Aveeno ppt
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Transcript of Aveeno ppt
![Page 1: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/1.jpg)
Aveeno
Group 8Nailah AliHolly GloverLaura LarsonMichelle ManikowskiKyle Snarski
![Page 2: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/2.jpg)
Who uses Aveeno?
NaturalBeauties
![Page 3: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/3.jpg)
ST
W
O
trengths
AdAge 2010:#5 in the Top 10greenest brands
Active naturals
pportunities
Target teenage female
market
Consumers are mainly women aged 18-34
“Going green” is trendy
Rising price of ingredients
Private label brands
Global expansion
Weakenedeconomy
eaknesses
hreats
Credibility
![Page 4: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/4.jpg)
Brand Challenge
…Who’s missing?
![Page 5: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/5.jpg)
•Primary Demand•Direct & Indirect Action
![Page 6: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/6.jpg)
•Changing purchase behavior•Interest & Desire
![Page 7: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/7.jpg)
Where does Aveeno want to go?
![Page 8: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/8.jpg)
Multi-segment Approach
•Immediate Results•Exotic Fragrances•Trendy Products
•Natural Ingredients•Anti-aging•Long Lasting
![Page 9: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/9.jpg)
![Page 10: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/10.jpg)
Positioning
•Positioning for teenagers vs. 18-34•Brand Image•High Involvement
![Page 11: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/11.jpg)
Media Strategy
•TV & Magazine primary vehicles•Internet secondary vehicle
![Page 12: Aveeno ppt](https://reader036.fdocuments.us/reader036/viewer/2022072922/5562973fd8b42a950c8b5136/html5/thumbnails/12.jpg)