Automobiles From the Eyes of Amit

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    AUTOMOBILE SECTOR

    PRESENTED BY:-

    AMIT SINGH RAWAT

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    CONTENT

    y Introduction of automobile sector

    y Evolution of sector

    y Key products

    y Key players

    y Contribution in terms of GDP.

    y SWOT analysis

    y Future of Automobile Sector

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    The design of the Cugnot Steam Trolley (1769)

    y History of the automobile begins as early as 1769, with the creationof steam-powered automobiles capable of human transport In 1806.

    y The first cars powered by internal combustion engines runningon fuel gas appeared, which led to the introduction in 1885 of theubiquitous modern gasoline or petrol-fueled internal combustionengine.

    Automobile History in brief

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    AUTOMOBILE SECTOR

    y The automotive sector is one of the key segments of theeconomy having extensive forward and backwardlinkages with other key segments of the economy.

    y It contributes about 14 per cent in India's GrossDomestic Product (GDP) and 15 per cent in India'sindustrial production.

    y This sector has generated about 4.5 lakh of directemployment and about one crore of indirectemployment.

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    The automobile industry in India

    y 9th largest automobile industry .

    y 2nd largest two-wheeler market,

    y 11th largest Passenger Cars producers.

    y 4th largest in Heavy Trucks.

    y 2nd largest tractor manufacturer.

    y Annual production of over 2.3 million units.

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    Evolution of Sector

    INITIAL YEARS - BEFORE 1980S

    Manufacturing was licensed.

    Excise duties, sales tax & custom duty.

    Premier automobiles Ltd & Hindustan Motors .

    PROTECTIONISM 1980S

    Entry of MUL, Better Product with govt. support

    Sellers Market .

    Long waiting periods .

    Strict licensing, restrictive tariff structure

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    Con.

    LIBERALIZATION 1990S

    Decrease in custom & excise .

    Auto finance boom more players . Joint ventures trend .

    GLOBALIZATION - 2000S

    Buyers market .

    Control the market .

    Easy finance .

    Diversifying to related activities .

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    KEY PRODUCTS

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    AUTOMOBILE

    2 WHEELER 3 WHEELERPASSENGER

    VEHICLE

    COMMERCIAL

    VEHICLE

    MOTORCYCLE SCOOTERS SCOOTERETTES MOPEDS

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    MAJOR PLAYERSy TATA

    y MARUTI SUZUKI

    y ASHOK LEYLAND

    y BAJAJ

    y HERO HONDA

    y TVS MOTORS

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    The Key PlayersThe Key Players

    Commercial

    vehicles

    TATA Motors, Ashok Leyland, Swaraj Mazda, Mahindra & Mahindra ,Force

    motors, Eicher Motors

    Passenger

    vehicle

    TATA Motors, Maruti Udyog, Honda Motors, Toyata, Skoda, Mahindra &

    Mahindra, Daimler Chrysler, Hindustan Motors

    Two Wheeler Hero Honda, Bajaj Auto, Honda Motors, TVS Motors, Yamaha , Kinetic Motors

    Three Wheeler Bajaj Auto

    Bajaj Auto,

    24.4%

    TVS Motors,

    17.7%

    Yamaha,3.8%

    Others, 5.8%

    HondaMotors, 8.5%

    Hero Honda,

    39.8%

    Maruti, 50.37

    Hyundai, 19.17

    Tata Motors,

    17.19

    Honda, 5.33

    Others, 5.73

    Two wheeler Passenger vehicle

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    *As on Dec 2008

    GDP

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    *Estimated

    FOREIGN TRADE

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    SWOT Analysis

    Strengths

    y India is the strongest player in the small

    car segment of the global automobilemarket.

    y Sustainable labor cost advantage .

    y

    Government incentives for manufacturingplants .

    y Strong engineering skills in design.

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    Weakness

    y Indian is lacking in properinfrastructure. This is slowing the paceof growth of auto industry.

    y Rising cost of production .

    y Low investment in Research andDevelopment.

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    Opportunities

    yEfforts for fuel economy.

    yTechnologies using Hydrogen

    as automotive fuel.

    y Cut in excise duties .

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    Threats

    y Companies not focusing on R &D are under great risk.

    y High competition from foreignplayers.

    y Lack of technology for Indiancompanies.

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    yAutomobile industry expert predicts that by2050 every sixth car in the world will be for

    Indians.

    y By 2010 India will take over Germany insales volumes and Japan by 2012 .

    y Nissan Motors plans to export 250,000vehicles manufactured in its India plant by2011.

    y General Motors announced its plans toexport about 50,000 cars manufactured in

    India by 2011.

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    THANK YOU