Auto Dealers Marketing AI for 9 Clouds AutoLeadStar Chief ... AI for Auto Dealers.pdf · Artificial...
Transcript of Auto Dealers Marketing AI for 9 Clouds AutoLeadStar Chief ... AI for Auto Dealers.pdf · Artificial...
Scott MeyerChief Outreach Officer9 Clouds
Marketing AI for Auto Dealers
Devorah WolfContent Marketing ManagerAutoLeadStar
Automotive Digital Marketing
● Brofounded 2009● SEO, Ads, Email, Lead Tracking● Four-step process:
○ Attract visitors○ Track what they view○ Send warm leads to sales team○ Follow-up for reviews and repeat
purchases● 15 employees in Sioux Falls, SD
About 9 Clouds
Artificial Intelligence For Your Dealership
● Help auto dealers capture more leads
from their website traffic
● Improve the online shopping experience
through personalization technology
● Develop AI tools to streamline dealership
processes and increase profits
About AutoLeadStar
What is AI?
Artificial Intelligence
Machine Learning
Predictive Analytics
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Data (corpus)
+
Trigger
+
Action
+ +
Targeted Marketing
Predictive Marketing + Marketing Automation
(Secret) AI Cumulus.9clouds.com
How will AI help?
EfficiencyPersonalizationScalabilityIncreased Sales
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By 2020, more than 85% of customer interactions
will occur without a human
Source: http://www.businessinsider.com/sc/chatbots-future-customer-service-2016-9
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77% of marketers think real-time personalization is
crucial, yet 60% struggle to provide it
Source: https://blog.hubspot.com/marketing/data-personalize-marketing-li#sm.00001vpfs9v88de1zqc81hqogjppp
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86% of customers pay more for better customer
experience
https://www.visioncritical.com/customercentric-infographic/
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“AI tools are the only way
I can scale ‘helpfulness’ to
a global community of
200,000-plus users with
a team of two.”
– CMO, 2017, reporting to Harvard Business Review
Source: https://hbr.org/2017/06/how-ai-is-streamlining-marketing-and-sales
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AI applications to help dealerships
On-site interactionsChatbotsRetargeting
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General Offer
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Specific Offer
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Feedback Loop
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Rule Based vs. Machine Learning
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Chatbot
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Retargeting
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AI adds personalization to the entire shopping process
Before the saleDuring the saleAfter the sale
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Before the Sale
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During the Sale
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After the Sale
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● https://aiexperiments.withgoogle.com/● https://www.facebook.com/kayak/● marketingaiinstitute.com● christopherspenn.com
Resources:
● Automate content:○ Narrative Science / Automated Insights /
Skyword / Curata ● Pick best topics and improve content:
○ Scoop.it / Market Muse / Acrolinx / Atomic Reach
Tools:
● Predictive and Personalized Content○ OneSpot / Opentopic
● Marketing Automation○ HubSpot / Sharp Spring
Tools: