Logo

AUTOMOBILE INDUSTRY

Prepared for: Ms. Rizwana Hameed

Prepared by:

Khadeeja Anees (004)

Fatima Naeem (013)

Tariq Manzoor (103)

Hafiz Munim Bashir (031)

Hussain Afzal (055)

Logo

Establishment of National Motors Limited in 1950

1st car assembled was Bed Ford Truck

In1983, Suzuki assembled FX 800cc

Later, 1992 introduced Khyber 1000cc and Margalla

1300cc

In 1993 Toyota enter the market

In 1994 Honda give competition to Toyota and Suzuki

History

Logo

32 assembler

Not much established and prominent in world

Transfer of industries

Lack of competition

Suzuki, largest auto-assembler

globally retired models utilizing obsolete technology

and not offering any safety features

Current Situation

Logo

Top selling cars are Suzuki (Wagon-R, Alto), Toyota

(Corolla, Swift) and Honda (City and Civic)

Contribution 3.9% to the GDP of Pakistan

Growth rate is only 0.01%

Employment to 3.5million.

Current Situation

Logo

Honda Atlas Cars Pakistan Limited is a joint venture

between Honda Motor Company Limited Japan, and the

Atlas Group of Companies, Pakistan

ceremony was held on April 17, 1993

The first car rolled off the assembly line on May 26,

1994

The company is listed in Karachi, Lahore and

Islamabad Stock Exchanges.

sold more than 200,000 cars till July 12, 2012.

Honda

Logo

Honda Accord,

Honda CR-V

Honda CR-Z

Honda Civic (four models) Honda

City (four models)

Honda Accord – 10.65m

Honda CR-V - 7.9m

Honda CR-Z – 3.2m

Honda Civic - 2m-2.5m

Honda City – 1.5m -1.8m

Marketing Mix

Product

Price

Logo

Company has 21 3S (Sales,

Service and Spare Parts)

Eighteen 2S (Service and Spare

Parts) and

Five 1S (Spare Parts) authorized

dealers

Precise advertisements

Print media

Social marketing as environment

friendly

Marketing Mix

Place

Promotion

Logo

In 1997 Nissan started assembled their products in

Pakistan

Car range are not enough

Not much famous but produce valuable cars

Nissan

Logo

Sunny

Tiida sedan

Cifarei

X-trail

Patrol

Sunny – 1568000

Patrol – 9850000

X-trail – 6350000

Tiida sedan – 1150000

Cifareo – 2792000

Marketing Mix

Product

Price

Logo

10 dealers

In main cities of Pakistan

Lahore, Islamabad, Karachi

They use to advertise on and off

through TVC, magazine and

billboard.

Marketing Mix

Place

Promotion

Logo

Company foundation

Headquarter

Five brands

Joint-ventures

TMC

Worldwide image

Toyota Motor

Logo

Product

Toyota corolla

Toyota prius

Toyota premio

Toyota vitz

Price

15-22 lac.

20-23 lac.

27-32 lac.

14 lac.

Marketing mix

Logo

Promotion

Advertising through social media,T.V adds etc

Place

Toyota is a global manufacturer.

Easily available in Pakistan.

Marketing mix

Logo

ABOUT THE COMPANY

Mitsubishi Motors Corporation was incorporated in April 22, 1970.

It is a Japan Based Company.

The Company deals in development, manufacture, sales and purchase of automobiles and its components.

Its Headquarter is in Tokyo.

Total number of employees working with the Company as at 31 March 2014 were 30,280.

Logo

STATS ABOUT THE COMPANY

Net sales of the Company for the year 2013 were JPY 20,934 Billion.

Total automotive sales for the year 2013 were 1,047 thousands units

It sold its products in more than 160 countries around the globe.

Logo

MARKETING MIX

Product

Price

Place

Promotion

Logo

Pak Suzuki

Formed as a joint venture between Pakistan

Automobile Corporation and Suzuki Motor

Corporation (SMC) – Japan

Company was incorporated as a public

limited company in August 1983

Started commercial operations in January

1984

Logo

CONT…

Initial share holding of SMC was 12.5% which was gradually increased to 73.09%

Annual production capacity of 150,000 vehicles

Pak Suzuki holds more than 50% Market Share.

Logo

Marketing Mix Of Pak Suzuki

Product

CULTAS

ALTO

MEHRAN

JIMNY

BOLAN VAN

Price

897000/-

662000/-

514000/-

1850000/-

609000/-

Logo

Marketing mix cont…

Promotion

TV

RADIO

NEWS PAPERS

TEST DRIVES

SPONCERSHIPS

Placement

75 Dealers

32 Cities

Logo

MethodologyPopulation People of Lahore (Pakistan)

interested in automobiles

Sample Car Users Chosen To Fill

Questionnaires

Sampling Technique Convenience Sampling

Research design Explanatory, Quantitative Data ,

Instrument Used Questionnaire likert

Statistical Procedure Used Transferred To SPSS

Time Horizon Cross sectional

Study Setting Non-Contrive

Unit of analysis Individual (consumers)

Logo

Findings

47percent of our population is female and 53 percent is male.

Logo

1.0 percent of our population is Matric. Student, 14.0 percent from

intermediate, 69.0 percent from Graduation and 15 percent of our

population belongs to under Masters.

Logo

17.6 Percent of our population is earning 20,000 to 30,000 and 15 are

earning 31,000 to 40,000 and 21 percent of is earning 41,000 to 50,000

rather the 37 percent of population is earning above 50,000.

Logo

92 percent of sampling population owes cars and 6 percent don’t have cars.

Logo

34 percent of sampling population is having Suzuki, 33 percent are the

users of Honda and 18 percent are the users of Toyota.

Logo

Logo

Logo

Logo

Logo

Logo

SWOT of HondaStrengthQualified and well trained staff Biggest sale networkBest production plant in the world Financial StrongBiggest market sharePeople Trusted ProductsHigh Quality Products

Logo

Con…..

Resale value

Customer Care

Customized products

Brand Image

Availability of Spare parts

Best delivery system (Transportations)

Logo

Weakness

• High Price of Products

• Low per capita income of public

• Less overhead rates of competitors

• Difficult to drive for many people

Logo

Opportunities• Industry expansion

• Technology upgrading

• Getting more stronger

• Beating market share of Suzuki

• Economy is expanding

Logo

Threats

Imported cars

Suzuki

Toyota

Nissan

Logo

SWOT Analysis of Suzuki

Logo

Logo

As suggested by the survey the main automobile consumers are of Honda and Suzuki and then Toyota.

Honda, Suzuki & Toyota these 3 companies are ruling in Pakistan.

People are very satisfied with them their image is positive in their mind.

If other companies want market share in Pakistan they had to give tough competition and to come up with new strategies and innovation. Because there is always room for a better and creative thing.

Conclusion

Logo

THANK YOU