Autodesk Automotive Innovation Forum

October 2012

Topics

1. Introduction of Robert Veitch

2. Introduction of Delineate

3. Some examples of real projects undertaken with Autodesk software

Principle Consultant - Robert Veitch- Experience

Digital design pioneer, Alias user since 1994

Visualisation on many platforms Showcase, RTT, Opticore, Bunkspeed

Design Management, Studio Engineering,Ergonomics, Design Quality

Working experience in Australia, New Zealand, China, Germany, France,

Sweden, Korea, Japan, USA

Part of first team at General Motors (GM) to establish digital design process

including Alias & Virtual Reality studio

Major involvement in over 30 exterior design programs, 7 interior programs &

many showcar/concept car programs

Excellent understanding of surface quality, form & balancing engineering

criteria while maintaining design direction

Principle Consultant - Robert Veitch- Experience

Company overview

Delineate- Company

• Virtual Prototyping Automotive design- Digital modelling, visualisation, ergonomics,

design quality

• Virtual Marketing Brochure images, animation, TVC, Point of sale, mobile, web

•Software solutions Autodesk software and application training

Who we are

• Designers, CAS / CAD Specialists, Visualisation and

Communication Experts

• Autodesk Reseller, Support and Beta Testers, presenter at Autodesk

University, creator- Alias marketing content

• Also re-seller for Human Solutions (ergonomics) & Icona Solutions.

(Craftsmanship)

What we do

• Australiasia‘s largest Non OEM Transportation Design

and CAD studio

• Training and Educational Material for Government and

Large Business

• Automotive design & product Development services

• Software solutions

Services

• Conceptual Design / Styling

• Computer Aided Styling (CAD/CAS)

• Design Visualisation

• Class A Surfacing

• Provide on-site resources

• Design Quality

• Ergonomic Analysis

• Virtual Reality

• Training, Educational Content and Assesment

Training Services

Autodesk software training- Alias, Showcase, Sketchbook,

Mudbox

• Including beginner, intermediate & advanced.

• Software application training

• Surface quality mentoring- highlighting, interface design,

form

• Digital design training

• Design process consulting

Sample projects

Recent projects - Ford Australia

Key deliverables

• Over almost 2 years, Delineate supported Ford Australia with conceptual

modelling, class A surfacing & visualisation to support their interior & exterior

design.

• All modelling supported in Autodesk AliasAutomotive

• Visualisation in Showcase, Maya, 3DS Max

• Over a number of years customer has standardised conceptual modelling to

class A surfacing with Alias. Delineate resources provide support & training

allowing rapid changes in headcount to adjust to programs

Customer quote: Not only is Rob an exceptional A-class surface

modeller, he is also an intuitive problem solver, when considering

future projects, Rob will receive my first phone call. Luke Ray, Senior

Designer Ford

Recent projects – FR-1

• Project: Autohorizons FR - 1

• Services: Design management, 3D modelling,

visualisation, interactive training device

Recent projects – FR-1

• Delineate created class A 3D models in Alias

• Visualisation images in 3DS Max & Showcase

Recent projects – FR-1

• 3D design models can be used for marketing, training &

educational purposes

• Save money by re-using content created in design stage to

create engaging educational content.

• Optimisation of time, costs for project with limited funding.

Customer quote: Delineate is an important part of our education and automotive

design programs. I have no hesitation in recommending Mr Veitch and his

company. Brian Tanti – CEO, Autohorizons Foundation

Recent projects - Joss supercar

• Project: JP-1 Supercar- Melbourne Motor Show 2011

• Services: 3D modelling, visualisation, animation

Recent projects - Joss supercar

• Creation of virtual model in around 10 days allowed customer to

present design, achieve advanced sales.

• Advance customer business, save hundreds of thousands of dollars &

many months versus building real prototype.

• Able to analyze design, function & performance prior to production.

• Project with low funding able to reach very advanced stage at a major

motor show

Recent projects - Joss supercar

• Delineate took 3D scan data from customer scale model.

• Development of 3D model using Alias

• Creation of 3D virtual model using Showcase for motor show

Customer quote: Amazing work- what you guys achieved goes way beyond

expectations. Job Well Done !! Matt Thomas- Technical Director, Joss Supercar

Recent projects- Honda Australia

• Project: Various marketing content for many programs

• Services: Scanning, 3D modelling, marketing content

creation, CGI

Recent projects- Honda Australia

• Customer saved photography costs.

• Removed issues with security & logistics of future models

• Re-use marketing content across different disciplines

• Any location, color, model spec is possible

• Lower environmental impacts with transportation of vehicles

• Customer was able to save time & gain more marketing

content within the same budget

Customer quote: I found Robert and his team at Delineate to be exceptional in

what they do. The models they created for us were absolutely first class, and far

beyond our expectations. I would not hesitate to recommend Robert & Delineate

Corinne Wilson, Digital Marketing Manager, Honda Australia

Recent projects- Honda Australia

Delineate team Resources / experience

• Industrial designers

• CAS specialists

• Class A surfacing

• Visualisation

• Virtual Reality

• Studio engineers

• Ergonomics experts

• Design quality / craftsmanship experts

Summary

• World class experience

• Supporting total design process

• Consulting with training/mentoring

• Business focus on design- quality, time, cost

• Extensive experience with working remotely

Thank you