Automotive Products Group - IIS Windows Server #3 in Global Automotive IC’s Products ASIC-ASSP,...
Transcript of Automotive Products Group - IIS Windows Server #3 in Global Automotive IC’s Products ASIC-ASSP,...
Automotive Products Group
Paul GrimmeGeneral Manager, Automotive Products Group (APG)
Automotive Inside ST
ST Q1 2010 sales100% = US$2.325B
14%14%
12%
12%
8%
35%
19%
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* Sales recorded by ST-Ericsson and consolidated by ST are included in Communications and Distribution
Automotive Computer
Consumer Industrial & Other
Communications* Distribution*
ST: #3 in Global Automotive IC’s
ASIC-ASSP, MCU, MPU, VIPower, RF, Vision Sensors, DSP
Pro
du
cts
Power Train
Engine TransmissionDoor Modules,
Anti-theft
Lighting,
Wipers
Body Electronics
HVAC,
Cluster
Chassis-Safety
Braking
SteeringAirbag
Infotainment
Car
InfotainmentPND
Telematics
GPS
Seg
men
tsA
pp
lica
tio
ns
AC
ust
om
ers
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Automotive Competitive Environment
Inside its specific perimeter, APG became WW leader in 2009
Rank Company
1 Infineon
2 Freescale
3 ST
Rank Company
1 ST
2 Freescale
3 InfineonRestricting to
Ranking
General Stability
became WW leader in 2009 3 ST
4 NEC
5 Renesas
3 Infineon
4 Renesas
5 NEC
power + analog + digital
Competition
Common enablers for leadership
Technology+ Products
BCD, VIPowerASIC portfolioMCU roadmapInfotainment
StrategyInnovationPartnerships
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Broad range offer
Quality and relationships
ST is recognized as having a strong, wide range network of Tier-1 customers
Vs.
Source: Strategy Analytics
10%
85Production Sales production change
Car Market: After the Crisis
WW Data
2009 consumption was strongly incentivized by the world’s governments
4.3%5.7%
-4.2%
-13.0%
10%9%
7%
4.7%
55
60
65
70
75
80
Excluding China, production dropped 20%
Production fluctuation was muchbigger than that of sales
Positive signals now seen
Very positive Q1 pace in NAFTA and Asia
Platform developments restarted
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2005 2006 2007 2008 2009 2010 2011 2012 2013
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production dropped 20%
Developing countries are growing faster than EU and developed Asia
Source: Global Insight
Automotive Market Growth FactorsMore Cars, More Electronics
CAGR 2009-2016:Cars: 6.2%
Electronics: 8.5%Silicon: 10.2%250
270283
298311 319 325 333
20000
25000
30000
35000
ark
et (
M$
)
ASIC-ASSPMCUPowerSensors
Electronic ignitionCentral locking
Electronic gearboxAir conditioningAntilock brakesSeat heating
NavigationAdaptive cruise ctrlAirbagsStability control
Night visionTelematicsBluetoothStart/stopHybrids
Pedestrian detectionLane changeDriver assist mapsCar 2 carInternetBrake-by-wireSteer-by-wire
0
5000
10000
15000
2009 2010 2011 2012 2013 2014 2015 2016
Sili
con
Ma Sensors
StandardOthersSilicon/Car ($)
19751975 19851985 19951995 20052005 20152015
Central lockingCar radio
Seat heatingAutomatic mirror
Stability controlXenon light
HybridsLED lighting
Steer by wireElectric vehicles
25M cars 32M cars 36M cars 64M cars 86M cars
Source: Strategy Analytics
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2010-2015 – Macro-trends in Automotive
Innovation fueled by social
A Global, Cost-Driven Market
responsibilitySaving energy, saving lives
New automotive concept, fast moving markets for cars & electronics
InnovateCar electrification
The safe and connected car
Simplify, SpeedupThe Small CarThe Low Cost CarA Global Supply Chain
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Future winners shall be leaders of both processesJoin innovation eco-systems, Manage new market dynamics and standards
2010-2015 – Macro-trends in Automotive
Innovation fueled by social
responsibilitySaving energy, saving lives
InnovateCar electrification
The safe and connected car
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Leveraging partnerships with the industry leadersCo-development as a model matching technology with know how
Strategy
Build on our strong positions via partnerships
Complete a full range of system components
Electric Power Steering
Electric oil, water, fuel pumps
Electric Parking Brake
Green Car
Innovation Fueled by Social ResponsibilityST Response: Technologies
p g y p
Technology portfolio as first enabler
Market position: ASIC, vision processing, GPS
Tech portfolio: MCU, power, camera, RF, sensors
Partnerships: global leaders (Tier 1 and OEM)
Key Actions
Partnership with key IP companies
Smart battery charging
Engine start-stop
C t d C
Pedestrian Detection
Safe Car
Partnership with key IP companies
Electrification / safety joint programs
Government funded projects
Connected Car
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Innovation Fueled by Social ResponsibilityST Response: A Test Case
Application: stability control for Japan
Target is to allow anoptimized ESC for all car
ST strategy: win with innovation
Silicon technology: BCD8, 0.18um, copper metalization
Result: a first silicon success
Joint development team with customerp
segments
Super-integrated IC withpower (>5W) + logic(>100Kgates)
Tough requirements on performance, price, timing
pp
Package: HiQuad110™, copper wires, life guaranteed@175°C
Re-use of consolidated, successful architectures
First silicon fully functional, able to run winter test in Q110
Over $100M lifetime value
P+ P+ N+N+N-well P-well
D G S D G S
Triple-N-well
P-bodyP+
HV-N-well
N+N+
D G S G D
P-bodyP+ N+N+
D G S G D
HV-N-well
3.3V CMOS
High SideNLDMOS
Low SideNLDMOS
P+ P+ N+N+N-well P-well
D G S D G S
Triple-N-well
P-bodyP+
HV-N-well
N+N+
D G S G D
P-bodyP+ N+N+
D G S G D
HV-N-well
3.3V CMOS
High SideNLDMOS
Low SideNLDMOS
M t
Vbatt
Voltage p
P++ substrate
P- epi
P-substrate
N+ Buried layer
Buried layer version
p
P++ substrate
P- epi
P-substrate
N+ Buried layer
Buried layer version
Battery
Wheel Speed
Sensors
Data Bus Bus Transceiver
Warning Lamp
LampDriver
Fail SafeRelay Driver
MotorRelay Driver
Pump Motor
Master Control Unit
Data Bus Bus Transceiver
Monitoring Unit
Flexible Wheel Speed Sensor
Interfaces
VoltageRegulators
PWM Valve Drivers
Current-controlled Valve Drivers
High precision CCValve Drivers
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2010-2015 – Macro-trends in Automotive
A Global, cost-driven marketNew automotive concept,p ,fast moving markets for cars and electronics
Simplify, speed upThe small car
The low-cost car
A global supply chain
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Adapting to the “new” world of AutomotiveDifferent support needs, cost positions, geographies
A Global, Cost-Driven MarketST Response: Ease Of Use For Cost, Time to Market
Strategy Engineer the portfolio to decrease
system cost/complexity
ST advantages and actions
Integration
Systems-in-packageSystems-on-chip
sense + power
Strong partnership with market leaders
Unique and strong ASIC history
Action: local development in geographies where growth is occurring
Strategy Support market newcomers with standard
solutions to allow fast and low risk time to
Full Solutions
Systems on chip
Target to growWW leadership in airbag and smallengine controlMCU
powerperipherals
solutions to allow fast and low-risk time-to-market
ST advantages and actions Unique ASSP portfolio covering all segments
System understanding of basic applications
Action: engineering and starter kits
Full IC kitHW + SW support
Target to growleadership in BRIC enginecontrol
analogfunctions
MCU
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A Global, Cost-Driven MarketST Response: A Test Case
Year 2005: start of new partnership
Target: engine control forChi 4 li d
Year 2007: new system ready
Production begins
Year 2009: reached 60% of internal market share ECU is present on
successful Chinese vehiclesChina 4-cylinder car
Fully Chinese system development team
Requests to ST: support, speed, value
ST provided all semiconductors, plus SW / HW support
Joint technical team co-worked for two years
successful Chinese vehicles
Solution proved to becompetitive in other regions
2 14
31
5865
Revenues (M$)
2007 2008 2009 2010 2011
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BCD
VIPower
APG – Main Growth Drivers & Expectations
Above market growth
Smart Power technologies willcontinue to be a main driver
Growth by Technology Family
MPU
32BIT MCU
Digital products add growth
MCU
MPU (ADAS, Infotainment)
New market enablers are nowbeing added to APG traditionalportfolio
2009 2010 2011 2012 2013 2014 2015
portfolio
In the future, further leveragein new technologies is planned
PMOS, IGBT
Sensors
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Automotive electronics will be a continuing growth market, driven by vehicle demand and content per vehicle
Closing Comments
The market crisis in 2009 did not change the fundamentals, however it accelerated existing trends
Innovation and ease of use solutions will be critical components ofgrowth for automotive electronics
The global supply chain is being re-shaped by shifting tastes and g pp y g p y ggeographic locations of consumers
ST is among the few companies having all assets in place to turn this changing period into one of decisive growth
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