A V A N T I S U K M A L A N UP O R T F O L I O : A S T A R T 2 0 1 1 - 2 0 1 4

AND TO MAKE AND END IS TO M A K E A B E G G I N I N G .

T.S ELIOT

MEWE branding | DECLASSIFIED spatial design | MANDALA AIR rebranding

MEWEWEB DESIGN

THE BRIEF

ROSES Award brief:Concept and brand a language learning product or service that goes beyond the standard audio lesson(s) and evening class. Consider weird, wonderful and ground breaking solutions.

THE BRAND

Within a ME there is always a WE. And thus, MEWE is a social media that is build upon personal society interest that will hopefully be able to encourage the young adults on building their interest on learning new languages.

In collaboration with:Betari Safitri Ratrianto

THE IDENTITY

One-way to promote the website is by creating a series of posters that represents the connection of two different language.

Each poster consist of two landmarks (a landmark from England and another landmark of a non-English native) that we use to represent the languages. We disguised the landmarks as one, wanting to show how two different language can connect with one and another.

DECALSSIFIEDBRAND - IDENTITY

THE BRIEF

Create an exhibition identity for Charles Fraser Smith (a.k.a Q), completed with exhibition con-tent(s) and location.

THE BRAND

The theme of the exhibition (layers) has been choosen based on the fact that there is only a layer of Charle’s life that is known by the public. Thus we are declassifying each layers of his private and normal life.

In collaboration with:Betari Safitri RatriantoRavina ChavanShivangi Garg

Exhibition pannels and display inside the exhibition.

MANDALA AIRLINEREBRANDING

THE BRIEF

Redesign Mandala Airline brand identity to captivate the attention of their special nich target market from the rest of the low-cost airline competitor.

THE BRAND

Mandala brand is a pioneer in Indonesia’s civil aviation industry with a long-standing good reputa-tion amongs others.

The brand transformed its image into a modern airline satisfying international standards of safety. It adopted the low-cost carrier model, in order to compete with the rest of the low-cost airlines companies in Indonesia.

THE IDENTITY

The new identity is devided by two colour(s) from the logo to separate flight route, orange for domestic and blue for interna-tional. I also adapt the white on colour style due to the constant use of picture for the traveling destination purposes.

For the new identity the style chosen was picked to be able to adapt well with the new grow-ing target market, the young adult community, especially the university students. Thus I went for the simple, friendly and honest approach for the application(s).

A specific ‘line’ made out from the petals of the logo shape is used to represent motion and direction within the system.

© AVANTI SUKMALANU 2014