Auto*Mat: tomorrow I wake up and change my city / Vit Masare, Ассоциация...
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Transcript of Auto*Mat: tomorrow I wake up and change my city / Vit Masare, Ассоциация...
Auto*Mat... tommorow I wake up and change my city.
Delaisammit MOCKBA16. 9. 2012
Jan Krčmář
Vít(ek) Masare
Member of the Board, Lobbying and External communication(public spaces, urban cycling, networking), Bike to Work, Urban bike rides
Sad reality
FOR BETTER URBAN LIFE
How I got involved…
Core ideas
Improving the quality of urban life through better organization of traffic and design.
• Inclusive• Sustainable• Economicaly reasonable
Highlighting the role of public, pedestrian and cycling transport (68% of traffic).
Core ideas
Activizing local people by providing them with information, know-how and support.
What do we do and want? *
?$
Inspiration from all over the world
The Conception
• 2003 – filmmaker Martin Mareček & Co. CRITICAL MASS, HAPPENINGS
• 2004 - 2005 – press releases, happenings
2003: Semi-Radical Beginning
Car free day Sep 22nd
First generation
2006 - 2008 - Fatal accident of a team leader - Low impact on general level 2007 – officially established as a civic associationBecoming semi-professionalTrying to address more people - Continuous CRITICAL EXPERT WORK - festival Zažít město jinak (Different city experience)
Zažít město jinak
Angels and Break
2009: Movie documentary
The Movie
2009 – European Mobility Week• Art cinemas, festivals, DVD, 2011 - Czech
national TV, downloadable online• Media attention• Public presentation of Auto*Mat issues and
an insight into the practices of municipal politics
• The Czech Documentary of the Decade Award
The Growth
2010 - core team triples (15-20)
zelenamapa.cz
Targeting school kids
Partnership and cooperation
cyklojizdy.cz
livable-cities.org
New Opportunities
2011 – consolidated team gets inspired from abroad, corporate mobility, rethinking the external communication, civic society involvment
Targetting bussiness sphere
New Opportunities
The transport unions‘ strike (June 16, 2011) as a mass demonstration of Prague for peopl an d changes in the City Council.
43.00%
33.00%
22.00%
2.00%
So-called „modal split“
?
That's quite good!
ridiculously low
not bad...
rather catastrophic
Financial split
$
Terrif
ying
and
irres
pons
ible!
Not enough and poorly
managed
Hardly worth mentioningCan you even see this?
So what do we actually do?
Watchdog lobbying, happenings, PR
CyclingCritical mass, Cycle to work,
lobbying
Intelligent trafficPropose solutions, lobbying,
happenings
EducationSchool cycling, lessons on sustainable transport
Change attitudesExperience a different city
All in all: change behaviour
Influence how?
•Hard measures (new road design, signs, cycle lanes, cycle tracks, paths...) and
•Soft measures (information, communication, marketing).
Thank you for your attention
Vít MasareAuto*Mat, o.s.Bořivojova 108
vit.masare(at)auto-mat.cz
www.prahounakole.czwww.cyklojizdy.czwww.dopracenakole.netwww.zelenamapa.czwww.zazitmestojinak.czwww.auto-mat.cz