Avoiding the UX Trap

@_davestadler davestadler.com

http://davestadler.com


Is it Ketchup?



Illustration by Erik Flowers

Is it Deliverables?


http://www.uxisnotui.com/


Is it a Way of Life?• Developer • Product Manager • Marketer • Salesperson • Designer



Does it Shape Culture?

Read more from Neil Degrasse Tyson

• All Around Us… Invisible • Grocery Rows • Currency


http://www.adweek.com/news/advertising-branding/neil-degrasse-tyson-we-must-celebrate-innovators-or-move-back-cave-158442


UX Solves Problems:• Is it findable? • Is it consistent? • Does it hint at its purpose? • Is it direct? • Does it give feedback? • Is there a result?



The State of Current UX



UX Tools are Prolific

Read the post here.


https://uxdesign.cc/ux-user-research-and-user-testing-tools-2d339d379dc7#.92m8h6xw4


Google Material Design

Read the post here.


https://design.google.com/articles/material-design-awards/


Obvious Always Wins!

Read the post from Luke W.


http://www.lukew.com/ff/entry.asp?1945


Graphic from Jared Spool

UX is ImportantKano Model:

• Delights • Meets Expectations • Frustrates


https://articles.uie.com/kano_model/


Design in Tech Report

Read the report from John Maeda


http://www.kpcb.com/blog/design-in-tech-report-2016


UX in Tech• Product Design (UX/UI)

• Web/Mobile Applications

• Startups v. Established Companies • Non-Traditional Backgrounds

• Continuous Industry Learning

• Wide and Varying Expectations



Report from NN/g

Common UX Deliverables


https://www.nngroup.com/articles/common-ux-deliverables/


uxchecklist.github.io/



Illustration by Jay Quercia

Master of Everything?


https://dribbble.com/jayquercia


UX is Hard• Diverse Areas of Expertise • Not Widely Understood • Difficult Problems • Simple Problems • We Are Not Our Users • Templates • Lack of Budget



The More We Struggle…



Jack of All Trades…• A Mile-wide and an inch deep

• Limitations

• Hero-mode • Paralysis • Going through the motions • Burnout



UX is Misunderstood…• Make things Pretty • Passion • Ownership • Too Slow • Process Inhibits Agility • Road-Block to Development



Difficult Problems Require…• Complex solutions

• Lots of Research • Lots of Design • Lots of Code

• Responsive?


http://blog.invisionapp.com/ux-usability-research-testing/

https://m.signalvnoise.com/why-i-love-ugly-messy-interfaces-and-you-probably-do-too-edff4a896a83#.xipxc7tpo


Simple Problems need… • No Design • “MVP” Approach • Ship It! • No Usability Testing



We Are Not Our Users…• Best Guesses • Loudest Opinions • Groupthink • Who advocates for

the user?



One Style Guide to Rule them All

• Do More with Less • Investment v. Return • Circumvent the Designer • How Shareable is it?



Lack of Budget…• UX Design Team of One • No Research • No Usability Testing • “We trust you.”

• Off-the-shelf Designer



UX Made Easier• Specialization • Design Education • Planning • Overlooking Small Projects • User Research • Goldilock’s Design System • Choose your Battles



Specialization• Embedded UX Designer • Design Thinking • Lean UX • No Silos



Design Education• Retrospectives • Advocates/Stakeholders • Lunch & Learns • Blog Posts



Planning• 6 Inches & 6 Miles • Design Thinking • Agile Development • Iterations • Feature Creep



Overlooking Small Projects• Small projects are

important • Forgoing Design hurts the

team dynamic • Acknowledge the Pivotal/

Jira Bias



User Research• User Interviews • Usability Testing

• Your Customers • Your Employees • usertesting.com • Mechanical Turk


http://usertesting.com


Goldilocks’ Design System• High Degree of Difficulty • Equates to Just the right

amount of design: • Based on understanding of “MVP” • Iterations • Design Challenges • Business Goals • Technical Debt



Choose Your Battles• Avoid the temptation of

going into Hero-mode • The Team needs to buy-in • Err on Over-communicating • Focus on Opportunities to

Add Value



UX is HardWe Can’t Do It Alone


Avoiding the UX Trap

Design

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