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AUTOMOTIVE MARKETING
“Customers want to do
business with dealers
who rate high in Cus-
tomer satisfaction for
sales and service.
“Elite Car Dealers In
Houston.com” positions
your store as the best
place to shop. Best of
all, the Elite Program
provides dealers a com-
petitive advantage.”
Gary Fontenot
In This issue
Introducing the new-
est online automotive
marketing tool.
Ad Group Introduces
“Elite” and why.
Celebrating 30 Years.
The Ad Group Email
Store
A History of Success
Testimonials
Gain your competitive advantage today.
Introducing the newest Online Automotive Marketing Tool! Customers have many ways to shop for a new or pre-owned vehicle. But how do
they select the Best Dealer? Elite Car Dealers in Houston.com has now
introduced an online marketing product that showcases the dealers with the best
scores in customer satisfaction for sales and service. Now the customer can
easily access the best dealers to shop by simply linking to the Elite Car
Dealers web site. The Elite web site directs customers to your site who are
ready to buy. Customers want to do business with dealers who rate high in Cus-
tomer Satisfaction.
How it Works? Upon qualification, your dealership is selected as an Elite Dealer in the Houston
Market. (there are a maximum of 3 Elite dealers per brand)
Q: How Does “Elite” Market attract customers?
A: The company sends out (1) million opted in emails per month to Houston cus-
tomers directing them to the Elite Site. We provide a valuable tool for the custom-
er by directing them to dealers rating high in Customer Satisfaction. One Million
consumer data base represents the majority of Adults 25+ who have opted in to
receive emails.
Q: Does this cost the Customer?
A: It is a free Consumer Service.
Ad Group National Newsletter Driving the Automotive Industry 2014 3rd Quarter Issue
Ad Group National develops Elite Car Dealers in Houston.com In the past 30 years, Ad Group National has worked with hundreds of automotive dealers
nationwide creating successful advertising campaigns and marketing strategies. Ad
Group National addresses the individual needs of each store and seamlessly rolls
out big ideas that captivate the market. Across the country, our stores dominate
the market because we simply outsmart and outwork the competition. Ag Group National
boasts a stellar group of automotive advertising professional, most with over 20 years of
individual experience in the automotive field.
The Next Big Online Automotive product develops….
It was due to this experience that Ad Group National recognized a need to provide a ser-
vice like “The Elite Car Dealers in Houston .com”. According to Gary Fontenot, “we
realized customers did not have a method of identifying dealers with the best Customer
Satisfaction for sales and service. We also recognized customers would be more likely to
respond to the endorsement of a third party.”
We developed “Elite Car Dealers in Houston .com to provide this solution. It is a
free consumer service that directs customers to the stores with the best customer satisfac-
tion ratings. Over the years, our research has indicated that customers want to do busi-
ness with stores best in customer satisfaction. There are only 3 Elite dealers per brand so
a dealership can establish a competitive advantage. Each month we drive custom-
ers to this online service deploying over one million opted in emails to the Houston market.
We provide each dealer the analytics of the many customers who visit their site looking to
buy a car. It stands to reason, that consumer don’t use our service unless they are in the
market for a new or pre-owned vehicle.
Plus, you can now use your “Elite” status in all of your marketing providing a com-
petitive selling message over the competition. Include in your Radio, TV, Newspa-
per, Newsletter, Web site, Online, Email marketing, Brochures….even load your
salespeople lips with your Elite status providing a real reason for buying at your
store .
Ad Group National
celebrates 30 years in
Automotive Advertising.
Ad Group National is an exclusive automo-
tive advertising and marketing company
serving small, medium and mega sized
dealers as well as retail owner groups na-
tionwide. Ad Group National was founded
30 years ago by Gary Fontenot, nationally
noted for his in-depth knowledge of the retail
automotive industry. Ad Group National’s
synergy between retail automotive
knowledge and their marketing and adver-
tising expertise is the driving force behind
the nation’s #1 Automotive Advertising Com-
pany...and its edge over the competition.
Experience and an incredible track record of
success keep dealers of all sizes ready to
partner with Ad Group National. As Gary
Fontenot said, “There are many advertising
companies, but Ad Group National leads the
industry in experience and success.”
Vicki McMillioan Partner, Ad Group National.
Gary Fontenot, Founder of Ad Group National
Ad Group National also
owns one of the nation’s
leading Email Marketing
companies. The Email
Store!
The Email Store’s email
marketing produces more
effective results and costs
far less than other adver-
tising methods.
Email is the #1 form of
communication in the
world. Now you can
reach today’s consumer
and track the results in
real time.
The Email Store really is
the source for all of your
E-Marketing needs.
Sending and Receiv-
ing emails is the #1
activity on the inter-
net.
99% of internet users
say they use email.
Experience the high-
est ROI in the indus-
try.
All lists are opted in
or double opted in
consumers.
100% Can-Spam
compliant.
Matched to the Na-
tional Change of Ad-
dress system.
We Produce Results
Ad Group leads the market in Email marketing expertise. Ad Group National eagerly entered the Email Marketing business seven years ago
in the industry’s infancy. We immersed our talents into understanding and devel-
oping products that best served the Automotive industry.
Today and over 50 million emails deployed, we have the knowledge and skill set
that will get the results you expect. While other companies are just now entering
the email field, or farming out to other companies, The Ad Group Email Store once
again leads the market in Automotive marketing knowledge and ideas.
Our tested email campaigns yield results for our clients because we use proprie-
tary lists that were developed to target the automotive buyers.
Our Automotive Data Base targets by:
Manufacturer, Model, Date Purchased, Zip Codes, New or Used, Own or
Lease and Income.
We create messages that match the individual needs of the customer.
This yields the Best Results!
Contact Us
Give us a call for more infor-
mation about our services
and products
Ad Group National 13121
Louetta Rd. #1015
Houston TX 77429
Visit us on the web at
www.adgroupnational.com
______________________
832-698-1239
Or speak directly with Gary
Fontenot. 281-731-2599
A History of Success Most dealers ask what the difference is in our company and our competitors. At
Ad Group National, we become a real marketing partner, offering solutions to
problems and challenges in all areas of your business. First and foremost, we are
big idea people that motivate you, your staff and the market.
Next, we have a thorough understanding of the retail automotive industry. We
provide elite training for sales people to help them achieve the highest results,
conduct motivating kick-off meetings to load yours sales people’s lips and open
their mind to our marketing strategies. We offer the best practices for your internet
department getting you more results instantly. We also provide Elite telephone
training for salespeople and work with each to build their perfect “Why Buy Here”
story. Ad Group National introduces ideas and plans for every part of your dealer-
ship providing you the best platform for success.
Ad Group National is a fully integrated advertising and marketing company, which
means we seamlessly roll out plans in all external mediums, website, salespeople,
internet and social media and point of sales materials. Understanding the big pic-
ture and the importance of “doing to it all” keeps our dealers moving forward every
day.
We have worked wonders for many of the most successful dealers in the USA and
continue to enjoy the most incredible success stories today. Many years ago,
Gary Fontenot, the founder of Ad Group National would be dubbed the Automotive
Ad Man for his in-depth knowledge of the automotive industry….and it has stuck
until today. In 30 years, Ad Group National stands head and shoulders above the
competition….Whatever your needs and regardless of what size your store, Ad
Group National can make a big difference in your results today.
PLACE STAMP HERE Ad Group National…..Driving The Automotive Industry !
“We have worked with Ad Group National for over 20 years. Gary Fontenot, Vicki, Roena
and their staff truly are the best in the business. With their guidance, the dealerships that
our Management Team was charged with overseeing, became leaders in the Automotive
industry with one of those dealerships becoming number one in the Nationl. Gary and his
team embodies integrity and customer service. These are characteristics that are difficult
to find. I would not hesitate, nor have I, to recommend Ad Group National to anyone who
is looking for a true Partner in every sense of the word. You will not be disappointed,.
They are simply the BEST!!!”
Carolyn Cross, General Manager, Joe Myers Ford/Lincoln
We began using Ad Group National a little over a year ago, and couldn’t be more pleased
with their services. Their recommendations regarding media buys, media mix, and adver-
tising campaigns have been spot on, and the creative products has been exceptional. We
have experienced significant gains in customer response to our ad campaigns, and this
has translated into increased sales. They have also been ready and willing to pitch in and
help with special projects. From a customer service standpoint, Ad Group National has
been responsive, timely, and completely reliable in their day to day business with all of our
staff. Our experience has been exceptional, and we would, without reservation, recom-
mend Ad Group National to any business in need of their services.
Roger Elswick, Owner, Community Toyota-Honda-KIA