Automotive History File

8/12/2019 Automotive History File

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CHAPTER-1

INTRODUCTION


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Customer Relationship Management

Customer Relationship Management entails all aspects of interaction a company has

with its customer, whether it is sales or service related; it starts with the foundation of

relationship marketing. CRM is a systematic approach towards using information and ongoing

dialogue to built long losing mutually beneficial customer relationship. The use of CRM

technology forms the crucial front-end of any e-business strategy, essentially CRM has

emerged as convivial weapon in the hands of the industry laggards as well as leaders to

cascade the business suites; the only touch point which is formulating this base is the

awareness amongst the corporatists to suffice the customers already available to the

companies to large etent.

!n today"s first-paced competitive business environment it"s more important than ever to

create and maintain long-losing business relationships.

Today, Customer Relationship Management #CRM$ manages business process

spanning sales, support, and marketing creating effective customer interactions. %iven the

purpose of CRM, the functionality is straightforward, and the benefits of successful deployments

clearly generate value and profitability for any company. %rate CRM solutions need to

encourage users to interact with the application as well as be in-tune with the business and !T

cost-saving needs.

&'or the modern-day CRM to be world class it needs to be revolutionary in market

incursion and evolutionary in technological up gradation.(

Today the ma)or business focus is towards endowing value addition to the sales cycle, and

customer retention rather than constructing a new customer base which is costlier and also an

uncertain chase from business perspective. The basic philosophy behind CRM is that a

company"s relationship with the customer would be the biggest asset in the long-run.


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O#$ECTI%E& O' THE &TUD(

The broad ob)ective is to study the perception of &C32T1M4R R456T!1720!8

M676%4M47T !T0 R4'4R47C4 T1 63T1M1T!+42(.

To find out the factors that influences the buying decision of a Mahindra motor.

To identify and study the problems faced by the consumers of M60!79R6 M1T1R.

To study the satisfaction level of eisting consumer of M60!79R6 M1T1R.

To assess the role of brand image in the purchasing decision of M60!79R6 M1T1R.

To offer conclusions and suggestions.

To study the ob)ectives in detail the following research methodology is adopted.


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RESEARCH METHADOLOGY


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Resear"h )esign*

&Research design is the plan, structure. 6nd strategy of investigation conceived

so as to obtain answers to research uestions and to control variance(

:4R5!7%4R

The research designs are both descriptive and eploratory in nature. The ob)ectives of this

study is to answer the &who, what, when, where and 0ow &of the sub)ect under investigation.

&AMP+EIN, P+AN AND &IE 'OR CON&UMER&*

2ampling plays a vital role in deciding the uality of any pro)ect while doing this

survey it is felt to conduct the survey for consumers under convenient sampling method.

Convenience sampling was adopted both for consumers where the sample unites are

chosen primarily on the basis of the convenience of the investigators. The sample si*e was

determined as


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9ata, which is to be used for the pro)ect, has come both from primary sources as well

as secondary sources

PRIMAR( DATA &OURCE&*

The cru of the report is based on the information collected from the respondents withthe help of uestionnaires. The primary source of information have been consumers who

have filled up the uestionnaire

Consumer who interviewed separately and the respondents )otted down in the

uestionnaire for the purpose.

&ECONDAR( DATA &OURCE&*

!nformation has also been borrow from both internal sources such as company records

and eternal sources like )ournal, maga*ines and book on marketing research

DATA CO++ECTION METHOD*

The survey method was employed for primary data collection. The medium of

date collection was through personal interviews. here the respondents were uestioned in

face-to-face meeting the consumers were met either in their homes #or$ place of work. 2ome

of respondents were uestioned through telephones,

TOO+& 'OR DATA CO++ECTION

The data was collected through structured uestionnaire. >uestions can be

categori*ed into multi-choice and open-ended uestions. >uestionnaires were designed for


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consumers. Care was taken to ensure that the uestions framed were compatible with

research ob)ectives.

4actness and correctness the final version of the uestionnaire has been drafted and

was taken up for field survey purposes.

'RE.UENC( DI&TRI#UTION TA#+E*

6 freuency distribution refers to data classified on the basis of some variable,

which can be measured such as age, income etc.

PER&ENTA,E&*

8ercentages are used to describe relationships, since they reduce everything to a

common base and there by allow meaningful comparisons to be made.

PIE DIA,RAM / #AR DIA,RAM*

There are pictorial representations of statistical data with several subdivisions in

a circular from and column from respectively.

METHOD O' 0EI,HTED A%ERA,E 'OR RAN&*


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This method is used to complete the weighted averages for the rank to determine

which factor is the most preferred one. The ranks are taken as the variable and the numbers

of people are the weights for each rank. 'rom the weighted averages the most preferred

factor is chosen as the one with the minimum average. The net average selects the rank

and the procedure continues for other ranks also.

Limitations

6s the time given for the completion of the pro)ect was limited.

The survey was restricted to 0yderabad and 2ecunderabad only.

They may be few opinions, which might have been missed out.


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CHAPTER-2

INDUSTRIAL PROFILE

Automo2ile in)ustr3 in In)ia


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!ndia has emerged as one of the world?s largest manufacturers of small cars. 6ccording to New

York Times, !ndia?s strong engineering base and epertise in the manufacturing of low-cost,

fuel-efficient cars has resulted in the epansion of manufacturing facilities of several automobile

companies like 0yundai Motors, 7issan, Toyota,+olkswagenand 2u*uki.

In)ian Automo2ile Companies

Nota2le In)ian Automo2ile Manua"turers

Asho5 +e3lan)

Chin5ara MotorsH eachster, 0ammer, Roadster .G2,Rockster, @eepster, 2ailster.

'or"e Motors

Hin)ustan MotorsH6mbassador.

Mahin)raH Ma)or,Iylo, 2corpio, Iuv-E


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Nota2le Multi-national automo2ile manua"turers

+o"all3 manua"ture) Automo2iles o Multi-national Companies

Au)iH6, 6F.

#M0 HK 2eries, E 2eries.

ChevroletH 2park, eat,6veo 3-+6, 6veo, 1ptra, Cru*e, Tavera.

'iat H 8alio, %rande 8unto, 5inea.

'or) H!kon,'iesta,'usion,4ndeavour, 'igo

Hon)a H@a**, City, Civic, 6ccord.

H3un)aiH2antro, i


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Pors"heHA, oter, 8anamera, Cayman, Cayenne.

Rolls Ro3"eH %host,8hantom, 8hantom Coup,8hantom 9rophead Coup.

75o)aH 2uperb, 1ctavia, 5aura, Neti, 'abia.

&u6u5iH%rand +itara.

To3otaH Camry, 5and Cruiser, 5and Cruiser 8rado,8rius,!nnova, 'ortuner, 4tios.

%ol5s8agenH eetle, Touareg, 8olo, +ento, 8assat, 8heaton, @eeta.

%olvoH 2G


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PrivateLimited

Mahin)ra 9Mahin)ra

Heritage 9 Histor3

6utomotive Manufacturers 8rivate 5imited was incorporated in the year AG, under the dynamic

leadership of 2hri. Manubhai 2anghvi and 2hri. 8.8 2anghvi


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'oun)ers %ision

The company started as main dealers of Leyland Motors U! for mar"etin# their prod$cts in the erst%hile states of

&om'ay (ydera'ad and Sa$rashtra) The company assem'led a'o$t *+++ Leyland ,ehicles at its !$rla -or"s

'et%een ./0/ and ./11

In addition to mar"etin# the company %as also en#a#ed in 2!D assem'ly of Leyland ,ehicles till ./11 %hen

Leyland Motors U)!) entered into financial and technical colla'oration %ith Asho" Leyland

In the year ./13 dealership for Mahindra4 Mahindra Limited %as ta"en) The company thereafter too" $p mar"etin#

of prod$cts man$fact$red 'y Asho" Leyland in the states of Maharashtra Andhra Pradesh and 5$6rat Mahindra inAndhra Pradesh and 5$6arat

In ./37 dealership for Mar$ti S$8$"i Ltd) %as ta"en for Maharashtra at Na,i M$m'ai and s$'se9$ently e:tended to

Na#p$r A$ran#a'ad and Nasi")

!o'elco a #aint in the constr$ction e9$ipment sector has 'een added) In *++; dealership for A$di %as ta"en for the

state of Andhra Pradesh)


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An or#ani8ation #ro%s and s$cceeds only %ith the %ill and s$pport of the people %ho %or" for it) -itho$t their

de,otion hard %or" and hi#her prod$cti,ity the ,ision of seein# the or#ani8ation #ro%in# can only 'e a distant

dream) In A$tomoti,e o$r #reatest asset is people < from top to 'ottom)

A #ro%in# family li"e o$rs needs to "no% more a'o$t the s$ccess and achie,ements of each mem'er %ithin theor#ani8ation %hat moti,ates them to %or" for the company %hat the or#ani8ation e:pects from its employees ho%

the latter can help '$ilt the or#ani8ation to '$ild a #ood f$t$re for themsel,es ho% the or#ani8ation cares for them

ho% their %or" ethics and c$lt$re sho$ld $nder#o 9$alitati,e chan#es and so on) It %as people %ho helped shape o$r

past and %ho m$st shape o$r f$t$re) It is the people=s creati,ity dili#ence and am'ition their concern their%illin#ness and a'ility to o,ercome ad,ersities %hich are decisi,e components for o$r s$ccess)

Mission

- Groom and Empower people to thin! "eha#e and tae de$isions

lie owners! as we "elie#e the% &orm the essen$e o& o'r

Or(ani)ation*

- Pro(ressi#el% en$ompass e#er% pro$ess to s%stemati$all% de-sill

the or(ani)ation


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Managerial

usiness operations eperience of nearly F< years by the principal owners. 1ur systems are simple,transparent and seamless with inbuilt tracking and control mechanisms. 9elegations and empowermentto the employees is a part of our culture thus ensuring all round efficiency. e adopt the best 0Rpractices in the industry, to hire and retain manpower at its optimum level.

'inan"ial6M5 is one of the largest automobile dealers in !ndia with turnover of over Rs LELF crores in L


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An)hrapra)esh

+o"ation 'a"ilit3 'ran"hise

R.8.Road,2ecunderabad

2ales 1ffice P

2howroom,

orkshop

6shok 5eyland, Mahindra

and K wheelers

@eedimetla,hyderabad orkshop Mahindra heelers

:ompally,0yderabadorkshop,sparepar

ts6shok 5eyland

6utonagar3nit , 0yderabad orkshop6shok 5eyland and

Mahindra

6ml Motors,6utonagar 3nit L

,hyderabadorkshop Mahindra

6ml Motors,9istillary

Road,2ecunderabad orkshop Mahindra

6ml Motors,

8un)agutta,hyderabad2howroom Mahindra

2oma)iguda,hyderabad 2howroom :obelco

7agole,hyderabad 2howroom6shok 5eyland and

Mahindra

6ttapur, 2ecunderabad 2howroom 6shok5eyland

0ydernagar, 2ecunderabad

2howroom

,orkshop Mahindra and K wheelers

%aganpahad, 2ecunderabad orkshop Mahindra

@ubliee 0ills,hyderabad 2howroom +olkswagen

Madhapur,hyderabad orkshop 6udi,volkswagen

Tirumalghery, 2ecunderabad 2howroom +olkswagen

6utonagar,+i)ayawada 2pares 1utlet 6shok 5eyland

7TR Colony, Ring Road,

+i)ayawada. 2ales 1ffice 6shok 5eyland

%udavalli, +i)ayawada orkshop 6shok 5eyland

Maddilapalem,+i*ag2howroom,orksh

opMahindra

8aradesipalem,+i*ag orkshop Mahindra

%a)uwaka,+i*ag2howroom,orksh

6shok 5eyland


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Prod'$t

Pro)u"t variet3

.ualit3 9 Design

'eatures

#ran) name

Pa"5aging 9 &ervi"es

0arranties 9 Returns

Prod'$t

Pro)u"t variet3

.ualit3 9 Design

'eatures

#ran) name

Pa"5aging 9 &ervi"es

0arranties 9 Returns

Pri$e

+ist pri"e

Dis"ounts

Allo8an"es

Pa3ment perio)

Cre)it terms

Pri$e

+ist pri"e

Dis"ounts

Allo8an"es

Pa3ment perio)

Cre)it terms

Pla$e

Channels

Coverage 9 +o"ations

Assortments

Pla$e

Channels

Coverage 9 +o"ations

Assortments

Promotion

A)vertising

Personal selling

&ales promotion

Promotion

A)vertising

Personal selling

&ales promotion

Target

Customers

Target

Customers

6shok 5eyland and Mahindra B Mahindra have invited our company management to their 9ealer6dvisory 8anel based on operations and performance of our organi*ation.

This panel is constituted with selected dealership, who advise the manufacturers on various operationsconcerning the company and their dealerships in terms of 8roduct, 8rocesses and 2ystems, 0R8ractices, 2ales and 2ervices etc.

A%ards< M4M >

est 0R 8ractices from


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Transportations

+ogisti"s

Transportations

+ogisti"s Ta5e "orre"tivea"tion

Ta5e "orre"tivea"tion

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