AVERAGE ORDER VALUES · Thanksgiving Day Black Friday Cyber Monday AVERAGE TRANSACTION BY CHANNEL...
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Created by: Acceleration Partners Q4 is here once again! To get you in the spirit of things, we’ve compiled some seasonal stats that we found to be as interesting as a pumpkin spiced latte and eggnog ice cream. We hope it makes your holiday marketing season merry and bright – and hopefully even more successful than 2015! Look ahead to next year and get your Q1 2017 started off right by reaching out to our team for expertise in Affiliate, SEO and Paid Marketing. Contact us at [email protected] Digital Marketing of annual online sales were transacted AVERAGE ORDER VALUES Thanksgiving Day Black Friday Cyber Monday AVERAGE TRANSACTION BY CHANNEL before visiting a store. MOBILE IN 2015 $12.65 million spent on mobile during the 2015 holiday season– up from $7.98 million in 2014 of consumers say IN SEPTEMBER. an Online Retailer in 2015 Free Shipping 2015 of shoppers took advantage of U.S. retailers spent 76 % 37.2 % $70 Smartphone $89 Tablet $114 Desktop Store $80 $12.65 million $7.98 million 31 31 47% The 2015 holiday season saw an increase in discounting and promotions Jewelry * discount (on average) Clothing Footwear On-time delivery Ability to view shipping cart total prior to checkout Free returns $123.45 $127.84 $123.43 85% 84% 82% $3.7 billion on digital display ads in 2015. 59% 59% IN 2015, of retailers began promotions TO SHOP. SLOW LOAD TIME is a problem when they use their MOBILE DEVICES SHOPPING DAYS between Thanksgiving and Christmas Eve in 2016 56% 42% 36% (smartphones and tablets) accounted for 30.4 % of online sales. BOPIS (buy online pick up in store) & BOSTS (buy online ship to store) 3 THINGS CONSUMERS Looked for When Choosing 1/3 OF RETAILERS OFFERED a way for customers of retailers offered TO GET FREE SHIPPING FREE SHIPPING grew 59% U.S. mobile sales year over year of customers interact WITH A BRAND ONLINE 64 % 90 % on everything for key publicly traded e-retailers IN THE FOURTH QUARTER Unwrapping Holiday Unwrapping Holiday Black Friday had the highest 68% regardless of channel. SALES REVENUE FOR OF RETAILERS, www.accelerationpartners.com Sources: Adobe Systems Inc., Listrak, internetRetailer, PSFK, U.S. Commerce Department, NRF.com, Custora.com, comScore, Astound Commerce , TargetMarketing.com, Prosper Insights & Analytics™ , Kurt Salmon, KPCB, International Council of Shopping Centers
Transcript of AVERAGE ORDER VALUES · Thanksgiving Day Black Friday Cyber Monday AVERAGE TRANSACTION BY CHANNEL...
Created by: Acceleration Partners
Q4 is here once again! To get you in the spirit of things, we’ve compiled some seasonal stats that we found to be as interesting as a pumpkin spiced latte and eggnog ice cream. We hope it makes your holiday marketing season merry and bright – and hopefully even more successful than 2015!
Look ahead to next year and get your Q1 2017 started o� right by reaching out to our team for expertise in A�liate, SEO and Paid Marketing.
Contact us at [email protected]
Digital Marketing
of annual online sales were transacted
AVERAGE ORDER VALUES
Thanksgiving Day Black Friday Cyber Monday
AVERAGE TRANSACTIONBY CHANNEL
before visiting a store.
MOBILE
IN 2015
$12.65 million spent on mobile during the 2015holiday season– up from $7.98 million in 2014
of consumers say
IN SEPTEMBER.
an Online Retailer in 2015
Free Shipping 2015
of shoppers took advantage of
U.S. retailers spent
76%
37.2%
$70
Smartphone
$89
Tablet
$114
Desktop Store
$80
$12.65 million $7.98 million
3131
47%
The 2015 holiday season saw an increase in discounting and promotions
Jewelry
* discount (on average)
Clothing Footwear
On-time delivery
Ability to view shipping carttotal prior to checkout
Free returns
$123.45 $127.84 $123.43
85%
84%
82%
$3.7 billionon digital display ads in 2015.
59%59%
IN 2015,
of retailersbegan promotions
TO SHOP.
SLOW LOAD TIMEis a problemwhen they use theirMOBILE DEVICES
SHOPPING DAYSbetween Thanksgiving andChristmas Eve in 2016
56% 42% 36%
(smartphones and tablets)
accounted for30.4%of online sales.
BOPIS (buy online pick up in store)& BOSTS (buy online ship to store)
3 THINGS CONSUMERS Looked for When Choosing
1/3
OF RETAILERS OFFERED a way for customers
of retailers o�ered
TO GET FREE SHIPPINGFREE SHIPPING
grew 59%U.S. mobile sales
year over year
of customers interactWITH A BRAND ONLINE
64% 90%
on everything
for key publicly traded e-retailersIN THE FOURTH QUARTER
Unwrapping HolidayUnwrapping Holiday
Black Fridayhad the highest
68%regardless of channel.
SALES REVENUE FOR
OF RETAILERS,
www.accelerationpartners.com
Sources: Adobe Systems Inc., Listrak, internetRetailer, PSFK, U.S. Commerce Department, NRF.com, Custora.com, comScore, Astound Commerce , TargetMarketing.com, Prosper Insights & Analytics™ , Kurt Salmon, KPCB, International Council of Shopping Centers
