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InadditiontothetwoaviationeventsEBACE(www.ebace.aero)andABACE(www.abace.aero),whichhavebeenbrandedto.aeroforyearsnow,onemoreEurope-basedaviationeventhasbrandedto.aero:AeroexpoinPrague-www.expo.aero/prague

InternationalWater-GuardIndustriesInc(IWG)affirmeditsnewfocusasanall-aerospacecompanybylaunchingacorporateidentitybasedonanimmediatelymemorableaero-domain:water.aero."Are-brandingprogramlikethisisamajorproject,andonewhichweundertookforveryspecificreasons,"saidIWGPresidentandCEODavidFox."ChiefamongthemwasthefactthatIWGhadbeenthroughadramaticrenewalprocess.Wearenowsolelyfocusedontheaerospacemarket,wehavecontinuedtodevelopourhighlyskilledaerospaceteam,andwearepresentingourtechnologytoairlines,aswellascorporateandVIPaviation.Weworkedverycarefullywithourdesignerstochooseacorporateimagethatexpressedthosechanges,andareconfidentintheresults".

InternationalWater-GuardIndustriesInc(IWG)isaCanadianaerospacecompanyfocusingonaircraftpotablewatertreatmentandfullwatersystemsolutions.Thecompanyclaims"expertiseinallaspectsofwatertreatment,withtheproductsandknow-howtoprovidehighqualitywaterforpassengersandcrew,andlightweight,spacesavingsolutionsfortheaircraftoperator".

TheNationalAirTransportationAssociation(NATA)alsorecognizedtheimportanc

eofacleareridentificationwiththeairtransportcommunity.Thepreviousdomainnamewww.nata-online.org(nata.orgwasnotavailable:it'stheNationalAthleticTrainer'sAssociation)wasreplacedbythemorelogicalwww.nata.aero.

Themakeoverwaspartofastrategicmovetocreateamoreuser-friendlyhomepageandsomesectionsthatarepassword-protectedandaccessibleonlybyNATAmembers.

ThenewWebsitewiththeaero-domainincludesanexpandedPressRoomwithbiographiesandpicturesofkeyNATAstaff,aNATAfactsheet,statisticalinformationontheindustryandarchivedpressreleases.AMembersCenterincludesmembershipapplication,memberdirectoryandlistofNATAmemberservices.

"ThereareliterallythousandsofbusinessorganizationsbasedaroundWashingtonDC,"commentedNATA'sCommunicationsDirectorDanKidder."Weneededtoensurethatbothourwebsiteandourdomainnamewereprovidingtheclearestpossiblesignpostingformembersand,inparticular,forvisitorssuchasmembersofCongressandthemedia.Byadoptingtheairtransportcommunity'sownexclusivedomain,wemadeitabsolutelyclearthatifsomeoneisinterestedinaviation,NATAisaprimestoptomake."

TheNationalAirTransportationAssociation(NATA),basedclosetoRonaldReaganWashingtonNationalAirportintheUS,isapublicpolicygrouprepresentingtheinterestsofgeneralaviationbusinessesbeforetheUSCongress,federalagenciesandstategovernments.Its2,000membersown,operateandserviceaircraft.

SrilankanAirlinehaspainteditsaero-domainontheiraircrafts.SriLankanAirlines'corporatewebsitehaschangedfromwww.srilankan.lktowww.srilankan.aero.However,userswouldbeabletologintothewww.srilankan.lkaddressforatleastthenext12months,untilthewww.srilankan.aeroidentitybecomeswellestablished.

SriLankanwillbeamongmanythousandswhichhaveregisteredanaero-domain,includingairlines,aviationindustrynewsservices,engineeringandmaintenancefirmsandserviceorganisation.

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"Wehavetakentheinitiativetomigrateto.aerofromthepresentcountryspecific.lkinordertotakeadvantageofthenewglobalairlinedomainandtobetterreflectourstatusasaninternationalcompany,"saidNigelO'Shea,HeadofITatSriLankanAirlines.

Allpresente-mailaddressesatSriLankanAirlineshavealsohad.lkreplacedwith.aero,butcouldstillbereachedthrough.lkforthenext12months."Theaero-domainwillprovideauniqueidentityforairlines,differentiatingfromotherInternetdomainextensionssuchas.com(commercial),.net(network),orcountryspecificdomainsuchas.lk,.sgand.uk,"saidKamalNanayakkara,SriLankan'sSeniorManagerNetwork&Communication.

Theaero.domainhasbeenreservedworldwideforparticipantsoftheaviationindustry,includingairlines,aircraftmanufacturers,andairlineindustrypersons.Theaero-domainisexpectedtomakeiteasierforInternetuserstofindaviation-relatedwebsitesontheInternet.SriLankanAirlinesITDivisionformedaprojectteamwhichplanned,executedandtestedthemigrationtothenewdomainoverthelastfourmonths,reworkingtheairline'smassiveITnetwork.

Agoodexampleforaero-domains:nca.aero

Nca.aeroisagoodexampleforaero-domains.Successfulcompaniesbelongingtotheaviationcommunityareregisteringsuccessfulaero-domainnames.

NCA(NipponCargoAirlines)isJapan'sonlycargo-specialistairline,buildingareputationforsafe,fastandreliableperformancesinceitsfoundingin1985.NCAfirstacquiredthenca.aerodomainin2003atdomainregistry.de,inpartbecausenca.comwasunavailable-butalsorecognizingthatnca.aerowouldconferspecialrecognitiontothecompany.Initiallythiscausedsomedifficultieswiththecompany'se-mailprogramsunabletohandle4-characterdomains.Butthiswasapassingissue,quicklyforgotten!

Earlierthisyear,thecompanyannouncedNCAPhoenixProject08,aplantoaccomplishself-operationinflightoperations,maintenance,freightserviceandIT.

NCAisalsoglobalizingthescopeofitsbusinessandrenewingitsfleetwithfuel-efficientaircraft.Currently,theairlineoperateseightB747-400Fsandwilladdtwomoreaircraftofthesametypewithinthisbusinessyear.Inaddition,theintroductionofstate-of-the-artB747-8Ffreighterswillbeginnextyear.By2013,14newaircraftwillbeintroducedtocompleteafleetof24aircraft.

HavingenjoyedthesupportofANAintheareasofflightoperations,maintenanceandIT,inAprilNCAlaunchedits"i-Cargo"salesandtrafficsystemdeliveringcompleteindependenceinoperations.

Theairline'sworldwideonlinenetworkcovers14citiesinninecountriesinAsia,America,andEurope.Thecompany'soff-linenetwork-bothviagroundtransportationservicesandthroughcooperationwithinterlinepartners-reacheseven

moredestinations.NCAshipsalltypesofcargo-fromorchidstostrawberries,horsestosatellites,andcomputerstoculturalartifacts.

TheairlineisbasedatTokyo'sNaritaInternationalAirport,Japan'snumbertwoairport,thecountry'spremiercargohubandcurrentlytheworld's27th-busiestairport.Anewmaintenancehangar,incorporatingawiderangeofenvironment-friendlydevices,ispresentlyunderconstruction,dueforcompletioninthespringofnextyear.

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Hans-PeterOswaldhttps://www.domainregistry.de/aero-domain.html