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    www.autotechreview.com

    POWERED BY

    14 INTERVIEW

    Philippe Desnos, Global President and

    Faisal Matin, Country Director, India,

    Delphi Product & Service Solutions

    18 TECHNOLOGY FORESIGHT

    Prospects Of Magnesium For

    Automotive Lightweighting

    60 NEW VEHICLE

    Hyundai 4S Verna –

    Old Wine, Served Fresh

    HVAC SYSTEMS — 

    FOCUS ON GREEN SOLUTIONS

    It’s on

    NOW, ALSO

     AVAILABLE ON

    March 2015 | Volume 4 | Issue 3

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    Extension Springsare close coil springs ofcircular cross sections,

    with the end usually ahook or loop, used inBrakes, electrical circuitbreakers and variousengineering applications.

    Torsion Springsresist an applied torquewhen the ends are

    subjected to angulardisplacement, used inautomotive and engineeringtransmission applicationsetc.

    Wire Formsare made on special

    purpose formingmachines, in multifariousprofiles & wire dia. for avast range of automotive& engineering applications.

    Complete solutions in precisionmetallic coil springsComplete solutions in precisionmetallic coil springs

    Retract-Rewind Springs

    are most vitalcomponent for operation

    of 4-wheeler seat beltsand other applications,made from high quality

    textured high carbonsteel strips in various sizes.

     A to Z productrange as per

    Customer’s designs,applications, sizesand Internationalstandards

    Body Covers for Automobiles from very high qualityimported fabric are madeas “original equipment” (OE) for Automobiles ofvarious models & shapes.

    Static and Dynamic

    Compression Springs

    coil springs made from colddrawn carbon steel and oilhardened & tempered steelwire that can resist

    compressive load.Suspension Springs - Front Fork  & Shock Absorber Engine

     Valve Springs Clutch Springs

     Rebound Springs

    ISO 9001 ISO 9001

    ManesarManesar HaridwarHaridwar

    Regd. Office & Manufacturing Unit-IPlot No. 192 A, Sector-4,IMT Manesar-122050 Gurgaon, Haryana, India

    Tel.: +91-124-4763200 Fax: +91-124-4365189E-mail: [email protected]: www.mmsprings.in

    Manufacturing Unit-IE-56, Industrial Area, Haridwar-249 401

    Uttarakhand, India

    Tel.: +91-1334-221301Fax: +91-1334-220128

    E-mail: [email protected]

    MM  Auto Industries  Limited

    MM  Auto

    Strip 0.18 to 0.35 mm thick5.00 to 12.00 mm wide

    Wire Ø 

    Range: 0.10 to 16.00 mm 0.20 to 8.00 mm 0.20 to 4.50 mm 0.30 to 6.00 mm

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     Dear Reader,

    With the NDA government at the centre nearing completion of a year in office, there is a growing

    demand for delivery, as patience among the citizens and industry at large, seems to be waning out

    fast. The Union Budget presented on February 28 last has brought in some cheer to the overall

    mood of the nation, and there seems to be some promise for the future.

    The automotive industry too had expected Finance Minister Arun Jaitley to announce a few decisive

    steps for the sector that has been struggling for the past couple of years. That, however, didn’t

    happen. The announcements he made may not be enough to steer the industry out of its current

    difficulties, but the general mood for the future seems positive.

    The much-anticipated excise duty cuts were not announced; neither did the FM announce any other

    forms of incentives to increase demand. In the interim budget last year, Jaitley had withdrawn the

    excise duty cut implemented by the earlier UPA government, starting January 1, 2015. This in effect

    led to price increase across vehicle segments up to about 6 %, and a resultant fall in demand.

    Moreover, he made no mention of any loan-related measures that would make buying cars cheaper

    for the consumer.

    By hiking the tariff rate on commercial vehicles to 40 % from the earlier 10 %, and effective rate

    from 10 % to 20 %, the government is clearly hoping to offer a fillip to the domestic manufacturers,

    and also encourage global CV importers to start making their products in India. This is also likely to

    support bus manufacturers in selling their products to state transport undertakings (STUs), underschemes like the JNNURM.

    The FM also reiterated his promise for rolling out goods and services tax (GST) from April 1, 2016

    replacing multiple central and states taxes.

    The  `  75 cr initial outlay towards the FAME (Faster Adoption and Manufacturing of Electric

    Vehicles) scheme will at least ensure initiation of a few pilot projects under the National Electric

    Mobility Mission Plan 2020. The government, however, would need to be more proactive if it is any

    serious about encouraging green mobility in the country. Interestingly, the FM stayed away from

    making any mention on the much talked about plan to build 100 smart cities. One can only hope

    that the  `  7,060 cr outlay announced in the interim budget will be put to effective use.

    ANALYSING BUDGET 2015

    DEEPANGSHU DEV SARMAH

    Editor-in-Chief 

    New Delhi, March 2015

    @deepangshu

    1autotechreview.com March 2015 Volume 4 | Issue 3

    ED ITOR IAL

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    COVER STORY

    HVAC SYSTEMS —

    FOCUS ON GREEN SOLUTIONS

     24, 30, 36 |  Irrespective of the geographical location, a vehicle’s cabin can be comfortable only with an

    effective heating, ventilation & air-conditioning (HVAC) system. Polluted environment in urban centres

    across the world further increase the importance of HVAC systems from a health perspective. Apart from

    improving performance on these fronts, engineers are now developing solutions that enable HVAC systems

    to lower fuel-consumption and emissions. In this issue, Auto Tech Review takes a look at the present and

    upcoming technical trends in the area of HVAC systems.

    2

    12 What Ails The Indian

    Automotive Industry

    Dr Ravi Damodaran, President – Technical,

    Strategy & HR, Varroc Group

    GUEST COMMENTARY

    INTERVIEW

    14 “GST Implementation Can Change

    Indian Aftermarket Landscape”

    Philippe Desnos, Global President and Faisal Matin,

    Country Director, India, Delphi Product & Service

    Solutions (DPSS)

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    NEWS

    4 Interactions

    10 Events

    11 News

    STUDY

    18 Prospects of Magnesium for

    Automotive Lightweighting

    Applications – Part I

      Suresh Babu Muttana, Deepak Aggarwal

    COVER STORY

    24  Reducing Real-World Fuel

    Consumption with Efficient Air

    Conditioning Systems

      Markus Wawzyniak, Dominik Hainke,

    Ralph Trapp, Michael Frigge

    30 Reduced Power Demand with Hybrid

    Air Conditioning

      Sanghun Kim, Donghyun Kong,

    Taewoong Lim, Joonhyung Park

    36  Thermal Insulation of the Passenger

    Cabin of EVs

      Steffen Wirth, Marco Eimler, Frank Niebling

    TECHNOLOGY

    42 Analysis of Pre-Ignition Initiation

    Mechanisms with CFD

      Michael Heiss, Thomas Lauer

    46 Addressing Future Turbocharging

    Challenges with CFD, Fea

      Lalan Singh

    52 Volkswagen Jetta –

    Decrypting The Mild Facelift

    SHOPFLOOR

    56 Ace Designers – Aiming Global

    Excellence In Machine Making

    NEW VEHICLE

    60 Hyundai 4S Verna – Old Wine,

    Served Fresh

    DECODING TECHNOLOGY

    64 HVAC: Blowing Hot & Cold

      Arun Jaura

    OTHERS

    01 Editorial

    03 Imprint

    Editor-in-Chief:  Deepangshu Dev Sarmah

    [email protected] / @deepangshu

    Assistant Editor: Arpit Mahendra

    [email protected] / @arpitmahendra3

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    [email protected] / @naveenarul

    Manager – Sales: Sudeep Kumar

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    Manager – Events: Chanakya Mehta

    [email protected]

    Sr. Designer /Photographer: Bharat Bhushan Upadhyay

    [email protected]

    IMPRINT

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    Springer India Pvt Ltd

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    Auto Tech Review (ATR) is a monthly magazine focussed on automotive technology, andappears 12 times a year. Views and opinions expressed in this magazine are not necessar-ily those of Springer India Pvt Ltd. No part of this magazine can be reproduced in any form,including photocopies and information retrieval systems, without the prior written permis-sion of the publisher. Springer India Pvt Ltd Limited reserves the right to use the informa-tion published herein in any manner whatsoever.

    Printed and Published by Sanjiv Goswami on behalf of Springer India Pvt Ltd. Printed atUnited Advertising & Marketing Services, D 159 A, Okhla Industrial Estate, Phase – I, NewDelhi and published at Springer India Pvt Ltd, 7th Floor, Vijaya Building, 17, BarakhambaRoad, New Delhi.

    ©2013, Auto Tech Review

    Publisher & Managing Director: 

    Sanjiv Goswami

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    COVER FIGURE © Mercedes-Benz C-ClassFOLLOW US ON @autotechreview1

    3autotechreview March 2015 Volume 4 | Issue 3

    CONTENTS

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    INTERACTION BORGWARNER, UM I NDIA

    4   www.autotechreview.com

    BORGWARNER | INDIA KEY FOR FUTURE GROWTH OF TECHNOLOGIES, PRODUCTS

    Over the last decade or so, OEMs in the Europeanregion have been the most receptive to new tech-

    nology introductions in the powertrain area. And

    that has primarily been the reason why BorgWarn-

    er, the global product leader in powertrain solu-

    tions, has had its strongest growth in this market.

    Roughly, half the company’s sales came from

    Europe, while the other half was split equally

    between the Americas and Asia.

    That, however, is likely to change over the next

    five years. Bulk of the growth would move to Asia

    – led by China and India – and would account for

    about 30-35 % of BorgWarner’s global sales,

    while Europe is likely to go down to approximately

    40-45 %. The Americas are likely to contribute

    between 25 and 30 %.

    In his recent visit to India, James Verrier,

    President & Chief Executive Officer, BorgWarner 

    reiterated the growth potential of the Indian

    market not just because of the country’s promised

    economic growth over a long term, but also

    because of the strong opportunity for adoption of

    the company’s technology and products. We are

    convinced that India can become one of the top

    three to four markets in the world in the next 10

    years, he said.The company currently has six entities in India

    representing all its business units. While business

    from its global customers (OEMs) continues to

    grow, importantly, there is increased demand for

    BorgWarner technologies among domestic OEMs

    as well. And that’s a welcoming trend for the

    American supplier.

    At the same time, the company recognises

    that it is experiencing high saturation of all itstechnologies in Europe. While it would continue to

    grow at a slower pace, the good news is that all

    such technologies applied successfully in Europe

    over the last several years will be the same tech-

    nologies that will be brought to markets like India

    and China. Verrier believes that’s the USP Borg-

    Warner can offer to this market.

    A case in point is BorgWarner’s 2014 acquisi-

    tion of Gustav Wahler GmbH & Co. KG, a manufac-

    turer of exhaust gas recirculation valves and

    tubes as well as engine thermostats for on- and

    off-road applications. Prior to this acquisition,

    BorgWarner didn’t have products like thermostats

    in its portfolio, which incidentally would also be

    manufactured in India, the CEO announced. Addi-

    tionally, as emissions regulations become more

    stringent and drivers demand better fuel economy,

    demand for EGR technologies is expected to grow

    further in the Indian market.

    Meanwhile, the saturation of the BorgWarner

    technologies in Europe offers a great opportunity in

    terms of innovating and developing new products.

    Generally, the company believes in continuing to

    work on current products to get to the next level of

    technology. Transmissions offer an example: speedshave continued to increase in transmissions, going

    from the six-speed and seven-speed earlier to nine

    and 10-speed transmissions today. Similarly, the

    number of turbochargers being used today has

    gradually gone up from a single unit to about three

    turbochargers in some engines. And it might proba-

    bly move to four, Verrier said.

    Add to that a host of brand new products Borg-

    Warner has launched in the last two years. Onesuch product is the ECO-Launch Solenoid for trans-

    mission stop/start accumulator control that was

    launched in the US market. This product helps the

    transmission work smoother and better for the

    driver, when it goes into stop and start mode.

    FOCUS ON INDIA

    The technologies and products that BorgWarner has

    in India today, is capable of meeting the demands

    and requirements of 2021 and beyond, said Sudhir

    Kumar Chawla, Chief Operating Officer, BorgWarner

    Emissions Systems, indicating the company is pre-

    pared to meet the future BS V emission norms.

    Nonetheless, Verrier assured there would be

    more money pumped into this market, but that

    may not necessarily be in new facilities. But with

    the growth rate in India, BorgWarner would defi-

    nitely need to invest more in capital equipment to

    support the product programmes that it has been

    awarded. “You’ll see continued investments

    around technical infrastructure capability, includ-

    ing investment in production equipment,” he said.

    Over the next few years, the company intends

    to launch a lot of derivative products, primarilyfrom Europe, in India. The base design could come

    from Europe, and the strong application engineer-

    ing capabilities that have been developed in

    India, will ensure the products are adapted well

    for the Indian market.

    Verrier is mindful of the engineering capability

    that exists in India, and said the company can’t

    afford not to capitalise on it. Core research and

    development work is possible here, and that could

    well be the next major step for the company. But

    as Verrier put it aptly, BorgWarner in India wants

    to walk before it can run!

    Overall, the $ 7.4 bn company, as per consoli-dated 2013 results, aims to grow to $ 15 bn in rev-

    enues by 2020. That would roughly imply doubling

    the company over a seven-year period. In the

    changing scheme of things globally, the Asian

    market is likely to get more manufacturing pres-

    ence over the next five years, primarily in China and

    India. While manufacturing footprint will continue

    to grow, the real push, Verrier concluded, will be on

    adding more equipment inside the facilities.

    TEXT: Deepangshu Dev Sarmah

    PHOTO: Bharat Bhushan Upadhyay

    Saturation of the BorgWarner technologies in Europe offers a great opportunity for the company to innovate

    and develop new products, said Verrier

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    autotechreview 5March 2015 Volume 4 | Issue 3

    UM INDIA | FIRST PRODUCT TO BE A 400 CC CRUISER, NOT 300 CC AS ANNOUNCED

    While most vehicle segments in the country grap-pled with falling sales in the past few years, the

    two-wheeler segment managed to stay out of the

    red. The segment above 250 cc in particular has

    witnessed rapid growth, although on a smaller

    market base. Trying to make the most from this ex-

    pected-to-carry-on growth, UM Motorcycles has

    entered the Indian market and is prepping-up for

    its first product launch. We recently caught up with

    Rajeev Mishra, Director, Indian & AMEA, UM India  

    Two Wheelers to understand the company’s expec-

    tations from the market and its product plans.

    DELAYED START BUT NOT ENTIRELY

    Last year, the company had announced the launch

    of its first and made-for-India 300 cc cruiser mo-

    torcycle in the second quarter of 2015. This,

    however, has been moved to the end of 2015, said

    Mishra. What the company will launch, nonethe-

    less, by the second quarter this year is a 400 cc

    cruiser from UM’s global portfolio, developing about

    32 hp. The 400 cc cruiser would have some amount

    of localisation, Mishra informed, and added that all

    models thereon would be fully localised.

    Mishra attributed the delay to homologationand localisation process, of which the latter took

    longer than expected. The key problem UM faced

    with setting up a supply chain was the inclination

    of Indian suppliers towards volumes. While a sup-

    plier might promise product development in 45

    days to an Indian mass-market OEM, the same

    supplier would quote nine months or so when

    volumes are much lesser, as is the case with UM,

    said Mishra.

    Homologation of the 300 cc cruiser is still

    awaited, but the company is now waiting for the

    last process of an extensive road-test to begin. As

    the standard operating procedure suggests, thecompany will put the newly developed

    300 cc bike through an extensive test

    over varied road and climatic conditions

    across the country before launching it

    commercially. Production is expected

    to begin sometime in September or October 2015,making the market launch possible only by Decem-

    ber. The company’s Kashipur plant in Uttarakhand is

    undergoing completion and should be ready with a

    capacity of 100,000 units per annum, further ex-

    tendable by another 50,000 units, if and when re-

    quired.

    POSITIONING & PRODUCTS

    UM plans to play primarily in the 300 cc to 500 cc

    segment for now and considers this to be a lucra-

    tive segment for the years to come. UM estimates

    the volume base for this segment to be around

    300,000 units per annum, with Royal Enfield

    commanding bulk of the market. This makes it

    easier for new players to find a firm footing in this

    segment, believes Mishra.

    Auto Tech Review believes that the volume-to-

    margin ratio seems to be the healthiest in this

    segment, making it lucrative enough for global

    attention, as is turning out to be the case now.

    Mishra agreed with this thought and added that

    it’s easier to incorporate technologies such as du-

    al-disc brake set-up and ABS in this segment,

    making it possible to position products uniquely.Entering the lower displacement segments hence

    is not in the plans of UM, Mishra confirmed.

    On the engine front, the company will start

    with water-cooled designs but will subsequently

    launch air-cooled engines as well. On some of its

    products, UM will also offer its customers a

    choice between single and twin-cylinder engine

    layouts. The two products marked for 2015 will be

    launched across a total of six variants – the 400

    cc bike with two variants, while the 300 cc cruiser

    will be available in four variants. The 300 cc mo-

    torcycle could be launched with a twin-cylinder

    variant as well, lending it with a wide price range.It is this ability to offer choice to its customers

    that will set UM apart from other players in the

    segment, beyond the technology it

    brings in.

    The company will adopt a multi-

    pronged approach on safety as well,

    offering technologies such

    as dual disc brake

    set-up and ABS as

    standard, barring

    the base variant for

    some models. The

    company will also introduce Bluetooth-enabled

    helmets, which will allow riders to pick calls and

    even talk to other connected riders, for example in a

    group without having to stop or remove the helmet.

    These helmets are DOT-compliant, added Mishra.

    ROUND-UP

    UM seems to have put in a good strategy in place

    for the 300 cc to 500 cc segment. The ability tochoose between single and twin-cylinder layouts

    will improve the sales channel’s ability to retain

    customers of multiple prerogatives. In order to

    make the India operations sustainable, the

    company has a sound R&D plan in place as well,

    with 12 engineers currently working on engines for

    India in 400 cc and 500 cc displacements. Devel-

    opment of these engines will take another year or

    so, said Mishra. The long-term idea is to carry out

    maximum possible development of any product in

    India, and the company is committed to increasing

    its R&D strength towards this.

    The company will also export motorcycles fromIndia, and expects this to account for about 30 %

    of the total production in an undisclosed time-

    frame. Talking of the sales network, Mishra told us

    that UM is presently working on appointing dealers

    and is targeting about 75 dealers across 50 cities

    by July 2015. He refused to divulge sales projec-

    tions, but told us that the company is looking at

    two to three per cent marketshare in its targeted

    segment, without committing a specific timeline to

    achieve that.

    TEXT: Arpit Mahendra

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    INTERACTION CONTINENTAL

    6   www.autotechreview.com

    CONTINENTAL | INTERNET, AND THE FUTURE OF CONNECTED CARS

    There still may be varied views on the usage ofthe terms ‘internet of things’ (IoT) and ‘internet of

    everything’ (IoE). But for global automotive sup-

    plier Continental, the internet of everything seems

    to have become a guiding philosophy in their de-

    velopment roadmap for the connected car. Helmut

    Matschi, Member of the Executive Board of Con-

    tinental and head of the Interior Division recent-

    ly addressed the SIAT 2015 in Pune, and later

    briefed a select media, on the subject.

    Continental has stated a clear roadmap for

    automated driving, which envisages partially

    automated driving to be introduced as early as

    next year. Highly automated driving would

    become a reality in 2020, believes Continental,

    which would mean no amount of monitoring

    would be necessary. Five years hence, the

    company estimates that highway driving up to

    speeds of 130 km/h would be possible in a fully

    automated driving scenario.

    In this journey from partial to fully automat-

    ed driving, IoE could provide a range of solution

    approaches for traffic optimisation, believes

    Matschi. Importantly, he also said connectivity

    can play a major role in India, if done in the

    right manner. He referred to the use of horns inIndia as a uni-directional connectivity tool.

    “Imagine the possibility of sending back an ac-

    knowledgement that ‘yes we’ve heard you and

    everything is fine’; that would be a strong im-

    provement,” he said. The company believes it

    can do a lot for connected vehicles in India, di-

    rectly tailored to the local market.

    ALWAYS CONNECTED

    A key cog in Continental’s connectivity strategy is

    the belief that the internet can be an additional

    sensor that helps it develop solutions around the

    three strategic elements of human-machine inter-

    face (HMI), connectivity and systems integration.

    Matschi affirmed that we will see the car being

    incorporated into the IoE – the internet will not be

    coming into the car, but rather the car will

    become part of the IoE.

    In India, 240 mn people have devices that

    are connected to the internet. To put that in

    context, it is three times more than the popula-

    tion of Germany. A Cisco IBSG study has put the

    total connected objects globally at about 25 bn

    in 2015, which is likely to double in 2020. The

    future will see a seamless integration of person-

    al devices, with high-speed data pipeline to the

    car (LTE). Smart integration of mobile device

    functionality and full cloud connectivity with

    apps & internet services are the other possibili-

    ties of the future.

    Vehicle connectivity also means the use of a

    large amount of data that needs appropriate pro-

    cessing to ensure vehicles are safe and secure.Continental has created a robust IT backend by

    forming three major alliances, which are expected

    to give rise to connectivity-based applications.

    The collaboration with IBM undertakes big data

    analysis in the backend, while data compression

    and data security is done together with Cisco. In-

    formation on the surrounding areas with high pre-

    cision and cloud-

    based digital map

    data will come from

    Nokia HERE.

    Vehicles of the

    future will have tooffer a holistic HMI,

    one that is flexible to

    adapt to the traffic

    situation and also to

    the driver’s momen-

    tary status, said

    Matschi. A key enabler

    for a holistic HMI in

    the future would be

    interior cameras.

    These cameras would

    help close the infor-

    mation loop between the driver, the vehicle and

    vehicle’s environment, he mentioned.

    Continental has developed a system for driver

    monitoring that can observe and analyse the posi-

    tion of the driver’s head and viewing angle. The

    centred micro camera is equipped with infrared il-

    lumination and has a lateral rotation of ± 30°

    currently, and its extension to ± 90° is currently

    being developed. In the Driver Focus demonstra-

    tion vehicle by Continental, states a company

    release, this principle is exemplified by LEDpowered light strips, which are part of a larger

    concept that can also activate acoustic and

    haptic warnings, depending on the type of danger.

    In this case, the interior camera monitors the

    driver’s direction of view, and the LED lights fetch

    the eyes right there. In a critical situation, suita-

    ble signals guide the driver’s attention to where it

    is needed.

    CONCLUSION

    In the world of HMIs, Matschi expects major

    changes to come in the next five years. Newtrends of gesture, touch, colourful displays even

    for HUDs are visible. Developments in the area of

    advanced driver assistance systems will be far

    more rapid, and the newly inaugurated Technical

    Centre (TCI) in Bangalore is expected to play a

    significant role in the future. “We don’t just want

    to develop and manufacture in India, but want to

    have the entire value chain localised in India,”

    Matschi concluded.

    TEXT: Deepangshu Dev Sarmah

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    INTERACTION BROADCOM

    8   www.autotechreview.com

    BROADCOM | AUTOMOTIVE ETHERNET IS SAFEST TECH FOR CONNECTED CARS

    Communication technologies are being developed

    presently in order to connect devices with one

    another. Within this connected-devices sphere, con-

    nected cars are something that all major car man-

    ufacturers are looking into. For the development of

    connected car technologies, as well as other inter-

    device communication technologies, semiconduc-

    tors and microchips are the most essential bit of

    hardware required. Broadcom is a leading provid-

    er of semiconductor solutions for wired and wire-

    less communications, which ships about twomillion chips a day. Ravi Manik, Director –

    Business Development, Broadcom Semicon-

    ductor India Pvt Ltd told us about the various

    communication technologies around connected

    vehicles, wired and wireless technologies and

    their future in the automotive segment.

    The company offers diverse communication

    technologies covering every area of wired and wire-

    less communication, Manik said. He also noted that

    automotive Ethernet is the safest technology for

    connected cars due to the fact that the technologyis hard-wired into the car.

    AUTOMOTIVE BUSINESS

    Broadcom has been developing solutions for the

    automotive industry from around 2007, but the

    announcement for the specially-designed automo-

    tive Ethernet chip was made in 2010. The 2013

    model year of BMW’s X5 SUV was the first vehicle

    to feature this automotive Ethernet wired technol-

    ogy, Manik noted. Currently, a few other compa-

    nies have also incorporated this technology into

    their global models, all of which are considered

    premium in India.

    Analysts are predicting that 100 % of vehicles

    will have some form of connectivity by 2025, which

    also makes it the fastest growing segment for the

    chip industry, Manik said. The segment will show a

    CAGR of about 10.8 % till 2018, analysts predict.

    In the Indian scenario, communication tech-

    nologies and connected vehicle technologies can

    be adopted for a separate category of applica-

    tions. Automotive Ethernet chips can be used for

    telematics applications like tracking vehicles, fol-

    lowing traffic information, as well as creating carhotspots. But in India the technology is still only

    available in the luxury segment, and a large

    amount of awareness around the technology

    needs to be created, Manik noted.

    A number of enhancements have been made

    to regular Ethernet to make it usable in automo-

    tive applications. The automotive Ethernet runs

    along a single pair of cable, which is unshielded,

    with a cheaper and lighter connector, and is

    capable of transmitting at speeds of 100 Mbps,

    noted Manik. This

    makes it a light-

    weight, low cost,and high speed

    technology, which

    has a switch

    network that is

    scalable and has a

    high throughput.

    The first appli-

    cation that this chip

    was used for is the

    360° view, or bird’s

    view of the car,

    which is used for

    parking assistance and other advanced driver as-sistance systems (ADAS). The technology takes high

    resolution images and processes them for more

    ADAS applications, thus requiring higher band-

    width. The technology can also support the connec-

    tion of entertainment systems for storage, stream-

    ing and connectivity of more screens, mainly due

    the higher speeds offered. Additionally, the chip

    has always supported on-board diagnostics (OBD),

    which is now assisted further by the efficiency of

    the Ethernet chip.

    Broadcom offers wireless communication

    technologies in the form of Bluetooth, Wi-Fi,

    global positioning system (GPS), near field com-

    munications (NFC) and set top boxes, among

    others. But within the automotive segment, tech-

    nologies like NFC, Bluetooth and Wi-Fi are trend-

    ing above others. Another upcoming application

    that is being looked into by a number of custom-

    ers is wireless charging.

    RECENT PRODUCTS & UPGRADES

    At the 2015 Consumer Electronics Show (CES),

    Broadcom unveiled the 2nd-gen Ethernet technolo-

    gy, which extends Ethernet applications to telemat-ics, shark fin antennas and instrumentation cluster

    applications. The new BroadR-Reach automotive

    Ethernet chips are also equipped with advanced

    security features, making them unsusceptible to

    cyber threats. The new package has a more

    compact design, which consumes lesser power and

    is cheaper to make than the previous generation.

    These aspects would help in the miniaturisation of

    systems and enable OEMs to use them in more

    products, even on mass segment models.

    CONCLUSION

    Manik said future technologies will be developed

    based on consumer-driven trends and preferences,

    as well as OEMs driving technologies and markets.

    Broadcom is looking at focusing on marketing the

    whole range of communication technologies, as the

    expectation of cars in the future will be very differ-

    ent. The level of connectivity in a vehicle is expect-

    ed to be the main criteria for future generations of

    car buyers, Manik concluded.

    TEXT: Naveen Arul

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    EVENTS ACMA AUTOMECHANIKA,

    10   www.autotechreview.com

    ACMA AUTOMECHANIKA | 2ND EDITION HELD SUCCESSFULLY IN NEW DELHI

    Held between February 26 and March 1, 2015, the

    second edition of ACMA Automechanika witnessed

    a healthy growth over its first edition in participa-

    tion, and judging by the responses we received

    from several domestic and international exhibi-

    tors, this was a successful event. The show at-

    tracted more than 400 exhibitors from 16 coun-

    tries and a healthy number of visitors fromvarious facets of the industry.

    Automechanika is a show focussed on the au-

    tomotive aftermarket and served as a good indi-

    cator of the technical progress made in the sector,

    especially by the smaller companies.

    The event was inaugurated by Dr Rajan

    Katoch, Secretary, Department of Heavy Industry,

    Ministry of Heavy Industry & Public Enterprises,

    Government of India. Opening remarks suggested

    that the Indian automotive component aftermar-

    ket’s turnover in 2013 amounted to  `  36,000 cr

    and is expected to touch  `  77,000 cr by 2020.

    Fuelling this optimistic growth is a cumulativegrowth of 15 % in 2014.

    TRENDS & ACTION POINTS

    With the Indian market witnessing strong growth

    in new model launches, participants agreed that

    the component makers will need to ensure that

    they provide a steady flow of parts and solutions.

    The industry will also need to ensure that their

    products are seamlessly integrated with the

    service and repair segment.

    Many players at the show stressed on the im-

    portance diagnostics will play in the years to

    come. As newer vehicles get increasingly complex,

    it will become essential to ensure correct diagno-

    sis at the earliest. Many companies showcased

    their existing and future tools at the show, which

    significantly cut down the complexity of identify-

    ing problems in vehicles.

    The show was attended by a huge delegationof Chinese companies, as well as aftermarket

    players from Thailand, Germany and the United

    Kingdom. Most of these companies were con-

    vinced about the market potential in the Indian

    aftermarket, and their endeavour was to scout for

    local partners.

    On the sidelines of the show, the organisers

    conducted ACMA’s first Global MSME Summit

    ‘Make in India –

    Evolving Manufac-

    turing through Glo-

    balisation’, which

    focussed on Indiansmall and medium

    enterprises and their

    evolution in terms of

    entrepreneurial

    ability and technolo-

    gy development. The

    session also offered

    an understanding of

    business openings

    in adjacent indus-

    tries like off-high-

    way vehicle, urban

    transport system, defence and agricultural ma-chinery.

    A business conclave on opportunities & chal-

    lenges before the Indian auto components indus-

    try – OEM supply and aftermarket was also organ-

    ised under the theme “transformation to be world

    class”. The seminar brought together top industry

    experts from India and overseas, who share valu-

    able insights and international best practices to

    help the Indian auto component manufacturers

    respond to the challenges and tap not only these

    OEM supply and aftermarket opportunities, but

    also those in the emerging export markets.

    At the show, ACMA showcased their ‘Asli

    Naqli’ campaign in tandem with Messe Frank-

    furt’s ‘Against Copying’ campaign. These displays

    aimed at educating aftermarket players about the

    disadvantages and hazards associated with using

    fake parts. The organisers arranged for a side-by-

    side display of fake and genuine parts, allowing

    visitors to make out the differences, which would

    help them in turn to make better buying decisions.

    Exhibitors in general left the show on a posi-

    tive note and appreciated its diverse and detailed

    approach. Tez Magazine of MM Auto Industries

    found the show to have a healthy number of visi-tors and appreciated the efficient and smooth way

    it was organised.

    The next edition of the ACMA Automechanika

    will be held in 2017.

    Auto Tech Review was a media partner for the

    ACMA Automechanika. 

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    NEWS MISCELLANEOUS

    autotechreview 11March 2015 Volume 4 | Issue 3

    BMW Group India introduced its ‘i’ brand in India,

    with the launch of its i8 plug-in hybrid sports carat `2.29 cr, ex-showroom. The BMW i8 features the

    BMW eDrive system, and is be available as a

    Completely Built-Up (CBU) unit at BMW i dealer-

    ships in Mumbai, New Delhi and Chennai.

    The BMW i8 uses a plug-in hybrid system

    combining an electric motor and a petrol engine

    allowing forhigh performanceand efficiency. The

    front axle is powered by an electric drive system

    delivering 131 hp of maximum power and torque

    of 250 Nm, with a range of 35 km. The car

    achieves a claimed top speed of 120 km/h on pure

    electric power. The rear axle is powered by the

    BMW TwinPower Turbo 1.5 l, three-cylinder, petrol

    engine putting out 231 hp at 5,800 rpm, and a

    peak torque of 320 Nm. Power to the BMW i8 is

    transmitted to the wheels via a specially modified

    six-speed Steptronic transmission. BMW i8’s com-

    bined drivetrain power of 362 hp helps the car

    reach a top speed of 250 km/h, with an average

    fuel efficiency of 47.45 km/l, and emission level of

    50.36 g/km.

    The BMW i8 features a Life Drive vehicle archi-tecture that contributes to its unladen weight of

    1,485 kg. The Life module consists of the passen-

    ger cell that is made from carbon-fibre- rein-

    forced plastic (CFRP). The Drive module comprises

    the aluminium frame that houses the petrol

    engine, electric motor, battery pack and suspen-

    sion system. The BMW i8 also features BMW Con-

    nectedDrive that offers connectivity in the form of

    driver information system, navigation, entertain-

    ment system and parking assistance system.

    Freescale Semiconductor has launched the S32V

    vision microprocessor, which is claimed to be the

    first automotive vision system-on-chip (SoC)

    with the required level of reliability, safety and

    security measures to automate and co-pilot a

    self-aware car.

    Stepping further ahead of the presently

    popular assist-type technologies, the S32V

    pushes mobility in to the next stage, where it is

    possible to capture data and process and share

    it with drivers in needful circumstances. The

    company claims that the S32V offers the capa-bility to progress from assist-type technologies

    to fully-autonomous vehicles.

    The S32V is part of Freescale’s SafeAssure

    functional safety programme and has structural-

    ly been designed to comply with the ISO 26262

    functional safety standard. Additionally, the per-

    formance/power ratios of integrated second-gen-

    eration CogniVue APEX Image Cognition Process-

    ing technology supports the integration of vision

    data captured by the S32V device with multiple

    other data streams, including radar, LiDAR and

    ultrasonic information to enable optimal resolu-

    tion and image recognition accuracy, thecompany said.

    The S32V’s software platform includes Green

    Hills Software’s INTEGRITY, a safety-certified, re-

    al-time operating system including a ISO 26262

    and ASIL-D certified development tools with opti-

    mised target solutions. The platform also in-

    cludes Neusoft Corporation’s advanced, real-

    time object recognition algorithms to seamlessly

    detect partial objects, allowing the S32V to in-

    terpret and distinguish between road hazards

    and pedestrian risk. The S32V is expected to be

    available in markets by July, 2015.

    AGREEMENT | LIQUIMOLY & ANSYSCO TO

    SUPPLY AUTOMOTIVECHEMICALS

    NEW LAUNCH | BMW LAUNCHES i8 AT  `  2.29 CR

    AUTONOMOUS DRIVING | FREESCALE SEMICONDUCTOR

    S32V VISION MICROPROCESSOR

    LIQUI MOLY, German automotive motor oil and ad-

    ditives supplier, has signed an agreement with

    ANSYSCO, an ANAND Automotive group company

    at the Automechanika trade expo, to expand into

    the Indian market. LIQUI MOLY will leverage the

    ANAND group’s network across the country in order

    to expand its reach. ANAND group is already well-

    placed in the Indian automotive market in both

    the OEM, as well as aftermarket spaces.

    Michael Karl, Export Area Manager, LIQUI

    MOLY, said the company offers everything regard-

    ing automotive chemicals, and that it is part of

    LIQUI MOLY’s philosophy to work with local part-

    ners in respective countries.

    The Group has significant presence in the OE

    segment, and many of its products are supplied in

    the aftermarket as well, said Mahendra Goyal,

    Group President – Aftermarket and Business

    Group III, ANAND. He added that 10% of the

    group’s sales come from the aftermarket, and it

    has a large established network in India compris-

    ing of distributors/dealers, retailers, service sta-tions and mechanics. “The group has a very repu-

    table brand image in Indian auto industry, which

    LIQUI MOLY can leverage to establish its products

    in India,” Goyal said.

    LIQUI MOLY produces motor oils and additives

    along with car care products, service products,

    greases and pastes and is claimed to be one of

    the most popular oil brands in Germany.

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    There are only three times in Indian history, when India has

    come together as a country. Our culture is replete with stories of

    small players, short-term thinking leadership and lack of collabo-

    ration between them; the big picture has always been lost and it

    could well have to do with our philosophy of detachment. How-

    ever, in these times, when economic development pervades and

    detachment is the last thing on anyone’s mind, there are interest-ing lessons from Indian history that can be applied to the auto

    industry today.

    We continue to appear as a bunch of small organisations re-

    fusing to see the big picture and come together as a force to reck-

    on with in the world. The industry has had its share of scorching

    growth post liberalisation but has been relatively quiet in the last

    five years, as the industry captains and analysts continue to hope

    for the elusive upturn next year.

    The high growth rates witnessed in the industry was driven

    primarily by demographics, which saw a high proportion of

    working population in India compared to the ageing population

    in all other parts of the world. We took advantage of availability

    of cheap labour to get competitive, albeit temporarily, and made

    the best of it between 1990 and 2007, mainly to grow exports.

    However, the high wage inflation has almost wiped out the low

    labour cost advantage because we have not offset the rising wage

    costs by higher productivity.

    The industry has often quoted the lack of an exit clause in

    the labour policy for retaining 60-70 % temporary labour force

    that has prevented any productivity gains. Lack of investments inR&D and skill upgradation to improve technology usage in manu-

    facturing also has played its part in low productivities. The Indi-

    an automotive industry spends less than one per cent of its turn-

    over in R&D – primarily to create assets and get a tax advantage,

    rather than create knowhow and skill – compared to 4-6 % in the

    advanced economies.

    It is small wonder then that there have been only the often

    hyped but forgettable “jugaad” in the form of innovation. This

    has not, and will not help us accelerate growth. Lastly, poor in-

    frastructure (roads, power, ports etc.) has ensured that we are

    not competitive even in input costs such as freight and energy.

    The low cost country is no more than a tag that is fast giving

    way to a new tag – poor quality.

    WHAT AILS THE INDIAN

    AUTOMOTIVE INDUSTRY

    DR RAVI DAMODARAN

    President – Technical, Strategy

    & HR, Varroc Group

    GUEST   COMMENTARY

    www.autotechreview.com12

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    LEADERSHIP TO BECOME COMPETITIVE

    There needs to be a transformation in the way we think. There is

    no such thing as low cost and high quality. High quality and

    technology invariably means high costs. The faster we accept

    this as leaders, the faster we can bring about the transformation.

    This then is the first peg in the tent called sustainable growth –leadership.

    India has seen pockets of excellence post-independence, driv-

    en by leaders with a long-term vision and clarity of thought, to

    bring about sustainable development in specific areas. Homi

    Bhaba in nuclear energy, Vikram Sarabhai in space research, MS

    Swaminathan’s green revolution, Verghese Kurien’s milk revolu-

    tion and most recently, Metro man E Sreedharan in rail infra-

    structure are a few shining examples. Each time, these leaders

    have shown that Indians can dig deep and rub shoulders with

    the best in the world to realise our potential.

    This is the time for the automotive industry to also realise the

    potential the world has been recognising for over two decades. A

    leadership that thinks long-term (total costs) and sheds the “low

    initial cost” mindset will force us to stop chasing the Holy Grail

    called “low cost, high quality” and instead, start investing to be-

    come competitive.

    LACK OF COLLABORATIONS

    While we all accept that investments have to be made in R&D

    and talent with a focus to create lasting technological expertise,

    the long gestation period has often discouraged us. But then, the

    Taj Mahal also took over 20 years to build. The issue of large

    scales required to support such investments, in this largely frag-mented industry, can be resolved by collaboration. And that is

    the second element missing in our growth story.

    Practices such as global sourcing of intellectual capital, col-

    laborating with world class institutions and teaming up within

    the industry and national institutions to sustain an innovation

    culture are rare in this industry. The most vital of these collabo-

    rations is at the OEM-Tier I level, to make it long-term and build

    the confidence in the supplier community to invest in the neces-

    sary technologies. A quick look at the major markets reveals that

    India is bucking the general trend of collaboration at the OEM-

    Tier I even now.

    The North American market, led by the big three (GM, Ford

    & Chrysler) created their own Tier I majors including the likes ofMagna, Delphi, Johnson Controls, Lear, and TRW, that are tech-

    nology leaders in the world today. Similarly, the big five in Eu-

    rope – Volkswagen, Renault, Fiat, BMW and Daimler – drove in-

    novations in Bosch, ZF, Continental, Valeo and Faurecia, among

    others. Toyota, Honda and Nissan spawned Denso, Aisin and

    Yazaki as technology suppliers. Now Hyundai is following suit in

    Korea with Mobis.

    The resurgent Chinese economy has seen Tier I suppliers in-

    vest in creating a technology base. India, however, seems to be

    ignoring the benefits of long-term OE partnerships with suppliers

    to create value, and continuing the practice of switching suppli-

    ers to pursue that easily available “low cost – we-will-manage-

    quality-later” commodity.

    Talent creation also does not come cheap and has a long

    gestation period. Again, scale plays a role and the OEMs and

    large Tier I suppliers have started to show the way by hiring

    world class talent in leadership roles. Paucity of management

    and technical talent, together with few skill upgradation pro-

    grammes for workers, which are all stifling the industry growth,

    need attention. Productivity will be realised only if we have thetalent to manage technology, and subsequent scale created by

    our R&D investments.

    Interestingly, for the last four years of the so-called sluggish

    growth, the industry is still clocking 5 % growth in terms of vehi-

    cle units, and successes are seen in pockets at the vehicle model

    level rather than at the segment or industry level. Honda Activa,

    Mahindra Bolero, Maruti Suzuki Swift and Hero Splendor contin-

    ue to do well consistently with double digit growth because these

    products clearly meet the market needs.

    We observe that despite the negatives of high inflation, inter-

    ests and fuel costs, the user needs today are driven by urbanisa-

    tion, more participation of women in the workforce, proper roads

    in the rural areas and extensive service networks. Whether the

    right understanding of the market needs for these products were

    coincidental or the result of a robust product development pro-

    cess remains to be seen. Discipline and rigour in our product de-

    velopment can convert our organisations from churning out an

    occasional success to an engineering factory.

    BEING READY

    Thirdly, the obvious improvement in infrastructure and labour

    policies will provide the much required fillip to this industry. The

    investments in R&D and creation of talent is very much in thehands of the industry and we have only taken baby steps in

    these areas, while crying hoarse about infrastructure and poli-

    cies. It is only a matter of time, when the government will come

    up with the expected policies and grand infrastructures (which

    our Prime Minister firmly believes in creating quickly). But when

    it does, will the Indian players be prepared to reap the benefits or

    risk being beaten by the talent-led, disciplined and technology-

    heavy multinationals with deep pockets, waiting and watching

    on the sidelines today?

    It all depends on how soon we as industry leaders shed the

    “quick gains” and “cheap” mindset and pursuits to drive R&D in-

    vestments, talent creation, collaboration and creation of engi-

    neering factories. Let us not be found wanting because we didnot make these long-lead investments early enough.

    Read this article on

    www.autotechreview.com

    13autotechreview March 2015 Volume 4 | Issue 3

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    14   www.autotechreview.com

    INTERV IEW   DELPHI AFTERMARKET

    As an industry, the aftermarket has benefitted from the recent downturn, and the recently-held Au-

    tomechanika show in New Delhi was a good indicator of the growth in the sector and of the underly-

    ing opportunities. At the show, we caught up with Philippe Desnos, Global President, Delphi Product

    & Service Solutions and Faisal Matin, Country Director, India, Delphi Product & Service Solutions.

    Philippe Desnos began his association with Delphi in 1995 as

    engineering manager for the Diesel Aftermarket Operation in

    Blois, France. In 2005, he moved to Troy, Michigan as MD for the

    Diesel North American business. Four years later, Desnos

    returned to Europe as Global Delphi Service Centre (DSC) Direc-

    tor, and also served as Director of Global Diesel Marketing & Del-

    phi Service Centres, leading the development of emissions and

    engine-efficiency technologies. Desnos holds a Master’s in Busi-

    ness Administration from Warwick Business School, UK, a Mas-

    ter’s in Engineering from ESTACA University, France, and a Mas-

    ter’s in Engine Combustion from The Pierre-and-Marie-Curie Uni-

    versity in Paris, France.

    Faisal Matin brings in more than 18 years of experience from various

    fields and has been a part of Delphi aftermarket operations since the

    inception of Delphi Product & Service Solutions (DPSS). His previ-

    ous assignment was as General Manager, Sales, Business Planning

    & Marketing, India. He has led and worked closely with the product

    development team in marketing function and has been responsible

    for spearheading the product strategy for India. He has handled

    sales assignments in different regions of the country in conceiving,

    setting and implementing the go-to-market strategy for DPSS India.

    “GST IMPLEMENTATION CAN CHANGE

    INDIAN AFTERMARKET LANDSCAPE”

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    15autotechreview March 2015 Volume 4 | Issue 3

    ATR _ What is the key product-related

    activity being done by Delphi, both glob-

    ally and in India from an aftermarket

    perspective?

    PHILIPPE DESNOS _ Globally, we’re try-

    ing to better align our product portfolio

    and on the OEM side of the businessthere are three key trends we’re witness-

    ing and working towards. These are

    green, safe and connected. On the green

    aspect, we already have a strong prod-

    uct portfolio and the increasing com-

    plexity of engines is leading to an

    increase in number of components,

    which is good for us and the aftermar-

    ket. We are also increasing the number

    of products in the safety and connected

    segments of the aftermarket. Steering is

    a fast-growing area for us and we’re the

    second largest player in Europe for this

    product area.

    Another area where we are growing

    rapidly in the global context is service,

    which includes diagnostics, training and

    service concept. Telematics too is offer-

    ing great traction for us and we believe

    that this technology will lead to a trans-

    formation in the aftermarket.

    FASAL MATIN _ We have the advantage

    of being a part of Delphi, which already

    possesses more advanced technologythan the requirements of the Indian mar-

    ket. This makes it easy for us to get a

    new product line in the country. The

    steering & suspension product portfolio

    is a good example of this efficient work

    model. This product portfolio is now

    being launched in India and is our latest

    offering in the country’s aftermarket.

    Having global knowledge about market

    trends and technologies enables us to

    foresee the changes in the Indian market

    and choose the right products.

    What has been the focus area for the

    Indian operations lately?

    MATIN _ In the last couple of years,

    we’ve been strengthening our four prod-

    uct categories – chassis, thermal, elec-

    tronics and maintenance parts. Strength-

    ening these portfolios isn’t limited to

    increasing the number of products but

    also includes our coverage of the car

    park, which has been on a steady rise.

    With a continued focus on this aspect

    we expect this trend to continue in the

    coming years. Even here, global experi-

    ence comes in handy as we just need to

    assess the market correctly and the

    required technology/ expertise can eas-

    ily be brought in as per requirement.

    What are key product areas, where you

    see potential in the Indian aftermarket?DESNOS _ The steering business in our

    view has great potential for the Indian

    market among many other product

    areas. It’s also important for Delphi OE

    business to increase its content on

    Indian cars, directly translating into

    additional business for the aftermarket.

    With such growth coming in, we also

    see a strong growth in engine manage-

    ment systems, air conditioning and fuel

    pumps among other products.

    Of the four divisions you mentioned,

    which one is the largest business contrib-

    utor in India?

    MATIN _ As per company policy, we do

    not disclose the revenue share of our

    divisions. That said all our divisions play

    a critical role towards our goal of offering

    technologies on the lines of green, safe

    and connected. Importantly, our divi-

    sions have been trend setters in their

    respective operating space and we aim to

    maintain this momentum.

    Phillipe, how important is the Indian mar-

    ket to you?DESNOS _ India is a very important

    market for us and given the market

    potential, it’s importance in the future

    will be significantly more than what it is

    today. This is the reason I’m here, and

    we’re trying to understand the market

    better and support it in the best and

    most efficient way.

    The steering business is the newest in the

    country. Tell us more about the key tech-

    nology differentiators for you against

    competition.

    MATIN _ We follow a global product pol-

    icy in India and the same has been

    applied to the steering business as well.

    Beyond this, our effort is to improve our

    car park coverage, which will be aided

    by a continuous increase in the number

    of parts for the steering portfolio. The

    same strategy will be used for other

    product segments too. With car launches

    growing at a healthy rate, the present

    focus is on covering the maximum possi-

    Service and telematics offer good potential for the Indian automotive aftermarket

    ISteering & suspension is our

    newest product line in India

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    16   www.autotechreview.com

    INTERV IEW   DELPHI AFTERMARKET

    ble vehicles in the country.

    What’s the engineering set-up in India for

    the aftermarket division?

    DESNOS _ We have about 200 engineers

    outside India looking at the aftermarket,

    who primarily focus on quality of parts.We have some engineers in India as well,

    who look after validation of products.

    Each part on sale in India or any other

    market goes through a pre-designed vali-

    dation process.

    Is your sourcing global, local or a mix of

    both?

    MATIN _ We follow a global sourcing

    strategy and hence source parts from

    countries, where they make the best

    economic sense to us. Hence, India

    could source a part from Europe or sup-ply one to it, based on requirements.

    Is there a number you can put to the per-

    centage of parts being imported and those

    being manufactured/ assembled here?

    MATIN _ I can’t reveal that number but

    can confirm that it’s a mix of both and

    we will continue to follow this method.

    From a policy perspective, is there any-

    thing that could help the aftermarket in

    the country?

    MATIN _ The aftermarket is waiting for

    the Goods & Services Tax (GST) to be

    implemented, which can change the

    landscape of not just the industry, but

    the country as a whole. On our end, we

    need to study this well and make the

    necessary changes so that we’re able to

    make the most of this policy, whenimplemented. The implementation of

    GST will change many aspects of busi-

    nesses and hence it’s important for us

    and the sector to understand the policy

    well and prepare in advance.

    What are the new product areas you’re

    planning to bring in to India in coming

    times?

    MATIN _ This is an on-going investiga-

    tion for us, and as market dictates, we

    will launch new products leveraging our

    global expertise.

    Give us an idea of the scope of your prod-

    uct offerings in the country along with the

    sales network size.

    MATIN _ We have four product catego-

    ries in India, which in turn have a total

    of 10 product lines. Put in numbers, the

    portfolio is sized at more than 750 stock-

    keeping units (SKU). On the sales side,

    we have 75 dealers nationwide and more

    than 75 wholesale distributors.

    How’s the business doing in the country

    with such an extensive product portfolio?

    MATIN _ We do not disclose numbers

    related to revenue and growth but I can

    share with you that Asia is one of the fast-

    est growing markets for Delphi, both for

    the OE and aftermarket business. India

    too is a fast-growing market and our pro-jections for the market are positive in the

    long-run. Also, the fact that we’re launch-

    ing a new product category is a good indi-

    cator of our confidence in the market.

    So is India the 2nd fastest market after

    China?

    DESNOS _ Yes, that is correct. The gap

    between both markets is quite significant

    at the present but looking at economic

    indicators, we expect this gap to reduce

    over a period of time.

    EGR is a strong product for you in Europe.

    How critical is it in India?

    DESNOS _ Yes, it isn’t important in India

    as of today but we do expect a strong

    demand for the sensors, especially in the

    engine management system. A change in

    legislations though could open up oppor-

    tunities for newer technologies.

    What is the message you’re trying to get

    across at Automechanika this time?

    MATIN _ We’re showcasing Delphi’s 360° 

    Cycle of Innovation, which highlights our

    thorough strategy for the market. It

    showcases our strengths across areas

    such as air-conditioning, ignition, fuel

    systems, diagnostics & test equipment,

    maintenance, training & technical sup-

    port, engine management, brakes, diesel

    systems and the newly added steering

    and suspension category. This whole-some strategy will help us improve our

    car park coverage and business in turn.

    INTERVIEW: Arpit Mahendra

    PHOTO: Bharat Bhushan Upadhyay

    Read this article on

    www.autotechreview.com

    IDPSS expects a strong demand

    for sensors in the aftermarket

    Continuous increase in car park coverage is the core of Indian strategy

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    TECHNOLOGY FORESIGHT   MAGNESIUM

    www.autotechreview.com18

    PROSPECTS OF MAGNESIUM FOR AUTOMOTIVE

    LIGHTWEIGHTING APPLICATIONS – PART I

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    SURESH BABU MUTTANA

    is Scientist C at TIFAC, Department

    of Science & Technology,

    Government of India.

    DEEPAK AGGARWAL

    is an Intern at TIFAC.

    AUTHORS

    19March 2015 Volume 4 | Issue 3autotechreview

    INTRODUCTION

    The constant changes in powertrain strat-

    egies and increasing emphasis on fuel

    economy are forcing automobile giants to

    make significant changes in material

    selection and vehicle design approaches.Lightweighting of vehicles is crucial in

    meeting these requirements due to the

    inherent relationship between mass and

    fuel economy. Of the several associated

    benefits that lightweighting brings, the

    most obvious is that it reduces the net

    fuel consumption of a vehicle. A 10 %

    reduction in mass, for instance, results in

    5 to 8 % savings in fuel consumption.

    Use of lightweight materials provides

    sustained reduction in CO2 emissions over

    the entire lifecycle of a vehicle. Further,

    lightweighting improves vehicle perfor-

    mance characteristics like acceleration,

    rolling friction, and noise & vibration han-

    dling properties. As we move towards the

    era of electric cars, heavy components like

    batteries would increase the weight,

    thereby reducing vehicle performance.

    Thus, by reducing weight of the entire

    vehicle, these new technologies can easily

    be introduced with limited decline in

    vehicle performance.

    In this two part article, the focus is on

    magnesium as a potential lightweightingalternative. In the first part, we evaluate

    various lightweighting strategies and

    approaches, potential use of magnesium

    for automotive applications, barriers for

    commercial use of magnesium and its

    production. In the concluding part in our

    April 2015 edition, we will review the

    manufacturing technologies along with

    the strength and opportunities for India.

    We shall also highlight a list of priority

    areas for technology intervention for

    wider application of this material in the

    automotive sector.

    APPROACHES FOR LIGHTWEIGHTING

    Vehicle Redesign & Content Reduction: 

    One way to reduce weight of a vehicle is

    to redesign the entire vehicle. For exam-

    ple, one may switch from a monocoque

    chassis to a space frame if the latter helps

    in weight reduction. However, the alterna-

    tive should not compromise the crashwor-

    thiness and safety of the vehicle. Also, the

    content of material applied may be

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    20   www.autotechreview.com

    TECHNOLOGY FORESIGHT   MAGNESIUM

    reduced, wherever possible.

    Compact Size: Reduction in overall

    size of the vehicle is one of the easiest

    ways of lightweighting. However,

    current consumer market trends indicate

    a steady rise in preference for bigger

    vehicles like SUVs, which may make it

    impractical. So, this solution may be

    applicable to a limited number of car

    models like hatchbacks.

     Material Selection: Advanced lightweight

    materials can be introduced into the vehi-

    cle, which would increase its overall per-

    formance without negotiating with its

    size. Parts of even bigger cars can be fab-

    ricated using alternative lightweight mate-

    rials like carbon fibre, aluminium, magne-

    sium, and composites, etc.

    Due to its vast resources and superior

    lightweighting characteristics, magnesium

    has been a good candidate material for

    future vehicle lightweighting applications.

    MAGNESIUM: A CHOICE

    MATERIAL FOR FUTURE

    Magnesium is the lightest structural

    metal, yet its high strength-to-weightratio makes it more attractive than steel.

    The low density of magnesium combined

    with good machinability, damping capac-

    ity, good recyclability and alloying abili-

    ties have rendered it suitable for wide

    automotive applications, . With a den-

    sity of 1.74 g/cc, magnesium is 33 %

    lighter than aluminium and 75 % lighter

    than steel, .

    Magnesium alloys have better manu-

    facturability, and solidify faster due to

    low latent heat. It has a higher coeffi-

    cient of thermal expansion than alumin-

    ium and thus has excellent ductility and

    formability at elevated temperatures. It

    can readily be alloyed with aluminium,zinc, manganese, and silver, among oth-

    ers, to produce alloys having high

    strength-to-weight ratio. Of all the alloys

    of magnesium, cast magnesium alloys

    clearly dominate with 85-90 % existence

    in the market and applications, with the

    most widely used alloy combination

    being Mg-Al-Zn system.

    USE OF MAGNESIUM IN

    AUTO COMPONENTS

    Magnesium has been used by OEMs

    across the globe, for a number of car and

    light truck vehicle components including

    ultra lightweight car engines, engine

    valve covers, instrument panels, steering

    components, radiator supports, seat

    structures, and wheels, et cetera. Die cast

    magnesium alloys have historically been

    used, where a high level of part integra-

    tion is feasible, such as for instrument

    panel beams.

    Other applications include knee bol-sters, seat frames, intake manifolds, and

    valve covers. While 44 % of world’s

    magnesium is being used as an alloying

    element for aluminium, 32 % of the

    metal is being used in cast metal compo-

    nents.  provides a detailed list of mag-

    nesium components being used by differ-

    ent OEMs.

    BARRIERS FOR COMMERCIAL USE

    OF MAGNESIUM

    While application of magnesium alloys in

    the automotive industry is an effective

    way in improving vehicle fuel economy

    and reduction of emissions, a few chal-

    lenges are inhibiting wide spread applica-

    tions of this material in the automotive

    sector. The major barriers include:

    :: Poor corrosion resistance;

    :: Poor creep resistance;

    :: Low formability at room temperature;

    :: Highly reactive in molten state due to

    low melting point;

    :: Inferior fatigue resistance;  Comparison of lightweight materials

    LIGHTWEIGHT MATERIAL MATERIAL REPLACED MASS REDUCTION (%)

    Magnesium Steel, Cast Iron 60-75

    Carbon Fibre composites Steel 50-60

    Aluminium matrix composites Steel, Cast Iron 40-60

    Aluminium Steel, Cast Iron 40-60

    Glass Fibre composites Steel 25-35

    Titanium Steel 40-55

    Advanced High Strength Steel (AHSS) Mild Steel 15-25

     Magnesium is the lightest structural metal; its high strength-to-weight ratio makes it more attractive than steel

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    21autotechreview March 2015 Volume 4 | Issue 3

    :: Higher cost than aluminium and steel

    alloys; and

    :: Inflammable and poses fire hazards.

    MAGNESIUM PRODUCTION

    Readily available in the environment,magnesium is the sixth most occurring

    element on earth, accounting for 2.1 % of

    the earth’s crust. In addition to earth’s

    crust resources, it is enormously found in

    sea water (2.8 %). Terrestrially, magne-

    sium is found in dolomite and magnesite.

    There are broadly two major extraction

    processes of magnesium being used glob-

    ally, known as silicothermic reduction and

    electrolysis processes. highlights merits

    and demerits of these processes and  

    provides comparison of these processes in

    terms of their parameters.

    The silicothermic reduction processes

    such as Pidgeon and Magnetherm are

    extensively used for extraction of magne-

    sium from terrestrial sources, whereas

    electrolysis is used extensively for extrac-

    tion of magnesium from sea water. Pidg-

    eon and Magnetherm processes are eco-nomical and feasible even at a low pro-

    duction capacity of 500 tonne per year.

    Also, the maintenance costs are low in

    case of these processes. The production

    capacity of plant can be varied as and

    when required without substantially

    affecting the economic factors. Although,

    the Magnetherm process consumes less

    energy than Pidgeon, it produces a lower

    grade of magnesium.

    In case of electrolysis process, low cor-

    rosion resistance is an issue. But this tech-

    nology is evolving and there have been

    constant efforts to improve corrosion

    resistance with development of new and

    effective Teflon coatings, there exists

    potential to adopt economically feasible

    solutions. Further, the availability of high

    purity magnesium, which has good corro-

    sion resistance comparatively, has now

    gone up.

    PROCESSING TECHNOLOGIES

    Considerable research efforts are going on

    in the areas of magnesium processing,

    alloy development, joining, surface treat-

    ment, corrosion resistance, and mechani-

    cal properties improvement.

     Alloying 

    Due to low mechanical strength, magne-

    sium needs to be alloyed with other ele-

    ments for desired automotive applica-

    tions. Al and Zn are the most common

    alloying elements for room temperature

    applications and form the Mg-Al-Zngroup. For elevated temperature applica-

    tions, thorium, cerium, and zirconium

    (without aluminium) are used and form

    the Mg-Zn-Zr group. Two to 10 % alumin-

    ium with minor additions of zinc and

    manganese increases strength and hard-

    ness, without impairing weldability, and

    making the alloy responsive to heat treat-

    ment. But magnesium alloys containing

    more than 1.5 % Al are susceptible to

    stress corrosion and must be stress

    relieved. Addition of manganese improves

    yield strength and the salt water resist- The basic structure of the sports seats on theMercedes-Benz SLK is of robust magnesium

     Existing use of Magnesium components by OEMs

    COMPANY/ OEM COMPONENTS

    VolkswagenFrame, transmission case, brackets for air comfort system compressor, steering

    booster pump and generator

    BMWDie cast engine blocks [Mg-Al-Sr system (AJ-62)], cylinder head, steering wheel

    frame, air intake system

    FordSteering wheel frame, instrument panel, cylinder head, engine block, oil pan,

    engine cradle

    Chrysler

    Steering wheel frame, instrument panel, cylinder head, lower crankcase, intake

    manifold, brackets for air comfort system compressor, steering booster pump

    and generator

    Toyota Steering wheel frame, instrument panel, wheel rims

    Lexus Steering wheel frame, seat frame

    GM

    Seat frame, instrument panel, lower crankcase, cylinder block without liners and

    main bearing heads, top closure panel, intake manifold, steering link bracing,

    wheels

    Mercedes-BenzSeat frame, transmission case. Developed a new 7G-Tronic seven-speed

    automatic transmission using magnesium

    Audi Instrument panel (A8), transmission case (A4, A6)

    A lf a Romeo Wheel r ims, cy linder head, c lu tch case, lower crankcase

    Porsche AG engine, wheel r ims, transmission case, camshaf t driven chain case

    Dodge Cylinder head

    Auto ZAZ-Daewoo Cylinder head, clutch case, transmission case, gear controls housing

    Honda Motors Cylinder head

    Isuzu Cylinder head

    Vo lvo motors Cyl inder head, clutch case, t ransmiss ion case

    McLaren Motors Lower crankcase, oi l pump body

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    22   www.autotechreview.com

    TECHNOLOGY FORESIGHT   MAGNESIUM

    ance of magnesium alloys.

    Coating 

    Due to low corrosion resistance, coating

    of magnesium component surfaces

    become crucial. Surface coatings devel-

    oped for magnesium die-casting by hexa-

    valent chromium baths have been used to

    provide protection and as a pre-treatment

    for painting, but these baths are not envi-

    ronment friendly. New alternative coatingmethods are being examined. A new Tef-

    lon resin coating has been developed for

    magnesium alloys. The coating is attained

    with an aluminium vapour deposition and

    finish treatment with a Teflon resin coat-

    ing. This newly developed coating is a

    low cost, chromium-free corrosion resist-

    ant coating for magnesium alloys. The

    coating not only has corrosion resistant

    properties, but also good lubricity, high

    frictional-resistance and non-wetting

    properties. The future of the coating lies

    in the application of Teflon coating on

    magnesium alloys.

    REFERENCES

    [1] Energy efficiency report, Trends in global ener-

    gy efficiency 2011

    [2] Danny Codd P.E., “Advanced, Lightweight Ma-

    terials Development and Technology for Increasing

    Vehicle Efficiency”, KVA Incorporated, Dec 9,

    2008

    [3] Ranganathan S., “Extraction of Magnesium, Ti-

    tanium and Aluminium, Emerging Technological

    Options Relevant for India”, eprints.nmlindia.

    org/5843/1/38-50.PDF[4] Wulandari Winny, Rhamdhani Akbar, Mona-

    ghan Brian, “Magnesium: Current and Alternative

    Production Routes”, 2010-09-27, Swinburne Insti-

    tute of Technology

    [5] Abasolo Guillen, David, “Magnesium: The

    weight saving option”, University of Burgos, Spain,

    F2008SC031

    [6] Zuliani J Douglas, Reeson Douglas, “Making

    Magnesium a More Cost and Environmentally

    Competitive Option”

    [7] Alan A. Luo, “Magnesium Casting Technology

    for Structural Alloys”, Journal of Magnesium and

    Alloys, Vol.1, Issue 1, March 2013, doi: 10.1016/j. jma.2013.02.002

    [8] C. Blawert, N. Hort and K.U. Kainer, “Automo-

    tive Applications of Magnesium and its Alloys”,

    Trans. Indian Inst. Met. Vol.57, No. 4, August

    2004, pp. 397-408

    [9] Mg Showcase, Issue 7, January 2009, Interna-

    tional Magnesium Association

    [10] Indian Minerals Yearbook 2012

    (Part II to appear in the April 2015

    edition)

    Read this article on

    www.autotechreview.com

    Technology Information, Forecasting and Assessment Council (TIFAC) is an auto-

    nomous organisation set up in 1988 under the Department of Science & Technology to

    look ahead in technologies, assess the technology trajectories, and support t echnology

    innovation by network actions in select technology areas of national importance.

    Send in your feedback to [email protected]

    PROCESS MERITS DEMERITS

    Sil icothermic Reducti on P idgeon Process Low inves tment, economica l process,

    feasible even at low production rates,

    high purity magnesium can be obtained

    Labour and energy intensive, high processing temperatures,

    not economical for high volume production

    Magnetherm Process

    Electrolysis Less energy and labour intensive,

    profitable for high volume production, low

    processing temperature

    High investment and capital intensive, production of quality

    anhydrous feed an issue, problem of magnesium

    recombination, requires cheap electricity

    PARAMETERS SIL ICOTHERMIC REDUCTION ELECTROLYSIS

    PIDGEON MAGNETHERM

    Energy intensity (kWh/kg of

    Mg produced)

    15-30 9 10-20

    % Purity of Mg obtained 99.95 99.5

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    REDUCING REAL-WORLD FUEL

    CONSUMPTION WITH EFFICIENTAIR CONDITIONING SYSTEMS

    The objective of an advanced engineering project by Mahle Behr and Behr-Hella Thermocontrol (BHTC) called

    Cool Efficiency was to significantly reduce the additional fuel consumption caused by vehicle air conditioning

    systems. This was achieved by design improvements and precise matching of all air conditioning components,

    including system control. As a result, the additional fuel consumption caused by the air conditioning system was

    reduced by 40 % in a test vehicle.

    www.autotechreview.com24

    COVER STORY   HVAC SYSTEMS

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    AUTHORS

     DR.-ING. MARKUS WAWZYNIAK

    is Director Advanced Engineering at

    Mahle Behr in Stuttgart (Germany)..

     DOMINIK HAINKE, B.ENG.

    is Project Leader Thermodynamics

    and Systems Advanced Engineering

    Air Conditioning at Mahle Behr in

    Stuttgart (Germany).

     DR.-ING. RALPH TRAPP

    is Director Advanced Engineering

    at Behr-Hella Thermocontrol in

    Lippstadt (Germany).

    DR.-ING. MICHAEL FRIGGE

    is Manager Advanced Engineering

    Software and System Design

    at Behr-Hella Thermocontrol in

    Lippstadt (Germany).

    MOTIVATION

    Real-world fuel consumption in a vehicle

    often differs significantly from the stand-

    ard fuel consumption figures that are pub-

    lished. While the reasons for this are var-

    ied, they commonly result in car ownersstruggling to make sense of the discrepan-

    cies, which leads to growing discontent.

    The Cool Efficiency project contributes to

    fulfilling customers’ expectations. The

    motivation for the project was to reduce

    fuel consumption by optimising the

    design of air conditioning systems. In this

    process, the task facing development engi-

    neers was to maintain or, ideally, even

    increase the level of climate comfort to

    which vehicle passengers are accustomed.

    The resultant challenge was to optimise

    the air conditioning system as a whole,

    including the HVAC module, the refriger-

    ant circuit and the control system.

    FUEL-SAVING CONCEPT

    For the purpose of achieving a major

    reduction in fuel consumption, an integra-

    tive concept was developed, entailing the

    redesign or upgrade of individual compo-

    nents, as well as measures to enhance

    control of thermal energy flows. To thisend, the test vehicle, a Mercedes-Benz

    E-Class 220 CDI Blue Efficiency, built in

    2012, with a three-zone air climate control

    system, was modified as follows:

    :: Optimisation and adaptation of

    refrigerant circuit components to

    boost overall efficiency;

    :: Installation of a storage evaporator

    to maintain thermal comfort

    over prolonged periods during engine-

    off phases;

    :: Installation of an HVAC module with

    an evaporator bypass on the air side toensure demand-based reduction of the

    cooling performance provided; and

    :: Implementation of software

    modules for thermal recuperation of

    braking energy.

    OPTIMISATION OF THE

    COOLANT CIRCUIT

    A comprehensive analysis and further

    refinement of all components in the

    refrigerant circuit and a corresponding

    readjustment of the refrigerant circuit to

    improve operational stability and effi-

    ciency resulted in an average COP

    increase of 17 % compared with the

    standard circuit, without any sacrifice in

    cooling performance. This was achieved,

    in particular, by the combination of a

    condenser with a three-pass sub-cooling

    area, a storage evaporator, a modified

    thermostatic expansion valve and an

    improved compres