7/25/2019 Avatar+Empathy+Map

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Customer Empathy Map

PainsFears, Frustrations, Obstacles

GainsWants/needs, Measures of success

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What does he/she

HEAR?From friends?

From influencers?From their boss?

What does he/she

THINK and FEEL?What really counts / Mayor preoccupations /

Worries and aspirations.

What does he/she

SEE?Environment?Friends?What the market has to offer?

What does he/she

SAY and DO? Attitude in public / Appearance / Behaviour toward others.

His/Her Name:___________________________

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