Avant Garde Lindsay Budin

Will Barr

Work Cited

• Bancroft, Alison. "Inspiring Desire: Lacan, Couture, and the Avant-garde ." Fashion Theory 15.1 March 2011. 67-82. OmniFile FT Mega (Wilson) . Database. 18 Nov 2011. <http://discover.lib.purdue.edu:8331/V/5VFTSP2SIR17M2D4YBGLAK MBCNSLBVCFKSS6C29NQL5K9LGPGA-07950?func=meta-3&short- format=002&set_number=002510&set_entry=000001&format=999 >.

• "Avant-garde Gentlemen Style." FashionLifeCoach. FashionLifeCoach, 10/6/2010. Web. 18 Nov. 2011. <http://www.fashionlifecoach.com/celebrity/gentlemen-style/>.

• "What is Avant Garde Fashion." Moon Bat Media. WordPress Entries, 12/01/2010. Web. 18 Nov. 2011. <http://www.moonbatmedia.com/art-design/what-is-avant- garde- fashion>.

Work Cited Cont.

• Kantaris, Geoffrey. “Avant-gard/Modernism.” Fictions of Modernity. 1997. Web Nov. 18,2011. http://people.pwf.cam.ac.uk/egk10/notes/postmodern ism.htm

• Finely, Amy. “Avant Garde Makeup.” Love to know makeup.2010. Web Nov. 18, 2011. http://makeup.lovetoknow.com/Avant_Garde_Makeup

• Lillethun, Abby. "Couture Culture." Dress 30 (2003): 95-6. OmniFile Full Text Mega. Web. 18 Nov. 2011. http://vnweb.hwwilsonweb.com/hww/results/getResu lts.jhtml?_DARGS=/hww/results/results_common.jhtm l.35

Outline

• Overview • History • The Fashion

– Style – Accessories – Shoes – Makeup – Hairstyle

• Men’s Fashion • Market and Industry • Pop Culture

Overview

• Avant Garde is described as being innovative or inventive fashion

• Also it has been described as being vintage and unconventional clothing

• Avant Garde is often created by artist who want to express something, for example a artist may revolt again certain traditionalism and make a statement

History

• Avant Garde is the French word Vanguard, which has been described in both are and military scenarios

• It is unknown exactly when designers starting creating the fashion but the art itself started in the early 1900’s, but can bee seen in earlier designs from the 1800’s as well

• As many trends, the fashion often disappears or slows down, but Avant Garde has been presented in one form or another since it’s beginning

History Cont.

• In the 1960’s Avant Garde art and fashion was very a controversial subject

• Avant Garde started to really take of in the 1960’s and explored new issues and areas that people were not used to seeing

• Avant Garde can also called ‘Haute Couture’ or ‘Modernism’

Style

• The Avant Garde style is defined through its personality

• When designers are ever asked to design it they all come up with different descriptions: sophisticated, mysterious, intimidating, intriguing, striking

• The clothes usually mean unusual ones, which catch the eye and does not let you fade in the crowd

Accessories

• The accessories are very important in Avant Garde, the more bizarre and colorful or large they are, the better

• Bizarre, bold, loud and mysterious are words for the fashion and accessories

• All accessories are designed to be part of the apparel and the whole combination is considered the outfit

• So in a way Avant Garde doesn’t have accessories, they are the outfit

Shoes

• One of the most featured accessories for Avant Garde is the shoes

• As with the clothing, the art of making Avant Garde shoes is a way of art and taken seriously with the artist

• This is one of the most known industries of Avant Garde fashion because regular people on the street are willing to wear this crazy but beautiful shoe designs

Makeup

• The makeup must also be new, unexpected and even exotic

• The makeup is very runway and most women would say that they would never wear it on a everyday occasion but if you look in the history of make up design you will see that many make up designs originally come from Avant Garde influence

• For example: The ‘Smoky Eye’

Hairstyle

• As with everything else the styling of the hair is a art form itself

• The hairstyle is one of the biggest aspects that can make a Avant Garde outfit from being a Halloween costume to real art and couture

• Artist pride themselves in making the hair make the outfit

Men in Avant Garde

• Men Avant Garde style has been advancing over the years

• Many new artist have turned to men as the model instead of women

• Avant Garde men fashion is still not quite as bold as women’s yet but are still advancing

• The men’s style is known to be more sleek and businesslike

Market and Industry

• Fashion is a huge industry and Avant Garde can be seen as a big influence on the market and industry

• Avant Garde is what they call runway fashion meaning you may see it on the runway but not as much on regular people

• Even though the exact fashion my not be worn by most people many influences go into fashion and we find ourselves wearing something influenced and similar to the runway fashion

Pop Culture

• Many Celebrities can be seen wearing Avant Garde

• For example: Chris Brown and Lady Gaga

• Lady Gaga is a huge advocate for Avant Garde and is well known for her outlandish outfits which in part makes her standout among the rest

• Many other celebrities have been following this trends and will be a matter of time before regular does too