Auto Value Manual

Auto Value Brand Identity and Logo Guidelines

Table of Contents

What is a Brand

The Auto Value Brand Vision, Mission, ValuesPositioningMessage & ToneMaximizing Auto Value

Brand Mark ComponentsAV Brand MarkLogo without taglineTagline PrinciplesTagline UsageLogo with TaglineBrand Architecture Incorrect Logo TreatmentsTrademark & NamingColor Pallete TypefacesPhotos and Images

Standard CommunicationsIntroductionLetterheadBusiness CardEnvelopesFaxesEmail

Corporate CommunicationsIntranet Web Site

SignageBuildingMonumentTenant PanelDecalsVehicle Graphics

Auto Value/Bumper to Bumper’s overall buying power is so great that, in several cases, its combined purchase volumes makes it either the first or second largest customer of a na-tional brand manufacturer. It’s this buying power that allows the smaller Auto Value/Bumper to Bumper businesses to compete with large mass merchandisers and chain retailers.

In the many years of its existence, Auto Value/Bumper to Bumper has developed a profitable and well-balanced mix of national and private label or specialty brand products, giving members opportunities to purchase an entire spec-trum of aftermarket products.

Quality parts and professional marketing are key to the Auto Value/Bumper to Bumper program. Both are based on a le-gally sound foundation. Auto Value/Bumper to Bumper gave early attention to the potential liabilities associated with group buying. To provide correct guidance, leading antitrust attorneys in the industry developed operating guidelines to ensure compliance with applicable laws. Similarly, qualified legal specialists are currently retained to superintend anti-trust compliance, registration of the association’s logos and trademarks and to oversee its general corporate affairs.

Auto Value/Bumper to Bumper understands the vital need for credibility and when it speaks. It does so on the basis of pres-ent realities and not “blue sky” projections. Through the com-bined efforts of its warehouse distributor members, affiliated parts stores and certified service centers, Auto Value/Bumper to Bumper continues to expand and refine its abilities to de-liver quality replacement parts and value-added services.

What is a Brand?

A brand is more then just a logo or mark for Auto Value.It is the promise of commitment, strength, and value to customers in the Auto Parts Industry. The brand distin-guishes the company from its competition based on its key attributs and its strengths to be considered. Distin-guishing Auto Value provides built preference over the competition and there views.

Why the Auto Value Brand?

The Auto Value brand is a symbol to emphasize the connection of North American Territory . This will provideloyalty and preference over competitors within the North American region in the Auto Parts Industry. Providing Auto Value as a brand will enforce the con-nection for better Distribution, Service, and rise aware-ness of Auto Value as a the preference in the Auto In-dustry.

All of our certified service centers subscribe to these business practices:

• To perform high-quality repair at a fair price.• To give the customer a price estimate for work to be performed.• To use only proven high-quality merchandise.• To employ the best skilled technicians obtainable.• To furnish an itemized invoice. Replaced parts may be inspected upon request.• To have a sense of personal obligation to each individual customer.• To recommend corrective and maintenance services, explaining to the customer which of these are required to correct existing problems and which are for preventative maintenance.• To furnish or post copies of any warranties covering parts or services.• To obtain prior authorization for all work done, in writing, or by other means satis factory to the customer.• To follow state regulations.• To notify the customer if appointments or completion promises cannot be kept.• To exercise reasonable care for the customer’s property while in our possession.• To maintain a system for fair settlement of customer’s concerns

The Auto Value Brand

Auto Value Vision

Auto Value is one of the largest auto parts distribution and marketing organizations in the world, marketing the Auto Value and Bumper to Bumper brands. With store and service center locations throughout North America and Europe, we are a source for quality parts and ser-vice for over 2,700 parts stores and an equal amount of certified service centers. Aftermarket Auto Parts Alliance prides itself on responding to the individual automotive needs of each customer and providing proven, quality service.

Auto Value Mission

In survey after survey, one of the most important things a customer wants from his or her professional installer is a warranty...in writing. That’s what you’ll find when you choose an Auto Value or Bumper to Bumper certified service center. Your automotive repair or other service is backed up by our Confidence Plus North American War-ranty. This 12-month/12,000-mile limited parts and labor warranty demonstrates our commitment to quality and to our customers. All repairs and service are performed at a preferred shop and are backed by this warranty, giving customers assurance at home and on the road.

If an issue should arise, the customer can return to the shop where the repair was done. If they’re far from home, the warranty work can be done at any of our 20,000 preferred service center partners across North America. While each of our technicians strive to perform reliable repairs every time, our Confidence Plus North American Warranty adds an extra layer of surety with every service.

Auto Value Values

• To perform high-quality repair at a fair price.• To give the customer a price estimate for work to be performed.• To use only proven high-quality merchandise.• To employ the best skilled technicians obtainable.• To furnish an itemized invoice. Replaced parts may be inspected upon request.• To have a sense of personal obligation to each individual customer.• To recommend corrective and maintenance services, explaining to the customer which of these are required to correct existing problems and which are for preventative maintenance.• To obtain prior authorization for all work done, in writing, or by other means satisfactory to the customer.

Vision, Mission, Values

The Auto Value Brand Positioning

Corporate Tagline

The Auto ValueBrand

The representation of the Auto Value Logo must be used as indicated in this manual.

This document is to be used as a guide, for the improv-ing of Auto Value as a brand and its identity. With prime focus on improving the application of the logo within the brand and identity. A conection between, execu-tion of all communications and the brand and strategy is imporatant to be able to enforce the companies strength. In order to establish this there must be organi-zation to achieve this unified look and feel.

The effectiveness of this document on the logo and brand is become in effect immediatly. The fullest imple-mentation of the brand will occur over time. Implemina-tion of rules and regulations will be adapted to new ma-terials, and products. Products, nor materials with older implimentations will not be discarded just to comply with the new rules and regulations of the improving of the new Auto Value Brand.

Rules and regulations will be available for Corporate Members of Auto Value, along with partners and sup-pliers in communication. Questions are availble for the Auto Value Marketing group to better assist any con-cerns, clarifications, to comply with identity standards.

Objectives

The main objective in providing this document is to provide for all levels of communication. These guidlines will serve to establish a stronger brand identity for Auto Value.

Recognition of the brand is important to establish growth over competitors. Reinforcing the vision of the company within the brand will strengthen and instill pride in the corporate value and objectives.

Coherence with this document will rise equity and ensure Auto Value as a brand is always presented wtih consistancy, and unification to all forms of communications

Message & Tone

The Auto ValueBrand Maximizing Auto Value

The Auto Value Brand represents the North Americas, and our impact on the world. It is important to protect and build within perameters for a stronger brand. The following sections contain important information on how to express the Auto Value brand in, documents, templates, the brand mark and brand guidelines thatare examples of proper and improper applications. The following rules are to be kept in consideration to maximize the Auto Value brand.

The only solutions that are to be labeled with the brand mark are for business forms, advertising, presentations,specialty items and facility items. No other applications will need the brand mark. When the brand is used it is to be considered a “product” that represents theAuto Value company.

Care of the brand mark and its use is very important to make the communications consitant from one solution to the next. Delivering of the brand mark, in all presentations or methods is to carry the same rules to display the brand mark proudly and properly.

The correct usage of the brand mark is important to the Auto Value image. One mistake or inconsistancy can damage the brand and create roadblocks for easy communication of the brand. The guidelines are to be detailed and in the following sections to guarentee the correct implementation of the Auto Value Brand.

Brand MarkComponents

The Auto Value logos is used to represent Auto Value over the competition and enforce the unity of the North American Territory as a map of Territory for Auto Value.

The use of Auto Value must be used within the standards stated clearly within this document.

All logos of Auto Value will derive from a digital format, that may not be tampered with, distorted, or altered to accomidate for any use, or there then the ones stated in this manual.

If there are any questions, comments,concerns, upon the usage of the Auto Value logo, the Marketing communications group should be consulted.

As a part of the Auto Value family, and company everymember of that Auto Value team is responcible to reproduce the logo and brand within the guidelines as stated in this document. These will help us work together in building a stronger Auto Value brand to all we do business with.

The AV is a registered trademark for Auto Value. It is registered with the U.S. Patent and Trademark Offic-es and will be a distinguised symbol to identify distribu-tion, parts, and service.

The Auto Value brand identity can be defined as the stamp for certification of authenticity for valued serviceand performance.

The Auto Value stamp is a stamp of certification in North America. This stamp stands to provide comfort and security to those purchasing and prefering Auto Value. The red remains consistant with the logo to asso-ciate with Auto Values territory. The common color used by America, Mexico, and Canada is red. Red stands for power, strengthand value in a company. Colors and values that resemble

Auto Brand Mark

Brand Mark Components

Logo without tagline

The brand mark may be used in 4 variations depending on the platform for displayingthe brand mark.

The space around all brand mark, and word mark combination is of, X or the space below.

The use of the x will define the space around both the word mark and brand mark so cluttering is not a issue in placement of the logo on any platform. Establishing this system makes for a universal space around the established logo.

The space within the red box area covers x adapted to both brand mark, and word mark.

Auto Value

Auto Value

Auto Value

xxx

Auto Value

Brand Mark Components

Tagline Principles

The uses and fundamentals of the established tagline are to add strength and coherence between both the mark and the brand. They also serve as a objective, and a graphic desposition

Objective: The big idea that is to be associatedwith the Auto Value brandmark. In the mind of theconsumer and the marketplace there is to be a essence of defining a benefit statement and sign of recognition.

Graphic Desposition: The graphic desposition is to follow the identity of Auto Value and its key points and values.

The Auto Value tagline “

Other Corporate Examples

Brand Mark Components Tagline Usage

Tagline usage is vital for the core messaging platform communication the all Auto Value consumers. The following guidelines will help to determine when and where the Auto Value Tagline is to be used.

Required ApplicationsAdvertising

Print (joined within the corporate signature, will not stand alone)

Radio

Television Transmition

Permitted Applications for tagline communication Promotional gifts

All deliverables that are used within this method areformed to test the communication of the tagline and if its core values are clearly recognized.

Promotional Items:

Footballs

Paper weights

Umbrellas

Buttons

Ties

Baseball Caps

Sun Visor

Watches

Clocks

Pens, Pencils

T Shirts

Prohibited Implemintations

Product Badges

Product Packaging

Architectural Signs

Monemental Signs

Light Cabinets

Engraved signage

Business Stationary

Automated voice system

Brand Mark Components Logo with Tagline

Brand Mark

All brand mark art work will be available as a .eps format within the Auto Value brand download link. All files found within.jpg format are for on screen format in the highest quality. All artwork for the brandmark is available at the Auto Value Link.

Application SizesThe minimal size to be used for the Auto Value brandmark is, The length is measured from the guides below.

Brand Mark color options

The Auto Value brand mark will be available with in 3 color options to choose from depending on the application the brand mark will be used on.

All Red Auto Value with tagline

All Black version with tagline

Reversed white on black with tagline. In this version the entire logo and tagline are in white on a black background.

Brand Mark Components Brand Architecture

Brand Mark Components Incorrect Brand Mark

Treatments

There is only no variations to be used within the equity of Auto Value as a logo. The AV logo is to be used as stat-ed and displayed in this document with no alterations or changes without consulting this manual first. No additions, designs, words, or symbols may be at-tached to the AV logo. The AV logo is Universal, for the Spanish, and French markets

Auto Value

Auto ValueCANADA

Auto Value

PLUS

Auto ValueMEXICO

Auto Value

MAS

Auto Value

Auto Value

Brand Mark Components Trademark & Naming

principles

Process

Corporate Communications works with the internal organization requesting a new product/service name to determine key audiences and messages. A short list of names is then developed and recommended to the group requesting the name. Corporate Communications then works with Legal to research the availability of a given name and make a claim on a trademark. The name is then reviewed by the U.S. Patent and Trademark Office in Washington, D.C., and then published in the Trademark and Patent Gazette. If no objections are raised during the normal review period, the trademark office will then assign a registration number for the name requested.

Trademarks and Naming

A crucial element to the success of any corporate identity program is following all legal guidelines regarding registered trademarks and patents. Any deviation from the guidelines in this manual could result in the loss of our legal right to use our marks, logos and, possibly, the Auto Value name. The same attention must be paid to the company’s process for registering names for its products and services. If the proper process for naming is not carefully followed, Auto Value may face patent and liability issues. To ensure proper usage of Auto Value names, we have generated a trademark/ patent list that is updated quarterly. Refer to

Policy

In order to ensure a precise, orderly process, Corporate Communications and Legal must be consulted to obtain a legally protected trademark/name for any product or service that the company wishes to market and sell.

Brand Mark Components Color Pallete (print&web)

Auto Value Color System

The Auto Value color system has been devised for better interpretation of the Auto Value brand and brand mark. The use of color is important to be used across all visual medias, advertising, markeintg, sales materials and web exposure.

The consistancy of using the color is important toenforce proper implementation, and associate fairly

Name:Pantone:CMYK:RGB:RGB Web Safe:

WhiteN/A0 - 0 - 0 - 0255 - 255 - 255FFFFFF


RedPMS 17950 - 100 - 100 - 0237 - 38 - 76ed1c24


BlackPantone Black C0 - 0 - 0- 10035-31-32231f20


Dark RedDS 75 - 1 U20 - 100 - 98 - 11182 - 32 - 38b62026


Mid GreyPantone Grey 4c0 - 0 - 0 - 20204 - 204 - 204CCCCC

Primary

White - ACool Gray 1U0 - 0 - 0 - 6239 - 240 - 240EFFOFO

Alternative

The Auto ValueBrand Logo

Color Applications / B&W Logo

As color is a important part of the presentation of the logo and the way the customers can interpret it, colors to enhance and recognize Auto Value is important. The logo must be able to be resembled by near or far recognition. Recognition is key against all possible competition.

Keeping the visibility of the AV logo is very important to keep consistancy of all possible important factors of the logo.

Within the logo and its uses a black and white version is to be produced by the standards of this document.

The example show basic applications of the principlels

The Linear Auto Value Mark

The Auto Value Logo can be used with out thestamp. This is to be used in special occasions,and with approval of Marketing Communications

Auto Value

Auto Value

Auto Value

Auto Value

The uses of the black and white , and white on black versions are to be conserved and utilized only in the spectrum of stationary reciept graphic areas.

Both the linear and graphic logos are allowed to be used in this venue.

Brand Mark Components Typography

Auto Value Type Family > Century Gothic

In order to properly communicate the Auto Valuebrand the following type family will be used.This typeface will emphasis on the personality ofAuto Value and its new identity. Refer to the followingon the right for samples.

abcdeghijklmnopqrstuvwxyz

ABCDEGHIJKLMNOPQRSTUVWXYZ

1234567890

!@#$%^&*()<>?



1234567890

!@#$%^&*()<>?



1234567890

!@#$%^&*()<>?



1234567890

!@#$%^&*()<>?

Century Gothic Typeface Family

Lowercase type usage

Uppercasetype usage

Numericalusage

Symbolusage

Interior & Exterior Typefqce usage

Brand Mark Components Photo & Images

Introduction

Standard Communications

Every day the stationary involved to add to Auto Values brand, makes a valid impression on its customers, prospects, and shareholders. The impression of all attributes involved in this stationary look must be positive.

All aspects are to be professional and clear to the users as they represent the Auto Value Brand

The purpose of the following guidelines is to forma family within all implimentations.

Letterhead


LogoNote: Measurement from the bottom of the A to the right angle of the V.

Rule:The width of the AV logo is 0.963 in

The height of the AV logo is 1.2269in

The space between the edge of the page 0.6296into the AV logo

Business Card



Rule:The width of the AV logo is 08565 in

The height of the AV logo is 1.0698 in

The space between the edge of the page 0.4174 into the AV logo

Stanard Width for the Business Card will be 3.5 inchesby 2 inches.

Juan Carlos MoraPart Specialist

Auto Value23 White Spruce Lane

Levittown.Pa 19054Tel.215.892.7833

FAX. 215.852.0549

2 in

0.2875 in

3.5 in

0.8565 in

1.0698 in

0.4174 in

0.4409 in

0.4949 in

Envelopes



Rule:The width of the AV logo is 08565 in

The height of the AV logo is 1.0698 in


Stanard Width for the Envelope will be 5.5 inchesby 9.5 inches.

0.8565 in

0.3665 in

0.1335 in5.9611 in

5.5 in

9.5 in

1.0698 in

0.4174 in

2.9492 in

0.4949 in

Auto Value

Juan Carlos Mora23 White Spruce LaneLevittown, Pa 19054

FAXES



Rule:The width of the AV logo with the word mark is 2.713 in

The height of the AV logo with the word mark is 1.0004 in


Stanard Width for the fax will be 8.5 inchesby 11 inches.

Email

Signage

All emails and email signatures must be created in size 10pt Century Gothic. No slogans or graphics are allowed to be used around the email area.

Example: John Doe Manager General Parts, Inc./ Auto Value P.O. Box 12345 Philadelphia, Pa 19032 Office: 123-456-7890 FAX: 123-456-7890 Mobile: 123-456-7890 email: [email protected]

Intranet Website

CorporateCommunications

Uniforms


Every partner and teammate is a important part of Auto Value. Everyone is team player and dedicatedpart to making Auto Value a succesful company in the North American Terriotory.

As first impressions are supremely important in all company scenarios, leaving a long lasting professional look to the customers is a plus. The AV uniform program is to be used all over the North American Territory for a long lasting impression of unity and quality ensurance to all.

The basic Auto Value uniform consists of a Blue Shirt and khaki pants. This combination promises a profes-sional look and to be always seen as a professional who are associated with a strong company in the auto industry .

Uniform Policy

Teammates are to wear Auto ValueApproved Apparel.

Teammates are responcible for maintainingthe integrity and cleanliness of their uniforms.Torn or stained apparel is to be cleaned, repairedor replaced.

Name Tags are to be used all times with uniforms.

If any teammate has any questions or concernsupon these rules and regulations, they should speak to their manager or team leader.

Uniforms


Building

Signage

Building Sign Applications

Determining the proper and most effective methodfor signage for a building what must be considered are the constraits you could face. Landlord, city, and state regultations within the area. Backgroundmaterials colors, and the visibility of your choice for the building sign. The size of the building also plays a very important part in the choosing of the building sign. Obstructions and considering locations will also be constraints in the development the Auto Valuebuilding sign.

It is prefered to use the internally illuminated channelletter building sign for optimum visibility. The color can change and is depending on the color of thebuilding. In a alternative to this method an Auto Value sign cabinet with white letters can be a option.

4x

Auto Value

x

4x

4x

Auto Value

x

4x

Monuments

Signage

Monuments Applications

Determining the proper and most effective methodfor signage for a monument what must be considered are the constraits you could face. Landlord, city, and state regultations within the area. Background materials colors, and the visibility of your choice for the building sign. The size of the monumnet also plays a very important part in the choosing of the building sign. Obstructions and considering locations will also be constraints in the development the Auto Valuebuilding sign.

The sign should be appropriatly scaled for the location. Maintaining the appropriate clearspacearound the Auto Value brand mark. The details are furtherly outlined.

Auto Value

x

xx

x

Auto Value

x

xx

x

Tenant Panel

Signage

Panel Inserts

Panel Inserts have the difficulty of competing with other ads and messaging for the attention of the customer. So it is important to use the Auto Valuebrand mark ,and the color red together at all times. However sacrifices are not to be made, with the clear space. Consistancy must be kept to maximizethe brand. Properly scaling the Auto Value willallow for best recognition to customers, in contrary to a larger version in a smaller background

Color choices are everything to help in fighting against other messages on one panel.

1. Red on white 2. White on Red3. Black on Red 4. Red on Black

Other variations can be used but the Auto Value must be used, and consistancy must be kept from other applications.

Auto ValueAuto Value

Auto Value

Auto Value

Auto Value

Decals

Signage

Decal Applications

A white vinyl application should always be used in the use of glass doors since glass reads a blackground. The Auto Value brand mark is to be used at all times.With or without the tagline, but must remain with consistancy to follow rules stated in this document.

The decal is to be used by centering the graphic left to right as indicated below. The mounting is tobe 5 feet or 1.524 meters to the underside of the brand mark for maximum visibility.

Such rules and regulations are used and needed in case of unexpected obstructions. If the door ismade of a material other then of glass, then the alternate decal with a Red Background is to be used.

5' / 1.524m

3.75"/

9.525cm

5' / 1.524m

3.25"/

8.255cm

5' / 1.524m

3"/ 7.62cm

Auto ValueAuto Value Auto Value

Vehicle Graphics

Signage

Ford Cargo Vans - E150, E250, and the E350

To propery asses the values and distribution of products for Auto Value it is important to concetrate on the vehicles that will be used.Vehicles are identified with the decal of the Auto Value brand mark to be placed on the door of vehicles.

The decal is to be used in full color preferably in red for more consistance to the Auto Value brand, and its mark.

The size of the brand mark is to be used within a fixed sixed of 21 inchesin width. For rules with positioning it is important to think about maximum visibility.Obstructions, and other conditions may require alternate placement.

For the Ford E- Series the deal is to be placed 12 inches below the window.Measurments are to be made from the bottomof the window to the bottom of the Auto Value Red banner for the brand mark.

Auto Value

21” / 53.34cm

12” / 30.48cm

equal equal

21” / 53.34cm

12” / 30.48cm

equal equal

Auto Value Auto Value

Applications Uniforms

Every partner and teammate is a important part of Auto Value. Everyone is team player and dedicatedpart to making Auto Value a succesful company in the North American Terriotory.

As first impressions are supremely important in all company scenarios, leaving a long lasting professionallook to the customers is a plus. The AV uniform programis to be used all over the North American Territory for a long lasting impression of unity and qualityensurance to all.

The basic Auto Value uniform consists of a Blue Shirt and khaki pants. This combination promises a professional look and to be always seen as a professional who are associated with a strong company in the auto industry .

Uniform Policy

Teammates are to wear Auto ValueApproved Apparel.

Teammates are responcible for maintainingthe integrity and cleanliness of their uniforms.Torn or stained apparel is to be cleaned, repairedor replaced.

Name Tags are to be used all times with uniforms.

If any teammate has any questions or concernsupon these rules and regulations, they should speak to their manager or team leader.

Applications Uniforms

Logo: Color Auto Value Logo with no Type.

Approved Apparel:Button Down ShirtKhaki PantsBlack Dress Pants (slacks)Black Dress ShoesName Tag

Auto Value Manual

Documents

Transcript of Auto Value Manual