Avvo Webinar: Never Lose a Lead with Avvo Ignite Suite
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Transcript of Avvo Webinar: Never Lose a Lead with Avvo Ignite Suite
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Let’s start.
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It all started on Avvo.com
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We understood what happens before a client
made contact.
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But, what happens after the contact?
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What happens at client intake?
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We looked at our data.
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We talked to clients.
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We asked you.
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We found that intake systems were lacking.
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Missing
1. Systems to Follow-up
2. Systems to Collaborate
3. Systems to Measure
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Every firm we talked to was leaving $ on the
table.
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Take the Quiz
✓Do you have a defined process for handling client intake?
✓Does everyone in your firm (staff included) know that process?
✓How quickly do you respond to email requests?
✓How quickly do you respond to phone calls?
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Quiz (continued)
✓Do you have a sequence to follow-up?
✓Do you know what your “close rate” is?
✓Do you know what the CPL (cost per lead) of your marketing?
✓Do you know what the CPC (cost per client) of your marketing?
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The Funnel
# of Leads Generated
# of Consultations
# of Retained Clients
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The Funnel
100 Leads Generated
50 Consultations
12 Retained Clients
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The Funnel
100 Leads Generated
50 60 Consultations
12 18 Retained Clients
+50% lift in revenue w/o any new leads
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That’s what Ignite Suite is about.
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Fixing your client intake is worth real $.
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Ignite Suite
• Control - never lose a lead (at intake + over time)
• Accountability - know your lead close rates + distribute your leads
• Validation - knowing where leads are coming from + confirmation of what’s working
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Demo
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