Avanceon MEA CapabilitiesDepartment of Sales EngineeringAsmar A. Atif – Country Manager 

Feb. 25, 2015

Tomorrow’s Solutions, TodayThank you for your valued attention.

We have put together a brief glimpse of our 30 years of ever‐renewedcommitment, which has assisted hundreds of companies addingvalue to their business through seamless automation & processcontrol solutions, both sustainably and globally.

The following unveils the Avanceon Savoir‐Faire; how ouraccomplished teams are always dedicated to stay one step ahead foryou, by providing you with Tomorrow’s Solutions, Today.

Bakhtiar H. WainChief Executive Officer

Table of Contents International PresenceMEA & SEA Flagship ProjectsSeamless SolutionsBespoke EngineeringDifferentiating ServiceTechnological PartnershipEnergy Management SolutionsHigh End SolutionsAfter Market SolutionsHorizontal & Vertical IntegrationProject Management StandardsDesign StandardsEnsuring Customer Delight Organogram MEA, SEA & AmericaValuesRegional Presence

International Presence

+200 employees10 offices, 3 operating centers

+15  industrial segments served+70% Control System Engineers

Worldwide HeadquartersExton, PA, USA

+30 years of commitment+10 key partners worldwide+1,000 medium & large scale projects+150  government & blue chip customers

ISO 9001:2008 ISO 14001:2004 

BS OHSAS 18001:2007

Middle East and AfricaDubai, UAE

Southeast AsiaLahore, Pakistan

1

Tomorrow’s Solutions, Today.

Middle East Presence & Flagship Projects

Dammam

Doha, Qatar

Dubai, UAEAbu Dhabi, UAE

+10  industrial segments served+100 mid to large sized projects+10 years presence

5 locations in 3 Countries8 MEA Countries served including GCC, Yemen, Nigeria

Jeddah

Largest Control and commandcenter DC Plant Empower

Scada Systems for Lusail Utility Tunnels +27k I/Os Lusail City

Tunnel Ventilations Systems red & green lines +24k I/Os

Dubai Metro

Relay up gradation 350 relay project Takreer

Islanding & Load‐sharing project RTR, SGP, UGP

Saudi Aramco

Presence – Pakistan Snapshot & Flagship Projects

Egron2 MES Project Nestle Pakistan [on‐going] Nestle

360 degree Integrated Control System for Makori Gas [Tal Block] Processing Facility [production: 300 MMSCFD]

MOL Pakistan

Proprietary Energy Management Solutions, iWater for the Muzaffargarh Thermal Power Station [USD 0.9M in savings per annum with payback within 2 first years]

LALPIR

Process control DCS system upgrade of 75 Tons/Day LPG plant & Turbo Machinery upgrade [ASC & TFR control]

POLKarachi, Sindh

Islamabad, Capital Territory

3 locations in 3 regions+3 countries served Pakistan, Malaysia, Indonesia+10  industrial segments served+600 mid to large sized projects+25 years presence

Lahore, Punjab

6

Seamless SolutionsAvanceon can help you at any step of a project managementlifecycle whether it is in Design, Supply, Engineering, Installation,Testing, Commissioning & Maintenance. We have expertise ondifferent platforms.

Instrumentation & Control [I&C]

Process Automation, PLC & DCS systems Emergency Shutdown Systems [ESD], Tunnel Ventilation

systems [TVS], Environmental Control Systems [ECS] aswell as Fire and Gas Systems [F&G]

Plant Information Management Systems [PIMS] SCADA Systems, Business KPI Dashboards, and ERP

Connectivity

Energy Optimization Solutions Fuel Conservation on Utilities including solutions for

Boilers, Generators, Turbines and compressors

Transportation

Oil & Gas

Tobacco

Water & Waste Water

Metals & Mining

Cement

District Cooling FMCG

Printing & Packaging

Food & Beverage

Fertilizers

Infrastructure

Chemicals & Petro‐Chemicals

Power

Pharmaceuticals & Lifesciences

Bespoke EngineeringAvanceon offers a full range of services including completelifecycle support by leveraging its unique IX execution modelwhilst delivering at highest quality levels

Automation & Process Control360 degree turnkey service and maintenance provider acrossvarious technologies & platforms including: Instrumentation &Control, Plant Information Management Systems, EnergyOptimization Solutions

Systems IntegrationFull service system integration services ranging from design,development & execution including: enterprise level integrationacross various technology platforms & development ofintegrated systems

International Execution [IX]Agile engineering model combining on‐site and off‐site presenceto execute international projects using proprietary process andmethodologies through seamless experience and effectivemanagement

Differentiating Services

Services•Process Automation•Batch Engineering•MES Implementations•Design & Build•Custom Software•Regulatory Validation•Data Integration•Support Services•Training•Electrical Design•Project Management•Products and Hardware•Commissioning

Solutions•Energy Management & Optimization Solutions [EMS]•Turnkey Systems•Complex Process•Multi Platform Plant Information Management Systems [PIMS]•Performance Management•SCADA•DCS and PLM•HVAC and BMS•Mobile Data Collection•RFID / Bar Coding•Plant ESD

Support• Energy Managed Care• 24 x 7 Technical Support• Emergency Field Service• On Site Full Support• Facility Management• Staffing Solutions• Instrument Calibration• Field Commissioning• Network Management• Long Term Training• Work Order Management• Site Management• Technical Mark‐com

In operation for the past 30 years, Avanceon has beenproviding full technical support and in‐depth industrialknowledge to our customers and partners.

Zero late delivery on projects in the Middle East since2004.

Quality and consistency is assured ‐ Avanceon adheresto international standards for best practice.

CSIA certified and included in the Control EngineeringMagazine Hall of Fame.

24/7 technical support

Project transparency is delivered via the latesttechnology ‐ immediate online access via MicrosoftSharePoint to your project data.

Our Customer Bill of Rights provides you with allsource programs and training during handover.

Technological PartnershipsAvanceon partners with multiple vendors in order to provide our customers with our best‐in class solution. As such we havedeveloped significant partnership with the top software and hardware OEMs.

Gold Certified Partner of Microsoft – Top tier level of competence and expertise

Rockwell Certified System Integrator (RSCI), global capabilities are extended across 80 countries

Schneider Electric global certified alliance partner and authorized Systems Integrator

GE Intelligent platforms solution provider

HIMA Approved System Integrator

Certified systems integrator for Wonderware System Platform

Certified systems integrator for Wonderware InTouch

Proprietary Energy Management Solutions [EMS]

EMS consists of turnkey energy management & optimizationsolutions based on best practices. Energy Dashboard – Completeservice offering platform for the monitoring of energy consumptionin different units of a plant accessible from anywhere in the world

iWater – Proprietary solution reducing energy consumption for oneof the big energy cost‐center across industries

iBoiler – Proprietary solution helping customer optimize their boilerperformance by measuring & reducing fuel consumption of boilersthrough optimized load sharing, reduced emission & steamdistribution losses

iAir – Proprietary solution reducing electricity usage of aircompressors through optimized load sharing

iDC – Energy management package optimizing your district coolingsystem

Avanceon, in collaboration with its global partners offers through our patented Energy Management Solutions [EMS], a uniquevalue proposition: our Energy Savings Guarantee with absolutely no financial risk of IRR variation to customer. Our solutions arecatered to meet our customers’ business objectives in terms of sustainability & energy reduction.

Proprietary High End Solutions [HES]Avanceon HES provides world‐class performance improvement, covering optimized plant performance & innovative products andindustrial IT solutions: Systems Integration, Real‐time Performance Managements Systems & Customized Software Developmentservices. HES provides turn‐key solutions including data integration with PLC/DCS, software based analysis for every layer of processmonitoring and archiving analysis, statistical control, quality assurance as well as reduction monitoring towards informed decisions.

Upgradation / migration of Obsolete control systems

Develop Plant Information Management Systems

Provide real‐time performance management systems (RtPM)

Customized Software Services.

Process Optimization (APC/Loop Tuning, feasibility studies etc)

Operator Training Simulators (Modular UniSim based solutions)

Compressor Retrofits Solutions

Alarm Management Systems

Portals/Dashboards for Manufacturing

Performance Monitoring

Laboratory Management

Environment Monitoring

Plant Information Management System (PI)

OPCDCS

MIDAS / SAP  

VAA (Value Added Applications)

Mass Balancing

Production Accounting 

Data Reconciliation

Operation Activity Management

HES – Propietary Plant Information Management System Structure

HES – Propietary Plant Information Management System Detailed Structure

Contractual Guardianship [After Market Solutions]

Avanceon provides a single point of contact for all of yourmaintenance support needs. Our mandate is being there when youcannot be to ensure protecting your Assets and your Profits.

Continued ImprovementTeamwork

• Partner aligned account management• Business return management & Executive level guidance• Continuous program improvement & Staff augmentation support

Support ProgramInnovation

• Integrated CMS• Proactive reporting & Preventative management• Predictive Management & Emergency Response services

Monitoring, Management & VerificationQuality

• 24/7 ‐365 Help Desk• Remote & On‐sight support progrms• After project training

Horizontal & Vertical Integration

ERP Level

Data Analysis Level

Information System Level

Data Acquisition Level

Local Control Level

Technological Process Level

Project Management Standards & V‐Life CycleLeft side: Development activities Right side: Verification activities

Proposal process Support Services

URS to SAT

FRS to FAT

DDS to FAT

Real‐time Traceability

User Requirements Review (URS)

System Design Process Preliminary Design Review (PDR)

Detailed Design Review (CDRs) DDS

Unit / Module Tests

Buy / Build / Reuse / CodeConfiguration Items (CI)

Source: ManagementIX RWCF

Factory Acceptance Tests (FAT)

Site Acceptance Tests (SAT)

Avanceon has mastered the complex project management process to such a level that it has become part of our value proposition to our customers. 

Traceability and Seamlessness are at the core of our success

Programming Practices & Standards Proprietary Auto Gen Tool Proprietary Project Execution Model ABACUS Technical Execution Model V‐Life Cycle Support Services Program Project Monitoring Standards [WBS, Project Server & 

SharePoint Portals] Cloud computing

Our mission‐critical system ensure

Failure resolution [resilience and failover]

Changes resolution  [adapt and evolve]

People resolution [simplify and automate]

Never corrupt or lose critical data [data integrity]

General Best Practices

Industry Standards

National Standards

Global Standards

OEM Standards

Base LineStandards

ContractorStandards

ISO, ISA, IEEE, PMI . . .

EN 50174‐1, IEC 14763

IEC 61508, IEC 61850, IEC 24702

V‐Life Cycle, Abacus PM, AutoGEN, CSIA

Rockwell, Schneider, ABB…

Integrators, PE’s, Consultants . . . 

Tier 2Standards

3rd PartyStandards

Fillingthe GAP

Company

Design Standards

Ensuring Customer DelightCustomer Bill of Rights Harmonious and professional business relationship

Prompt and honest response to all questions

Superior product and solution performance

Superior service and support excellence

Qualities supplies and materials

Professional, innovative and expert guidance

Every Avanceon Associate will manage customer’s money as they would their own

Courteous Treatment to customer by every Avanceon Associate and partner to listen and solve

Customer Projects Bill of Rights To set specific objectives for the project and have them followed

To know how long the project will take and how much it will cost

To decide which features are in and which are out

To make reasonable changes to the requirements throughout the course of the project and to know up‐front the cost of making technological changes

To know project status clearly, timely and confidently

To be apprised regularly of risks that could affect cost, schedule and quality and to be provided with options for addressing potential risks

To have access to project deliverables throughout the project

To address system acceptance  and the human side of change adoption that every project brings prior implementation

To have a plan and option for post project support

Organogram MEABakhtiar H. Wain 

CEO

UAE Country Manager

Marketing Head

Business Lead

Tanveer Karamat COO

Middle EastGeneral Manager

QatarOperations

Sales

Engineering

Support

UAE Operations

Sales

Engineering 

Support

KSA Operations

Sales

Engineering

Support

South AsiaGeneral Manager

PakistanOperations

Sales

Engineering

Support

IX Manager

Technical

Application

Proposal Manager

Regional Manager

Sales

Engineering

Support

HESManager

Sales

Engineering

Support

EMSManager

Sales

Engineering

Support

Finance CFO

Account Managers

Manager ERP

GP

Logistics

Human ResourcesManager

Compensation & 

BenefitsTraining & Developmen

t

Senior Recruitment

Network Engineering

Administration

Travels

Internal Audit 

Manager

Strategic Reporting line reporting

Bakhtiar H. WainCEO – Global & Middle EastBrings 28 years of exemplary leadership. within top globalcompanies such as Exxon Chemicals, Fauji Fertilizer andICI Ltd. Bakthiar founded Avanceon in 1984.

Tanveer KaramatCOO – South AsiaBrings over 30 years of exemplary leadership within topcompanies such as Honeywell. Tanveer is responsible forMEA business vision and the performance and growth.

Organogram North America

Bob ZeigenfuseNorth America CEO

Sales & Marketing Executive

Sales Manager

Marketing

New Business Development

Quality FinanceHR

Executive

Finance Manager

ERP Manager

Accounting

Quality Manager

Internal Audit Team

Quality Assurance

HR Manager

Compensation & Benefits

Training & Development

Senior Recruitment

Administration

Travels

Internal Audit Manager

Operations Executive

POD1 Business Manager

Sales

Project Management

Technical Management

Engineering

Support

POD2 Business Manager

Sales

Project Management

Technical Management

Engineering

Support

POD3 Business Manager

Sales

Project Management

Technical Management

Engineering

Support

POD4 Business Manager

Sales

Project Management

Technical Management

Engineering

Support

Strategic ReportingBakhtiar H. Wain 

CEO MEA

Tanveer Karamat COO

IX Manager

Technical Loads [RW]

Technical

Applications

Bob ZeigenfuseCEOBrings a wealth of business acumen to the group,leading the Corporate Headquarters for the past28 years. A pioneer in the world of automation,Bob is also a founding member of the ControlSystem Integrators Association [CSIA]

To passionately grow to become the leader of automation solutions through the inspired development of our teams whilst building value to our customers

Candor | Agility | Creativity | Quality | Teamwork | Integrity | Sustainability

Corporate Philosopy

Dammam, KSAIn partnership with ATCOThe ATCO Building, King Khalid StreetPO Box 718, Dammam 31421Kingdom of Saudi ArabiaPhone: +966 138 332 339

Lahore, Pakistan Headquarters South East Asia19 Km Main Multan RoadLahore, Punjab 54660PakistanPhone : + 92 42 111 940 940 

Dubai, UAEHeadquarters Middle East And AsiaOffice FZS1 BD04, Jebel Ali Free ZonePO Box 18590, DubaiUnited Arab EmiratesPhone: +971 4 88 60 277

Exton, USA Headquarters Americas180 Sheree Boulevard, Suite 1400Exton, PA 19341United States of AmericaPhone +1 610 458 8700

Abu Dhabi, UAEIn partnership with Ali & Sons OilfieldAli & Sons Building, Zayed 2nd StreetPO Box 915, Abu Dhabi Kingdom of Saudi ArabiaPhone: +966 138 332 339

Jeddah, KSAIn partnership with ATCOThe ATCO Building, Kuwait St. Faisaliya Dist.PO Box 1298, JeddahKingdom of Saudi ArabiaPhone: +966 126 912 204 x 127

Doha , QatarIn partnership with IrinatechOffice No‐3, 15th FloorBurj Al‐Qassar, West BayDoha, QatarPhone: +974 440 85 2013

Regional Offices and Global Headquarters

Asmar AtifCountry Sales Manager: UAE+971506579268 

Maha Hosny Business Development Lead+971561742932