AUTHORITY POSITIONING FOR CAPITAL RAISING

Raise more capital by employing scientifically proven influence principles.

Influence & Persuasion

How it works:Fixed Action Patterns & Helpful Shortcuts Expensive = Good Quality, Reciprocation, Authority

John Stuart Mill, Economist 1873

Cognitive Overload: Knowledge Doubles every 15 years

400,000 scientific journals

Ethical Persuasion = Effective Communication & Marketing

Theories based on thousands of hours of solid research 3 years of sales positions + Tactics organized in 3 categories

35 years of scientific research

6 Principles of Influence1. Authority

2. Commitment

3. Reciprocation

4. Similarity / Liking

5. Scarcity

6. Social Proof

4/6 of these may be triggered by Authority, which means you may achieve 5/6.

Authority A strong pressure to comply with the request of an

authority figure.

Doctor Errors - 12% daily

Authority & “Freenium” or “Moving the Free Line”

Focus on becoming the right type of Authority (Brian Tracy Lens Focus)

What are the benefits? Why does any of this matter?

Benefits of Authority Status

It will become easier to get meetings, prospects will take your meeting requests

Investors will begin cold calling you (150k emails)

New business ideas, partnerships and opportunities will naturally develop as other leaders in the industry see that you are a mover in the industry

If you keep focused on writing for 18-24 months you will have enough content and clout to negotiate a book deal and speak at conferences for a fee (Wiley, 15 speeches/year, e-book 50k times)

Advertising costs go down as your name and firm name are read by thousands of people reading your writing each day

Authority Construction Formula

1. Blog Launch2. Guest Articles3. Speeches4. Events5. Free Association6. Self-Published7. Etc.

Take Away: Nobody is born an expert and almost nobody finds writing every day an easy task to pick up. It will and is continuing to be a challenge.

Authority Toolbox Write 1 hour a day (Focus on 1-2 Niches)

Grow a free blog at Blogger.com

Self-Publish a book

Speak at prospect and industry conferences (Record Speeches)

Organize quarterly networking events

Grow a free-to-join association of prospects online & offline

Create a weekly email newsletter to reach all prospects

Provide a free e-book with your top 20-30 articles included

Use FreeConferenceCall.com and interview 1 expert a month

Record audio or video best practices tips and burn them

The more educational material you can give away to your prospects the more you have “moved the free line” and better positioned yourself

Getting Started: Write at least 1 hour a day starting tomorrow, no matter

what.

Write and self-publish a book in 3 months.

Go to Blogger.com or Wordpress, start a free blog, and write 1-2 articles a day

Write casually, it does not matter if you are a casual writer, bad at spelling or have poor grammar.

After you have written 30 articles, send your best 3 articles to 3 of the top industry publications with a short email describing your expertise and background.

The Catch: Fact #1: Out of 500 professionals only a handful will attempt

to follow this strategy and only a few will succeed.

Fact #2: If you follow this formula you will become well known, you will do well, and clients and business will flow towards you.

“If you want to have what others don’t, you must do what others won’t.”

“Successful people dislike doing the same things that unsuccessful people dislike doing, but they do these things anyways because they know that this is the price of success.” - Brian Tracy

Get in touch.

To your success, Richard C. WilsonCEO/FounderRichard@CapitalRaising.comhttp://CapitalRaising.comPortland, Oregon 1.212.729.5067

Thank You. Questions?