Avant Garde PR SM Brainstorm

@Avant_Garde_PR Social Media Strategy

Brainstorming & Training Session 1Nairobi, KenyaJuly 2, 2012 Training

By Zawadi Nyong’oSocial Media Consultant

@zawadin

Source: http://www.slideshare.net/vietlongplaza/social-media-strategies-instead-of-tools

Outline• Expectations & Fears• Who is @Avant_Garde_PR? (< 120 characters)• What is AGPR’s SM Personality (3 words)• Avant Garde PR Values (Cherop) • Social Media #101 (Not! ) • Avant Garde PR SM S.W.O.T. Analysis • Case Studies – #Fahrenheit &

#ThatFahrenheitMoment• What next? Questions? SM strategy?

Expectations & Fears

• What do you expect to get out of today’s session? (List 3 things)

• What fears do you have about this process? (List 3 things)

Who is @Avant_Garde_PR?

If you were to describe Avant Garde PR (in 130 characters or less) what would you say?•Personality•Image•Skills•Gender (maybe)•Anything else

Who is AGPR (Final)

Avant Garde PR is a vibrant, youthful, & creative brand. We create our own

“box”. #SM4Events #Fahrenheit … #WeAreTheTruth!

What is AGPR’s SM Personality?

Use three different words to describe Avant Garde PR’s social media

personality.

#Fahrenheit Party

Describe the Fahrenheit Party using three different words

Avant Garde PR Values

• What are Avant Garde PR Values?• Why these particular values?• Does the team resonate with all the values?• Has AGPR lived up to these values so far?• What needs to be done to ensure these values

are kept?

Social Media #101 (Not!)By the end of this session, we should be able to answer the following questions:1.Who is AGPR’s SM target audience?2.What SM strategy works best for AGPR?3.What unique/valuable content can AGPR offer our target audience?4.What SM tools should AGPR prioritize?5.What twitter strategy works best for AGPR?6.What unique hashtags should AGPR use?7.What innovative SM campaigns can AGPR drive?

Via: http://www.slideshare.net/vietlongplaza/social-media-strategies-instead-of-tools

Source: http://www.slideshare.net/mikearauz/spectrum-of-online-friendship

How #AfricaTweets (according to Portland Communications – UK)@PortlandComms

Current SM use by Avant Garde PR

• What ways do you currently use SM (individually & as AGPR partners?)

• Do any of AGPR partners have SM strategies?• How many fans/followers do you have?• Who do you influence that has major Klout?• What other businesses in AGPR’s niche are using

SM well that we should learn from & engage?• What SM & tech tools isn’t AGPR using that it

should?

Avant Garde PR SM S.W.O.T Analysis

Where the use of Social Media is concerned, what are AGPR’s:

•Strengths?

•Weaknesses?

•Opportunities?

•Threats?

@Avant_Garde_PR Twitter Strategy

What twitter strategy works best for AGPR?

•Customer Relations•Crisis Management•Corporate Reputation Management•Event Activation•Issue Advocacy•Product Promotion and Sales

Where are @Avant_Garde_PR Followers?(via tweepsmap.com)

Where @zawadin followers are (via tweepsmap.com)

#DidYouKnow? @Avant_Garde_PR Partner Stats

What is your collective KLOUT?

How can you harness this to build your brand & convert numbers into $?

Case Study 1:

#Fahrenheit Party 1

Via www.trendsmap.com on Sunday, June 24th at 5:50pm EAT

Avant Garde PR Twitter & Facebook Stats via Sprout Social

of Google Search Results for “Farenheit Party” on July 2nd 2012

of Google Search Results for “Avant Garde PR” on July 2nd 2012

Avant Garde PR Klout Score Analysis on July 2nd 2012

Avant Garde PR Klout Stats on July 2nd 2012

Avant Garde PR Kred Stats on July 2nd 2012

Case Study 2:

#ThatFahrenheitMoment

(It’s not a magic bullet)

“Big Revolutions start with simple ideas and ordinary

people.”

~ Jennifer Aaker @aaker

Asante Sana!

Zawadi Nyong’oSocial Media Consultant

Twitter: @zawadinLinkedIn: http://ke.linkedin.com/in/znyongo

End!

Avant Garde PR SM Brainstorm

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