AUTORESPONDER IMMERSION

SECTION ONE –AUTORESPONDER BASICS

• Autoresponders send email automatically at preset times and intervals.

• They are powerful communication tools to share lots of information over a period of time.

• Email marketing is one of the best ways to develop relationships with prospects.

SECTION ONE –AUTORESPONDER BASICS

• Persuasion triggers are used to increase the chances of making a sale.

• Common triggers include Commitment, Reciprocity, Authority and Scarcity.

SECTION ONE –AUTORESPONDER BASICS

• Autoresponders can be used to send newsletters, market products and provide training.

• Popular autoresponder services include aWeber, GetResponse, Constant Contact, iContact and MailChimp.

Section 2 – Your First Autoresponder Campaign

• Get Response has a free 30-day trial period.

• Keep sign-up forms, email messages and designs simple and clean.

• Use double opt-in to reduce spam complaints.

Section 2 – Your First Autoresponder Campaign

• Load an initial series of 7-10 emails to increase the chances for a sale.

• Track all emails to assess their effectiveness.

• Keep emails between 55 and 65 characters wide.

Section 2 – Your First Autoresponder Campaign

• 82 percent of consumer will click emails from businesses.

• A good "bait piece" is highly-valuable, as good or better than a paid product.

Section 3 – Best Practices and Advanced Tips

• Always provide value to your subscribers – tips, tricks, tutorials and advice.

• Nurture customers. Some may not be ready to buy for a long time.

Section 3 – Best Practices and Advanced Tips

• Study how marketers send YOU autoresponders and incorporate their best practices.

• Ask for the sale.

• Marketing is testing. Constantly compare one campaign to another.

Section 3 – Best Practices and Advanced Tips

• Studies show email will continue to be a productive marketing channel for years to come.

• Adhere to all spam laws. If you get too many spam complaints, your account may get cancelled by the service provider.

Conclusion

• Email marketing with autoresponders remains a basic building block of successful marketing campaigns.

• Autoresponders allow you to communicate regularly with your customers, prospects and followers in an intimate way not available with other media.

• Email is personal yet highly effective, simple yet powerful, inexpensive yet wildly profitable.