Auto Tech Review - March 2015
Transcript of Auto Tech Review - March 2015
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www.autotechreview.com
POWERED BY
14 INTERVIEW
Philippe Desnos, Global President and
Faisal Matin, Country Director, India,
Delphi Product & Service Solutions
18 TECHNOLOGY FORESIGHT
Prospects Of Magnesium For
Automotive Lightweighting
60 NEW VEHICLE
Hyundai 4S Verna –
Old Wine, Served Fresh
HVAC SYSTEMS —
FOCUS ON GREEN SOLUTIONS
It’s on
NOW, ALSO
AVAILABLE ON
March 2015 | Volume 4 | Issue 3
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Extension Springsare close coil springs ofcircular cross sections,
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ISO 9001 ISO 9001
ManesarManesar HaridwarHaridwar
Regd. Office & Manufacturing Unit-IPlot No. 192 A, Sector-4,IMT Manesar-122050 Gurgaon, Haryana, India
Tel.: +91-124-4763200 Fax: +91-124-4365189E-mail: [email protected]: www.mmsprings.in
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MM Auto Industries Limited
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Strip 0.18 to 0.35 mm thick5.00 to 12.00 mm wide
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Range: 0.10 to 16.00 mm 0.20 to 8.00 mm 0.20 to 4.50 mm 0.30 to 6.00 mm
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Dear Reader,
With the NDA government at the centre nearing completion of a year in office, there is a growing
demand for delivery, as patience among the citizens and industry at large, seems to be waning out
fast. The Union Budget presented on February 28 last has brought in some cheer to the overall
mood of the nation, and there seems to be some promise for the future.
The automotive industry too had expected Finance Minister Arun Jaitley to announce a few decisive
steps for the sector that has been struggling for the past couple of years. That, however, didn’t
happen. The announcements he made may not be enough to steer the industry out of its current
difficulties, but the general mood for the future seems positive.
The much-anticipated excise duty cuts were not announced; neither did the FM announce any other
forms of incentives to increase demand. In the interim budget last year, Jaitley had withdrawn the
excise duty cut implemented by the earlier UPA government, starting January 1, 2015. This in effect
led to price increase across vehicle segments up to about 6 %, and a resultant fall in demand.
Moreover, he made no mention of any loan-related measures that would make buying cars cheaper
for the consumer.
By hiking the tariff rate on commercial vehicles to 40 % from the earlier 10 %, and effective rate
from 10 % to 20 %, the government is clearly hoping to offer a fillip to the domestic manufacturers,
and also encourage global CV importers to start making their products in India. This is also likely to
support bus manufacturers in selling their products to state transport undertakings (STUs), underschemes like the JNNURM.
The FM also reiterated his promise for rolling out goods and services tax (GST) from April 1, 2016
replacing multiple central and states taxes.
The ` 75 cr initial outlay towards the FAME (Faster Adoption and Manufacturing of Electric
Vehicles) scheme will at least ensure initiation of a few pilot projects under the National Electric
Mobility Mission Plan 2020. The government, however, would need to be more proactive if it is any
serious about encouraging green mobility in the country. Interestingly, the FM stayed away from
making any mention on the much talked about plan to build 100 smart cities. One can only hope
that the ` 7,060 cr outlay announced in the interim budget will be put to effective use.
ANALYSING BUDGET 2015
DEEPANGSHU DEV SARMAH
Editor-in-Chief
New Delhi, March 2015
@deepangshu
1autotechreview.com March 2015 Volume 4 | Issue 3
ED ITOR IAL
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COVER STORY
HVAC SYSTEMS —
FOCUS ON GREEN SOLUTIONS
24, 30, 36 | Irrespective of the geographical location, a vehicle’s cabin can be comfortable only with an
effective heating, ventilation & air-conditioning (HVAC) system. Polluted environment in urban centres
across the world further increase the importance of HVAC systems from a health perspective. Apart from
improving performance on these fronts, engineers are now developing solutions that enable HVAC systems
to lower fuel-consumption and emissions. In this issue, Auto Tech Review takes a look at the present and
upcoming technical trends in the area of HVAC systems.
2
12 What Ails The Indian
Automotive Industry
Dr Ravi Damodaran, President – Technical,
Strategy & HR, Varroc Group
GUEST COMMENTARY
INTERVIEW
14 “GST Implementation Can Change
Indian Aftermarket Landscape”
Philippe Desnos, Global President and Faisal Matin,
Country Director, India, Delphi Product & Service
Solutions (DPSS)
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NEWS
4 Interactions
10 Events
11 News
STUDY
18 Prospects of Magnesium for
Automotive Lightweighting
Applications – Part I
Suresh Babu Muttana, Deepak Aggarwal
COVER STORY
24 Reducing Real-World Fuel
Consumption with Efficient Air
Conditioning Systems
Markus Wawzyniak, Dominik Hainke,
Ralph Trapp, Michael Frigge
30 Reduced Power Demand with Hybrid
Air Conditioning
Sanghun Kim, Donghyun Kong,
Taewoong Lim, Joonhyung Park
36 Thermal Insulation of the Passenger
Cabin of EVs
Steffen Wirth, Marco Eimler, Frank Niebling
TECHNOLOGY
42 Analysis of Pre-Ignition Initiation
Mechanisms with CFD
Michael Heiss, Thomas Lauer
46 Addressing Future Turbocharging
Challenges with CFD, Fea
Lalan Singh
52 Volkswagen Jetta –
Decrypting The Mild Facelift
SHOPFLOOR
56 Ace Designers – Aiming Global
Excellence In Machine Making
NEW VEHICLE
60 Hyundai 4S Verna – Old Wine,
Served Fresh
DECODING TECHNOLOGY
64 HVAC: Blowing Hot & Cold
Arun Jaura
OTHERS
01 Editorial
03 Imprint
Editor-in-Chief: Deepangshu Dev Sarmah
[email protected] / @deepangshu
Assistant Editor: Arpit Mahendra
[email protected] / @arpitmahendra3
Senior Correspondent: Naveen Arul (Bangalore)
[email protected] / @naveenarul
Manager – Sales: Sudeep Kumar
Senior Executive – Ad Sales: Pramodh R (Bangalore)
Manager – Events: Chanakya Mehta
Sr. Designer /Photographer: Bharat Bhushan Upadhyay
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3autotechreview March 2015 Volume 4 | Issue 3
CONTENTS
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INTERACTION BORGWARNER, UM I NDIA
4 www.autotechreview.com
BORGWARNER | INDIA KEY FOR FUTURE GROWTH OF TECHNOLOGIES, PRODUCTS
Over the last decade or so, OEMs in the Europeanregion have been the most receptive to new tech-
nology introductions in the powertrain area. And
that has primarily been the reason why BorgWarn-
er, the global product leader in powertrain solu-
tions, has had its strongest growth in this market.
Roughly, half the company’s sales came from
Europe, while the other half was split equally
between the Americas and Asia.
That, however, is likely to change over the next
five years. Bulk of the growth would move to Asia
– led by China and India – and would account for
about 30-35 % of BorgWarner’s global sales,
while Europe is likely to go down to approximately
40-45 %. The Americas are likely to contribute
between 25 and 30 %.
In his recent visit to India, James Verrier,
President & Chief Executive Officer, BorgWarner
reiterated the growth potential of the Indian
market not just because of the country’s promised
economic growth over a long term, but also
because of the strong opportunity for adoption of
the company’s technology and products. We are
convinced that India can become one of the top
three to four markets in the world in the next 10
years, he said.The company currently has six entities in India
representing all its business units. While business
from its global customers (OEMs) continues to
grow, importantly, there is increased demand for
BorgWarner technologies among domestic OEMs
as well. And that’s a welcoming trend for the
American supplier.
At the same time, the company recognises
that it is experiencing high saturation of all itstechnologies in Europe. While it would continue to
grow at a slower pace, the good news is that all
such technologies applied successfully in Europe
over the last several years will be the same tech-
nologies that will be brought to markets like India
and China. Verrier believes that’s the USP Borg-
Warner can offer to this market.
A case in point is BorgWarner’s 2014 acquisi-
tion of Gustav Wahler GmbH & Co. KG, a manufac-
turer of exhaust gas recirculation valves and
tubes as well as engine thermostats for on- and
off-road applications. Prior to this acquisition,
BorgWarner didn’t have products like thermostats
in its portfolio, which incidentally would also be
manufactured in India, the CEO announced. Addi-
tionally, as emissions regulations become more
stringent and drivers demand better fuel economy,
demand for EGR technologies is expected to grow
further in the Indian market.
Meanwhile, the saturation of the BorgWarner
technologies in Europe offers a great opportunity in
terms of innovating and developing new products.
Generally, the company believes in continuing to
work on current products to get to the next level of
technology. Transmissions offer an example: speedshave continued to increase in transmissions, going
from the six-speed and seven-speed earlier to nine
and 10-speed transmissions today. Similarly, the
number of turbochargers being used today has
gradually gone up from a single unit to about three
turbochargers in some engines. And it might proba-
bly move to four, Verrier said.
Add to that a host of brand new products Borg-
Warner has launched in the last two years. Onesuch product is the ECO-Launch Solenoid for trans-
mission stop/start accumulator control that was
launched in the US market. This product helps the
transmission work smoother and better for the
driver, when it goes into stop and start mode.
FOCUS ON INDIA
The technologies and products that BorgWarner has
in India today, is capable of meeting the demands
and requirements of 2021 and beyond, said Sudhir
Kumar Chawla, Chief Operating Officer, BorgWarner
Emissions Systems, indicating the company is pre-
pared to meet the future BS V emission norms.
Nonetheless, Verrier assured there would be
more money pumped into this market, but that
may not necessarily be in new facilities. But with
the growth rate in India, BorgWarner would defi-
nitely need to invest more in capital equipment to
support the product programmes that it has been
awarded. “You’ll see continued investments
around technical infrastructure capability, includ-
ing investment in production equipment,” he said.
Over the next few years, the company intends
to launch a lot of derivative products, primarilyfrom Europe, in India. The base design could come
from Europe, and the strong application engineer-
ing capabilities that have been developed in
India, will ensure the products are adapted well
for the Indian market.
Verrier is mindful of the engineering capability
that exists in India, and said the company can’t
afford not to capitalise on it. Core research and
development work is possible here, and that could
well be the next major step for the company. But
as Verrier put it aptly, BorgWarner in India wants
to walk before it can run!
Overall, the $ 7.4 bn company, as per consoli-dated 2013 results, aims to grow to $ 15 bn in rev-
enues by 2020. That would roughly imply doubling
the company over a seven-year period. In the
changing scheme of things globally, the Asian
market is likely to get more manufacturing pres-
ence over the next five years, primarily in China and
India. While manufacturing footprint will continue
to grow, the real push, Verrier concluded, will be on
adding more equipment inside the facilities.
TEXT: Deepangshu Dev Sarmah
PHOTO: Bharat Bhushan Upadhyay
Saturation of the BorgWarner technologies in Europe offers a great opportunity for the company to innovate
and develop new products, said Verrier
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autotechreview 5March 2015 Volume 4 | Issue 3
UM INDIA | FIRST PRODUCT TO BE A 400 CC CRUISER, NOT 300 CC AS ANNOUNCED
While most vehicle segments in the country grap-pled with falling sales in the past few years, the
two-wheeler segment managed to stay out of the
red. The segment above 250 cc in particular has
witnessed rapid growth, although on a smaller
market base. Trying to make the most from this ex-
pected-to-carry-on growth, UM Motorcycles has
entered the Indian market and is prepping-up for
its first product launch. We recently caught up with
Rajeev Mishra, Director, Indian & AMEA, UM India
Two Wheelers to understand the company’s expec-
tations from the market and its product plans.
DELAYED START BUT NOT ENTIRELY
Last year, the company had announced the launch
of its first and made-for-India 300 cc cruiser mo-
torcycle in the second quarter of 2015. This,
however, has been moved to the end of 2015, said
Mishra. What the company will launch, nonethe-
less, by the second quarter this year is a 400 cc
cruiser from UM’s global portfolio, developing about
32 hp. The 400 cc cruiser would have some amount
of localisation, Mishra informed, and added that all
models thereon would be fully localised.
Mishra attributed the delay to homologationand localisation process, of which the latter took
longer than expected. The key problem UM faced
with setting up a supply chain was the inclination
of Indian suppliers towards volumes. While a sup-
plier might promise product development in 45
days to an Indian mass-market OEM, the same
supplier would quote nine months or so when
volumes are much lesser, as is the case with UM,
said Mishra.
Homologation of the 300 cc cruiser is still
awaited, but the company is now waiting for the
last process of an extensive road-test to begin. As
the standard operating procedure suggests, thecompany will put the newly developed
300 cc bike through an extensive test
over varied road and climatic conditions
across the country before launching it
commercially. Production is expected
to begin sometime in September or October 2015,making the market launch possible only by Decem-
ber. The company’s Kashipur plant in Uttarakhand is
undergoing completion and should be ready with a
capacity of 100,000 units per annum, further ex-
tendable by another 50,000 units, if and when re-
quired.
POSITIONING & PRODUCTS
UM plans to play primarily in the 300 cc to 500 cc
segment for now and considers this to be a lucra-
tive segment for the years to come. UM estimates
the volume base for this segment to be around
300,000 units per annum, with Royal Enfield
commanding bulk of the market. This makes it
easier for new players to find a firm footing in this
segment, believes Mishra.
Auto Tech Review believes that the volume-to-
margin ratio seems to be the healthiest in this
segment, making it lucrative enough for global
attention, as is turning out to be the case now.
Mishra agreed with this thought and added that
it’s easier to incorporate technologies such as du-
al-disc brake set-up and ABS in this segment,
making it possible to position products uniquely.Entering the lower displacement segments hence
is not in the plans of UM, Mishra confirmed.
On the engine front, the company will start
with water-cooled designs but will subsequently
launch air-cooled engines as well. On some of its
products, UM will also offer its customers a
choice between single and twin-cylinder engine
layouts. The two products marked for 2015 will be
launched across a total of six variants – the 400
cc bike with two variants, while the 300 cc cruiser
will be available in four variants. The 300 cc mo-
torcycle could be launched with a twin-cylinder
variant as well, lending it with a wide price range.It is this ability to offer choice to its customers
that will set UM apart from other players in the
segment, beyond the technology it
brings in.
The company will adopt a multi-
pronged approach on safety as well,
offering technologies such
as dual disc brake
set-up and ABS as
standard, barring
the base variant for
some models. The
company will also introduce Bluetooth-enabled
helmets, which will allow riders to pick calls and
even talk to other connected riders, for example in a
group without having to stop or remove the helmet.
These helmets are DOT-compliant, added Mishra.
ROUND-UP
UM seems to have put in a good strategy in place
for the 300 cc to 500 cc segment. The ability tochoose between single and twin-cylinder layouts
will improve the sales channel’s ability to retain
customers of multiple prerogatives. In order to
make the India operations sustainable, the
company has a sound R&D plan in place as well,
with 12 engineers currently working on engines for
India in 400 cc and 500 cc displacements. Devel-
opment of these engines will take another year or
so, said Mishra. The long-term idea is to carry out
maximum possible development of any product in
India, and the company is committed to increasing
its R&D strength towards this.
The company will also export motorcycles fromIndia, and expects this to account for about 30 %
of the total production in an undisclosed time-
frame. Talking of the sales network, Mishra told us
that UM is presently working on appointing dealers
and is targeting about 75 dealers across 50 cities
by July 2015. He refused to divulge sales projec-
tions, but told us that the company is looking at
two to three per cent marketshare in its targeted
segment, without committing a specific timeline to
achieve that.
TEXT: Arpit Mahendra
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INTERACTION CONTINENTAL
6 www.autotechreview.com
CONTINENTAL | INTERNET, AND THE FUTURE OF CONNECTED CARS
There still may be varied views on the usage ofthe terms ‘internet of things’ (IoT) and ‘internet of
everything’ (IoE). But for global automotive sup-
plier Continental, the internet of everything seems
to have become a guiding philosophy in their de-
velopment roadmap for the connected car. Helmut
Matschi, Member of the Executive Board of Con-
tinental and head of the Interior Division recent-
ly addressed the SIAT 2015 in Pune, and later
briefed a select media, on the subject.
Continental has stated a clear roadmap for
automated driving, which envisages partially
automated driving to be introduced as early as
next year. Highly automated driving would
become a reality in 2020, believes Continental,
which would mean no amount of monitoring
would be necessary. Five years hence, the
company estimates that highway driving up to
speeds of 130 km/h would be possible in a fully
automated driving scenario.
In this journey from partial to fully automat-
ed driving, IoE could provide a range of solution
approaches for traffic optimisation, believes
Matschi. Importantly, he also said connectivity
can play a major role in India, if done in the
right manner. He referred to the use of horns inIndia as a uni-directional connectivity tool.
“Imagine the possibility of sending back an ac-
knowledgement that ‘yes we’ve heard you and
everything is fine’; that would be a strong im-
provement,” he said. The company believes it
can do a lot for connected vehicles in India, di-
rectly tailored to the local market.
ALWAYS CONNECTED
A key cog in Continental’s connectivity strategy is
the belief that the internet can be an additional
sensor that helps it develop solutions around the
three strategic elements of human-machine inter-
face (HMI), connectivity and systems integration.
Matschi affirmed that we will see the car being
incorporated into the IoE – the internet will not be
coming into the car, but rather the car will
become part of the IoE.
In India, 240 mn people have devices that
are connected to the internet. To put that in
context, it is three times more than the popula-
tion of Germany. A Cisco IBSG study has put the
total connected objects globally at about 25 bn
in 2015, which is likely to double in 2020. The
future will see a seamless integration of person-
al devices, with high-speed data pipeline to the
car (LTE). Smart integration of mobile device
functionality and full cloud connectivity with
apps & internet services are the other possibili-
ties of the future.
Vehicle connectivity also means the use of a
large amount of data that needs appropriate pro-
cessing to ensure vehicles are safe and secure.Continental has created a robust IT backend by
forming three major alliances, which are expected
to give rise to connectivity-based applications.
The collaboration with IBM undertakes big data
analysis in the backend, while data compression
and data security is done together with Cisco. In-
formation on the surrounding areas with high pre-
cision and cloud-
based digital map
data will come from
Nokia HERE.
Vehicles of the
future will have tooffer a holistic HMI,
one that is flexible to
adapt to the traffic
situation and also to
the driver’s momen-
tary status, said
Matschi. A key enabler
for a holistic HMI in
the future would be
interior cameras.
These cameras would
help close the infor-
mation loop between the driver, the vehicle and
vehicle’s environment, he mentioned.
Continental has developed a system for driver
monitoring that can observe and analyse the posi-
tion of the driver’s head and viewing angle. The
centred micro camera is equipped with infrared il-
lumination and has a lateral rotation of ± 30°
currently, and its extension to ± 90° is currently
being developed. In the Driver Focus demonstra-
tion vehicle by Continental, states a company
release, this principle is exemplified by LEDpowered light strips, which are part of a larger
concept that can also activate acoustic and
haptic warnings, depending on the type of danger.
In this case, the interior camera monitors the
driver’s direction of view, and the LED lights fetch
the eyes right there. In a critical situation, suita-
ble signals guide the driver’s attention to where it
is needed.
CONCLUSION
In the world of HMIs, Matschi expects major
changes to come in the next five years. Newtrends of gesture, touch, colourful displays even
for HUDs are visible. Developments in the area of
advanced driver assistance systems will be far
more rapid, and the newly inaugurated Technical
Centre (TCI) in Bangalore is expected to play a
significant role in the future. “We don’t just want
to develop and manufacture in India, but want to
have the entire value chain localised in India,”
Matschi concluded.
TEXT: Deepangshu Dev Sarmah
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INTERACTION BROADCOM
8 www.autotechreview.com
BROADCOM | AUTOMOTIVE ETHERNET IS SAFEST TECH FOR CONNECTED CARS
Communication technologies are being developed
presently in order to connect devices with one
another. Within this connected-devices sphere, con-
nected cars are something that all major car man-
ufacturers are looking into. For the development of
connected car technologies, as well as other inter-
device communication technologies, semiconduc-
tors and microchips are the most essential bit of
hardware required. Broadcom is a leading provid-
er of semiconductor solutions for wired and wire-
less communications, which ships about twomillion chips a day. Ravi Manik, Director –
Business Development, Broadcom Semicon-
ductor India Pvt Ltd told us about the various
communication technologies around connected
vehicles, wired and wireless technologies and
their future in the automotive segment.
The company offers diverse communication
technologies covering every area of wired and wire-
less communication, Manik said. He also noted that
automotive Ethernet is the safest technology for
connected cars due to the fact that the technologyis hard-wired into the car.
AUTOMOTIVE BUSINESS
Broadcom has been developing solutions for the
automotive industry from around 2007, but the
announcement for the specially-designed automo-
tive Ethernet chip was made in 2010. The 2013
model year of BMW’s X5 SUV was the first vehicle
to feature this automotive Ethernet wired technol-
ogy, Manik noted. Currently, a few other compa-
nies have also incorporated this technology into
their global models, all of which are considered
premium in India.
Analysts are predicting that 100 % of vehicles
will have some form of connectivity by 2025, which
also makes it the fastest growing segment for the
chip industry, Manik said. The segment will show a
CAGR of about 10.8 % till 2018, analysts predict.
In the Indian scenario, communication tech-
nologies and connected vehicle technologies can
be adopted for a separate category of applica-
tions. Automotive Ethernet chips can be used for
telematics applications like tracking vehicles, fol-
lowing traffic information, as well as creating carhotspots. But in India the technology is still only
available in the luxury segment, and a large
amount of awareness around the technology
needs to be created, Manik noted.
A number of enhancements have been made
to regular Ethernet to make it usable in automo-
tive applications. The automotive Ethernet runs
along a single pair of cable, which is unshielded,
with a cheaper and lighter connector, and is
capable of transmitting at speeds of 100 Mbps,
noted Manik. This
makes it a light-
weight, low cost,and high speed
technology, which
has a switch
network that is
scalable and has a
high throughput.
The first appli-
cation that this chip
was used for is the
360° view, or bird’s
view of the car,
which is used for
parking assistance and other advanced driver as-sistance systems (ADAS). The technology takes high
resolution images and processes them for more
ADAS applications, thus requiring higher band-
width. The technology can also support the connec-
tion of entertainment systems for storage, stream-
ing and connectivity of more screens, mainly due
the higher speeds offered. Additionally, the chip
has always supported on-board diagnostics (OBD),
which is now assisted further by the efficiency of
the Ethernet chip.
Broadcom offers wireless communication
technologies in the form of Bluetooth, Wi-Fi,
global positioning system (GPS), near field com-
munications (NFC) and set top boxes, among
others. But within the automotive segment, tech-
nologies like NFC, Bluetooth and Wi-Fi are trend-
ing above others. Another upcoming application
that is being looked into by a number of custom-
ers is wireless charging.
RECENT PRODUCTS & UPGRADES
At the 2015 Consumer Electronics Show (CES),
Broadcom unveiled the 2nd-gen Ethernet technolo-
gy, which extends Ethernet applications to telemat-ics, shark fin antennas and instrumentation cluster
applications. The new BroadR-Reach automotive
Ethernet chips are also equipped with advanced
security features, making them unsusceptible to
cyber threats. The new package has a more
compact design, which consumes lesser power and
is cheaper to make than the previous generation.
These aspects would help in the miniaturisation of
systems and enable OEMs to use them in more
products, even on mass segment models.
CONCLUSION
Manik said future technologies will be developed
based on consumer-driven trends and preferences,
as well as OEMs driving technologies and markets.
Broadcom is looking at focusing on marketing the
whole range of communication technologies, as the
expectation of cars in the future will be very differ-
ent. The level of connectivity in a vehicle is expect-
ed to be the main criteria for future generations of
car buyers, Manik concluded.
TEXT: Naveen Arul
-
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EVENTS ACMA AUTOMECHANIKA,
10 www.autotechreview.com
ACMA AUTOMECHANIKA | 2ND EDITION HELD SUCCESSFULLY IN NEW DELHI
Held between February 26 and March 1, 2015, the
second edition of ACMA Automechanika witnessed
a healthy growth over its first edition in participa-
tion, and judging by the responses we received
from several domestic and international exhibi-
tors, this was a successful event. The show at-
tracted more than 400 exhibitors from 16 coun-
tries and a healthy number of visitors fromvarious facets of the industry.
Automechanika is a show focussed on the au-
tomotive aftermarket and served as a good indi-
cator of the technical progress made in the sector,
especially by the smaller companies.
The event was inaugurated by Dr Rajan
Katoch, Secretary, Department of Heavy Industry,
Ministry of Heavy Industry & Public Enterprises,
Government of India. Opening remarks suggested
that the Indian automotive component aftermar-
ket’s turnover in 2013 amounted to ` 36,000 cr
and is expected to touch ` 77,000 cr by 2020.
Fuelling this optimistic growth is a cumulativegrowth of 15 % in 2014.
TRENDS & ACTION POINTS
With the Indian market witnessing strong growth
in new model launches, participants agreed that
the component makers will need to ensure that
they provide a steady flow of parts and solutions.
The industry will also need to ensure that their
products are seamlessly integrated with the
service and repair segment.
Many players at the show stressed on the im-
portance diagnostics will play in the years to
come. As newer vehicles get increasingly complex,
it will become essential to ensure correct diagno-
sis at the earliest. Many companies showcased
their existing and future tools at the show, which
significantly cut down the complexity of identify-
ing problems in vehicles.
The show was attended by a huge delegationof Chinese companies, as well as aftermarket
players from Thailand, Germany and the United
Kingdom. Most of these companies were con-
vinced about the market potential in the Indian
aftermarket, and their endeavour was to scout for
local partners.
On the sidelines of the show, the organisers
conducted ACMA’s first Global MSME Summit
‘Make in India –
Evolving Manufac-
turing through Glo-
balisation’, which
focussed on Indiansmall and medium
enterprises and their
evolution in terms of
entrepreneurial
ability and technolo-
gy development. The
session also offered
an understanding of
business openings
in adjacent indus-
tries like off-high-
way vehicle, urban
transport system, defence and agricultural ma-chinery.
A business conclave on opportunities & chal-
lenges before the Indian auto components indus-
try – OEM supply and aftermarket was also organ-
ised under the theme “transformation to be world
class”. The seminar brought together top industry
experts from India and overseas, who share valu-
able insights and international best practices to
help the Indian auto component manufacturers
respond to the challenges and tap not only these
OEM supply and aftermarket opportunities, but
also those in the emerging export markets.
At the show, ACMA showcased their ‘Asli
Naqli’ campaign in tandem with Messe Frank-
furt’s ‘Against Copying’ campaign. These displays
aimed at educating aftermarket players about the
disadvantages and hazards associated with using
fake parts. The organisers arranged for a side-by-
side display of fake and genuine parts, allowing
visitors to make out the differences, which would
help them in turn to make better buying decisions.
Exhibitors in general left the show on a posi-
tive note and appreciated its diverse and detailed
approach. Tez Magazine of MM Auto Industries
found the show to have a healthy number of visi-tors and appreciated the efficient and smooth way
it was organised.
The next edition of the ACMA Automechanika
will be held in 2017.
Auto Tech Review was a media partner for the
ACMA Automechanika.
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NEWS MISCELLANEOUS
autotechreview 11March 2015 Volume 4 | Issue 3
BMW Group India introduced its ‘i’ brand in India,
with the launch of its i8 plug-in hybrid sports carat `2.29 cr, ex-showroom. The BMW i8 features the
BMW eDrive system, and is be available as a
Completely Built-Up (CBU) unit at BMW i dealer-
ships in Mumbai, New Delhi and Chennai.
The BMW i8 uses a plug-in hybrid system
combining an electric motor and a petrol engine
allowing forhigh performanceand efficiency. The
front axle is powered by an electric drive system
delivering 131 hp of maximum power and torque
of 250 Nm, with a range of 35 km. The car
achieves a claimed top speed of 120 km/h on pure
electric power. The rear axle is powered by the
BMW TwinPower Turbo 1.5 l, three-cylinder, petrol
engine putting out 231 hp at 5,800 rpm, and a
peak torque of 320 Nm. Power to the BMW i8 is
transmitted to the wheels via a specially modified
six-speed Steptronic transmission. BMW i8’s com-
bined drivetrain power of 362 hp helps the car
reach a top speed of 250 km/h, with an average
fuel efficiency of 47.45 km/l, and emission level of
50.36 g/km.
The BMW i8 features a Life Drive vehicle archi-tecture that contributes to its unladen weight of
1,485 kg. The Life module consists of the passen-
ger cell that is made from carbon-fibre- rein-
forced plastic (CFRP). The Drive module comprises
the aluminium frame that houses the petrol
engine, electric motor, battery pack and suspen-
sion system. The BMW i8 also features BMW Con-
nectedDrive that offers connectivity in the form of
driver information system, navigation, entertain-
ment system and parking assistance system.
Freescale Semiconductor has launched the S32V
vision microprocessor, which is claimed to be the
first automotive vision system-on-chip (SoC)
with the required level of reliability, safety and
security measures to automate and co-pilot a
self-aware car.
Stepping further ahead of the presently
popular assist-type technologies, the S32V
pushes mobility in to the next stage, where it is
possible to capture data and process and share
it with drivers in needful circumstances. The
company claims that the S32V offers the capa-bility to progress from assist-type technologies
to fully-autonomous vehicles.
The S32V is part of Freescale’s SafeAssure
functional safety programme and has structural-
ly been designed to comply with the ISO 26262
functional safety standard. Additionally, the per-
formance/power ratios of integrated second-gen-
eration CogniVue APEX Image Cognition Process-
ing technology supports the integration of vision
data captured by the S32V device with multiple
other data streams, including radar, LiDAR and
ultrasonic information to enable optimal resolu-
tion and image recognition accuracy, thecompany said.
The S32V’s software platform includes Green
Hills Software’s INTEGRITY, a safety-certified, re-
al-time operating system including a ISO 26262
and ASIL-D certified development tools with opti-
mised target solutions. The platform also in-
cludes Neusoft Corporation’s advanced, real-
time object recognition algorithms to seamlessly
detect partial objects, allowing the S32V to in-
terpret and distinguish between road hazards
and pedestrian risk. The S32V is expected to be
available in markets by July, 2015.
AGREEMENT | LIQUIMOLY & ANSYSCO TO
SUPPLY AUTOMOTIVECHEMICALS
NEW LAUNCH | BMW LAUNCHES i8 AT ` 2.29 CR
AUTONOMOUS DRIVING | FREESCALE SEMICONDUCTOR
S32V VISION MICROPROCESSOR
LIQUI MOLY, German automotive motor oil and ad-
ditives supplier, has signed an agreement with
ANSYSCO, an ANAND Automotive group company
at the Automechanika trade expo, to expand into
the Indian market. LIQUI MOLY will leverage the
ANAND group’s network across the country in order
to expand its reach. ANAND group is already well-
placed in the Indian automotive market in both
the OEM, as well as aftermarket spaces.
Michael Karl, Export Area Manager, LIQUI
MOLY, said the company offers everything regard-
ing automotive chemicals, and that it is part of
LIQUI MOLY’s philosophy to work with local part-
ners in respective countries.
The Group has significant presence in the OE
segment, and many of its products are supplied in
the aftermarket as well, said Mahendra Goyal,
Group President – Aftermarket and Business
Group III, ANAND. He added that 10% of the
group’s sales come from the aftermarket, and it
has a large established network in India compris-
ing of distributors/dealers, retailers, service sta-tions and mechanics. “The group has a very repu-
table brand image in Indian auto industry, which
LIQUI MOLY can leverage to establish its products
in India,” Goyal said.
LIQUI MOLY produces motor oils and additives
along with car care products, service products,
greases and pastes and is claimed to be one of
the most popular oil brands in Germany.
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There are only three times in Indian history, when India has
come together as a country. Our culture is replete with stories of
small players, short-term thinking leadership and lack of collabo-
ration between them; the big picture has always been lost and it
could well have to do with our philosophy of detachment. How-
ever, in these times, when economic development pervades and
detachment is the last thing on anyone’s mind, there are interest-ing lessons from Indian history that can be applied to the auto
industry today.
We continue to appear as a bunch of small organisations re-
fusing to see the big picture and come together as a force to reck-
on with in the world. The industry has had its share of scorching
growth post liberalisation but has been relatively quiet in the last
five years, as the industry captains and analysts continue to hope
for the elusive upturn next year.
The high growth rates witnessed in the industry was driven
primarily by demographics, which saw a high proportion of
working population in India compared to the ageing population
in all other parts of the world. We took advantage of availability
of cheap labour to get competitive, albeit temporarily, and made
the best of it between 1990 and 2007, mainly to grow exports.
However, the high wage inflation has almost wiped out the low
labour cost advantage because we have not offset the rising wage
costs by higher productivity.
The industry has often quoted the lack of an exit clause in
the labour policy for retaining 60-70 % temporary labour force
that has prevented any productivity gains. Lack of investments inR&D and skill upgradation to improve technology usage in manu-
facturing also has played its part in low productivities. The Indi-
an automotive industry spends less than one per cent of its turn-
over in R&D – primarily to create assets and get a tax advantage,
rather than create knowhow and skill – compared to 4-6 % in the
advanced economies.
It is small wonder then that there have been only the often
hyped but forgettable “jugaad” in the form of innovation. This
has not, and will not help us accelerate growth. Lastly, poor in-
frastructure (roads, power, ports etc.) has ensured that we are
not competitive even in input costs such as freight and energy.
The low cost country is no more than a tag that is fast giving
way to a new tag – poor quality.
WHAT AILS THE INDIAN
AUTOMOTIVE INDUSTRY
DR RAVI DAMODARAN
President – Technical, Strategy
& HR, Varroc Group
GUEST COMMENTARY
www.autotechreview.com12
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LEADERSHIP TO BECOME COMPETITIVE
There needs to be a transformation in the way we think. There is
no such thing as low cost and high quality. High quality and
technology invariably means high costs. The faster we accept
this as leaders, the faster we can bring about the transformation.
This then is the first peg in the tent called sustainable growth –leadership.
India has seen pockets of excellence post-independence, driv-
en by leaders with a long-term vision and clarity of thought, to
bring about sustainable development in specific areas. Homi
Bhaba in nuclear energy, Vikram Sarabhai in space research, MS
Swaminathan’s green revolution, Verghese Kurien’s milk revolu-
tion and most recently, Metro man E Sreedharan in rail infra-
structure are a few shining examples. Each time, these leaders
have shown that Indians can dig deep and rub shoulders with
the best in the world to realise our potential.
This is the time for the automotive industry to also realise the
potential the world has been recognising for over two decades. A
leadership that thinks long-term (total costs) and sheds the “low
initial cost” mindset will force us to stop chasing the Holy Grail
called “low cost, high quality” and instead, start investing to be-
come competitive.
LACK OF COLLABORATIONS
While we all accept that investments have to be made in R&D
and talent with a focus to create lasting technological expertise,
the long gestation period has often discouraged us. But then, the
Taj Mahal also took over 20 years to build. The issue of large
scales required to support such investments, in this largely frag-mented industry, can be resolved by collaboration. And that is
the second element missing in our growth story.
Practices such as global sourcing of intellectual capital, col-
laborating with world class institutions and teaming up within
the industry and national institutions to sustain an innovation
culture are rare in this industry. The most vital of these collabo-
rations is at the OEM-Tier I level, to make it long-term and build
the confidence in the supplier community to invest in the neces-
sary technologies. A quick look at the major markets reveals that
India is bucking the general trend of collaboration at the OEM-
Tier I even now.
The North American market, led by the big three (GM, Ford
& Chrysler) created their own Tier I majors including the likes ofMagna, Delphi, Johnson Controls, Lear, and TRW, that are tech-
nology leaders in the world today. Similarly, the big five in Eu-
rope – Volkswagen, Renault, Fiat, BMW and Daimler – drove in-
novations in Bosch, ZF, Continental, Valeo and Faurecia, among
others. Toyota, Honda and Nissan spawned Denso, Aisin and
Yazaki as technology suppliers. Now Hyundai is following suit in
Korea with Mobis.
The resurgent Chinese economy has seen Tier I suppliers in-
vest in creating a technology base. India, however, seems to be
ignoring the benefits of long-term OE partnerships with suppliers
to create value, and continuing the practice of switching suppli-
ers to pursue that easily available “low cost – we-will-manage-
quality-later” commodity.
Talent creation also does not come cheap and has a long
gestation period. Again, scale plays a role and the OEMs and
large Tier I suppliers have started to show the way by hiring
world class talent in leadership roles. Paucity of management
and technical talent, together with few skill upgradation pro-
grammes for workers, which are all stifling the industry growth,
need attention. Productivity will be realised only if we have thetalent to manage technology, and subsequent scale created by
our R&D investments.
Interestingly, for the last four years of the so-called sluggish
growth, the industry is still clocking 5 % growth in terms of vehi-
cle units, and successes are seen in pockets at the vehicle model
level rather than at the segment or industry level. Honda Activa,
Mahindra Bolero, Maruti Suzuki Swift and Hero Splendor contin-
ue to do well consistently with double digit growth because these
products clearly meet the market needs.
We observe that despite the negatives of high inflation, inter-
ests and fuel costs, the user needs today are driven by urbanisa-
tion, more participation of women in the workforce, proper roads
in the rural areas and extensive service networks. Whether the
right understanding of the market needs for these products were
coincidental or the result of a robust product development pro-
cess remains to be seen. Discipline and rigour in our product de-
velopment can convert our organisations from churning out an
occasional success to an engineering factory.
BEING READY
Thirdly, the obvious improvement in infrastructure and labour
policies will provide the much required fillip to this industry. The
investments in R&D and creation of talent is very much in thehands of the industry and we have only taken baby steps in
these areas, while crying hoarse about infrastructure and poli-
cies. It is only a matter of time, when the government will come
up with the expected policies and grand infrastructures (which
our Prime Minister firmly believes in creating quickly). But when
it does, will the Indian players be prepared to reap the benefits or
risk being beaten by the talent-led, disciplined and technology-
heavy multinationals with deep pockets, waiting and watching
on the sidelines today?
It all depends on how soon we as industry leaders shed the
“quick gains” and “cheap” mindset and pursuits to drive R&D in-
vestments, talent creation, collaboration and creation of engi-
neering factories. Let us not be found wanting because we didnot make these long-lead investments early enough.
Read this article on
www.autotechreview.com
13autotechreview March 2015 Volume 4 | Issue 3
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14 www.autotechreview.com
INTERV IEW DELPHI AFTERMARKET
As an industry, the aftermarket has benefitted from the recent downturn, and the recently-held Au-
tomechanika show in New Delhi was a good indicator of the growth in the sector and of the underly-
ing opportunities. At the show, we caught up with Philippe Desnos, Global President, Delphi Product
& Service Solutions and Faisal Matin, Country Director, India, Delphi Product & Service Solutions.
Philippe Desnos began his association with Delphi in 1995 as
engineering manager for the Diesel Aftermarket Operation in
Blois, France. In 2005, he moved to Troy, Michigan as MD for the
Diesel North American business. Four years later, Desnos
returned to Europe as Global Delphi Service Centre (DSC) Direc-
tor, and also served as Director of Global Diesel Marketing & Del-
phi Service Centres, leading the development of emissions and
engine-efficiency technologies. Desnos holds a Master’s in Busi-
ness Administration from Warwick Business School, UK, a Mas-
ter’s in Engineering from ESTACA University, France, and a Mas-
ter’s in Engine Combustion from The Pierre-and-Marie-Curie Uni-
versity in Paris, France.
Faisal Matin brings in more than 18 years of experience from various
fields and has been a part of Delphi aftermarket operations since the
inception of Delphi Product & Service Solutions (DPSS). His previ-
ous assignment was as General Manager, Sales, Business Planning
& Marketing, India. He has led and worked closely with the product
development team in marketing function and has been responsible
for spearheading the product strategy for India. He has handled
sales assignments in different regions of the country in conceiving,
setting and implementing the go-to-market strategy for DPSS India.
“GST IMPLEMENTATION CAN CHANGE
INDIAN AFTERMARKET LANDSCAPE”
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15autotechreview March 2015 Volume 4 | Issue 3
ATR _ What is the key product-related
activity being done by Delphi, both glob-
ally and in India from an aftermarket
perspective?
PHILIPPE DESNOS _ Globally, we’re try-
ing to better align our product portfolio
and on the OEM side of the businessthere are three key trends we’re witness-
ing and working towards. These are
green, safe and connected. On the green
aspect, we already have a strong prod-
uct portfolio and the increasing com-
plexity of engines is leading to an
increase in number of components,
which is good for us and the aftermar-
ket. We are also increasing the number
of products in the safety and connected
segments of the aftermarket. Steering is
a fast-growing area for us and we’re the
second largest player in Europe for this
product area.
Another area where we are growing
rapidly in the global context is service,
which includes diagnostics, training and
service concept. Telematics too is offer-
ing great traction for us and we believe
that this technology will lead to a trans-
formation in the aftermarket.
FASAL MATIN _ We have the advantage
of being a part of Delphi, which already
possesses more advanced technologythan the requirements of the Indian mar-
ket. This makes it easy for us to get a
new product line in the country. The
steering & suspension product portfolio
is a good example of this efficient work
model. This product portfolio is now
being launched in India and is our latest
offering in the country’s aftermarket.
Having global knowledge about market
trends and technologies enables us to
foresee the changes in the Indian market
and choose the right products.
What has been the focus area for the
Indian operations lately?
MATIN _ In the last couple of years,
we’ve been strengthening our four prod-
uct categories – chassis, thermal, elec-
tronics and maintenance parts. Strength-
ening these portfolios isn’t limited to
increasing the number of products but
also includes our coverage of the car
park, which has been on a steady rise.
With a continued focus on this aspect
we expect this trend to continue in the
coming years. Even here, global experi-
ence comes in handy as we just need to
assess the market correctly and the
required technology/ expertise can eas-
ily be brought in as per requirement.
What are key product areas, where you
see potential in the Indian aftermarket?DESNOS _ The steering business in our
view has great potential for the Indian
market among many other product
areas. It’s also important for Delphi OE
business to increase its content on
Indian cars, directly translating into
additional business for the aftermarket.
With such growth coming in, we also
see a strong growth in engine manage-
ment systems, air conditioning and fuel
pumps among other products.
Of the four divisions you mentioned,
which one is the largest business contrib-
utor in India?
MATIN _ As per company policy, we do
not disclose the revenue share of our
divisions. That said all our divisions play
a critical role towards our goal of offering
technologies on the lines of green, safe
and connected. Importantly, our divi-
sions have been trend setters in their
respective operating space and we aim to
maintain this momentum.
Phillipe, how important is the Indian mar-
ket to you?DESNOS _ India is a very important
market for us and given the market
potential, it’s importance in the future
will be significantly more than what it is
today. This is the reason I’m here, and
we’re trying to understand the market
better and support it in the best and
most efficient way.
The steering business is the newest in the
country. Tell us more about the key tech-
nology differentiators for you against
competition.
MATIN _ We follow a global product pol-
icy in India and the same has been
applied to the steering business as well.
Beyond this, our effort is to improve our
car park coverage, which will be aided
by a continuous increase in the number
of parts for the steering portfolio. The
same strategy will be used for other
product segments too. With car launches
growing at a healthy rate, the present
focus is on covering the maximum possi-
Service and telematics offer good potential for the Indian automotive aftermarket
ISteering & suspension is our
newest product line in India
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16 www.autotechreview.com
INTERV IEW DELPHI AFTERMARKET
ble vehicles in the country.
What’s the engineering set-up in India for
the aftermarket division?
DESNOS _ We have about 200 engineers
outside India looking at the aftermarket,
who primarily focus on quality of parts.We have some engineers in India as well,
who look after validation of products.
Each part on sale in India or any other
market goes through a pre-designed vali-
dation process.
Is your sourcing global, local or a mix of
both?
MATIN _ We follow a global sourcing
strategy and hence source parts from
countries, where they make the best
economic sense to us. Hence, India
could source a part from Europe or sup-ply one to it, based on requirements.
Is there a number you can put to the per-
centage of parts being imported and those
being manufactured/ assembled here?
MATIN _ I can’t reveal that number but
can confirm that it’s a mix of both and
we will continue to follow this method.
From a policy perspective, is there any-
thing that could help the aftermarket in
the country?
MATIN _ The aftermarket is waiting for
the Goods & Services Tax (GST) to be
implemented, which can change the
landscape of not just the industry, but
the country as a whole. On our end, we
need to study this well and make the
necessary changes so that we’re able to
make the most of this policy, whenimplemented. The implementation of
GST will change many aspects of busi-
nesses and hence it’s important for us
and the sector to understand the policy
well and prepare in advance.
What are the new product areas you’re
planning to bring in to India in coming
times?
MATIN _ This is an on-going investiga-
tion for us, and as market dictates, we
will launch new products leveraging our
global expertise.
Give us an idea of the scope of your prod-
uct offerings in the country along with the
sales network size.
MATIN _ We have four product catego-
ries in India, which in turn have a total
of 10 product lines. Put in numbers, the
portfolio is sized at more than 750 stock-
keeping units (SKU). On the sales side,
we have 75 dealers nationwide and more
than 75 wholesale distributors.
How’s the business doing in the country
with such an extensive product portfolio?
MATIN _ We do not disclose numbers
related to revenue and growth but I can
share with you that Asia is one of the fast-
est growing markets for Delphi, both for
the OE and aftermarket business. India
too is a fast-growing market and our pro-jections for the market are positive in the
long-run. Also, the fact that we’re launch-
ing a new product category is a good indi-
cator of our confidence in the market.
So is India the 2nd fastest market after
China?
DESNOS _ Yes, that is correct. The gap
between both markets is quite significant
at the present but looking at economic
indicators, we expect this gap to reduce
over a period of time.
EGR is a strong product for you in Europe.
How critical is it in India?
DESNOS _ Yes, it isn’t important in India
as of today but we do expect a strong
demand for the sensors, especially in the
engine management system. A change in
legislations though could open up oppor-
tunities for newer technologies.
What is the message you’re trying to get
across at Automechanika this time?
MATIN _ We’re showcasing Delphi’s 360°
Cycle of Innovation, which highlights our
thorough strategy for the market. It
showcases our strengths across areas
such as air-conditioning, ignition, fuel
systems, diagnostics & test equipment,
maintenance, training & technical sup-
port, engine management, brakes, diesel
systems and the newly added steering
and suspension category. This whole-some strategy will help us improve our
car park coverage and business in turn.
INTERVIEW: Arpit Mahendra
PHOTO: Bharat Bhushan Upadhyay
Read this article on
www.autotechreview.com
IDPSS expects a strong demand
for sensors in the aftermarket
Continuous increase in car park coverage is the core of Indian strategy
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KNOW WHAT’S HAPPENING
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TECHNOLOGY FORESIGHT MAGNESIUM
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PROSPECTS OF MAGNESIUM FOR AUTOMOTIVE
LIGHTWEIGHTING APPLICATIONS – PART I
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SURESH BABU MUTTANA
is Scientist C at TIFAC, Department
of Science & Technology,
Government of India.
DEEPAK AGGARWAL
is an Intern at TIFAC.
AUTHORS
19March 2015 Volume 4 | Issue 3autotechreview
INTRODUCTION
The constant changes in powertrain strat-
egies and increasing emphasis on fuel
economy are forcing automobile giants to
make significant changes in material
selection and vehicle design approaches.Lightweighting of vehicles is crucial in
meeting these requirements due to the
inherent relationship between mass and
fuel economy. Of the several associated
benefits that lightweighting brings, the
most obvious is that it reduces the net
fuel consumption of a vehicle. A 10 %
reduction in mass, for instance, results in
5 to 8 % savings in fuel consumption.
Use of lightweight materials provides
sustained reduction in CO2 emissions over
the entire lifecycle of a vehicle. Further,
lightweighting improves vehicle perfor-
mance characteristics like acceleration,
rolling friction, and noise & vibration han-
dling properties. As we move towards the
era of electric cars, heavy components like
batteries would increase the weight,
thereby reducing vehicle performance.
Thus, by reducing weight of the entire
vehicle, these new technologies can easily
be introduced with limited decline in
vehicle performance.
In this two part article, the focus is on
magnesium as a potential lightweightingalternative. In the first part, we evaluate
various lightweighting strategies and
approaches, potential use of magnesium
for automotive applications, barriers for
commercial use of magnesium and its
production. In the concluding part in our
April 2015 edition, we will review the
manufacturing technologies along with
the strength and opportunities for India.
We shall also highlight a list of priority
areas for technology intervention for
wider application of this material in the
automotive sector.
APPROACHES FOR LIGHTWEIGHTING
Vehicle Redesign & Content Reduction:
One way to reduce weight of a vehicle is
to redesign the entire vehicle. For exam-
ple, one may switch from a monocoque
chassis to a space frame if the latter helps
in weight reduction. However, the alterna-
tive should not compromise the crashwor-
thiness and safety of the vehicle. Also, the
content of material applied may be
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TECHNOLOGY FORESIGHT MAGNESIUM
reduced, wherever possible.
Compact Size: Reduction in overall
size of the vehicle is one of the easiest
ways of lightweighting. However,
current consumer market trends indicate
a steady rise in preference for bigger
vehicles like SUVs, which may make it
impractical. So, this solution may be
applicable to a limited number of car
models like hatchbacks.
Material Selection: Advanced lightweight
materials can be introduced into the vehi-
cle, which would increase its overall per-
formance without negotiating with its
size. Parts of even bigger cars can be fab-
ricated using alternative lightweight mate-
rials like carbon fibre, aluminium, magne-
sium, and composites, etc.
Due to its vast resources and superior
lightweighting characteristics, magnesium
has been a good candidate material for
future vehicle lightweighting applications.
MAGNESIUM: A CHOICE
MATERIAL FOR FUTURE
Magnesium is the lightest structural
metal, yet its high strength-to-weightratio makes it more attractive than steel.
The low density of magnesium combined
with good machinability, damping capac-
ity, good recyclability and alloying abili-
ties have rendered it suitable for wide
automotive applications, . With a den-
sity of 1.74 g/cc, magnesium is 33 %
lighter than aluminium and 75 % lighter
than steel, .
Magnesium alloys have better manu-
facturability, and solidify faster due to
low latent heat. It has a higher coeffi-
cient of thermal expansion than alumin-
ium and thus has excellent ductility and
formability at elevated temperatures. It
can readily be alloyed with aluminium,zinc, manganese, and silver, among oth-
ers, to produce alloys having high
strength-to-weight ratio. Of all the alloys
of magnesium, cast magnesium alloys
clearly dominate with 85-90 % existence
in the market and applications, with the
most widely used alloy combination
being Mg-Al-Zn system.
USE OF MAGNESIUM IN
AUTO COMPONENTS
Magnesium has been used by OEMs
across the globe, for a number of car and
light truck vehicle components including
ultra lightweight car engines, engine
valve covers, instrument panels, steering
components, radiator supports, seat
structures, and wheels, et cetera. Die cast
magnesium alloys have historically been
used, where a high level of part integra-
tion is feasible, such as for instrument
panel beams.
Other applications include knee bol-sters, seat frames, intake manifolds, and
valve covers. While 44 % of world’s
magnesium is being used as an alloying
element for aluminium, 32 % of the
metal is being used in cast metal compo-
nents. provides a detailed list of mag-
nesium components being used by differ-
ent OEMs.
BARRIERS FOR COMMERCIAL USE
OF MAGNESIUM
While application of magnesium alloys in
the automotive industry is an effective
way in improving vehicle fuel economy
and reduction of emissions, a few chal-
lenges are inhibiting wide spread applica-
tions of this material in the automotive
sector. The major barriers include:
:: Poor corrosion resistance;
:: Poor creep resistance;
:: Low formability at room temperature;
:: Highly reactive in molten state due to
low melting point;
:: Inferior fatigue resistance; Comparison of lightweight materials
LIGHTWEIGHT MATERIAL MATERIAL REPLACED MASS REDUCTION (%)
Magnesium Steel, Cast Iron 60-75
Carbon Fibre composites Steel 50-60
Aluminium matrix composites Steel, Cast Iron 40-60
Aluminium Steel, Cast Iron 40-60
Glass Fibre composites Steel 25-35
Titanium Steel 40-55
Advanced High Strength Steel (AHSS) Mild Steel 15-25
Magnesium is the lightest structural metal; its high strength-to-weight ratio makes it more attractive than steel
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21autotechreview March 2015 Volume 4 | Issue 3
:: Higher cost than aluminium and steel
alloys; and
:: Inflammable and poses fire hazards.
MAGNESIUM PRODUCTION
Readily available in the environment,magnesium is the sixth most occurring
element on earth, accounting for 2.1 % of
the earth’s crust. In addition to earth’s
crust resources, it is enormously found in
sea water (2.8 %). Terrestrially, magne-
sium is found in dolomite and magnesite.
There are broadly two major extraction
processes of magnesium being used glob-
ally, known as silicothermic reduction and
electrolysis processes. highlights merits
and demerits of these processes and
provides comparison of these processes in
terms of their parameters.
The silicothermic reduction processes
such as Pidgeon and Magnetherm are
extensively used for extraction of magne-
sium from terrestrial sources, whereas
electrolysis is used extensively for extrac-
tion of magnesium from sea water. Pidg-
eon and Magnetherm processes are eco-nomical and feasible even at a low pro-
duction capacity of 500 tonne per year.
Also, the maintenance costs are low in
case of these processes. The production
capacity of plant can be varied as and
when required without substantially
affecting the economic factors. Although,
the Magnetherm process consumes less
energy than Pidgeon, it produces a lower
grade of magnesium.
In case of electrolysis process, low cor-
rosion resistance is an issue. But this tech-
nology is evolving and there have been
constant efforts to improve corrosion
resistance with development of new and
effective Teflon coatings, there exists
potential to adopt economically feasible
solutions. Further, the availability of high
purity magnesium, which has good corro-
sion resistance comparatively, has now
gone up.
PROCESSING TECHNOLOGIES
Considerable research efforts are going on
in the areas of magnesium processing,
alloy development, joining, surface treat-
ment, corrosion resistance, and mechani-
cal properties improvement.
Alloying
Due to low mechanical strength, magne-
sium needs to be alloyed with other ele-
ments for desired automotive applica-
tions. Al and Zn are the most common
alloying elements for room temperature
applications and form the Mg-Al-Zngroup. For elevated temperature applica-
tions, thorium, cerium, and zirconium
(without aluminium) are used and form
the Mg-Zn-Zr group. Two to 10 % alumin-
ium with minor additions of zinc and
manganese increases strength and hard-
ness, without impairing weldability, and
making the alloy responsive to heat treat-
ment. But magnesium alloys containing
more than 1.5 % Al are susceptible to
stress corrosion and must be stress
relieved. Addition of manganese improves
yield strength and the salt water resist- The basic structure of the sports seats on theMercedes-Benz SLK is of robust magnesium
Existing use of Magnesium components by OEMs
COMPANY/ OEM COMPONENTS
VolkswagenFrame, transmission case, brackets for air comfort system compressor, steering
booster pump and generator
BMWDie cast engine blocks [Mg-Al-Sr system (AJ-62)], cylinder head, steering wheel
frame, air intake system
FordSteering wheel frame, instrument panel, cylinder head, engine block, oil pan,
engine cradle
Chrysler
Steering wheel frame, instrument panel, cylinder head, lower crankcase, intake
manifold, brackets for air comfort system compressor, steering booster pump
and generator
Toyota Steering wheel frame, instrument panel, wheel rims
Lexus Steering wheel frame, seat frame
GM
Seat frame, instrument panel, lower crankcase, cylinder block without liners and
main bearing heads, top closure panel, intake manifold, steering link bracing,
wheels
Mercedes-BenzSeat frame, transmission case. Developed a new 7G-Tronic seven-speed
automatic transmission using magnesium
Audi Instrument panel (A8), transmission case (A4, A6)
A lf a Romeo Wheel r ims, cy linder head, c lu tch case, lower crankcase
Porsche AG engine, wheel r ims, transmission case, camshaf t driven chain case
Dodge Cylinder head
Auto ZAZ-Daewoo Cylinder head, clutch case, transmission case, gear controls housing
Honda Motors Cylinder head
Isuzu Cylinder head
Vo lvo motors Cyl inder head, clutch case, t ransmiss ion case
McLaren Motors Lower crankcase, oi l pump body
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TECHNOLOGY FORESIGHT MAGNESIUM
ance of magnesium alloys.
Coating
Due to low corrosion resistance, coating
of magnesium component surfaces
become crucial. Surface coatings devel-
oped for magnesium die-casting by hexa-
valent chromium baths have been used to
provide protection and as a pre-treatment
for painting, but these baths are not envi-
ronment friendly. New alternative coatingmethods are being examined. A new Tef-
lon resin coating has been developed for
magnesium alloys. The coating is attained
with an aluminium vapour deposition and
finish treatment with a Teflon resin coat-
ing. This newly developed coating is a
low cost, chromium-free corrosion resist-
ant coating for magnesium alloys. The
coating not only has corrosion resistant
properties, but also good lubricity, high
frictional-resistance and non-wetting
properties. The future of the coating lies
in the application of Teflon coating on
magnesium alloys.
REFERENCES
[1] Energy efficiency report, Trends in global ener-
gy efficiency 2011
[2] Danny Codd P.E., “Advanced, Lightweight Ma-
terials Development and Technology for Increasing
Vehicle Efficiency”, KVA Incorporated, Dec 9,
2008
[3] Ranganathan S., “Extraction of Magnesium, Ti-
tanium and Aluminium, Emerging Technological
Options Relevant for India”, eprints.nmlindia.
org/5843/1/38-50.PDF[4] Wulandari Winny, Rhamdhani Akbar, Mona-
ghan Brian, “Magnesium: Current and Alternative
Production Routes”, 2010-09-27, Swinburne Insti-
tute of Technology
[5] Abasolo Guillen, David, “Magnesium: The
weight saving option”, University of Burgos, Spain,
F2008SC031
[6] Zuliani J Douglas, Reeson Douglas, “Making
Magnesium a More Cost and Environmentally
Competitive Option”
[7] Alan A. Luo, “Magnesium Casting Technology
for Structural Alloys”, Journal of Magnesium and
Alloys, Vol.1, Issue 1, March 2013, doi: 10.1016/j. jma.2013.02.002
[8] C. Blawert, N. Hort and K.U. Kainer, “Automo-
tive Applications of Magnesium and its Alloys”,
Trans. Indian Inst. Met. Vol.57, No. 4, August
2004, pp. 397-408
[9] Mg Showcase, Issue 7, January 2009, Interna-
tional Magnesium Association
[10] Indian Minerals Yearbook 2012
(Part II to appear in the April 2015
edition)
Read this article on
www.autotechreview.com
Technology Information, Forecasting and Assessment Council (TIFAC) is an auto-
nomous organisation set up in 1988 under the Department of Science & Technology to
look ahead in technologies, assess the technology trajectories, and support t echnology
innovation by network actions in select technology areas of national importance.
Send in your feedback to [email protected]
PROCESS MERITS DEMERITS
Sil icothermic Reducti on P idgeon Process Low inves tment, economica l process,
feasible even at low production rates,
high purity magnesium can be obtained
Labour and energy intensive, high processing temperatures,
not economical for high volume production
Magnetherm Process
Electrolysis Less energy and labour intensive,
profitable for high volume production, low
processing temperature
High investment and capital intensive, production of quality
anhydrous feed an issue, problem of magnesium
recombination, requires cheap electricity
PARAMETERS SIL ICOTHERMIC REDUCTION ELECTROLYSIS
PIDGEON MAGNETHERM
Energy intensity (kWh/kg of
Mg produced)
15-30 9 10-20
% Purity of Mg obtained 99.95 99.5
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REDUCING REAL-WORLD FUEL
CONSUMPTION WITH EFFICIENTAIR CONDITIONING SYSTEMS
The objective of an advanced engineering project by Mahle Behr and Behr-Hella Thermocontrol (BHTC) called
Cool Efficiency was to significantly reduce the additional fuel consumption caused by vehicle air conditioning
systems. This was achieved by design improvements and precise matching of all air conditioning components,
including system control. As a result, the additional fuel consumption caused by the air conditioning system was
reduced by 40 % in a test vehicle.
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COVER STORY HVAC SYSTEMS
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AUTHORS
DR.-ING. MARKUS WAWZYNIAK
is Director Advanced Engineering at
Mahle Behr in Stuttgart (Germany)..
DOMINIK HAINKE, B.ENG.
is Project Leader Thermodynamics
and Systems Advanced Engineering
Air Conditioning at Mahle Behr in
Stuttgart (Germany).
DR.-ING. RALPH TRAPP
is Director Advanced Engineering
at Behr-Hella Thermocontrol in
Lippstadt (Germany).
DR.-ING. MICHAEL FRIGGE
is Manager Advanced Engineering
Software and System Design
at Behr-Hella Thermocontrol in
Lippstadt (Germany).
MOTIVATION
Real-world fuel consumption in a vehicle
often differs significantly from the stand-
ard fuel consumption figures that are pub-
lished. While the reasons for this are var-
ied, they commonly result in car ownersstruggling to make sense of the discrepan-
cies, which leads to growing discontent.
The Cool Efficiency project contributes to
fulfilling customers’ expectations. The
motivation for the project was to reduce
fuel consumption by optimising the
design of air conditioning systems. In this
process, the task facing development engi-
neers was to maintain or, ideally, even
increase the level of climate comfort to
which vehicle passengers are accustomed.
The resultant challenge was to optimise
the air conditioning system as a whole,
including the HVAC module, the refriger-
ant circuit and the control system.
FUEL-SAVING CONCEPT
For the purpose of achieving a major
reduction in fuel consumption, an integra-
tive concept was developed, entailing the
redesign or upgrade of individual compo-
nents, as well as measures to enhance
control of thermal energy flows. To thisend, the test vehicle, a Mercedes-Benz
E-Class 220 CDI Blue Efficiency, built in
2012, with a three-zone air climate control
system, was modified as follows:
:: Optimisation and adaptation of
refrigerant circuit components to
boost overall efficiency;
:: Installation of a storage evaporator
to maintain thermal comfort
over prolonged periods during engine-
off phases;
:: Installation of an HVAC module with
an evaporator bypass on the air side toensure demand-based reduction of the
cooling performance provided; and
:: Implementation of software
modules for thermal recuperation of
braking energy.
OPTIMISATION OF THE
COOLANT CIRCUIT
A comprehensive analysis and further
refinement of all components in the
refrigerant circuit and a corresponding
readjustment of the refrigerant circuit to
improve operational stability and effi-
ciency resulted in an average COP
increase of 17 % compared with the
standard circuit, without any sacrifice in
cooling performance. This was achieved,
in particular, by the combination of a
condenser with a three-pass sub-cooling
area, a storage evaporator, a modified
thermostatic expansion valve and an
improved compres