Automotive Dealerships ... FACEBOOK, INSTAGRAM AND TWITTER ( over 350,000 followers) DEALERSHIP...

Click here to load reader

  • date post

    24-Jun-2020
  • Category

    Documents

  • view

    3
  • download

    0

Embed Size (px)

Transcript of Automotive Dealerships ... FACEBOOK, INSTAGRAM AND TWITTER ( over 350,000 followers) DEALERSHIP...

  • CONFIDENTIAL AND PROPRIETARY15/20/20

    Automotive Dealerships Challenges, Solutions and Success

  • CONFIDENTIAL AND PROPRIETARY25/20/20

    Automotive Dealerships Challenges and Solutions-CE

    Challenge:

    Dealerships were forced to close their showroom doors

  • CONFIDENTIAL AND PROPRIETARY35/20/20

    Assets and Opportunities: Service Departments continue to be essential

    Websites = Online Store Front

    Outside Access - for vehicle viewing

    Technology --- offers Facetime walkarounds

    Personalized calls with financing

    Door to door “touch free” delivery Drop off test drives

  • CONFIDENTIAL AND PROPRIETARY45/20/20

    Dealers CAN SELL CARS They simply need let buyers know

    their new way of selling

    • Build trust and open communication with your marketplace-and become a “problem solver”

    • Assure consumers Safety measures are in place

    • Increase share of voice, competitors could emerge as new leaders

    • Entice consumers with strong programs and incentives

    • Make the process easy!

  • CONFIDENTIAL AND PROPRIETARY55/20/20

    Crisis gives way to OPPORTUNITY

    Dealers need to understand they can not sit back and wait for Sales to happen… this is their time to SHINE.

    It is time make the adjustments – get their message out and

    MAKE IT HAPPEN!

  • CONFIDENTIAL AND PROPRIETARY65/20/20

    “Wheels in Motion” is a multipronged campaign that will RUN ON ALL CYLINDERS

    helping to control your dealerships path to a lucrative comeback.

    Commercial & Promos schedule

    Social media

    Virtual showroom

    Interviews

    Video messaging

    Wheels in Motion

  • CONFIDENTIAL AND PROPRIETARY75/20/20

    As a participant, your dealership will receive:

    ØPROMOS w/custom :10 sec tag Ø Inclusion in over 480x promotional announcements over a 4-week time frame.

    Ø :30-second promos will be designated to build excitement and drive traffic to the “ ” website featured on all 6x of our station’s websites. This is where consumers will be able to review programs, hear from the dealers through videos and interview links, as well as check out thousands of new and used vehicles from local dealers represented.

    Ø We’ll air 120x promos weekly (20x each station) on WPLR, WEBE 108, STAR 99.9, WICC 600, 95.9 THE FOX and 94.3 WYBC.

    DEALERSHIP PROGRAM CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY85/20/20

    Ø VIRTUAL SHOWROOM INCLUSION:

    Ø “ ” is a consumer resource page including:

    Ø Industry articles of interest. • Best Car deals and Incentives for May 2020 • Edmunds.com • Automakers create corona virus payment plans

    and programs to boost sales • Chevy Reviews and Safety information.

    Participating dealership links-

    Ø Links to participating dealership inventory, and pre-recorded clickable video message from owner/GM/Service manager

    Ø Manufactures current programs/offerings

    DEALERSHIP PROGRAM

    CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY95/20/20

    As a participant, your dealership will receive:

    Ø VIRTUAL SHOWROOM LANDING

    Ø Your Dealership will be prominently displayed on “ ” site, including:

    Ø Logo, manufactures current programs/offerings, link to dealership inventory, and pre-recorded video message from owner/GM/Service manager

    DEALERSHIP PROGRAM CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY105/20/20

    As a participant, your dealership will receive:

    Ø INTERVIEW: Pre-recorded interview that will air Friday afternoon and Saturday Morning.

    Interview will run 2 x on each of the SIX RADIO STATIONS

    TOTAL times aired: 12 x

    DEALERSHIP PROGRAM

    CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY115/20/20

    As a participant, your dealership will receive:

    Ø SOCIAL MEDIA inclusions: FACEBOOK, INSTAGRAM AND TWITTER

    ( over 350,000 followers)

    DEALERSHIP PROGRAM CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY125/20/20

    As a participant, your dealership will receive:

    Ø BANK OF COMMERCIALS: Your own bank of 40x :30 second commercials to air in May or June Ø on station of your choice: WEBE, STAR OR WPLR

    Ø OR 60x :30 second commercials to air on station of your choice WYBC, FOX or WICC

    Ø Spots run Monday – Sunday 6 am – 7 pm

    DEALERSHIP PROGRAM CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY135/20/205/20/20

    As the TITLE SPONSORSHIP of “Wheels In Motion” your business will receive: Ø PROMOS: Included in over 480x promotional announcements throughout the month of May.

    Ø :30-second promos will be designated to build excitement and drive traffic to the “ ” website featured on all 6x of our station’s websites. This is where consumers will be able to review programs, hear from the dealers through videos and interview links, as well as check out thousands of new and used vehicles from local dealers represented.

    Ø We’ll air 120x promos weekly (20x each station) on WPLR, WEBE 108, STAR 99.9, WICC 600, 95.9 THE FOX and 94.3 WYBC.

    Ø NAMING RIGHTS…STATION ID “YOUR BUSINESS” WHEELS IN MOTION Ø WHEELS IN MOTION WEBSITE: Your logo and link will be prominently featured on “ ” site

    Ø Include any additional information/video as well promoting your business and offers. Ø BANK OF COMMERCIALS: Your own bank of 100x :30 second commercials to air in May on station of your choice:

    WEBE, STAR OR WPLR OR 150x :30 second commercials to air on station of your choice WYBC, FOX or WICC Ø Spots run Monday – Sunday 6 am – 7 pm

    Ø SOCIAL MEDIA inclusions: FACEBOOK, INSTAGRAM AND TWITTER Ø STATION EMAIL NEWSLETTER: Logo featured on the banner promoting wheels in motion 1x per station. 70K+ emails!

    Total investment: AGREED: _____________________________________

    TITLE SPONSORSHIP CLIENT LOGO

  • CONFIDENTIAL AND PROPRIETARY145/20/20

    Automotive Industry Updates from J.D. POWERS as of 5/16

    SHOWROOMS ARE OPENING Most states are open or will be opening this week

    PENT UP DEMAND IS REAL Tens of thousand of expired leases, incentive seekers, service issues.

    PRODUCTION HAS RESUMED with most Manufacturers

    Subaru/Nissan lagging

  • CONFIDENTIAL AND PROPRIETARY155/20/20

    USED CARS are in demand Due to new car production delays- and lower budget

    AUCTIONS Have resumed in most states

    CPO’S Now offering deferred payments to compete with new

    Factory offers have stepped up 0% financing- 84 months- Deferred payments….

  • CONFIDENTIAL AND PROPRIETARY165/20/20

    MORE POSITIVES…

    Auto sales are recovering: May 10th represents 6 straight weeks of increased sales (J.D. Powers)

    Radio listening has steadily increased over the last 5 weeks. (Nielsen) TV viewing has declined back to pre-COVID levels.

    Consumers are leaving their homes, getting back to work and ready to buy.

  • CONFIDENTIAL AND PROPRIETARY175/20/20

    Who is buying now? • LEASES that have or about to expire

    • CREDIT SCORES: Higher fico scores versus subprime

    • DEMOS: A18-55 versus 55+

    • Owners Tired of service expenses- (service email conversions)

    • VALUE SHOPERS: Consumers that see the value in 0%- 84 months and 120 + deferred

    Automotive Industry Updates from J.D. POWERS as of 5/16

  • CONFIDENTIAL AND PROPRIETARY185/20/20

    WHERE they are buying is up to you!

    DEALERSHIP PROGRAM CLIENT LOGO

    “DON’T WAIT…ACCELERATE”

    We are here to help you every step of the way- and provide you a value packed

    campaign that will allow you to stand out and maximize your market share.

  • CONFIDENTIAL AND PROPRIETARY195/20/20

    Connoisseur Media has designed a multi-tier marketing campaign to help showcase LOCAL CT AUTO DEALERS during the pivotal months of May

    and June.

    Our goal is to help each dealer inform the community of their individual efforts, programs and offering to keep Southern Connecticut’s “

    ”.

    Together we will create positive momentum and help reboot auto sales here in Connecticut. As pent up demand is building, your dealership will be poised to hit the ground running The campaign is designed to offer a

    robust media blitz that will “run on all cylinders”.

    Client logo

  • CONFIDENTIAL AND PROPRIETARY205/20/20

    As a participant, your dealership will receive: Ø PROMOS: Rotating inclusion in over 480x promotional announcements throughout the month of May.

    Ø :30-second promos will be designated to build excitement and drive traffic to the “ ” website featured on all 6x of our station’s websites. This is where consumers will be able to review programs, hear from the dealers through videos and interview links, as well as check out thousands of new and used vehicles from local dealers represented.

    Ø We’ll air 120x promos weekly (20x each station) on WPLR, WEBE 108, STAR 99.9, WICC 600, 95.9 THE FOX and 94.3 WYBC.

    Ø VIRTUAL SHOWROOM INCLUSION: …. will be prominently displayed on “ ” site, including