Automated apps to redefine consumer finance€¦ · Crypto Market Crash 71% . SOLUTION Heleum is...
Transcript of Automated apps to redefine consumer finance€¦ · Crypto Market Crash 71% . SOLUTION Heleum is...
Automated apps to redefine consumer finance
Let your money move you.
PROBLEMHumans trade on emotion and get below average market returns.
Cryptocurrencies are exciting, but riskier, making the human element even more dangerous.
Institutions use automation to beat the market, but their tools are kept far away from consumers.Retail investors need low-cost automated services to improve their performance.
2008 Stock Market Crash
▼54%
2018 Crypto Market Crash
▼71%
SOLUTIONHeleum is an automated trading web app, available 24/7 anywhere in the world.
It’s built to reduce risk and improve returns with no experience required.
Our custom algorithm uses a mix of technical tools and risk management to protect users from market crashes.
Newest code update
V2.1 Simulated Returns
▲48% During a crash
PRODUCTHeleum is easy to use in two steps:
1 - Log in via Uphold2 - Add funds to Heleum
The app does the rest.
Funds are diversified into balloons, automatically move between currencies, and pop when profitable. Users can withdraw funds at any time.
6 TOP CURRENCIES: BTC BCH ETH XRP LTC DASH
BUSINESS MODELHeleum
40%User60%
Profit Share
Heleum is win-win. Our only fee is a share of balloon gains.
Users can increase their share of gains by depositing funds and referring users.
Account Boosts + 5% for adding $1k+ 10% for adding $10k+ 15% for adding $100k+ 20% for adding $1M
Referral Boosts + 2% per active referral
9.4% of users have over $1000
12.6% of users have referred others
TRACTION4600 users in 94 countries - 2100 in US - 2500 outside US
$2.75M in total deposits
$611 average account size
53,925 balloons
449,458 transactions
17.7% Average profit per popped balloon
User Growth
0
1,000
2,000
3,000
4,000
5,000
Oct '17 Jan '18 Apr '18 Jul '18
10,000+ Lines of code
2,000+ Back-testing simulations
Mobile apps. Instant bank funding. P2P Loans. Multiple Exchanges. Lower fees. More Cryptos.
More Boosts. Smarter Bots. Bigger Returns. Fixed Returns. Tax-advantaged accounts.
2017 2018
Heleum v1.0 Release
Beta Test
Soft LaunchWeb App Launch
Heleum v2.0 Release
Back-testing Simulator
2019
ROADMAP
MARKETPricewaterhouseCoopers 2025 market projections
Global Asset Management
$145.4T
Passive Asset Management
$36.6T _______________________
2018 Cryptocurrency Market
$276.7B
Heleum has the opportunity to capture a portion of the global passive asset management market.
By 2023, Heleum can command: $1B valuation 1 million users $100 million annual revenue
Services: Automated Trading (all assets) P2P lending Personal Budget Management Retirement Planning
This slide reflects management’s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not
represent guarantees of future results, levels of activity, performance, or achievements.
Automation
Dig
ital C
urre
ncie
s
COMPETITIONHeleum competes against
Traditional Robo-advisors but offers cryptocurrencies
Heleum competes against
Cryptocurrency Trading Apps but offers automation for
non-professionals
Referral Marketing - Over 25% of users were referred by other
users who get rewarded with higher profits. - Mobile apps will boost access to viral links.
Social Media Advertising - Personally invited to the Google Advantage
Program for Google AdWords. - Large Facebook and Twitter presence.
Media Platforms - High Impact viral videos and how-to's for
YouTube & Instagram. - Networking on LinkedIn and through user
networks to arrange news/blog coverage.
GROWTH
$150,000 raised from founders $91,761 in app revenue from users
Projected Revenue Growth:
FINANCIALSPace Ellsworth 41.25%Taylor Ellsworth 41.25%Laurett Ellsworth 5.0%Dan Pratt 5.0%Ben Pratt 2.5%Scott Dobbins 2.5%Nathan Dobbins 2.5%
Cap Table
Year Users Balances Revenue
2019 50,000 $50,000,000 $1,000,000
2020 150,000 $200,000,000 $4,000,000
2021 300,000 $500,000,000 $10,000,000
2022 600,000 $1,500,000,000 $30,000,000
2023 1,000,000 $5,000,000,000 $100,000,000
Monthly Burn
$27,600 Monthly Revenue
$10,195This slide reflects management’s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not
represent guarantees of future results, levels of activity, performance, or achievements.
TEAMPace Ellsworth CEO 8 years of fintech, management, and marketing experience. Passionate about
languages, automation and future tech.
Scott Dobbins COO 5 years as a senior field operations manager at Bass Cabinets. Owned and managed businesses for over a decade.
Taylor Ellsworth CTO 5 years as a software engineer. CS major at SVU.
Dan Pratt CMO 6 years experience in online teaching and cryptocurrency experience.
Ben Pratt CIO 7 years as an Electronics and Data Engineer. MS in Physics.
Nathan Dobbins Human Resources 12 years of high level business management and entrepreneurship.
Skyler Collins Customer Service 10 years of customer service, technical support, software quality assurance, business operations management, bookkeeping, hospitality, and self-publishing.
David Hamaker Tech Support 7 years Operational Support. Full Stack Ruby Developer.
Morgan Aldous Events 15 years small business experience. Viral Video Production (over 3M views).
Marc Goldsen Legal Counsel “Distinguished” rating by Martindale-Hubbell. Named in Who’s Who in American Law, Cambridge’s Who’s Who of Executives & Professionals, and Arizona’s Finest Lawyers.
Raising $1.07M on WeFunder (Reg CF).
Convertible SAFE with $10M valuation cap.
Early Bird Bonus on first $100,000 raised.
Major goals with raised funds: - Fund iOS & Android app development - Create viral user and asset growth - Improve app performance
A round planned for late 2019/early 2020 with a $100M+ valuation.
FUNDING
App Development $650kMarketing $150kOffice Expenses $120kLegal/Advisor Fees
$80kPlatform Fees $70kTotal $1.07M
18-month Budget
This slide reflects management’s current views with respect to future events based on information currently available and is subject to risks and uncertainties. This slide is meant for illustrative purposes and does not
represent guarantees of future results, levels of activity, performance, or achievements.
Automated Consumer Finance Apps
Trading 6 Top Cryptocurrencies
Adding New Apps and Services
4600 users in 94 countries
Passionate, Experienced Team
Raising $1.07M for a quick 10x ROI
SUMMARY
Let your money move you