 10AM (usually)• Avvo, marketing, social
media, CLE, etc., etc. • Guest speakers• Upcoming webinars:
– 2/4 – SEO– 2/18 – GUEST: Becoming
a Thought Leader Through Social Media with Adrian Dayton
Stay in Touch• Mark Britton
– [email protected]– Twitter.com/mark_britton– www.avvoblog.com – LinkedIn Group– Facebook Group