Automotive Dealerships...FACEBOOK, INSTAGRAM AND TWITTER ( over 350,000 followers) DEALERSHIP...

CONFIDENTIAL AND PROPRIETARY15/20/20

Automotive Dealerships Challenges, Solutions and Success


Automotive DealershipsChallenges and Solutions-CE

Challenge:

Dealerships were forced to close their showroom doors


Assets and Opportunities: Service Departments continue to be essential

Websites = Online Store Front

Outside Access - for vehicle viewing

Technology --- offers Facetime walkarounds

Personalized calls with financing

Door to door “touch free” delivery Drop off test drives


Dealers CAN SELL CARSThey simply need let buyers know

theirnew way of selling

• Build trust and open communication with your marketplace-and become a “problem solver”

• Assure consumers Safety measures are in place

• Increase share of voice, competitors could emerge as new leaders

• Entice consumers with strong programs and incentives

• Make the process easy!


Crisis gives way to OPPORTUNITY

Dealers need to understand they can not sit back and wait for Sales to happen…this is their time to SHINE.

It is time make the adjustments – get their message outand

MAKE IT HAPPEN!


“Wheels in Motion” is a multipronged campaign that willRUN ON ALL CYLINDERS

helping to control your dealerships path to a lucrative comeback.

Commercial & Promos schedule

Social media

Virtual showroom

Interviews

Video messaging

Wheels in Motion


As a participant, your dealership will receive:

ØPROMOS w/custom :10 sec tag Ø Inclusion in over 480x promotional announcements over a 4-week time frame.

Ø :30-second promos will be designated to build excitement and drive traffic to the “ ” website featured on all 6x of our station’s websites. This is where consumers will be able to review programs, hear from the dealers through videos and interview links, as well as check out thousands of new and used vehicles from local dealers represented.

Ø We’ll air 120x promos weekly (20x each station) on WPLR, WEBE 108, STAR 99.9, WICC 600, 95.9 THE FOX and 94.3 WYBC.

DEALERSHIP PROGRAMCLIENT LOGO


Ø VIRTUAL SHOWROOM INCLUSION:

Ø “ ” is a consumer resource page including:

Ø Industry articles of interest. • Best Car deals and Incentives for May 2020• Edmunds.com• Automakers create corona virus payment plans

and programs to boost sales• Chevy Reviews and Safety information.

Participating dealership links-

Ø Links to participating dealership inventory, and pre-recorded clickable video message from owner/GM/Service manager

Ø Manufactures current programs/offerings

DEALERSHIP PROGRAM

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Ø VIRTUAL SHOWROOM LANDING

Ø Your Dealership will be prominently displayed on “ ” site, including:

Ø Logo, manufactures current programs/offerings, link to dealership inventory, and pre-recorded video message from owner/GM/Service manager




Ø INTERVIEW: Pre-recorded interview that will air Friday afternoon and Saturday Morning.

Interview will run 2 x on each of the SIX RADIO STATIONS

TOTAL times aired: 12 x

DEALERSHIP PROGRAM

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Ø SOCIAL MEDIA inclusions:FACEBOOK, INSTAGRAM AND TWITTER

( over 350,000 followers)




Ø BANK OF COMMERCIALS: Your own bank of 40x :30 second commercials to air in May or June Ø on station of your choice: WEBE, STAR OR WPLR

Ø OR 60x :30 second commercials to air on station of your choice WYBC, FOX or WICC

Ø Spots run Monday – Sunday 6 am – 7 pm


CONFIDENTIAL AND PROPRIETARY135/20/205/20/20

As the TITLE SPONSORSHIP of “Wheels In Motion” your business will receive:Ø PROMOS: Included in over 480x promotional announcements throughout the month of May.



Ø NAMING RIGHTS…STATION ID “YOUR BUSINESS” WHEELS IN MOTIONØ WHEELS IN MOTION WEBSITE: Your logo and link will be prominently featured on “ ” site

Ø Include any additional information/video as well promoting your business and offers. Ø BANK OF COMMERCIALS: Your own bank of 100x :30 second commercials to air in May on station of your choice:

WEBE, STAR OR WPLR OR 150x :30 second commercials to air on station of your choice WYBC, FOX or WICCØ Spots run Monday – Sunday 6 am – 7 pm

Ø SOCIAL MEDIA inclusions: FACEBOOK, INSTAGRAM AND TWITTERØ STATION EMAIL NEWSLETTER: Logo featured on the banner promoting wheels in motion 1x per station. 70K+ emails!

Total investment: AGREED: _____________________________________

TITLE SPONSORSHIPCLIENT LOGO


Automotive Industry Updatesfrom J.D. POWERS as of 5/16

SHOWROOMS ARE OPENINGMost states are open or will be opening this week

PENT UP DEMAND IS REALTens of thousand of expired leases, incentive seekers, service issues.

PRODUCTION HAS RESUMED with most Manufacturers

Subaru/Nissan lagging


USED CARS are in demandDue to new car production delays- and lower budget

AUCTIONSHave resumed in most states

CPO’SNow offering deferred payments to compete with new

Factory offers have stepped up0% financing- 84 months- Deferred payments….


MORE POSITIVES…

Auto sales are recovering: May 10th represents 6 straight weeks of increased sales (J.D. Powers)

Radio listening has steadily increased over the last 5 weeks. (Nielsen)TV viewing has declined back to pre-COVID levels.

Consumers are leaving their homes, getting back to work and ready to buy.


Who is buying now?• LEASES that have or about to expire

• CREDIT SCORES: Higher fico scores versus subprime

• DEMOS: A18-55 versus 55+

• Owners Tired of service expenses- (service email conversions)

• VALUE SHOPERS: Consumers that see the value in 0%- 84 months and 120 + deferred

Automotive Industry Updatesfrom J.D. POWERS as of 5/16


WHERE they are buying is up to you!


“DON’T WAIT…ACCELERATE”

We are here to help you every step of the way- and provide you a value packed

campaign that will allow you to stand out and maximize your market share.


Connoisseur Media has designed a multi-tier marketing campaign to help showcase LOCAL CT AUTO DEALERS during the pivotal months of May

and June.

Our goal is to help each dealer inform the community of their individual efforts, programs and offering to keep Southern Connecticut’s “

”.

Together we will create positive momentum and help reboot auto sales here in Connecticut. As pent up demand is building, your dealership will be poised to hit the ground running The campaign is designed to offer a

robust media blitz that will “run on all cylinders”.

Client logo


As a participant, your dealership will receive:Ø PROMOS: Rotating inclusion in over 480x promotional announcements throughout the month of May.



Ø VIRTUAL SHOWROOM INCLUSION: …. will be prominently displayed on “ ” site, including logo, manufactures current programs/offerings, link to dealership inventory, and pre-recorded clickable video message from owner/GM/Service manager.

Ø INTERVIEW: Pre-recorded interviews that will air Friday afternoon and Saturday Morning. Ø BANK OF COMMERCIALS: Your own bank of 40x :30 second commercials to air in May on station of your choice:

WEBE, STAR OR WPLR OR 60x :30 second commercials to air on station of your choice WYBC, FOX or WICCØ Spots run Monday – Sunday 6 am – 7 pm

Ø SOCIAL MEDIA inclusions: FACEBOOK, INSTAGRAM AND TWITTER

Agreed: _____________________________________

CLIENT LOGO

Client logo

Automotive Dealerships...FACEBOOK, INSTAGRAM AND TWITTER ( over 350,000 followers) DEALERSHIP...

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