AUTHORHANDBOOK

2016

SheWritesPress1563SolanoAve#546Berkeley,CA94707(510)705-1881

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TABLEOFCONTENTSCOMPANYOVERVIEW 4

EDITORIAL 6

Signedcontract 6

DeliveryofrequestedmaterialstoSWP 6

AnnouncementofyourbookonSheWrites.com 6

Deliveryofmanuscriptfromtheauthor 8

Coverdesign 10

Copyediting(forTrack2authorsonly) 11

Proofreading(forTrack1and2authors) 13

Interiordesign(aka“pages”) 14

Backcoverdesign 16

ARCfilessenttoLSI 17

Finalbookfilessenttoprinter 17

Whattraditionaldistributionmeansforyourbook 18Understandingreturns 19

Warehousingandexcessinventory 20

Booksavailableforsale 20

Ordering101 21

Creatingarelationshipwithyourlocalbookstore 23

Hostinganawesomebooklaunchevent 23

OTHERAUTHORRESPONSIBILITIES 24

Tipsheets 24

Finalproofreadingandsign-off 25

Endorsements(aka“blurbs”) 26

Authorphoto 26

Permissions 27

SAMPLEPERMISSIONREQUESTLETTER 28

Technology 29

Audiobookcreation(optional) 30

Reachingouttofriendsforsupport 30

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DISTRIBUTION&FINANCES 35

Thedistributionrelationship 35

Understandingthefinances 38

Paymentschedule 39

MARKETING&PUBLICITY 40

Marketingstrategy 40

Componentsofamarketingplan 41

Presellingyourbook 41

BuzzYourBookwebinarseries 42

SWPcatalog 43

Galleys/ARCs 43

Publicityguidelines 44

Whereyourbookmightbesold 47

Basicsocialmediastrategy 49

Trackingsales 49

Discountingyoure-book 52

AuthorCentralonAmazon 52

Contestsandawards 53

Whattodoifyouseeyourbookonlineavailableasafreedownload 54

RESOURCES 55

FREQUENTLYASKEDQUESTIONS 60

STYLEGUIDE 68

GLOSSARYOFPUBLISHINGTERMS 76

PROOFREADINGCHECKLIST 80

SAMPLECORRECTIONS—FIRST-PAGESSTAGE 81

BOOKLAUNCHCHECKLISTFROMWRITER.LY 83

SAMPLEPUBLICITYMATERIALS 84

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COMPANYOVERVIEW

SheWritesPress(SWP)wasfoundedbyBrookeWarnerandKamyWicoffinJune2012forthe

purposeofprovidinganalternativepublishingoptiontowomenwriters.SheWritesPressisfor

authorswhowantthefreedom,control,andfinancialrewardsofinvestingintheirownbooks

upfront,withoutsacrificingthecredibilityandstatusthatcomewithpublishingunderahighly

selectiveimprint.

SWPisuniqueintheworldofpublishingforthreedistinctreasons:itsvettingprocess,thefact

thatthepresshastraditionaldistributionthroughIngramPublisherServices,andits

missionandbuilt-incommunityofwomenwritersandreadersatSheWrites.com—asocial

networkingsitefoundedbyKamyin2009—aswellasthefactthatitoffersamuch-needed

alternativeinarapidlychangingpublishinglandscape.Unlikeself-publishingplatforms,which

publishwhatevercomesthroughregardlessofquality,SWPworkswithourauthorstoensure

thattheirbookswillbewellreceivedinthemarketplace.Unliketraditionalpublishinghouses,

whichbuythemajoritystakeinyourbookbutoftendon’tdeliverwhenitcomestoproviding

theeditorialandmarketinghelpyouneed,SWPgivesauthorsatraditionalhouseexperience,

completewithtraditionaldistributionandanexperiencededitorialandproductionteam,while

allowingyoutoretainfullownershipofyourprojectandearnings.

InOctober2014,SWPbecamepartoftheSparkPointStudio,LLC,family.ThismovegivesSWP

theaddedadvantageofhavinganin-housepublicitysolutionforitsauthors.FoundedbyCrystal

Patriarchein2004,SparkPointStudiodoesPR,marketing,socialmedia,branding,content,and

publishing.AsCEOoftheparentcompanySparkPointStudio,Crystaloverseestheoperationsof

boththepressandBookSparks,whichofferspublicityoptionsforinterestedSWPauthors.

SWPisnowmulti-citybased.BrookelivesinBerkeley,KamyinBrooklyn,andtheBookSparks

teaminTempe,Arizona.LaurenWiseisafull-timeSheWritesPressprojectmanagerworkingin

theTempeoffice,andCaitLevin,SWP’sotherprojectmanager,livesandworkdsinNewYork.

Ourprimarymissionistoprovideourauthorswithahelpinghandintheprocessofpublishing

andtoensurethateachauthorpublishesabookshe’llbeproudofforyearstocome.Weare

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community-basedanddrivenbythebeliefthatwomendon’tletwomenwritealone.Thiswas

somethingDeborahSiegel,cofounderofSheWrites.com,oncesaid,andit’sbeenadrivingforce

behindbothSheWrites.comandSheWritesPress.

Onbehalfofourentirestaff,towhomyou’llbeintroducedinthesepages,wewelcomeyouto

SheWritesPress.Onceyoureceivethishandbook,youwillbeconsideredaninterestedauthor

andyouwillbeinvitedtomonthlyauthorcallshostedbyBrookeWarnertofurtherelucidatethe

publishingprocessforyouandtohelpyoustayontrackandondeadline.WorkingwithShe

WritesPressismorethanjustapublishingexperience;it’sateamandacommunity.Ifyouare

notalreadyamemberofSheWrites.com,pleasegothereandbecomeamembersoyoucan

makethemostofyourexperienceasaSWPauthor.Welookforwardtohelpingyoubringyour

bookbabyintotheworld.

Manyauthorsaskforinformationaboutthepresstosharewithfriendsoronsocialmediaor

yourwebsite.Here’sourrecommendedlanguage:

SheWritesPressisanindependentpublishingcompanyfoundedtoservemembersofSheWrites.com,thelargestglobalcommunityofwomenwritersonline,andwomenwriterseverywhere.SheWritesPressisbothmission-drivenandcommunity-orientedaimingtoservewriterswhowishtomaintaingreaterownershipandcontroloftheirprojectswhilestillgettingthehighestqualityeditorialhelppossiblefortheirwork.In2014,SheWrites.comandSheWritesPressbecamepartofSparkPointStudio,LLC,creatingapowerfulcombinationthatnootherhybridpublisherbringstothetable,includingastrongeditorialvision;traditionaldistribution;twoaward-winninghybridimprints(SheWritesPressandSparkPress)andanin-housemarketingandpublicityteamthroughitspublicitydivision,BookSparks,whichhasbecomealeaderintraditionalandinnovativebookPR,marketing,contentstrategy,branding,platformbuildingandsocialmediaforauthorsandpublishers.In2016,theSheWritesPressimprintsignedits200thauthor.TheSparkPointStudiofamilyisafemale-runcompanywithastrongvision,passion,andworkethic.

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EDITORIAL

Whiletheexactscheduleforeachbookisunique,allbooksfollowthesamegeneralprocess.If

youarereceivingtheseguidelines,youhavebeenplacedoneitherTrack1orTrack2bySWP’s

assessmentteam,oryou’reconsideringpublishingwithus.Ifyou’reTrack1,yourbookhasbeen

deemedreadytobeproofreadbyaSheWritesPressproofreader.IfyouareTrack2,youare

enteringintoanarrangementtohaveyourbookcopyeditedbyaSheWritesPresscopyeditor.

Followingistheorderinwhichyoucanexpectyourbooktobedeveloped:

Signedcontract

Deliveryofwelcomematerials

AnnouncementofyourbookonSheWrites.com(timingonthisvaries)

Deliveryofmanuscriptfromauthor

Coverdesignbegins

Copyediting(forTrack2authorsonly)

Proofreading

Interiordesignsamples

Finalcorrectionstointerior

Finalcorrectionstobackcover(includingARCedition)

ARCfilessenttoLSI(ourprintingpartner)

FinalapprovalbySWPofPDFfilefromprinter

FinalbookfilesenttoLSIforprinting

FinalapprovalbySWPofPDFfilefromprinterorprooffromLSI

Booksavailableforsale

Signedcontract

Pleasereadyourcontractcarefully.YouwillbenegotiatingyourcontractwithpublisherBrooke

Warner.Shewillansweranyandallquestionsdirectly,andyoucanreachherat

brooke@shewritespress.com.Makesureyouunderstandyourresponsibilitieswithregardto

permissions,ourproductionprocess,andthewaytraditionaldistributionworks.

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Onceyourcontractissigned,eitheryoucansnail-mailittoSheWritesPress|1563SolanoAve.,

#546|Berkeley,CA94707,oryoucanscanthesignaturepagetoBrooke’sattentionat

brooke@shewritespress.com.Wehaveseveralpaymentoptionsthatwillbenegotiatedatthe

pointofsigningthecontract.Noworkwillbeginuntilwehavethefirstpaymentagreeduponin

yourcontract.

DeliveryofrequestedmaterialstoSWP

AssoonasSWPhasreceivedyourcontractandfirstpayment,youwillreceiveacovermemoto

filloutfromSWPprojectmanagerCaitLevin.CaitandBrooketag-teamoneveryproject,soyou

canrestassuredthattogethertheywillbeshepherdingyouthroughtheproductionprocess,

keepingyouapprisedofallyourdeadlines,andgenerallykeepingyourbookontrack.Caitwill

alsobeaskingyouforanauthorphoto,aone-paragraphbiography,anda200-worddescription

ofyourbook.Thesooneryoucangetthesematerialsbacktous,thebetter.Weareeagertoget

yourcoverdesignunderway,andweusethephoto,bio,anddescriptiontoannounceyour

bookonSheWrites.com.ThedescriptionyousenduswillbethebasisforyourTipSheet

information,whichistheinformationthatwilleventuallylandonAmazon.ReadmoreaboutTip

Sheetsonpage25.

AnnouncementofyourbookonSheWrites.com

ThetimingofwhenyourbookwillbeannouncedonSheWrites.comvaries.CaitLevinwill

schedulethetimingwithyou.Ifyouhaveexpectationsaroundwhenyou’dlikethisinformation

tobereleased,pleaseletherknow.IfyouarenotalreadyamemberofSheWrites.com,please

filloutaprofileandbecomeone!Ifyouareamember,youwillbeinvitedtojointheSWP

AuthorgrouponSheWrites.com.Thiscommunityofyourfellowauthorssharesideasand

supportsoneanother,soit’savaluablegrouptojoin,andwe’dlovetoseeyouthere.Wealso

haveanactiveSWPsecretFacebookgroup.Ifyouarenotautomaticallyadded,pleaseemail

BrookeorCaittoaddyou.

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Deliveryofmanuscriptfromauthor

Theentiremanuscript—includingallfront-andback-of-the-bookmaterials—shouldalsobe

submittedbytheauthortoBrookeandCaitbyanagreed-upondate,orassoonasthecontract

issignedandthefirstpaymentmade.Thisdateisthe“deliveryofmanuscriptdate.”This

includes,butisnotlimitedto,anyofthefollowing:

TitlePage

Dedication

Epigraph/Frontispiece

TableofContents

Foreword

Chapters

Afterword/Epilogue

Credits

Endnotes/Sources

Acknowledgments

AuthorBio

Ifyouintendtohaveimagesinyourbook,pleasedonotincludetheminthemanuscriptatthis

point.Itwillmakeyourfiletoobigtosend.Wepreferyouuseplaceholdersforyourimagesat

thisstage,notatedbythenameofthejpegortiff.Youwillinsertintothebodyofyourtexta

placeholderthatlookslikethis:

[[insertwater.jpeghere]]

Youwillthensendusthecorrespondingwater.jpegonadiskviasnailmailoruploadittoa

serverlikeDropbox.comforustoaccessit.Pleasesee“Submittingimages,”below.

Whenyousubmityourmanuscript,pleasetakenoteofthefollowing:

ü PleasesubmityourentiremanuscriptinasingleWordfile.

ü Wepreferthatallchaptersandtextfollowinghardlinebreaksstartwiththetextflush

leftandthatyouindentallsubsequentparagraphs.

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ü Wepreferthatyouincludenospecialformattinginthetextbeyonditalics,boldface,

andsmallcaps,asitwillgetlostintheprocessoftransmittinge-files.Ifthereisany

formattinginthetextthatrequiresspecialcare(e.g.,dialogue,specialfonts),please

conveythisinanemailwhenyousubmitthemanuscript.

ü Pleasedonotembedyourendnotes,sinceourdesignprogramsdonotreadembedded

text.Seepage45formoredetailsonhowtohandlefootnotes/endnotes.

ü Ifyouhaveanyspecialformattinginthecontentofyourwork(e.g.,youcoinnew

phrases,wantethnicnamestreatedinaparticularway,orhaveapreferenceforthe

constructionofcompoundterms),sendalistofsuchtermswhenyousubmityour

manuscript.

Submittingimages

MostSWPbooksdonotincludeartorphotographsandaresubjecttoa$5perimagefee

beyondthebaseproductioncost,whichwillbebilledwiththefinalinstallmentofthepublishing

package.Ifyouhaveestablishedwithyourprojectmanagerthatyourbookwillincludethem,

imagesforreproductioninbooksmaybesubmittedashigh-resolutionimagesvia

HIGHTAIL.COM,DROPBOX.COM,WETRANSFER.COM,orasnail-mailedCD.Pleasedonotemail

themdirectly,astheymaycrashouremailaccounts.Pleasedonotembedtheminthebodyof

yourmanuscript,becausethatwillmakeyourWordfiletoobigtoemail.Photoscanbeprovided

aseitherTIFForJPEGfilesandneedtobeatleast300dpitobeprintquality.

Whendecidinguponaselectionofimagestoaccompanyyourmanuscript,considerthequality

ofeachimageandhowwellitwillreproduceinprint.Allartwillbeprintedinblackandwhite,

unlessotherwisespecifiedatthepointofcontractnegotiation.Alow-qualityorincorrectlysized

submissionwillreproducepoorlyinthefinalbookandmayproveunsuitableforuse.

Pleasealsobemindfulofthecostofattainingpermissiontoreprintanyimages,acostthatwill

bebornebytheauthor.

Wordcount

Wespecifythatmanuscriptsshouldbenolongerthan120,000words.Pleasekeepinmindthata

longbookisadifficultbooktosell—inpartbecauseofreaders’patienceandtoleranceforlong

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books,butalsobecauseofthepricepoint.MostSWPbookswillbe5.5x8.5inchesandwillcostin

therangeof$16.95–$19.95.Priceisgenerallydeterminedbypagecountandbyhowtheretail

priceofotherbooksinyourcategorycompares.Wewilladviseyouonthesedetails,andanything

fallingoutsideofthiswillalsobesomethingtodiscusswithyourprojectmanagerbeforeyourbook

goestolayout.Beyondthereader’scostisyourcostofproduction.Thelongerthebook,themore

youpayforproduction,soifyouhaveaverylongbook,wemightsuggestthatyouhaveabigger

trimsize(6x9inches)andahigherpricepoint(upto$18.95forfictionormemoir).

Asimplewaytocheckyourwordcountistousethe“wordcount”functioninMicrosoftWord.You

dowanttoincludefrontandbackmatter(allelementsofthebookthatfallbeforeorafteryour

primarychapters)inthefinalcount.

Coverdesign

Assoonaswereceiveyourcovermemo,thedesignprocesswillbegin.Thisentailsadetailedand

thoughtfulprocessthroughoutwhichwekeepyoureditorialcontentandthemarketingdirection

foryourbookinmind.Oncewehavesettledonacoverconcept,youwillseewhatarecalled

“covercomps”foryourbook.Thesearegenerallythreetofourconceptsthatvaryintermsofhow

completetheymightbe.Weshowyoutheseconceptsforthepurposeofestablishingadirection

youfeelgoodabout,buttheymightsometimesbemorecompletedesigns.

Whenyoureceiveyourcomps,wearelookingforfeedbackthatwillhelpuswithournextstep,

whichisrefiningandpolishing.Ifyoudonotlikeacover,wewanttoknow,ofcourse,butwe

aremoreinterestedinspecificanddirectivefeedbackaboutwhatmightbeworkinginorderto

helpusmoreforward,ratherthanfeedbackaboutwhat’snotworking.

Wewilldouptotworoundsofroughcoversanduptotworoundsofpolishedcoversinour

effortstogettherightcoverforyou.Ifaftertworoundsofroughcoversnodirectionfeelslike

therightdirection,SWPreservestherighttohaveaconversationwithyouaboutwhat’snot

workingandwhatwillneedtohappeninordertogettoagoodplacewiththecoverdesign.We

cannotaskourdesignerstodomanyvariationsbeyondthecompsandpolisheswe’ve

establishedhere,sowewillallworktogethertoensureasmoothprocess,understandingthat

thecoverdesignprocessissometimessmoothsailingandsometimesalittlebumpy.Ifa

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designerexecutesthevisionyou’veconveyedinyourcovermemoandyouarestillnothappy

withthedesign,youwillbebilledakillfeeintheamountof$250beforewestartover.

Thebackcoverwillbedesignedseparatelyfromthefrontcover,onceyourbookhasbeen

designedandwehaveafinalpagecount.Weaskthatyoustarttothinkaboutyourbackcover

copyassoonasyousendyourmanuscripttoSWPtobeproofread.Thesoonerwecangetyour

back-covercopy,thebetter.Pleasealsosee“Endorsements,”below.

Yourbackcoverandspinewillbedesignedatthesametimeandsenttoyouforyourapproval.

ThentheentiredesignwillbefinalizedandreadytogototheprinterortobeuploadedtoLSIif

youarechoosingprint-on-demandasyourprintoption.

Pleasenote:SheWritesPressallocatesupto$500forastockimage.Forimagesthatexceed

$500,Brookewillbeintouchaboutthecostandwhethertheauthorfeelstheartworkisworth

anadditionalexpenditure.Forthemostpart,weworkhardtolimitwhatwearelookingforto

$500orless,butsomecoverswilllendthemselvestomoreexpensiveartorphotography.In

recentseasons,wehavebeenconsciousofgettingbetterimagestocompetewithour

traditionalcounterparts,butwearemindfulofcostatthesametime.Ifyoufeelyouwantto

haveahigherimagebudgetthanwhatweallocate,pleaseemailBrooketodiscussthis,asitwill

giveyourdesignermorepossibilitiestoplaywith.Wealsowelcomeyourideasforimages,and

yourprovidingimagesyouown,whichwewillalwaystakeintoconsideration.

Copyediting(forTrack2authorsonly)

OurcopyeditorsadheretoTheChicagoManualofStyle.Wealsoprovidespecificnotesforeach

copyeditoraboutthebookshewillbecopyediting,includingcommentaryontheauthor’stone

andstyleandspecificareasofthenarrativewe’dlikethecopyeditortopayspecialattentionto.

Onaverage,acopyeditorspendstwotothreeweekseditingamanuscript.Thecopyeditorwho

worksonyourprojectwilleditthemanuscriptforspelling,grammar,punctuation,andlogic.As

sheedits,yourcopyeditormaymakealistofspecificquestionsthatshehasforyou,whichwill

beeitherprovidedinaquerydocumentorembeddedinthemanuscriptusingembedded

comments.

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Whenthecopyeditorisfinished,themanuscriptwillbereturnedtoyou.Atthispoint,youwill

reviewthesuggestededits,answerthecopyeditor’squeries,andmakenotesofanyadditional

changesyou’dlikemade.Ifyouchooseto,youcanacceptallthechangesyourselfandanswer

alloftheeditor’squeriesinthebodyofthemanuscript.However,ifyoubelieveyouarelikelyto

introducenewerrors,orifyouwouldratherhirethecopyeditortodothequeryintegrationon

yourbehalf,werecommendit!

Ifyouchoosetoacceptthechangesonyourown,pleasedosoandthensimplysubmitthefinal

manuscripttoSWPpertheinstructionsabove(“Deliveryofmanuscript”).

Ifyouchoosetohaveyoureditoracceptyourchangesonyourbehalf(alsoincludedinthisstep

wouldbetheeditingofanyaddedmaterial,postcopyedit),thenthoseadditionalhourswillbe

billedseparately,orontopof,thecopyedit(atthecopyeditingrate).Pleaseadheretothe

followingstepsifyouwouldlikeyoureditortoacceptthechangesonyourbehalf:

Makingchanges

TheeditswillshowupwhenyouturnonyourTrackChangestoolinMicrosoftWord.Ifyouwant

toaddorremovemanuscripttextonyourown,youmaydoso,butweneedadetailedsummary

fromyou,beforeyoumoveforwardtopublishwithSheWritesPress,ofhowmuchyouagreed

withthecopyeditorandacceptedherchanges,andhowmuchnewcontenttheremightbe.

OnceyoumoveforwardwithSheWritesPress,yourbookwillproofread,butthisismeanttobe

aneditorialspotcheck,notalineedit.Forthisreason,weurgeyoutocontinuetoworkwith

yourcopyeditoruntilyouhaveamanuscriptyoufeelhasbeeneditedallthewaythrough,

includinganynewadditionsthatmayhavearisenasaresultofthecopyeditor’smarks.

Oncetheintegrationiscomplete,youwillbesentafinalready-for-pressmanuscriptthatwillbe

namedwiththefileextension“_Final.docx.”

Anthologyeditors

Ifyouaretheeditorofananthology,youmaybegivenqueriesthatonlythecontributorscan

answer.Ifthat’sthecase,youshouldaskforresolutionfromyourwritersandincludetheir

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answersinthequerydocument.Youmaysharetheeditedpieceswithyourcontributorsand

allowthemtorespondtotheedits,butthisisacourtesyonlyandit’snotexpected.Asthe

editoroftheanthology,youareentitledtomakeallcontent-relateddecisionsyourself.We

recommendthatyouexplainthisprocessandyourroletoyourcontributorsearlyontoavoid

misunderstandingorproblemslaterintheeditingprocess.

Whetherornotyouchoosetoforwardtheread-onlypiecestocontributors,weadvisethatyou

setadeadlineforthemtoresolveandreturntheirqueriestoyou.

Proofreading(forTrack1and2authors)

TheproofreadingprocesshappensforTrack2authorsafteryourSWPeditorhascopyeditedand

approvedyourmanuscript.ForTrack1authors,proofreadingstartsassoonasyourfinal

manuscripthasbeensubmittedtoSWP.

Theproofreadingprocessisaword-for-wordread.TheproofreadwillbedoneinMicrosoft

WordusingtheTrackChangesfunction.Pleasenotethatifwediscover,aswemoveintoyour

proofread,thatourassessmentwasinaccurate(ifyouqualifiedasaTrack1author)andinfact

thebookisinneedofaheavieredit,wereservetherighttocontactyoutoaskyoutohavethe

bookcopyedited.Whilethisdoesnothappenveryoften,ithashappened.Wehavestrict

editorialstandards,andwedoourbestwhenassessingthemanuscripts,buteveryonceina

whileamanuscriptmayseemtobeinbettershapethanitis.Forusthisisapartnership,andwe

allwantthemanuscripttobeinthebestshapepossible,andinthepast,whenconfrontedwith

thisscenario,authorshavebeengratefulforthefeedback.

Whentheproofreaderisfinished,themanuscriptwillbereturnedtoyouwithanyqueriesyou

mightneedtoaddressembeddedinthemanuscript.Atthispoint,youwillreviewthesuggested

changesandtreattheWorddocumentasaread-onlyfile.Ifyouneedtoansweraquestionfrom

theproofreader,youcandosobyembeddingyourowncomment(seebelow)withTrack

Changeson.Ifyouhavequestionsorconcernsabouthowtodothis,contactCaitLevinformore

detailedinstructions.

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Makingchanges

Ifyouneedtoaddanywordsormakeeditstowhattheproofreaderhaschanged,youmaydo

soaslongastheTrackChangesfunctionison.Pleasedonotacceptorrejectanychangesusing

theACCEPT/REJECTfeatureinWord.Insteadweaskthatyouleaveanyeditsyouagreewithas

theyare.Yousimplyeditoverthedocumentandmakenotesinthebodyofthetextitselffor

theeditor,preferablyinbracketssothatthey’reeasilysearchable.Forinstance:

JaniewenttotheparkonMelroseAvenuewearingapinkshirt.[[pleasereinstatetheword

pink]]

Intheinstanceabove,theeditorhasdeletedthewordpink.You,theauthor,decidingthatit

mattersthattheshirtwaspink,areaskingtheeditortoreinstateit,ratherthanrejectingthe

editusingtheTrackChangesWordfunction.

ForatutorialonhowtouseTrackChanges,pleasesee:http://youtu.be/q0_mtjurxEs.

PleasenotethatafteryoureturnyourmanuscripttoCait,followingyourreviewofthechanges,

wedonotacceptmorechangesviaemail.Youwillhaveanotheropportunitytoreviewyour

pagesandtomakefinalcorrectionsonceyoureceiveyourdesignedpages.Thatsaid,please

spendtimewithyourmanuscripttoensurethatwhatyouaresendingtoCaitisthebestand

mostcompleteversionofthemanuscriptyoucansend.

Interiordesign(aka“pages”)

YouwillreceiveaPDFfileofyourcompletelylaid-outbookwithintwoweeksofsubmittingyour

proofreadchanges.Thisfileiscalled“firstpages,”meaningit’sthefirstroundoflaid-out,

designedpages.(Subsequentversionswillbecalled“secondpages,”“thirdpages,”etc.)Atthis

point,youarelookingatsomethingthatwillverymuchresembleyourprintedbook!It’scritical

thatyouprintoutthesepagesandspendsometimewiththem.Atthisstage,youarelooking

foranyerrorsthatmighthavebeenmissedduringthecopyeditingorproofreadingstage.As

muchaswestriveforexcellence,oureditorsarenotperfect,andeveryyearthousandsofbooks

gototheprinterwitherrors.Wewillhavedoneeverythinginourpowertopreventthis,butthe

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finalbuckdoesfalltoyou,theauthor.Weputthefinalresponsibilityforthedesignedbookto

theauthor,soweaskthatyoureadthisfilewordforword.

Pleasealsocheckasyougoforanyformattingissuesthatmighthavehappenedduringthe

layoutprocess.Flaganyproblemswithwordsbeingtoocloseortoospreadapart.Please

consulttheproofreadingchecklistattheendofthisAuthorHandbookandchecktomakesure

everythinglooksgood.Youwillbeapprovingyourpageshere,andanyandallvisualelements,

suchasartorphotographs,ifyou’reincludingthem.Onourend,wewillbegoingthroughthe

pagesforaspotcheckonformattingaswell,ensuringthatalltheelementsofyourbookarein

place.Wewillnot,however,bedoinganotherreadofthemanuscriptatthispoint.

Pleasenotethatbooksaredesignedtobejustified,andthereforewordsareoftenbrokenwith

hyphensattheendoflines.Thisiscommon,andweaskthatyoucorrectonlythosethatare

considered“badbreaks,”meaningtheydon’tlookrighttotheeyeoryoucannotlivewiththem.

Youwillnotetheminyourchanges(see“Makingchanges”below).

Anotherimportantnoteaboutdesignformattingisthatbooksoftenhaveblankpages;ifyour

chapterendsonarightpage,thenextleftwilloftenbeblank.Pagenumbersaregenerallyleft

offofchaptertitlepages.Wewantyoutobethoroughlyreviewingyourchanges,butask

questionsifyouhavethem.Pleasedonotintroducenewerrorsbecauseyouthinkyou

understandbookdesign.

Also,onceyousubmityourcorrectionstofirstpages,thosearetheonlychangesthatwillbe

implementedintosecondpages.Youdonotneedtorereadyoursecondpageswordforword.

Youneedonlytospot-checkthemtomakesurethecorrectionsyouaskedtobeimplementedin

firstpageshaveindeedbeenimplementedcorrectlyandthatthedesignerdidnotintroduceany

newerrors.

Makingchanges

WeaskthatyoucreateaWorddocumentcalled“1stpageschanges.docx”tosendbacktoyour

projectmanageruponreviewingyourfirstpages.Thiswillspecifytheexactchangesthatyou

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wanttoseeimplementedinyourmanuscript.Forafullsampleofwhatthisshouldlooklike,

pleasesee“SampleCorrections—FirstPagesStage”onpage80.

Thisisashortexampleofwhatyourchangesshouldlooklikeinyourchangesdocument:

Pg73–Graph1afterthelinebreak:ChangeasifonautopilottoabsentmindedlyToread:hewalkedabsentmindedly,andsohewasstartled

Pg83–Graph1,line1:

ChangeMünchentoMunichToread:traintoMunich

Pg85–Graph1afterthelinebreak,line2:

ChangeNanjingtoBubblingWellToread:AngveeredoffBubblingWellRoad.

Pg89–Graph1,line3:

ChangedelitosmalleateryToread:customersswarmedasmalleatery

Pleasenotethatnosubstantivechangesmaybemadeatthispoint.Anysubstantivechanges

thathappenafterthebookhasbeenlaidoutwillbechargedatarateof$50/hour.Thiswill

applynottoerrorsbuttoanyaestheticchangesthatareintroducedpostdesign.

Wemakeeveryefforttohaveasfewroundsofpostlayoutpagesaspossible,butit’slikelythat

yourbookwillgointosecondandthirdpages,possiblymore.Eachtimeyoureceiveanew

revisionfromus,weaskthatyoufollowthissameprocess,alwayssubmittingaWorddocument

specifyingyourchangesexactly,notingthepagenumber,graphnumber,andlinenumber.We

appreciateyourspecificity!

Backcoverdesign

Asmentionedabove,yourcoverdesignwillbefinalizedassoonaswehaveyourfinalpage

countandback-covercopy(includingendorsements).WewillsendyouaPDFfileofwhat’s

calledthe“covermechanical,”orfullcover,whichisafullflattenedcover—righttoleft—back

cover,spine,frontcover.Anychangesyouwantmadetothecontentwillbesubmittedinan

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emailtoyourprojectmanager.Weaskforaturnaroundonthisstageofnomorethanafew

days.

ARCfilessenttoLSI

WewillbecreatingARCs(advancereadingcopies)foreverybookthathasapublicityplan

attachedtoit.Ifyoudonothaveapublicistordonotintendtohireapublicist,pleaselet

Brookeknowearlyintheprocesssothatwecantalkthroughyouroptionsanddecidewhether

ARCsarenecessaryforyourbook.YourARCswilllookexactlylikeyourbook,exceptthatthe

coverwillfeatureabandthatsays“AdvanceReadingCopy,”anditwillhavepublicitycontact

informationonitforreviewers.AnARCfilewillbeuploadedtoLSIapproximatelyfourmonths

priortopublicationsothatyouhaveARCstouseduringthethree-monthprepublicitywindow,

whichisthethreemonthspriortoyourpublicationdate.BrookewillemailyouwhenyourARCs

areavailabletobeordered,andwewillcollaboratewithyourpublicistabouthowmanyshe

wants.Mostauthorsorderbetween30and100ARCs,dependingonhowaggressivetheir

publicitycampaignis.YouwillbechargedforthefullcostofyourARCs(plusshipping)assoonas

theorderisplaced.

Finalbookfilessenttoprinter

Thefinalfiles(minustheARCelements)willbesenteithertoLightningSourceortoanoffset

printeronetotwomonthspriortoyourshipdate,dependingonwhomyou’reprintingwith.

(LightningSourceneedsonlyaboutfourweeks’leadtime,whereastheoffsetprintersneedsix

toeightweeks.)Brookewillbeintouchwithyouaboutyouroptionsasyougetcloserto

publication.Thisdecisionisusuallymadeaboutthreemonthspriortopublication,andit’sbased

onacombinationofyourpublicityplan,yourexpectationsforselling,andyourpreorder

numbers.LightningSourceoffersusgooddiscountswhenweprintaroundthe500number,but

onceyouhit1,000+books,theeconomyofscaleofaprintrunmakesmuchmoresense.

Regardlessofwhatmethodyouchoose(PODorprintrun),youwillpayforthiscostupfront,and

Brookewillprovideyouwithabidforthework.It’simportanttounderstandtherisksassociated

withprintingingeneral.TheplussideofgoingwithLightningSourceatalowerprintrunof500

isthatyoucanquicklyandeasilyreplenishyourstock.Youwillbeatalowerriskofhaving

excessinventory(acostchargedbacktotheauthorafteroneyearoffreestoragewithIngram).

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Theplussideofgoingwithanoffsetprinterissimplyeconomics.Youwillgenerallysaveawhole

dollarperunitonceyouhitaprintrunof1,000books.Althoughwemonitorinventoryclosely,

thefirstthreetosixmonthsofyourcampaignisadifficulttimeformanaginginventorybecause

wearerequiredtofulfillallordersthatcomein.Yetthebookindustryisareturns-based

industry,andsomeaccountsmighttakeabigorder,onlytoreturnitlater.Thisisariskinherent

inthisindustry,andyoumaybeinasituationwhereyouareprintingtofulfilldemand,onlyto

haveinventorycomebacklater,whichwehavetoabsorb.Pleaseknowthatwedoourbestto

managethissituationandtoguideyoutothebestofourabilities.OnceyousignwithSWP,

Brookewillbeinconversationwithyouaboutthisissuesothatyou’reclearonwhatthebest

choiceisforyou.Wewantyoutomakesoundbusinessdecisionsandnottogetstuckwitha

bunchofexcessinventory,andyettosomedegreethenumberofreturnsagivenbookmight

haveisbeyondourcontrol.Soyouwanttomakemeasureddecisionswiththebestinformation

availabletoyou—andwewillhelpyouonthisfront.

Whattraditionaldistributionmeansforyourbook

Whileour2013movetobedistributedbyIngramPublisherServiceswasexcitingforSheWrites

Pressanditsauthors,italsoputmoreofaburdenonustoanteupourpublicityandmarketing

efforts.ItalsomeansthatwemustmeetIngram’seffortstosellourtitlesbyatleastagreeingto

printasmanyofthepreordersastheyobtainforagivenbookinthefirstprinting(whether

throughLSIorthroughanoffsetrun).Whatthismeansisthatyoumustprintatleastasmany

booksasIngramgetsordersfor.Ifyoudecidethatthisisnotplausibleforyoueconomically,

thereisanoptiontobeinIngram’sdatabaseandcatalogsbutnottobe“presold,”whichmeans

thatyouwillgetthefullbenefitsofbeingaSheWritesPressauthor,butyourbookwillnotbe

soldintothemarketplacebyIngram’ssalesforce.Ifyouarenotgoingtohireapublicist,we

reservetherightnottopitchyourbooktotheIngramsalesforce.Inotherwords,ifyouwantto

takeadvantageofwhatIngramisoffering,youneedamarketingplaninplacesothatallofyour

preorderedbooksaren’tsubjecttoahighreturnrate.(See“Returns,”below.)

Tofurtherclarifythisprocess,Ingramhasasalesforcethatsellsourbooksintomajoraccounts.

Theyurgethebuyersofthoseaccountstotakeacertainorder.Thisistechnicallya“soft”order

becausetheaccountscanandwillreturnbooksthatdonotsell.Hereiswherepublishingisa

gamble.Youwantthosebookstogooutintothemarketplace,butifyouhavenopublicityor

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marketingcampaign,thebookswillnotstick.Theywillcomeback,andSheWritesPress(andby

extensionyou,theauthor)hastoabsorbthosereturnsatthecostof50centsperreturn.The

goodnewsisthatthosebooksgobackintostock.Thebadnewsisthatreturnsareanindustry

inevitability,andyouwillabsorbthecostofthereturnsoutofyourauthorearnings.

Theupsideofourdistributionisthatyourbookwillbewidelyavailable.Youreffortstherefore

mustbefocusedoncreatingdemandforyourbookbygettingreviewsandexposureforit.This

iswhythevalueofpublicitycannotbeunderestimated,andwhywerecommendthatyouhave

aplansetinplaceforthethreemonthsfollowingyourbook’srelease.Werecommendthatyou

startinterviewingpubliciststhemomentyoudecidethatyoumightpublishwithSWP.

Brookewillsendeachauthorindividuallyherpreorderspriortomakingafinalprintingdecision.

Inpractice,ascenariomightlooklikethis:Advanceordersforyourbookmaybe500.Youwillbe

askedtoprint500copiesofyourbooktocoverthoseorders.Beyondthat,youmaywantto

orderadditionalbookstohaveonhand,andalso(again)fortheeconomicsofit.Onceyourbook

goestoPOD,youwillbepayingasteeperproductioncostforyourbook.Aone-offorderismore

expensivetomanufacturethananorderof500ormore.Theseareconsiderationswewantto

holdaswedecidehowmanybookstoprintandhowmanytowarehouse.Yourbookswillbe

warehousedforoneyearatnocharge,butafteroneyear,unlessyourbookissellingataregular

rate,youwilleitherpayforwarehousing(10centsperbook/permonth)orhavetheoptionto

haveyourbookssenttoyouatthecostofshipping,asyouwillalreadytechnically“own”the

books,sinceyouwillhaveprepaidtheproductionandprintingcosts.Athird—andtheleast

desirable—optionistohavequantitydestroyedattherateof5centsperunit.

Understandingreturns

Asmentionedabove,thebookpublishingisareturns-basedindustry.Ifyouwanttohaveyour

booksinbookstores,youmustagreethatyourbookcanbereturnedtoIngramatnocosttothe

retailer.Ingramprocessesreturnsforusattherateof50centspercopy.Thisisachargethatis

passedbacktotheauthorandcomesoutofyourauthorearnings.Thereturnedcopiesgoback

intoinventoryunlessthebooksaredamaged,inwhichcasetheyareconsidered“hurts.”We

havenowaytoallocatehurtstoindividualauthors,soanyhurtinventoryshouldbeconsidered

awrite-off.Ifyouhaveahighnumberofhurts,wecantalktoIngramaboutthepossibilityof

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pullingthemfromthehurtinventory,butthisissubjecttoacharge.Yourhurtswillbelistedasa

lineitemonyourquarterlyearningsstatement.

Warehousingandexcessinventory

Afteroneyear,Ingramwillcharge,onamonthlybasis,afeeforexcessinventory.Thisfeeis

calculatedonlyforthosetitlesthathavebeenactiveforgreaterthan12months.Excess

inventoryiscalculatedonaper-titlebasisandisinventorythatisinexcessoftheprevious12

months’netsalesoftheindividualtitle.Thefeetocarrythisinventoryis10centsperunitper

month.Brookewillsendyouinformationaboutyourexcess-inventoryoptionsifandwhenyou

haveexcessinventoryoneyearfollowingyourpublicationdate,andwillgiveyoutheoptionto:

(1)payforexcessinventory;(2)haveexcessinventoryshippedtoyou;or(3)destroyexcess

inventory.

Booksavailableforsale

Itusuallytakesanywherefromtwotothreeweeks,fromthepointwhentheyarereceivedin

thewarehouse,forthebooksbeingprintedattheprintertobecomeofficiallyavailableforsale

online.ThebooksmustbemadeavailableinthesystemsatLSIandIngraminorderforAmazon

andotheronlineretailerstobeabletofulfilltheorders.Donotpanicifyourbookisnotshowing

uprightawayineveryvenue.WewillensurethatyourbookwillbemadeavailableonAmazon

andBN.com(Barnes&Noble)inbothprintande-formats.Youwillalsofindyourbookat

multipleonlineretailers,including:

AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!SonyCheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)

21

Theavailabilityofyourbooksacrosstheseoutletswillvaryinthattheywon’tallhappenonthe

sameday.PleasenotethatAmazonisnotoriousforreleasingbooksearly,soit’sverylikelythat

anycustomerwhopreorderedyourbookonAmazonwillgetitearly—sometimesafulltwoto

threeweekspriortoyourpublicationdate.

Ordering101

Directorderingofyourownbook

Atthebottomofyourcontract,youwillseeasectioncalledDirectFulfillmentFees.Thisdetails

thecosttoyoutoorderyourownbookdirectlyfromIngram.

Ifyouareorderingbooksforyourself,youpayonlybasecosts.Ifyougotaprintrunandown

yourbooks,youpayonlyshippingandhandling.IfyouareprintingwithLSI,youpaythecostof

production(forasingleorder),whichisbasedonLSI’sformulaof99centsasabase,plus

$0.0165perpageforsmallformatbooks(including5.5x8.5and6x9)and$1.43asabase,plus

$0.0220perpageforlargeformatbooks(including7.5x9.25).

Placeyourordersdirectlybyemailingorders@shewritespress.comandattachingtheExcelsheet

called“ordertemplate.xlsx.”IfyoudonothavethisExcelsheet,pleaseemailBrookeorCait.We

willacceptonlyordersoftenormorecopies,unlesstheyarebooksforcontributorsto

anthologies,inwhichcasethereisnominimumorder.

Anybooksthatqualifyassalestocustomerswillbesubjecttothedistributionfee,sounlessyou

aredoingyourownfulfillment(meaningtakingordersthroughyourwebsiteandpackingup

bookordersandtakingthemtothepostofficeyourself),weencourageyoutohaveyour

customersorderyourbookthroughmajoronlineretailersoryourlocalbookstore.Ifyouchoose

togetintothebusinessoffulfillmenttocutoutthemiddleman,instructionsforhowtohandle

salesonyourownwebsitearecoveredbelowin“Presellingyourbook.”

SWPwillinvoiceyouforyourdirectorderswithinaweektothreeweeksofplacingyourorder,

andweaskthatyouprocesspaymentimmediately.Youwillreceiveanauto-responsethatyour

orderhasbeenreceived.Generally,orderswillshipthenextbusinessday.

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PreordersfromabookstoreorotheroutletwithanIngramaccount

Asauthors,youdonothaveanycontroloveryourpreorders,nordoyouhavetoworryabout

them.FulfillmentofthoseordersishandledbyIngram.Brookewillbeintouchwithyouasyou

getclosertoyourpublicationdatewithalistofyourpreorderssothatyoucanseewhat

accountsareorderingyourbook.

OrdersfromaretailoutletthatmightnothaveanIngramaccount,orthatdoeshavean

accountwithIngramandsaysitcannotplaceanorderforyourbook

IfyourunintoanissuewithastorethatdoesnothaveanIngramaccount,youcanaskthemto

setoneup.Theycancall(866)770-3022.Somebookstoresmaybereluctanttodoso,andifyou

encounterextremeresistance,thenyoucanjustdoconsignment.Typicallyconsignment

arrangementsare60/40—60percenttotheauthorand40percenttothebookstore.We

stronglydiscouragedoingconsignmentunlessabsolutelynecessary,however,asIngramdoes

haveanexclusivearrangementtodistributeourbookstotradeaccounts(bookstores,retailers,

etc.).IfyouencounterabookstorethatdoeshaveanIngramaccountandtheysaytheycannot

placeanorderforyourbookthroughIngram,contactBrookerightawaysoshecanputthe

regionalrepintouchwiththebookstoreownertostraightenoutanyproblemorissue.

Whatdeterminesapreorderversusaregularorder

Theactualpubdatedeterminesthe“pre”partofpreorders.Theseareadvanceordersthat

comeinbeforeyourbookistechnicallyforsale.Allordersafterpublicationarejustconsidered

regularorders.Allorders,however,are“actual”orders,andallaresubjecttoreturns.Postpub

orderswillcomethroughIngram’ssystemjustlikepreorders.

OrderingforathirdpartydirectlythroughSheWritesPress

YoucanorderbooksforathirdpartydirectlythroughSheWritesPressonlyifthethirdpartyis

nota“tradeaccount,”meaningthatitisnotabookstoreoraretailoutlet.Youmightsell

directlytoacorporation,ahospital,themilitary,oranonprofitorganization.Youcanarrange

thesesalesdirectlywiththebuyer,andwehaveadirectorderformforthesekindsofsales.We

recommendnegotiatingadiscountforthesekindsofsales,mandatingnofewerthantensales

andadiscountof50percent.Theseorderscutoutthemiddleman(Ingram)andallowyouan

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opportunitytomakeaprettygoodrateofreturnonyourbooks.Ifyousellabookat50percent

offitscoverprice($8.47),SWPwillcutyouyourcheckdirectlyfor60percentoftheproceeds.

Theaccountinthesecasesshouldcoverthecostofshipping.Brookecanhelparrangethe

orderingprocessdirectlywiththeaccount,oryoucanplacetheorderonbehalfoftheaccount.

BeintouchwithBrookedirectlyifyouhaveanopportunitytoexecuteadirectbulksale.Please

notethatwewillnotfulfillanydirectsaleslowerthantenunits.

Creatingarelationshipwithyourlocalbookstore

Youwanttoletyourfavoritelocalbookstoreknowthatyouareasoon-to-be-publishedauthor

aboutamonthortwopriortoyourpubdate.Ifyouwanttohaveaneventatthisbookstore,

andespeciallyifyoucandrawinalotofpeople,thisisanincentivetothemtocarryyourbook.

TheseorderswillbeplaceddirectlythroughIngram.Youcantellthemyourpublisheris

distributedbyIngram,andifthere’sanyconfusion,youcanclarifythatit’straditional

distributionthroughIngramPublishingServices.Mostmajorbookstoreshaveanaccountwith

them;ifyourbookstoredoesnot,theycancallSheWritesPress’stoll-freecustomerservice

numberat(866)770-3022.

Onceyou’veestablishedthisrelationship,encourageyourlocalfriendsandfamilytobuyfrom

thisbookstoretogenerategoodwill.

Hostinganawesomebooklaunchevent

Pleasenotethatalthoughyouhaveanactualpublicationday,youshouldbemorefocusedon

yourpublicationmonth,andyoudonotwanttohaveyourlaunchpartytooclosetoyour

publicationday(i.e.,thedayof).Retailersarelargelyunconsciousofabook’sactualpublication

day,andyourwindowofpublicityisafullthreemonthsfromthepointofpublication.Wemake

anoteofthisbecauseit’seasytogethookedintoaparticulardateasbeingimportant,orthe

dayuponwhichsomethingbigissupposedtohappen,butthepublishingindustrydoesn’twork

thiswayandyouhavemoretimeandspacearoundyourpublicationdatethanjustonesingle

day.Youcanevenhaveyourbooklaunchpartyasmanyassixweekspostpublication.Readthis

excellentpostbySWPauthorJessicaVealitzek,authorofTheRoomsAreFilled,onlaunchparty

tips:http://www.shewrites.com/blog/view/1897895/swp-behind-the-book-launch-party-tips.

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OTHERAUTHORRESPONSIBILITIESTipsheets

Aboutsixtoeightmonthspriortoyourpublicationdate,Brookewillhostacallthatwillbe

dedicatedtoaconversationabouttipsheets.Thisisacompilationofinformationaboutyour

book,includingdescription,authorbio,saleshook,publicityupdates,andmore.Ifyouaregoing

bigonyourpublicitycampaign,youwillwanttoseekoutapublicistaroundthistimetohelpyou

getahandleonthescopeofyourcampaign.Thesoonerwehaveasenseofthis,thebetter.The

tipsheetasksforkeywords.Oursystemallowsforsevenkeywordsforyourbook,andwe

encourageyoutostartthinkingaboutwhatthesemightbe.Pleaseseethefollowingtwoarticles

fordirection:

https://kdp.amazon.com/help?topicId=A2EZES9JAJ6H02

https://kindlepreneur.com/how-to-choose-kindle-keywords

BestpracticesforkeywordsfromIngramPublisherServices(ourdistributor):

•Whatarethingsinthebookthatmatter?People,places,etc.

•Whatkeywords,topicsandphrasesdopeopleusetotalkaboutthosethings?

•LookatkeywordtagsoncomptitlesinGoodreads/Amazon/LibraryThing(ie,plottwistvs.

suspense)

•Oneadvancedtooltouseishttp://soovle.com.Youcantypeinakeywordanditshows

promptsfromGoogle,Wikipedia,ping,yahoo,Amazon,YouTube,etc.

oDownload“BestPracticesforKeywordsinMetadata”:https://www.bisg.org/best-practices-

keywords-metadata

Youwillbegettingalotmoreinformationabouttipsheetswhenthedeadlinedrawscloser,but

it’sgoodtostarttohoneyourdescriptionearly,andtolockdownyourdatapointssooner

ratherthanlater.Youdon’twanttobescramblingatthelastminute,thoughwealwaysgiveyou

morethanamonthtocompleteyourtipsheets.Wealsoeditandweighinonthemonceyou

submitthemandbeforepostingyourdatatoIngram.It’simportanttonotethatthedatayou

giveuswillbeusedforyourAmazondescriptionandbeyond,sospendtimewiththisandmake

sureit’sexactlywhatyouwant!

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Finalproofreadingandsign-off

Astheauthor,youareresponsibleforthefinalsign-offonyourfinalpages.Manyauthorshave

askedusifit’sokaytosharetheirARCswithreaderswhoareproofreaderstocatchanyfinal

errors.Weareopentothis.However,youmustbecareful.Whatyourreaderswillbeoffering

youisnot“proofreading,”inthesensethatthiscananddoesgetstylisticandwewillnotaccept

stylisticchanges.However,youcanaskyourreaderstoreadfortyposspecifically,asyouhave

anopportunityafteryourbookisinARCstomakefinalpagesbeforepublication.Soifyou

decideyouwantafinalread-throughfromfriendsfortyposonly,weencouragethis.Weask

thatallchangesbesubmittedasspecifiedintheproofreadingsectiononpage13.

Endorsements(aka“blurbs”)

Youareresponsibleforsolicitingandacquiringendorsements,orblurbs—thequotesyou’ll

generallyfindonthebackcoverofabook.Thepurposeoftheseblurbsistomakeyourbook

moreattractivetopotentialreadersbyquotingindividualswithauthorityorotherpopular

authorsorcelebritieswhohavereadyourmanuscriptandwouldhighlyrecommendit.Blurbs

arealsoanexcellentwaytoprovidecreativedescriptionsofyourbookthatcomplementthe

back-covercopy.

Wesuggestyoustartthinkingaboutwhomyouaregoingtosolicitblurbsfromasearlyas

possible.Ifyouareonatighttimeline,it’sgenerallygoingtobetoolatetoapproachapotential

endorseronceyouhaveyourfinaldesignedbook.Instead,wesuggestyousolicitblurbsduring

thedesignprocess.Mostendorsersthesedaysdonotrequirethefullmanuscriptinorderto

blurbabook,sokeepthisinmind.Wewillprovideyouwithasamplelettertosendtopotential

blurbersuponrequestthatyoucantailortomeetyourneeds.It’stypicaltoofferadigital

versionofthemanuscripttoapotentialendorser.YoucansenditasaWordfileoraPDFfile.

Thisshouldbeasfinalaspossible,butit’sokaytosenditoutbeforethebookisproofread.You

canalsoalwaysaskifthepersonyou’resolicitingwouldpreferadigitalorahard-copyversionof

themanuscript.Iftheypreferhardcopy,wesuggestgettingthemanuscriptprintedandbound

atKinko’s(orasimilarprintingcenter),withthefrontcover.Blurbersgenerallyexpecttohave

fourtosixweekstoreadandcreateablurb,sokeepthistimelineinmind.

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Weaskthatyousendblurbsalongasearlyasyoucan.Ifpossible,pleasesendyourback-cover

contenttoBrookeallinonefile—withback-covercontentandblurbsalltogether.Ifwedonot

receiveyourback-covercopy,wewillpromptitforyouwhenit’sdue,butwedosuggestthat

youstartthinkingaboutendorsersnow!

Authorphoto

Wewantyourphotoassoonaspossibleforthepurposeofannouncingyourbookon

SheWrites.com,butifyouchoosetohaveanewauthorphototaken,wesuggestyoudoso.The

finalauthorphototobeprintedinthebookisduenolaterthanthepointatwhichyourbook

goestolayout,soaroundthetimeyou’reapprovingyourinteriordesignsamples.Ifandwhen

yougetanewphotograph,alwaysprovideuswiththecorrectcredit(thenameofthe

photographer,evenifit’safriendorfamilymemberwhotookthephoto).

Somebookscallforamoreformal,traditionalauthorpose,whileothersmaybenefitfroma

morecasual,personalizedlook.Hereareafewgeneralguidelines:

• Youshouldappearcomfortableandfriendlyinyourphoto.Don’tletthephotographer

poseyouinamannerthatmakesyoufeeluncomfortable.Aposedphotoislikelytolook

awkwardandunnatural.

• Yourclothingshouldmakeyouappearfriendlyandprofessional.Formalattireisnot

necessary,butmakesureyouarewellgroomedandlookingyourbest.Avoidblack-and-

whiteorhighlypatternedclothing,sincethecontrastwilldrawpeople'sattentionaway

fromyourface.Largejewelrycanalsobedistracting.

• Thephotoshouldbetakenwaist-uporchest-up,ratherthanshowingyourwholebody

fromadistance.Readersshouldbeabletoseeyourfaceclearly.

• Inpreparingforthephoto,thinkofotherauthorphotosyouhaveseeninpublished

works,andconsideryourownreactionstothem.Visualizeyourphotoasitwould

appearnotonlyinyourownbook,butalsonexttoamagazineornewspaperarticle

aboutyourbook.

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Permissions

Youareresponsibleforsecuringandpayingforpermissionforanycopyrightedmaterialyou

wishtoincludeinyourbooks.Allpermissionsareduebeforeyourbookgoestolayout.Youwill

needtoattainpermissionforanyuseofanotherowner’screativematerial,includingquotations

fromotherbooks,magazines,ornewspapers,songlyrics,andpoetry.Withoutthenecessary

permissions,wecannotpublishyourbook,orwewillrecommendthatyouremovethecontent

inquestion.Alistofrequiredpermissionsfollows.Shouldyouneedamoredetailedexplanation,

pleaserefertoTheChicagoManualofStyleortalktoBrookeaboutwhatyouwanttoinclude

andwhy.

Whatrequirespermission?Tables,figures,quotations,poetry,lyrics,photographsWhatdoesn’trequirepermission?1.Anythinginthepublicdomain.Thatis,anything:

• publishedintheUnitedStates85yearsfromthepresent,or• publishedinGreatBritainiftheauthorhasbeendeadmorethan50years,or• publishedbytheUSgovernment

2.Anythingthatfallswithinthedoctrineoffairuse.Thatis,abriefquotationthatis:

• clearlyidentifiedasbeingfromanotherwork,notasyourwords,and• nottakenoutofcontextordistortedastotruemeaning,and• accuratelyreproduced,wordforword,and• givenfullcredit

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SAMPLEPERMISSIONREQUESTLETTER

DateDear :Iwouldliketorequestpermissiontoreprintthefollowing:Author(s):Title:Copyrightyear: Journalvolume/date: Selection/pagenumbers: Illustrations/other:ThematerialwillbereprintedinabooktitledTitleofbookhere.MybookwillbepublishedbySheWritesPressinasmallprintrun.Iamresponsibleforpayingallfees,soIwouldappreciateawaiverorreductionoffees.Ifyoudonotholdcopyrightinthismaterial,pleaseletmeknowtowhomIshouldapply.Standardacknowledgmentoftitle,author,andpublisherwillbegiven,orIwillgladlyusethecreditlinethatyousupply.Rightsrequested:worldrightsinalllanguages,foralleditions(includingelectronic/digitaleditions),useinpromotionalmaterials(suchasourcatalog),insubsidiarylicenses(suchastranslationsorbookclubs),andinversionsmadebynonprofitorganizationsforblindorphysicallyhandicappedpersons.Ihaveprovidedthereleasebelowforyourconvenience.Pleasereturnthesignedoriginalrequesttome.Sincerely,Author’sName

***PermissionGrantedby:

_________________________________ ___________________________AuthorizedSignatureName(pleaseprint) Date

Pleaseusethefollowingcreditline:

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Technology

Transferringfiles

PleaseemailasattachmentsallWordandPDFfiles.PleasealwayscheckwithBrookebefore

sendingalargeimagefiletodeterminethebestwaytotransferthosefiles.

Software

OurinternalcomputerplatformisMacintoshOSX,andweexclusivelyuseMicrosoftWord.If

youareusingotherword-processingsoftware,weaskthatyouhavesomesortofsoftwarethat

willbeabletoreadTrackChanges.

TrackChanges

Beforeyoureachthecopyeditingstage,pleasebesureyouarecomfortablewiththeTrack

ChangesfunctioninMicrosoftWord.Thisfunctionwillallowyoutoseeeachspecificchangethe

copyeditorhasmadetoyourmanuscript.Ifyou’reunsurehowTrackChangesworks,please

viewBrooke’sonlinetutorialhere:http://youtu.be/q0_mtjurxEs(orgoto

youtube.com/warnercoachingandvisitthe“HowtoUseTrackChanges”video).

Filenames

Whensubmittingyourmanuscriptand/oranyfilestous,pleasemakesuretonamethemwith

eitheryourlastnameorthetitleofyourbooksomewhereintheextension.Whenyousubmit

filesbacktousthatyou’vereviewed,weaskthatyouincludetheunderscorelastname

conventiondescribedabove(i.e.,“myfile_BW.docx”).Thishelpsuskeeptrackofwhatyou’re

sending.Thankyou!

Specialcharacters,includingaccents

Providealistofallaccentedlettersorspecialcharactersthatyouhavekeyedin.Sometimes

thesearelostoralteredwhenweconvertfilesfromoneprogramtoanother,andanaccurate

keylistallowsustorestorespecialcharacterscorrectly.

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Audiobookcreation(optional)

ManySWPauthorsareinterestedincreatingaudiobooks.Wedonotretaintherightstoyour

audiobooks.However,wecanhelpyoucreateyourcoverfile,andifyouwantto,youcan

choosetouploadyouraudiobooktotheSheWritesPressACXaccount,ratherthancreating

yourownaccount.Youwillstillownyourcontent,butSWPownstherelationshipandpaysyou

yourinvoicesdirectly.

Formoreinformationonhowtocreateanaudiobook,pleaseseeSWPauthor(Fire&Water:A

Novel)BetsyFasbinderGraziani’swebinar“CreatinganAudioBook:AnotherClimbUpAnother

LearningCurve”here:https://vimeo.com/96250272.

Reachingouttofriendsforsupport

CherylRice,authorofWhereHaveIBeenAllMyLife?,hasgenerouslysharedthefollowing

informationforSWPauthorsasatemplateforanyonewhowantstomirrorhereffortswith

theirownbook.Considersendingoutlettersofsupporttofriendsandotherconnectionsinthe

weeksleadinguptothepublicationofyourbook,usinglanguagesimilartoCheryl’s.

SAMPLEFRIENDEMAIL:

DearJane,Hopeyoursummerandyourspiritsareinfullbloom.It’shardtobelieve,butmydreamofpublishingabookiscomingtruethisOctober.It’skindalikeplanningforababyandaweddingatthesametime.Somuchtodoandsolittleclarityabouthowitwillallturnout.Deepbreath...OnethingIamlearningisthatittakesaninsaneamountofeffort,andalotofhelp,togetabookintothehandsoffolkswhowillvalueit.Andthat’swhereyoucomein.I’mreachingouttoclosefriendsandfanslikeyoutosecuremytribeof“bookbuzzers”—folkswhowillsupportmylaunchweekinOctoberbyhelpingtospreadtheword.(Andstaytuned—yourpersonalEvitetothelaunchpartyonOctober7iscomingsoon!)

31

SinceIknowyoumightpreferonewayofcontributingoveranother,Iputtogetheralistofsomekeyactivitiesthatwillhelppropelthelaunch.I’dbesoappreciativeifyoucouldreviewthelistandletmeknowby8/1whichactivityyouwouldbekindenoughtocontribute.Activity(placean“x”ifyoucando)SendanemailtoyourfriendsonOctober7aboutthebook.(Iwillprovidesampletexttocutandpasteintoanemail.)

FollowmeonTwitter@RiceonLife,andsendafewtweetstheweekofOctober6.(Iwillprovidesampletweetstocutandpasteintoanemail.)

SendFacebookpostaboutthebooktheonOctober7.(Iwillprovidesampletexttocutandpasteintoanemail.)

LikeCheryl’sauthorpageonFacebook:https://www.facebook.com/yourvoiceyourvision.

WriteandpostagreatbookreviewonAmazon,B&N,orGoodreadsinOctober.

ConsoleCherylwhenshegetsanot-so-greatbookreview.

RecommendWhereHaveIBeenAllMyLife?tofriendswhoareinbookgroups.

Hostabookgroupbasedonyourownbook.

Other: Thankyousomuchforyourhelpandsupport.Iwillbesendingperiodicupdatesaboutthelaunchjustsoyoucanshareinthefunstuffaswell.Withgratitude,Cheryl

MATERIALTOSENDOUTTOBOOKBUZZFOLKSONEWEEKBEFORELAUNCH

(AdaptedfrommaterialbyauthorMikeRobbins)Goodmorning,(Nameofindividual):Thankyousomuchforyourwillingnesstosupportthelaunchofmybook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness(hyperlink),andtohelpspreadthewordaboutittoyourcommunityoffriendsandclientswhenitofficiallylaunchesonOctober7(justaweek

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fromtoday!).WhileI’mfeelingexcitedandnervousaboutthelaunch,I’mdeeplygratefulforandhumbledbyyoursupport.Iwantedtosendyouthisnotetomakesureyouhadalloftheinformationyouneedforthelaunch.Tomakethingsaseasyaspossible,weputtogetherabookassetspageonmywebsite,includingsamplecopyforasoloemail,newsletterannouncement,andsocialmediaposts—aswellasavarietyofdifferentimages.Here’sthelink:(insertmyassetpage).IhavealsoattachedtwoWorddocumentstothisemailwiththesamesamplecopythatyoucanfindontheassetspage(justincaseyoufinditeasiertoopenupthedocumentandcutandpastefromthere).AndIhaveattachedaJPEGimageofthebookcover.Letmeknowifyouhavequestionsaboutanyofthisorifyouwouldlikeadditional/customizedcopyorresourcesfromme.I’mhappytodowhateverwillmakeiteasiestandmosthelpfulforyou.Theidealdateforyoutoposttoyourblog,sendanemailtoyourlist,and/orpostonsocialmediaaboutthebookisOctober7,thoughanydaybetweenOctober5and10wouldbegreat.Thebooklaunchpageitself,whereyoucandirectpeopletogotopurchasecopiesofthebookandreceivetheirfreebonusgifts,ishttp://yourvoiceyourvision.com/book/.Again,thankyouforyourhelp.Itmeanssomuchtome.

SOLOEMAIL

Subjectline:WhereHaveIBeenAllMyLife?—aninspiringnewbookbyCherylRice

Dear[NAME]/Hieveryone,

I’mexcitedtoletyouknowthatmyfriendCherylRicejustlaunchedhernewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Whatapage-turner.Ilovedthisbook.Youcangetittoday,alongwithsomeamazingbookbonuses.

Cheryl’shumorous,moving,andverycompellingmemoirisanadultcoming-of-agestorythatwillresonatewithallpeoplewhohavestruggledtoovercomethelossofalovedone,makepeacewiththeirpast,andlovethemselvesunconditionally.

Inthepowerfulandpoignantinterweavingchapters,Cheryltellsthestoriesof:

• Theunexpecteddeathofhermother,whoisherbestfriend,andhowshedealswithhergriefinunique,andnotalwayshelpful,ways

• Thedesperate,unrequitedloveshefeelsforhertherapist• Thejourneyintoherpastthatshedslightonherlifelongpeople-pleasinghabit• Thestruggletofindherwayinanewmarriage• Andfinally,andinspiringly,comingtofullyembraceherfreedomandwholeness

33

Inadditiontobeingatop-notchwriter,Cherylisacompellingspeakerandcoachdedicatedtohelpingwomenbecomeleadersintheirownlives.

Idevouredthisbook,andIthinkyouwilltoo!And,whenyouordercopiestodayofWhereHaveIBeenAllMyLife?,you’llalsoreceivefantasticbonusgifts,includingaworkbookbyMarciShimoff,NewYorkTimesbest-sellingauthorofHappyforNoReason,andaninspirationalbookchapterfromprofessionalspeakerandauthorMikeRobbins,fromhisnewbookNothingChangesUntilYouDo.Checkitout:http://mike-robbins.com/book/here.

Sincerely,

Yourname

EMAILNEWSLETTERANNOUNCEMENT

InspiringNewBookWhereHaveIBeenAllMyLife?,byCherylRice

MyfriendCherylRicejustreleasedhernewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Thispowerfulbook,whichyoucangettoday,isfilledwithtender,poignant,andhumorousessaysthatchronicleCheryl’sjourneyfromgriefandaprofoundsenseofunworthinesstolife-affirminggrowthandhealing.Herstoryissocompelling,Icouldn’tputthebookdown.IalsofoundmyselfmovedtotearsandlaughterasIrecognizedmyownstoryinCheryl’s.I’msureanyone,especiallywomen,willrelatetoandbeinspiredbyCheryl’scourageousinnerjourney.

Formoreinformationaboutthisgreatnewbookandthebonusgiftsyou’llreceivewhenyouorderittoday,clickhttp://mike-robbins.com/book/here.

SAMPLEFACEBOOKPOSTS

Connectwithyourfans,followers,andfriendsaboutWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholenessbytagging@yourvoiceyourvisionandusingthehashtag#WhereHaveIBeenAllMyLife.HerearesomesampleFacebookpostsyoucanuse:

CherylRice’snewbookWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholenessiscompelling,deeplypersonal,andlife-affirming.Itjustcameout,andwhenyouordercopiesofittoday,yougetgreatbonusgifts:http://www.yourvoiceyourvision.com/book/.

I’msoexcitedaboutthereleaseofmyfriendCherylRice’snewbookWhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.Shesharessuchdeepandpersonalinsights—you’llbemovedandinspired.Orderyourstoday:http://www.yourvoiceyourvision.com/book/.

34

CherylRice’snewbook,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness,justlaunchedtoday!Thispowerfulmemoirisforanyoneraisedonadietofpeople-pleasingandfairy-talebelieving.Countmein!Howaboutyou?http://www.yourvoiceyourvision.com/book/

Checkoutthebrand-newbookfromCherylRice,WhereHaveIBeenAllMyLife?AJourneyTowardLoveandWholeness.It’sapowerful,inspiring,andcourageousbookthatwilltouchyoudeeplyandstaywithyouforalongtime:http://www.yourvoiceyourvision.com/book/.

SAMPLETWEETS

SharethelovewithyourTwitterfollowers!Usethehashtag#WhereHaveIBeenAllMyLifeandtag@RiceOnLife.Feelfreetouseoradaptanyofthesampletweetsbeloworwriteyourown.Youmayalsoincludeoneoftheimagespostedbelow.

You’lllaugh,you’llcry,youmayevenlearnsomethingaboutyourself.Checkout@RiceOnLife’snewbook,#WhereHaveIBeenAllMyLife:http://bit.ly/WHIBAML.@RiceOnLifehaswrittenapowerful,vulnerable,andlife-changingnewbookcalledWhereHaveIBeenAllMyLife?http://bit.ly/WHIBAML#WhereHaveIBeenAllMyLife,@RiceOnLife’sawesomenewbook!Orderitnow&get5bonusgifts!http://bit.ly/WHIBAMLMyfriend@RiceOnLifehaswrittenanengagingandpowerfulbook,#WhereHaveIBeenAllMyLife!Ordercopiesofittoday:http://bit.ly/WHIBAML.Ilovethisnewbookby@RiceOnLife,#WhereHaveIBeenAllMyLife,andIthinkyouwilltoo.Checkitout:http://bit.ly/WHIBAML.Lookingtoloveandacceptyourselfmorefully?Give#WhereHaveIBeenAllMyLifeareadandgetstartedonyourownjourney:http://bit.ly/WHIBAML.SAMPLEBLOGCOPY

Ifyou’dlikeaguestblogpostfromme,anexcerptfromthebook,orabookdiscussionguide,oryou’dliketointerviewme,feelfreetoemailmeatCheryl@yourvoiceyourvision.com,andwecancoordinatethat.I’mgladtodowhateverIcantobestengageyourcommunity!

35

DISTRIBUTION&FINANCES

Thedistributionrelationship

SheWritesPressisdistributedbyIngramPublisherServices(IPS).(SeewhoelseIngram

distributeshere:www.ingramcontent.com/pages/ingram-publisher-services-product.aspx.)

Therearemanybenefitstothismovetotraditionaldistributionforourauthors.Thefirstand

mostimportantisvisibility.WithIngram,SWPhasabuilt-insalesforce.Wehaveawholeteam

ofrepswhogooutintothemarketplacetosellbooks,notjusttothebigaccounts(Amazon,

B&N),butalsotoindependentbookstores,libraries,onlineretailers,andspecialtymarkets.

HavingtraditionaldistributionmakesSWPuniqueintheworldofindiepublishingbecauseself-

publishedauthorsdonothaveaccesstothisbroadernetworkandtoexpandedsalesoutletsand

opportunities.YourbookwillbeavailableinIngram’scatalog,whichishostedbyEdelweiss

(edelweiss.abovethetreeline.com).Thisisoneoftheprimaryonlinedatabasesthatbooksellers

reviewwhenchoosingwhatbookstoorderandcarry.

Traditionaldistributionalsoallowsustopenetratethelibrarymarket—anotherplacethat’s

beendifficultforself-publishedauthorstogetinto.WithIngram,wetakeadvantageofthe

manypartnershipstheyhavewithbookstores,onlineplatforms,andthespecialsalesmarkets

(whichincludesanythingfromairportstobig-boxstores(Costco,Target,etc.)tosupermarkets

toretailerslikeUrbanOutfitters).

NotethatIPSwillbehandlingourprintande-bookdistribution.Theonlineretailerrelationships

include:

AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!Sony

36

CheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)

Whenyoupartnerwithabookstoreorotheroutletforanevent,youwanttoletthemknow

thatyourpublisherisdistributedbyIngraminadvance.It’slikelythattheyalreadyhavea

relationshipwithIngram,butiftheydon’t,forwhateverreason,wecanfast-trackthemtoget

themsetupwithanaccount.IfabookstorewantstoestablishanaccountwithIngram,theycan

callourtoll-freenumberat(866)770-3022.

Wherespecialeventsareconcerned,youmayhavetheoptiontofulfilltheordersyourselfand

forgoIngram,butyouneedtobecareful.Ingramhasanexclusiverelationshipwithcertain

retailers,includingbookstores.Soyoucannotofferaconsignmentarrangementwithyourlocal

bookstore.TheywillneedtoplaceanorderwithIngram.

Herearesomeotherperksofbeingatraditionallydistributedpress/author:

1.BecauseSWPlooksandbehaveslikeatraditionalpress,wenowhavestatusasatraditionalpressandcananddosubmitourbooksforconsiderationtobereviewedbythefollowingmajorreviewoutlets:PW,LibraryJournal,Booklist,Kirkus,andShelfAwareness.2.Wehaveasalesforce.Twiceayear,BrookeWarnerandKamyWicoffgotoNashville,Tennessee,topitchSWPauthors’worktoasalesforceoffiftyorsorepresentativeswhosejobitisto“sellin”bookstothetrade.Gettingthiskindoffacetimewithrepsisinvaluable.3.SWPmanagesyourmetadata.WehaveanONIXfeed,whichmeansthatcorrectionsandupdatestoanyandalldatagoouteverynightacrosseverymajorplatformandallourdirectpartners.WhenyouhaveachangeyouwanttomaketoAmazon,emailBrookeWarnerand/orCaitLevin.4.SWPbooksgetintolibraries!Thisisabigadvantageoftraditionaloverself-publishingandcanmakeadifferenceforyourbook’slegitimacyinwidermarkets.5.SWPputspressreleasesoutonthewiresonbehalfofourauthorsforeachandeverybook.WehaveaccesstoMediaHub,adatabaseof700Kmediasubscribers,sothatwhenwegetamajormediahit,itwillreverberateandbeseen.6.WehaveaccesstoiPage,abusiness-to-businesstoolwherebuyerscanorderdirect.Thissitefeaturesallofourbooksandgetsapproximately30Kvisitorsaday.

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7.OurbooksarefeaturedinEdelweiss,anonlinecatalogreviewedbytheheavyhittersintheindustry—bookbuyers,reviewers,andsomemedia.8.WehaveaccesstoprogramslikeB&N’sDiscoverGreatNewWriters™programandIndieBound’sIndiessentialsprogram,andwewillnominateauthorsfortheseprogramswhereappropriate.Thesameistrueofnationalprizes.Ifyouhaveyoureyessetonsomethingyou’dliketoenterandyouneedyourpublishertosubmitforyou,pleasecontactBrookeWarner.

Pleaseseeafewmediahighlightsherewithregardtoour2013decisiontomoveforwardwith

IPSfordistribution:

SheWritesPressNowDistributedbyIngramPublisherServiceshttp://www.publishersweekly.com/pw/by-topic/industry-news/publisher-news/article/58262-

she-writes-press-now-distributed-by-ingram-publisher-

services.html?utm_source=Publishers+Weekly&utm_campaign=381976b3a9-UA-15906914-

1&utm_medium=email&utm_term=0_0bb2959cbb-381976b3a9-304610921

SheWritesPress:Publishing's“ThirdWay”http://www.shelf-awareness.com/issue.html?issue=2058#m21035

Brooke’spostonSheWrites.com(August2013)aboutwhatshelearnedfromherfirstyearas

publisherofSWPandwhythismovetoIngramissoimportantandexcitingforthepress:

http://www.shewrites.com/profiles/blogs/three-lessons-i-ve-learned-from-my-first-year-as-

publisher-of-she

AndBrooke’spostonSheWrites.com(November2013)aboutwhat“thirdway”publishingis:

http://www.shewrites.com/profiles/blogs/not-self-publishing-but-not-traditional-publishing-

what-is-the-2

Asdetailedabovein“Whattraditionaldistributionmeansforyourbook,”therearesomerisks

inherentintraditionaldistribution.Wearguethatit’swellworthitforwhatyougain,but

investinginpublishingwithSheWritesPressmeansgivingyourbookitsoneandonlybestshot

fromtheget-go.Weinsistthatyoucarefullyconsiderbothyourpublicityandyourmarketing

planandmakeyourselfavailableformediaappearancesandblogginginthethreemonths

followingyourpubdate.Ifyouhavequestionsaboutthis,pleasecontactBrooketosetupacall.

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Understandingthefinances

Theonlydownsidetotraditionaldistributionistherisk.Whatdistributionoffersauthorsis

tremendousinthatitgetsyourbookoutintoallthechannelswhereyouhopeyourbookwould

be.Youarefunctioningasatraditionallypublishedauthorinthissense,withateamavailableto

getyourbookintoretailoutlets,andwithoutanyresistancefrombuyersaboutyourbookand

itslegitimacy.

Whenyouaretraditionallydistributed,youhaverepspresellingyourbooksintothe

marketplace,whichmeansthatyouhavetopreprintenoughquantitytocoverthepreorders.In

recentseasonswehaveseentheimportanceofprintingbeyondthepreordersaswell,because

thepreordersgetfulfilledimmediately,andthennewinventoryneedstobeavailableforIngram

todrawfromtofulfillneworders.

Thefinancescomeintoplayhereasyouconsideryourpriceperunit.Forprintbooks,your

earningslooklikethis:

• Thenetsalespricewillbe$8.47,or50%of$16.95(standardtradediscount).• Themanufacturingcostwillanywherebetweenabout$2–$4(dependingonPODvs.

print-run).• Fordistribution,maintainingthetraderelationships,warehousing,shipping,and

accountingforbooksales,SWPreceivesa40%feefromthenetsalesprice.So,forbookssoldthroughthetrade,yourNetProfitwillbe:$1.09-$3.09($8.47minus$2-$4.50[manufacturing]minus$3.38[40%of$8.47]).

Youcanseethatthemanufacturingcostisestimatedat$3–$4perbook.However,it’spossible

togreatlyreducethisper-unitcost,evendowntoaslittleas$1–$2,dependingonthequantity

youprintandhowmanypagesyourbookis.It’salsopossible,ifyouhaveaverylongbook,that

yourunitcostwouldexceed$5.00(thoughthisisunlikelyifyougetaprintrun.)Increasingly,we

willbeencouragingauthors,whereappropriate,toconsideranoffsetprintrunduetothebetter

economyofscale.Whereitdoesn'tmakesense,youmaychoosetoprintwithLightningSource,

butorderupwardof500copiestocoverpreordersandordersbeyond.Eachauthor’sscenario

willvary,andBrookewillbeintouchaboutthebestchoiceforyou,givenyourcampaignand

yourpreorders.Wemakethisdecisiontogetherwiththebestinformationathand,

understandingthatthegambleisreturns.

39

Returnsarepartofthisbusiness.Thefrustratingpartaboutreturnsisthatmoreinventorymay

beneededtofulfillordersthatarecominginevenasexistinginventoryisallocatedtoaccounts

thatarejustsittingonit,notnecessarilysellingyourbook.Unfortunately,thisispartoftherisk,

andthetruismappliesherethatyouhavetopaytoplay.Thisiswhywewanttotrytohelpyou

consideryourprintingpricepointsandtomakeameasureddecision.

SWPauthorsbearthecostofreturns,whichis50centsperreturn.Thisisanotherriskinherent

inthisprocess.Youneedtoconsiderthatsomeofyourinventorywillcomeback.Aslongasit’s

notdamaged,itwillgobackintosalableinventory.Ourjobistomonitoryourinventoryandto

printconservativelyenoughthatwedon’tburyyouininventory,buttobeaggressiveenoughto

haveenoughonhandtofulfilldemandasitcomesin.Itmightmakesenseforsomeauthorsto

printonly500copiesoftheirbookandthenswitchtheirbooktobefulfilledondemand.Again,

thesearedecisionsthatwillbemadeabouttwomonthsoutfromyourpublicationdate,and

youwillbegivenafullestimateofallofyourchoicessothatyouknowwhattoexpect,andwhat

you’regettinginto.

***Pleasenotethataseparatehandoutwemakeavailabletooursignedauthorsisacostand

earn-outscenario.Ifyoudonothaveacopyofthis,emailBrooketoaskhertosendittoyou.

PaymentscheduleRoyaltystatementscomeout4timesperyear,electronically—emailedout60daysafterthecloseofeachquarter,asfollows:•endofMayforQ1•endofAugustforQ2•endofNovemberforQ3•endofFebruaryforQ4Wepayoutanyroyaltiesowed2timesperyear—sentout90daysafterthecloseofQ2andQ4,asfollows:•AnymoniesowedforQ1andQ2aresentviacheckbyendofSeptember(90daysaftercloseofQ2)andreflectQ1andQ2,combined•AnymoniesowedforQ3andQ4aresentviacheckbyendofMarch(90daysafterthecloseofQ4)andreflectQ3andQ4,combined

40

MARKETING&PUBLICITYIt’snevertooearlytostartthinkingaboutmarketing.SWP’sdistributionrelationshipwith

Ingramisamazinginthatitwillgetyourbookintothemarketplaceeffectively.However,once

thebooksarethere,marketingandpublicityarethetwoforcesthatwillactuallydrivewhatwe

call“sell-through.”Sell-throughisdifferentthanpreorders,inthatsellingthroughmeansthat

yourbookisactuallybeingsoldthroughtheregister,whereaspreorderscanalwaysbereturned,

especiallythroughthemajoraccounts.Inmanyways,ourrelationshipwithIngrammakes

marketingandpublicityevenmoreimportant.BecauseIngramhasthecapacitytogetyourbook

intolotsofaccounts,andingoodnumbers,youwillwanttohavethepublicitytobackthose

efforts.Ifyouoptnottohaveapublicityplan,wewilltemperoursalesforce’sexpectations

accordingly.

Thefollowingguidelineswillhelpyoustarttothinkabouthowtomarketandsellyourbook—no

matterhowfaroutyourbookisslatedforpublication.

Marketingstrategy

Allmarketingplansbeginwithastrategy,answeringthefollowingquestions:

•Whatisthegoalofpublishingthebook?

•Whoisyouraudience?

•Howwillyoureachthem?

•Howdoesthebooksolvetheirproblem?

•Howdoesthebookfitintoyouroverallpublishingplan?

Abook’smarketingstrategyshouldbebriefandconcise.Ifitisthoughtfullypreparedandclearly

articulated,itcanserveasananchordocumentforallfuturemarketingactivitiesthroughoutthe

lifeofthebook.Onceyourpublicationdatehasbeenestablished,wewillbeaskingyoufor

morespecificinformationaboutyourmarketingplan,soweaskthatyoubegintoarticulate

whatyouthinkyourgoalsareandwhatmightbepossibleforyourbook.Werecommendyou

startthinkingaboutamarketingplan,eitheronyourownorinconjunctionwithapublicist.

41

Componentsofamarketingplan

Thecomponentsofyourmarketingplanwillbefocusedonthefollowing:

PublicityPlans

•Pressreleases

•Wireservicevs.mediadatabase

•Onlinemarketing/socialmediamarketing

•Onlineretailers

•Authormarketing

•Otherlow-costmarketingopportunities

Thepublicitycomponentofyourmarketingplanisprobablytheleastexpensiveandmost

effectiveuseofyourresources.Componentsofapublicityplaninclude:

•Pressreleases,whichcanannounce:

-Abook’spublication

-Anauthor’sspeakingengagementorotherpublicappearance

-Newseventsthatrelatetothebook

•Featurearticlesthatarepublishedinonlineandprintpublicationsthatmentionyourbookor

author

•Bookexcerptsthatarepublishedbeforethebookisavailableforsale

•BookreviewsbasedonARCs(advancereadingcopies)orfinalbooks

•TV/radioappearancesbytheauthororotherspokespersonforthebook

•Authorspeakingengagementsatconventionsorotherevents

•Onlinepublicity

Afteryourbookisout,pleasesendyourprojectmanageranybigmediahitsasyouknowabout

themand/orweeklypublicityupdatesforthefirstseveralmonthsofyourcampaign.

Presellingyourbook

Thebestwaytopresellyourbookistocreateasalespageforyourbookonyourownwebsite.If

youhaveadatabasethatyoumarketto,youcanaskthosepeopletopreorderyourbook.You

42

canalsosolicitpeopleonFacebookandTwitter.It’sfinetopresellyourbook,aslongasyou

knowyouhavealoyalaudience.Somebuyersdonotliketheideaofbuyingsomethingsix

monthsinadvance,whileothersarecompletelyfinewiththis.Knowyouraudienceandbeup

frontaboutwhentheycanexpecttoholdthebookintheirhands.

Pleasenotethatyoucanchoosetopresellyourbookonyourown,oryoucanleavethis

responsibilityuptoonlinevendors,suchasAmazon.Yourbookwillbelistedonretailsitesas

earlyasthreemonthsinadvanceofpublication.Youcandrivetraffictopreorderyourbookif

yousochoose.

Ifyouchoosetopresellonyourownthroughyourwebsite,youmusttakecareofthisthrough

yourownmerchantservicesaccountonyoursite(orusePayPal).Youwillneedtokeeptrackof

theorders(name,mailingaddress,andphonenumbersareusuallyimportantinformationto

gather).Onceyourbookisavailable,youthenorderthequantityofbooksyou’vepresold,using

theordertemplate,andsendthistoorders@shewritespress.com.Wewillplaceyourorders,to

bereceivedatyourhomeoroffice,butnotinquantitiesoffewerthanten.Onceyoureceivethe

books,youwillfulfilltheordersyourself.Werecommendpresellingyourbookonlyifitmakes

senseforyouraudience,andonlyifyouareinterestedindealingwithfulfillment.It’snotfor

everyauthor,anditmaywellmakesenseforyoutoencourageyourbuyerstoallbuyfrom

Amazononthesameday—astrategythat’scalleda“bookbomb,”whichhelpstoincreaseyour

rankingonAmazon.Theonlyreasontotakepresalesisformoreprofits,sothisistrulyan

economicaldecision,andtheballisinyourcourt.

BuzzYourBookwebinarseries

TheBuzzYourBookwebinarseriesisaseven-partwebinarthatwecomptoallnewSheWrites

Pressauthors:http://shewritespress.com/education/buzz-your-book.Thisshouldhappen

automatically.Youwillberegistereduponourreceiptofyourcontract.Ifyoudonotreceivean

emailgivingyouaccesstothisseries,pleaseemailusandletusknow.Wehighlyrecommend

youwatchthiswebinarandgainfromMJRose’svastexperience.Roseisasuperstarinthe

publishingindustry.Thiscoursewasoneofhermostpopular,untilshediscontinueditseveral

yearsago.ShehasnowrevampedthecourseandmadeitavailableexclusivelythroughShe

43

WritesPress,we’reexcitedtosay.

PleasenotethatMJRoseoffersadiscounttoanySWPauthorswhowanttoworkwithher.You

canfindMJonlineatwww.authorbuzz.com,oremailherhere:AuthorBuzzCo@gmail.com.

SWPcatalog

SheWritesPressbeganproducingacompletecatalogofallofourbooksinspring2013andhave

issueditbiannuallythereafter.Wewillusethecontentprovidedinyour200-worddescription,

aswellasyourauthorbioandfinalcover,inthiscatalog.Itwillbedistributedtothebook

trade—toretailers,reviews,andbookbuyers.Wecannotguaranteethatitwillimpactyour

book’ssales,butwecanguaranteethatthisservicewillincreasethevisibilityofyourbookina

waythatnootherindependentpublisherisproviding.

Galleys/ARCs

Someofyouwilldecidethatyouwanttohavegalleys(alsoknownasARCs)ofyourbookmade

forpublicitypurposes.ARCs,oradvancereadingcopies,areusedprimarilytoobtainadvanced

publicity.Yousendthemouttoreviewers,whointurnreviewthebook,prepublication,and

createbuzzforit.WearenowrecommendingARCsforallbooks,andwe’veimplementeditin

ourproductionprocessassuch.Therearesomeoutletsthatwillnotreviewabookunlessit’s

prepublication.Someoutletsrequirethatyousendthebookatleastthreemonthspriortothe

publicationdate.Werecommendyouconsultwithapublicistaboutyourbestcourseofaction.

Youcanandwillstillgetreviewspostpublication.However,ifyouwanttomirrorthetraditional

publishingprocess,sendingoutARCsinadvanceofyourpublicationdateisrecommended.

PleasereadmoreabouttheARCprocessaboveunder“ARCsenttoLSI.”ARCswillbeoptional,

butifyoudonotplantosendoutanyreviewcopies,wewillneedtoreviewwhetheritmakes

sensetohaveIngrampresellyourbookstothemajoraccounts.

PleasenotethatwewouldliketohaveallofyourfinalblurbsintimefortheARCcopiesofyour

book,butifyouneedtoaddalast-minuteblurbtoyourfinaljacket,wewillaccommodatethat

change.

44

SAMPLEENDORSEMENT-REQUESTLETTER

DearAUTHOR|ENDORSER,

I’mwritingtoaskifyoumightbewillingtotakealookattheprepublicationversionofmybook,What’sYourBook:AStep-by-StepGuidetoGetYoufromInspirationtoPublishedAuthor,forthcomingonSheWritesPressthisfall.I’magreatadmirerofyourwork,andIthoughtofyoutoendorsemybookbecauseouraudiencesaresimilarandIthinkthemessageofmybookwillresonatewithyou.Mybookisabout[[ADDHIGHLIGHTS/SUMMARYHERE]].Iknowthatendorsingabookisahugefavor,andsoI’dliketodoanythingIcantomakethisprocesseasieronyou.Icanprovideyouwithasamplingofmybestchapters,alongwithasummaryofthebook,or,ifyouprefer,IcansendyoueitherafullPDForaboundcopyofthemanuscript.I’dalsobehappytodrawupsomepreliminarylanguagethatyoucouldthentweaktomakeyourown.I’mtremendouslygratefulforyourconsideration.

Thankyouagain.TheblurbwouldbedueonDATE.I’llfollowupearlynextmonth.Verybest,

YOURNAME

Publicityguidelines

Planahead

Traditionally,publicitycampaignsstartthreetofourmonthspriortoyourbook’srelease.We

recommendgettingonthistimetable,sincemanyreviewersandmediarequirethismuch

advancenotice.Ifyouhavealimitedunderstandingofhowmarketingandpublicityworks,we

recommendhiringapublicist.Workingwithapublicistwillhelpyouestablishatimetablefor

yourbook,andyoucanrelyonthepublicisttomakeconnectionsandfollowuponleads.Start

contactingpublicistsfivetosixmonthspriortoyourpublicationdate.

45

Hiringapublicist

WerecommendthatallSWPauthorsworkwithapublicist.NowthatSheWritesPressispartof

theSparkPointStudio,LLC,family,werecommendworkingwithBookSparks

(www.gobooksparks.com),thoughit’snotarequirement.InadditiontoCrystalPatriarcheand

herteamatBookSparks,wehavealistofrecommendedpublicistswe’rebuildingonanongoing

basis.Youcandiscoverthemhere:

CrystalPatriarcheBookSparkshttp://booksparkspr.comcrystal@sparkpointstudio.comCaitlinHamiltonSummieCaitlinHamiltonMarketing&Publicitycaitlin@caitlinhamiltonmarketing.comwww.caitlinhamiltonmarketing.comMarikaFlattPRbytheBookhttp://prbythebook.commarika@prbythebook.comAnn-MarieNievesGetRedPRwww.areyoured.comam@getredpr.comJuliaDrakejulia@juliadrakepr.comwww.juliadrakepr.comJoanneMcCalljoanne@joannemccall.nethttp://www.joannemccall.netStephanieBarkowww.stephaniebarko.comstephanie@stephaniebarko.com

Publicistswillhavevariouscampaignstrategiesforyou,dependingonyourexpectations.They

willhelpyoudeterminewhenisagoodtimetogetstarted,aswellashowlongyourcampaign

willlast.However,becausenotallofyouwillbeinthepositiontohireapublicist,yourbackup

shouldbeatleasttheMarketing&PublicityBooster.

46

BestpracticesforworkingwithSWPandyourpublicist:

1.IfyouareworkingwithanyofthepublicistsotherthanCrystal,pleasesetupaninitialphone

sessionbetweenyou,yourpublicist,andBrookeWarnertogetonthesamepageaboutgoals,

expectations,andcommunication.

2.Pleasemakesureyouroutsidepublicist(again,everyoneexceptCrystal)isfeedingBrooke

informationonaregularbasis,includingmediahits,reviews,andanyupdatesregardingyour

campaigngoals.

3.Ifyou’reunclearaboutadeadline,orifyou’rereceivingwhatfeelslikecontradictory

information,pleasedon’thesitatetoemailBrooke,ortostartaconversationbetweenyour

publicistandBrooketogetclarity.Publicityisnotascience,anddifferentpublicistshave

differentwaysofdoingthings.Ifyoufeellikeyouneedclarityordirection,justask.

ReadthefollowingblogpostbyJudithNewton,SWPauthorofthememoirTastingHome:

ComingofAgeintheKitchen:“ThreeThingsIWouldHaveDoneDifferentlyinHiringaPublicist:

http://www.shewrites.com/profiles/blogs/three-things-i-would-have-done-differently-in-hiring-

a-publicist.

Pressreleaseandothercollateralmaterials

Thepublicitymaterialsyouneedtoprepareforpublicationinclude:

•pressrelease(includeauthorphotoandauthorbio)

•add-onsheet(Q&Aaboutyourbook,toptips,frequentlyaskedquestions,etc.).Whatyou

includeasyouradd-onisentirelyuptoyou.Itshouldbesomethingofinteresttothemediathat

wouldbelikelytobepickedupas“newsworthy.”Thisgenerallymeanstryingtoconnect

somethingthat’shappeninginthepopularculturetoyourbookinsomeway.

Youwillincludethesematerials,alongwithacopyofyourbook,forallpre-andpostpublication

publicityopportunities.Includeapersonalnoteifyousochoose.Youmostlydon’twanttosend

theseoutunsolicited,becausethereisahighlikelihoodtheywillbeignored—andthatwouldbe

awasteofbooks.Instead,createamediacontactwellbeforeyourpubdate.Thislistmay

includeradiostations,newspapers,magazines,websites,andevenTVshows.Ifyouworkwitha

publicist,shewillcompilethislistonyourbehalf.Butyoualwayswanttoweighinwithyour

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personalconnections,aswellasyourpie-in-the-skylistofmedia.Youwanttomakecontact

withthepeopleonyourpublicitylistandsecurearesponsefromthemthattheyareinterested

inseeingand/orreviewingyourbook,orthatthey’dliketoconsiderhavingyouontheirshow.

Youmayalsodecidetocreatecollateralmaterials,whichincludethingslikebookmarks,

postcards,orflyers.Youareresponsibleforthecreationofallofthesematerials,butwehave

recommendeddesignersyoucanworkwith,aswellassomerecommendedprinters.

Publicityfollow-up

Youoryouroutsidepublicistwillberesponsibleforfollowingupwithmediacontactsonyour

medialist.Ifsamplebooksarerequested,youoryourpublicistsendsthem.Ifaninterviewis

requested(andyouhaveagreedtobeinterviewed),youoryourpublicistwillsetitup.Youwant

tohaveagoodsysteminplaceforfollow-upwiththemedia.Ifyouareeasilyoverwhelmedby

thesekindsofdetails,werecommendcontractingwithapublicist.

Whereyourbookmightbesold

Trade

Tradesalesencompassbooksthataresoldinbookstoresthroughoutthecountry.Theseinclude

large-scalechains,suchasBarnes&Noble;onlinebooksellers,suchasAmazon;and

independentbookstores.Thesearethemostcommonplacesthatyouwillseebooks.However,

yourbookwillnotautomaticallybemadeavailabletobrick-and-mortarstores,eventhoughwe

haveasalesforcewithIngram.Sometimesbookstorespassonbooks,andbecausethereareso

manybookscompetingforthesameshelfspace,thisisincreasinglymorecommonthanitused

tobe.Andevenifyoudogetagoodpreorderfromamajorchainorfromthe“field,”as

independentsarereferredto,youneedtoaccountfortheinevitabilitythatsomeofthosebooks

willbereturned.Ifyouwantyourlocalorhometownbookstoretocarryyourbook,approach

themaboutthispossibilityamonthortwobeforeyourpubdate.See“Creatingarelationship

withyourlocalbookstore”formoreinformationabouthowtogoaboutdoingthisandhow

bookstoresshouldorderyourbook.

Corporate(special)sales

Specialsalesareanysalemadetospecialgroups.Werecommendcompilingalistofpossible

specialsalesopportunitiesyoumighthaveandsendingthemtoyourprojectmanager.This

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couldincludeuniversities,clubs,corporations,tradeshowsandconferences,catalogs,fund-

raisers,andauthorsales.Theincentiveforpursuingspecialsalesisthepossibilityofmaking

high-volumesalesinonepurchase.Ingramwillorganizethesesalesonyourbehalfaslongasthe

companyinquestionhasanaccountwithIngram.TheycanalsosetupanaccountwithIngram

bycallingSWP’stoll-freenumber:(866)770-3022.Ifyouthinkthere’sanobviousfitforyour

bookatagiftorspecialtystore,pleasebroachthistopicwithBrooke.Wecanencourageour

salesrepstoapproachcertainspecialtymarketswherewebelieveitmakessense.

Website

Youcanuseyourwebsitetopromoteyourbookbypostingyourbook’scoverandcatalog

description,andbyprovidinglinkstothemajorretailerscarryingyourbook.Bloggingisalsoan

effectivetoolinpublicizingyourbook.Ifyoudon’talreadyhaveablog,considerstartingone.In

ordertomaximizetheimpactofyourwebsite,establishitspurpose,developastrategyto

implementthatpurpose,andthensticktoit.

Websitesshouldincludeatleastthefollowing:

•Homepage,eitherstaticorablog

•CurrentBook(s)—updatedwithbookcovers,biographicaldata,descriptivecopy,andsamples

oftheworks

•SalesLinks—linktosalessiteslikeAmazon,B&N,**IndieBound,Powell’s,yourlocal

bookstore,etc.

•Blog

•PressRoom—announcements,pressreleases,andmedia

•SocialNetworks—providelinkstoallyoursocialnetworkingsites

•Videos—provideallvideosthatrelatetoyourauthor,title,etc.

•ContactInformation—foryou,yourpublisher,andyourpublicist

Ifyouwanttocreateablog,youshouldpostnewentriesatleasteveryotherweek.Ifthisisnot

possible,wedon’trecommendsettingupanauthorblog.Thereisnocosttosetupablogon

sitessuchasBlogger.com,LiveJournal.comandWordpress.com.Makesuretolinkyoursocial

mediatoyourblog,too.

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**PleasenotethatwehavebeenaskedalwaystolinktoIndieBoundonourownsites.

IndieBoundisacommunity-orientedmovementbegunbytheindependentbooksellermembers

oftheAmericanBooksellersAssociation.Itbringstogetherbooksellers,readers,indieretailers,

andlocalbusinessalliances.ItisimportantthatyouplacealinktoIndieBoundwhereverelse

youplaceretailerlinkswhenpromotingyourtitle.

Someauthorsalsofindgreatsuccesswithblogtours,inwhichauthorsgo“ontour”byvisiting

others’weblogsandprovidinginterviews,briefexcerpts,andreviews.PleaseseeResourcesfor

somerecommendedpeopleyoucanhiretohelpyouputtogetherablogtour.

TrackingSales

Asauthors,it’sagoodideatotracksales,butit’snotaneasythingtodo.Wedotracksales

throughIngramforyou,andyouwillgetareportofyouroverallsaleswithyourroyaltyreports

eachquarter.Wheree-booksareconcerned,it’scurrentlydifficultforustopullsalesreports

fromIngram.Ingramhaspromisedtoinvestinaneasierplatform,whichweareeagerly

anticipating.ThemosteffectivewaytotrackyourownsalesisonAmazonthroughAmazon

Central,thoughcurrentlyyoucanonlytrackprintsalesthere.

Anewtookfortrackinge-booksalesonAmazonishttps://www.novelrank.com.

BasicsocialmediastrategyWerecommendthinkingaboutsocialmediaasaplacetopromoteandsellyourbook.Youdon’t

wanttooversaturateyouraudience,butleadinguptolaunchandonceyourbookisavailable,

youwanttobetalkingaboutyourbookandencouragingyourreaderstobuyit.Usingsocial

mediaiseasyandfree,andifit’snotalreadypartofyourmarketingplan,itshouldbe.

Facebook

http://www.facebook.com/pages/create.php

ThemosteffectivesocialnetworkforauthorsisFacebook.ItisimportanttocreateaFacebook

FanPageandtouseelementsofyourbookdesigntobrandthatpage.Werecommendthatyou

useyourname,ratherthanthebooktitle,foryourfanpage.Postingfrequentstatusupdates

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willstarttobuildyourfanbaseandagroupofpeoplewhowillbefuturereaders.

FacebookAdvertising/FanPageAdvertising

http://www.facebook.com/advertising

AlthoughitmayfeelfrustratingtohavetopayforadvertisingonFacebook,werecommenditto

boostyourfollowing.Facebookadvertisingcanbenarrowlytargetedtospecificusersof

Facebook.Youcancreateanadthathasyourbookcoverandcertainkeywordstodrivepeople

toyoursite.Thisisaneffectiveandfastwaytobuildafollowing.

Twitter

AfterFacebook,Twitteristhenext-most-effectivesocialnetworkingsite.Youcanlinkyour

FacebookfanpagetoyourTwitteraccount,andwerecommendthatyoudoso.Onceyouhave

yourFacebookURLandyourTwitterhandle,wewantyoutoincludethoseassetsinyour

marketingplan.Twitterisagreatwaytoannouncereleasedatesandpress-releaseinformation,

anditalsocreatesanonlinecommunityforyourreaders.Also,buyersaretrackingTwitter

traffictodeterminethebuzzonbooks.AswithFacebook,postingfrequenttweetsthatinclude

thefullbooktitleandappropriate(shortened)links.Usebitly.comtoshortenyourlinks.Atweet

islimitedto140characters.

fReado

http://bookbuzzr.freado.com

fReadoisaservicethatallowspublishersandauthorstopostwidgetswithpreviewsoftheir

workonblogsitesandsocialnetworkingsites.Awidgetcanbedevelopedforyourbookand

postedeasilyonyoursocialnetworkingsiteslistedbelowsothecustomercaneasilyreviewthe

contentsofthetitle.

BookSocialNetworkingSites

Thereareavarietyofsocialnetworksthataredevotedprimarilytobooklovers.Someofthese

sitesinclude:

•Goodreads(www.Goodreads.com)

•LibraryThing(www.LibraryThing.com)

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•Shelfari(www.shelfari.com)

Thesesitesallowyoutosearchfortitles,havetitlesinyourownpersonallibrary,andreview

andsharetitleswithothers.

SheWrites.com

WhenyousignwithSWP,youwillgetaninvitationtojointheSWPauthorgroupon

SheWrites.com.Acceptthisinviteandparticipate.YourfellowauthorsonSheWriteshavebeen

whereyouarenow,andtheirinsightandbodyofknowledgeisavailableforyou.Allyouhaveto

doisposeaquestion.Wealsorecommendyousharepublicityinfoandaskpeopletopromote

yourgiveaways.Werecommenddoinggiveawaysinthefirsttwotothreemonthsfollowing

publication,andSheWrites.comisavailableasonepossibleoutlettodoagiveawaypromotion.

Ifyouareinterestedindoingagiveaway,contactKrissaLagosatkrissa@shewritespress.com.

Op-ed

Ifthesubjectofyourbookistiedtocurrentaffairsinanyway,youcanwriteandsubmitop-ed

columnstonewspapers.Op-edsareanincrediblyeffectivemeansofreachingalargenumberof

people.Theygiveyoutheopportunitytoexpoundonatimelyissueandpresentacompelling

argument.Atimely,well-written,andprovocativepiececanestablishyouasanexpertona

particulartopicandgainnationalmediarecognitionforyouandyourbook.Again,thisappliesas

muchtofictionasitdoesnonfiction.Ifyouhaveanissue-basednovel,whetherit’sabout

mentaldisease,teaching,orsomeothertopic,youcanestablishyourselfasanexpertevenif

you’reanovelist.

Weknowalltheinformationpresentedinthishandbookmightfeelabitoverwhelming,but

SWPisheretosupportyouasyouprepareyourbookandbringitoutintotheworld.Don’t

hesitatetoemailuswithquestions,andtakeyourtimeandaccessthedifferentpiecesofthe

handbookasyouneedthem,andreferbackoften.Werecommendprintingthisoutandputting

itinathree-ringbinder.

ConsidertakinganOp-EdProjectworkshopifandwhentheycometoyourarea.Readmore

abouttheOp-EdProjectandtheiramazingmissionhere:http://www.theopedproject.org.

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Moreaboutplatform

Ifyouwouldlikemoreinformationaboutplatformandyoudon’talreadyhaveBrooke’sbook

What’sYourBook?youcanemailherforafreePDFcopyof“Chapter4:TheAlmightyAuthor

Platform.”Therearelotsofeasyideasandstrategiesforauthorstotakeadvantageof,andwe

wanttosupportyoutobethinkingaboutandgrowingyourplatformfromtheget-go.

Discountingyoure-bookManyauthorsaredecidingtodiscounttheire-books,evenassoonasthefirstquarterinwhich

theirbookcomesout.Werecommendwaitinguntilthesecondquarter,atleastthreemonths

afteryourbookhashitshelves,butincreasinglyauthorsareseeingthebenefitsofsalesand

visibility,particularlythroughBookBubcampaigns.Ifyouareinterestedinlearningmoreabout

BookBubandhowitworks,readBarbaraStark-Nemon’spostonSheWirites.comcalledSeven

BookBubBasicsIfYou’reDoingItYourself:http://www.shewrites.com/profiles/blogs/seven-

bookbub-basics-if-you-re-doing-it-yourself

AuthorCentralonAmazonOnceyourbookispublished,goonlineandcreateyourAuthorCentralpage.Youdothathere

(https://authorcentral.amazon.com/gp/landing)bycreatinganaccountandthengoinginand

“claiming”yourbook.Youcanalsouploadphotosandvideosandstartconversationthreads

here.Werecommendbeingasactiveasyoucanbe.However—andthisisimportant—pleasedo

notalteranyofthefollowingtabsonyourAuthorCentralprofile:EditorialReviews,Book

Details,andBookExtras(seeimage).Ifyoudo,youwilloverrideourdatabases,effectively

lockingusoutfrombeingabletomakechangesonyourbehalf.Youcanupdateyourbio,but,

again,pleasedonottouchyourdescriptionorreviewsonthebackendinsideAuthorCentral.

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Also,pleasenotethatcustomersoutsideoftheUSwillnotseeyourprofilewhentheyloginto

theirlocalAmazon.Therefore,besuretoaddyourprofiletotheAuthorCentralpagesinthe

countriesinwhichyouwanttosell.

UK:https://authorcentral.amazon.co.uk

Germany:https://authorcentral.amazon.de

France:https://authorcentral.amazon.fr

ContestsandAwards

All awards are not created equal. Here are the awards we recommend:

Foreword Indies: Recognizing the best independently published books.

Sarton Women’s Book Awards: The Sarton Women's Book Awards honors the best in women's

memoirs and contemporary and historical fiction.

IPPYs: Conducted annually, the Independent Publisher Book Awards honor the year's best

independently published titles from around the world.

The IBPA Benjamin Franklin Award: Administered by the Independent Book Publishers

Association (IBPA) with help from over 150 book publishing professionals.

Nautilus: Recognizes and celebrates books that promote spiritual growth, conscious living &

green values, high-level wellness, and positive social change.

Next Generation Indie Book Awards: The largest not-for-profit awards program for independent

publishers.

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International Excellence: Body, Mind, Spirit: Any book dealing with alternative medicine.

International Book Awards: Honoring excellence in independent and mainstream publishing.

National Indie Excellence: The Indie Excellence Winners & Finalists recognize the books that

demonstrate an indefinable synergy of elements that makes for overall excellence.

Reader’s Favorite: Readers' Favorite is owned and operated by authors for authors with a wide

range of awards categories.

Living Now Book Awards: Designed to bring increased recognition to the year's very best

lifestyle books and their creators.

Does SWP or BookSparks automatically enter authors into awards?

No, as a publisher we do not enter your books into awards. We do, however, proactively send out

email reminders with the deadlines and information to all of the SWP authors for the top indie

book awards. If you are a new author and wish to be added to the email distribution for awards,

please email Brooke.

Do these awards matter? Do awards have any impact?

Every year, as we begin to win awards, the question comes up if these awards are legitimate and

do they really mean anything. The short answer is, yes, this is incredible recognition for both our

authors and our press. Although She Writes Press is sweeping many awards programs, no, these

awards are not a given or easy to win. These awards programs get thousands of submissions

and our She Writes Press books are consistently catching the eye of the judges. Often, a single

judge only reviews a handful of titles, so they have no idea that SWP authors are consistently

winning in other categories, too. There is much debate about the merit of book awards. However,

they can be a very useful sales tool. The life of a book is surprisingly short. After three months,

your book is backlisted. Winning an award and promoting that award can breathe fresh air into

your sales. Author Kate Raphael did a great post on Medium about this very topic.

Whattodoifyouseeyourbookonlineavailableasafreedownload

Ifyouseethatyourbookisavailableonlineasafreedownload,thereisnotmuchrecourseotherthantoemailGoogleat:removals@google.com.InformthemoftheoffendinglinkandletthemknowthatyouaretheauthorofthebookandthatthelinkisinviolationoftheDigitalMillenniumCopyrightAct.Googlehasbeenresponsivetotheserequestsinthepast.

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RESOURCESMarketingandpublicitybooks

OnlineMarketingforBusyAuthors:AStep-by-StepGuide,byFauziaBurke,Berrett-KoehlerPublishers,2016 WordofMouthMarketing:HowSmartCompaniesGetPeopleTalking,byAndySernovitz,PressBoxPublishing,2015RiseoftheMachines:HumanAuthorsinaDigitalWorld,byKristenLamb,2013.What’sYourBook?AStep-by-StepGuidetoGetYoufromInspiredtoPublishedAuthor,byBrookeWarner,SheWritesPress,2012.Platform:GetNoticedinaNoisyWorld,byMichaelHyatt,ThomasNelson,2012.TheZenofSocialMediaMarketing:AnEasierWaytoBuildCredibility,GenerateBuzz,andIncreaseRevenue,byShamaKabaniandChrisBrogan,BenBellaBooks,2012.SocialMediaforDummies,byShivSinghandStephanieDiamond,ForDummies,2012.Pinfluence:TheCompleteGuidetoMarketingYourBusinesswithPinterest,byBethHayden,Wiley,2012.SmashwordsBookMarketingGuide:HowtoMarketanyBookforFree,byMarkCoker,Smashwords,2011.LikeableSocialMedia:HowtoDelightYourCustomers,CreateanIrresistibleBrand,andBeGenerallyAmazingonFacebook,byDaveKerpen,McGraw-Hill,2011.GuerrillaMarketingforWriters:100No-Cost,Low-CostWeaponsforSellingYourWork,byJayConradLevinson,RickFrishman,MichaelLarsen,MorganJamesPublishing,2010.***Doyouhaveabookyouwanttosuggestbeaddedtothislist?PleaseemailBrooke.Thanks!

Reviewopportunitiesandauthorresourcewebsites

SigningwithIngramfordistributionmeansthatthemajorreviewoutletsnowrecognizeusasatraditionalpress.Whatthismeansforyouasanauthoristhatyoucanpursuetraditionalandindependentreviewsandusewhicheverstatusthatsuitsparticularoutlet.WearenolongerlimitedtosubmittingtoPWSelectorKirkus’sself-publishingprogram,forinstance.Goodnews!Youdon’thavetopayforreviews.Buttherearesomereviewsitesbelowthataregearedtowardindieauthors,sointhesecasesyouwanttoidentifyyourselfasanindependentauthor.Whenapproachingareviewoutlet,allyouneedtodoisidentifyyourselfasaSWPauthor.Forthemostpart,theseoutletsarenotgoingtoaskquestionsaboutwhattypeofpressweare.Theremaybesomeoutletsthatbaryourparticipation,forvariousreasons.Forinstance,

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Newpages(newpages.com)willnotreviewauthor-subsidizedbooksatall.Wearetryingtobeinconversationwiththeseoutletsandweappreciateyourbringingthesesitestoourattentionsothatwecancontinuetotrytomakeinroadswiththem.Wearelistingbelowsomeofthebetterreviewsites,butyoucanalsofindacomprehensivelisthere:www.theindieview.com/indie-reviewers.www.goodreads.comNowownedbyAmazon,Goodreadsboastsover20millionmembers.digitalbooktoday.com/about-usBasedontheirsite,itsoundsasifthereviewstheyofferareAmazonreviewsforauthorswhosupporttheirsite.Theirfavoritegenresareromance,thriller,medical,mystery,chicklit,sports,nonfiction,fiction,andmore.www.selfpublishingreview.com/submissions/book-review-guidelinesThefeeforareviewhereis$75.Readtheirguidelinescarefully.www.bookreporter.comGreatauthorinterviews,aswellasfeatured“authorspotlights”bygenre.Alsowritebookreviews,hostcontests,maintainablog,andfeaturebooksina“ComingSoon”section,wheretheyputbooksthathavecaughttheirattentionpre–publicationdate.www.bookspot.comOrganizedresourcesforreaders,includinglinkstobest-sellerlists,websitestocompareprices,andpopularbookstores.Alsocontainssomeauthorresources,withlinkstoothersitesthatmaybehelpful,aswellaslinkstopopularpublishinghouses.bookbloggerdirectory.wordpress.comBasicallyadirectoryofblogsaboutbooks,dividedintoveryspecificgenres.Theymaintaintheirownblog,mostlyinterviewswithbloggers.www.blueinkreview.comClaimtogive“serious”reviewsofself-publishedtitles,witharosterofreviewerswhohavetraditional-mediaexperience.www.bragmedallion.comBRAGstandsforBookReadersAppreciationGroup.BRAG’sreadersarepassionateaboutallbooks,buttheyfocusexclusivelyontheworkofself-publishedauthorsofprintanddigitalbooks.Theyselectthosebooksthattheybelievedeservetobeconsidered,andthosethatpassmusterareawardedwithaBRAGMedallionandfeaturedonBRAG’swebsite.www.aldaily.comFeaturesarticlesfrommagazines,newspapers,blogs,andanyothersourcefoundonline.Theyalsolinktobookreviews,essays,andopinioncolumns.www.bookslut.com/blogThissitemaintainsaseriesofcolumnseachfocusingonbookreviewsfordifferentgenres.They

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featuretheirownbookreviewsandhavedoneafewauthorinterviews.www.theindieview.comWritetheirownauthorinterviewsandreviews,withratingsoutoffivestars.Authorsearningthreestarsormorehavetheopportunitytobelistedontheir“IndieAuthors”page,withlinkstotheirblogsandbooks.www.januarymagazine.comOnlinemagazinefocusingonallthingsbook-related.Theywrite(brief)reviewsandalsoconductauthorinterviews,aswellassharebooknews.www.bookwire.com/index.htmlListsofpublishedbooksorganizedbygenreanddatepublished,withlinkstopurchaseonAmazon.Theyalsohaveanauthorindexwithallpublishedworkslisted.fyreflybooks.wordpress.com/about/review-policyBookreviewsallwrittenbythesameperson,includingrecommendationsandlinkstootherreviewsofthesamebook.www.writeradvice.comPostscreativepieces,authorinterviews,andadvice.Recentlystarteddoingcontests.Alsooffersmanuscriptconsultation.www.writersweekly.comFreelancewritinge-zinefeaturingadvicearticlesandpaidwritingopportunities.Publishessomeoftheirownbooksforwriters.writers-bbs.comAdiscussionboardbrokenintodifferentareasofwriting.www.writerswrite.comPostsnewsaboutwriting,books,andtheindustry.Manyofthelinkstakeyoutotheirsistersite,Readersread.com,whichdoesgiveaways,reviews,andauthorinterviews.www.writingclasses.comWebsiteforGothamWriter’sWorkshop;listingsforworkshopsinNYCandonline.www.writers.comOffersonlinewritingclasses,freewritinggroups,informativearticles.www.writing-world.comFeaturesinformativearticlesforwriters,brokendownintogenre,typeofpublishing,andtypeofwriting.Willfeaturebooksontheirlistforafee.www.bookninja.comAnonlineliterarymagazineruninCanada,featuringliterarynewsandauthorinterviews.www.popmatters.com

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Writesbookreviews,features,andcolumnsforreaders.www.complete-review.comComprehensivebookreviewsofbothnewlypublishedandoldermaterial.myshelf.comColumnsforreaders,bookreviews;featuresa“topten.”www.midwestbookreview.comIncludeslinkstoaseriesofspecializedbook-reviewingwebsites(children’s,forlibrarians,smallpress,etc.),aswellasarticlesforwriters.rebeccasreads.comBookreviewsandvideos,withfeaturedreadsandsweepstakes.Opportunitytosubmitbooksforreview.www.armchairinterviews.comAuthorinterviewsandbookreviews.www.fresheyesnow.comColumnsaboutreading;notmanyreviews.www.thewriterslife.blogspot.comFeaturesauthorinterviewsandinformativearticlesforwriters.bly.com/blogWebsiteforBobBly,acopyeditor,whereheblogsaboutwriting.www.beatrice.com/wordpressDoespodcastsandwritteninterviewswithauthors.marksarvas.blogs.comBookreviews,withlistsofrecommendedreads.maudnewton.com/blogEditorandwriterinBrooklynwhodoesmagazineandbookreviews.www.edrants.comFeaturesbookandfilmreviews,aswellaslinkstoauthorinterviews.somanybooksblog.comRatherbriefbookreviewsandblogpostsaboutbookswrittenbyalibrarianinMinneapolis.www.erikadreifus.comWriterinNYCwhoblogsaboutwritingandpostsresourcesforwriters.www.librarian.netAlibrarianbloggingmostlyaboutlibrariesandtechnologyusedinlibraries.

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www.librarystuff.netDedicatedtoprofessionaldevelopmentforlibrarians.www.publiclibraries.comPostingnewsabouttheindustryrelevanttolibraries.www.ala.org/plaInformationforpubliclibraries,news,blogposts,andgrants.www.writermag.comResourceforwritersincludingarticles,contests,andauthorinterviews.www.writersdigest.comResourceforwriters,authorinterviews,advicecolumns,contests,etc.www.pw.org/magazinePrintandonlinemagazineaboutallthingsbooksandwriting,withwriterresources.https://www.awpwriter.orgResourcesforwriterswithprograms,contests,andjoblistings.www.freelancewriting.comResources,tutorials,andcontestsforfreelancewriters.www.nationalwriters.com/page/page/1963103.htmContestsandgroupsforwriters.www.writer.orgResourcesforwriters,workshops,classes,etc.www.writtenmag.com/page/written30in90Ratesbooksonascaleof1–5.www.glimmertrain.com/writersask.htmlMagazinebywriters,forwriters,aboutwriting.https://www.creativenonfiction.orgFeaturesnonfictionbookswithlinkstoAmazon;publishesamagazinewitharticlesaboutnonfictionwriting.www.writingforums.com/forum.phpUKbased;discussionboardsaboutwriting.

FREQUENTLYASKEDQUESTIONS

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Manyofthesequestionsandtheiranswerscanbeeasilyreferredbacktoonlineat

http://shewritespress.com/how-it-works/faqs.

Whoismyprimarypointofcontact?

Yourprimarypointofcontactisyourprojectmanager:

BrookeWarner,Publisher:brooke@shewritespress.com

CaitLevin,AuthorLiaisonandProjectManager:cait@shewritespress.com

Whataremypaperchoices,andhowdoIknowwhat’sbestformybook?

Wehavetwopaperchoices—60-poundwhiteoffsetor55-poundhi-bulknatural(cream).These

arebothexcellentpaperchoices.Wetypicallyrecommendwhiteforhow-tobooksandnatural

formemoirsandnovels.Youalsogettochoosebetweenamatteandaglossycoverfinish.We

typicallychoosemattefornovelsandmemoirs,andglossyforhow-tobooks.

IfIseeerrorsinmybookafterit’sbeenpublished,whatdoIdo?

Pleasesendyourprojectmanageralistofcorrectionsyouwanttohavemadeinanextprinting

ofyourbook.Provideallofthecorrectionsinasinglefile.Pleasedonotsenditpiecemeal.We

askthatthisbeprovidedinthesameformatasthecorrectionsmadetoyourproofread.Again,

thereisasampleinthebackofthehandbook.

WhatifIhavecorrectionsoradditionstoamanuscriptthatisinproduction?

Pleasenotethatextensivechangesthathappenoncethebookhasalreadygonetolayoutwill

bechargedat$50/hour.Wetakeresponsibilityforsmallerrorsyoumightfind,butnotfor

substantivechanges.It’snottoolatetomakethesechanges,butweaskyoutopleasetryto

avoidchangingthepaginationofthemanuscript,andtomakethechangesatalatestageonlyif

they’reabsolutelynecessary.

IfIseeanerroronAmazon,howcanIgetitchanged?

SimplyemailCaitLevinatcait@shewritespress.com,andshewillmakesurethatthechanges

takeeffect.Ittypicallytakesuptooneweekforthefeedtorefresh.

HowdoIpurchasecopiesofmyownbook?

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YouorderyourbooksdirectlyfromSheWritesPressatorders@shewritespress.com.

CanyougivemeanexampleofwhatIcanexpecttoearnonabookpricedat$16.95?

Howmuchyoumakefroma$16.95bookwilldependonwhereandhowitissold.

Ifyouaresellingphysicalbooksdirectlyfromyourwebsiteoratliveevents:

• Thenetsalespricewillbe$16.95,oralittlelessifyoudiscountit.• Themanufacturingcostwillbe$2–$4(dependingonPODvs.print-run).• Ifyouhand-sellthebooksfromamongyourowninitialinventory,orshipthemyourself,those

areyouronlycosts.IfyouneedtoreplenishyourownstockfromIPS’swarehouse,youneedtotakethosecostsintoconsideration.

• So,ifyousellyourbookdirectly,yournetprofitwillbe$12.95–$13.95($16.95minus$2-$4).• Werecommendthatyoupassalongthecostofshippingandhandlingtoyourconsumer.SendingviamediamailthroughouttheUnitedStatesis$2.58,andthecostofmailersistypicallyabout$1–$1.50permailer,soyoucangenerallychargebackbetween$4–$5forshippingandhandling.IfyouaresellingphysicalbooksdirectlythroughAmazon,Barnes&Noble,orotherretailers(theBookTrade):

• Thenetsalespricewillbe$8.47,or50%of$16.95(standardtradediscount).• Themanufacturingcostwillbeabout$2–$4.• Fordistribution,maintainingthetraderelationships,warehousing,shipping,andaccounting

forbooksales,SWPreceivesa40%feefromthenetsalesprice.•So,forbookssoldthroughthetrade,yourNetProfitwillbe:$1.09-$3.09($8.47minus$2-$4[manufacturing]minus$3.38[40%of$8.47]).Fore-booksales:•E-booksarecurrentlysoldatthepricesetbySWPwithauthorapproval.•Formanagingrelationshipsandfiles,distributiontothetradepartners,andhandlingallcustomerserviceandaccounting,SWPreceivesafeeof20%ofthenetsalesprice.•Therearetwowaysinwhiche-bookearningsarecalculated,dependingonwherethee-booksaresold.Thepricingforthesetwomodelsisbrokendownhere.NoteIngram’sfeesandcommissions,whichare5.6%ofretailcostfortheagencymodeland7.5%ofnetforthewholesalemodel.E-BOOKAgencyModel(e.g.,Apple)

SheWritesPress

TraditionalPublisher

Listprice $9.99 $9.99

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Retailer $3.00 $3.00

Fees/commissions $0.56 $0.76

Publisher $1.40 $4.74

Author $5.03 $1.49

E-BOOKWholesaleModel(e.g.,Amazon,B&N)

SheWritesPress

TraditionalPublisher

Listprice $9.99 $9.99

Retailer $5.24 $3.00

Fees/commissions $0.36 $0.76

Publisher $0.95 $4.74

Author $3.44 $1.49

HowdoesanSWPauthordeterminewhethershe’sacandidatefororderingaprintrun,versusmakingherbookavailableasPOD?

TheoptiontoorderashortprintrunisauniqueserviceSWPoffersintheworldofhybridpublishing.Wetalkthroughthechoicesandhelpourauthorsdecidewhetherornotitmakessensetodoashortprintrun.Asageneralruleofthumb,authorswhobelievetheycansellover500booksinoneyeararegoodcandidatesforprinting,versusPOD.Pleasenotethattheauthorfrontsthecostoftheirprintruns.

Howmuchofeachbooksale(i.e.,what%)doSWPauthorsreceive?Doesthatdifferbyprintrun,POD,ande-bookeditions?Andwhywouldaself-publishedauthorneedorwantSWPtomanageheraccounts?

SWPtakesadistribution,management,andwarehousingfeeof40%ofnetsalesonallprintbookssoldand20%onalle-bookssold.Thereisalsoasmallfeeaddedontoe-books(7.5%ofnetsalesforallaccountsexceptApple,and5.6%ofretailforApple).Seethefurtherbreakdownofthisbelow.Weprovidequarterlystatementstoallofourauthors.Wealsomakesurethattheaccountsarecurrent.Weliaisonwithallmajoraccounts.WebelievethatauthorswillbenefitfromhavingSWPmanagingtheirPODande-bookaccountsbecause,asanyauthorbravingtheworldofself-publishingaloneknows,therearealotofsmalldetailstofigureoutandstayontopof.Oneofthemostcomplicatedismetadata.Inourexperience,thebigself-publishingcompaniesdon’tgiveauthorsmuchhandholding.Westrivetofunctionlikeatraditionalpressinthissense.Ourauthorscancontactuswithproblems,andwewillkeeptheiraccountsrunningsmoothly.

DoesSWPpayoutroyalties?

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Technically,wedonotpayroyalties,becauseourhybridmodelisapartnershipanddifferentfromthetraditionalunderstandingofpublishing,andthereforepayingroyalties.SWPpaysauthorstheirearnings,andthoseearningsarepaidwithinsixtydaysofthecloseofthequartersthatfallonMarch31,June30,September30,andDecember31.

Self-publishingisaprettyeasyandinexpensiveendeavorwhenyoulookatdoingeverythingyourself.WhatbenefitdoesanauthorgetfrompublishingonSWP?

Itisrelativelyeasytoself-publish.Youdon’thavetospendmuchmoneyatall.Thatsaid,mostauthorsdon’tknowhowtopublish,what’sinvolved,andwhatthey’remissing.It’stheoldadage“Youdon’tknowwhatyoudon’tknow.”Mostself-publishedbooksfailbecausetheyareeditoriallyandaestheticallybelowpar.WeensurethateverybookpublishedontheSWPlabelisuptoacertainindustrystandard,andnobookputoutonourimprintwillsufferthefeedbackofbeingpoorlypublished.BrookeWarnerhasmadeauthoreducationanintegralpartoftheexperienceatSheWritesPress.Sheholdsamonthlycallforauthorsinwhichshedetailsallthestepsofthepublishingprocessandexplainstoauthorswhattheyneedtobeconsideringastheymoveforwardtowardpublication.Also,self-publishingisalonelyendeavor,andmanyself-publishedauthorsdon’thavethecommunityorexistingplatformtheyneedtobeabletosellbooks.Althoughwecan’tbuildauthors’platformsforthem,wedofeelwearegivingthemalegupbyfeaturingtheirbooksonSheWritesandonoursocialmediasites.Authorsalsotakeadvantageofthecollectiveexperienceofthoseauthorswho’vecomebeforethem,manyofwhomareactiveontheSWPSecretgrouponFacebook,aswellasonSheWrites.com.Wegiveauthorsthebenefitofpublishingonabrandthatalreadyhasasolidreputationintheindustry,andtheaddedbenefitoftraditionaldistribution.

WhatdoesSWPofferbywayofmarketingandpublicity?DoesSWPrecommendhiringanoutsidepublicist?

SheWritesPressisnowpartoftheSparkPointStudiofamily,whichmeansthatwehaveanin-housepublicitysolutionforauthorsthroughBookSparks—andwecouldn’tbemorethrilled.WorkingwithBookSparksforyourpublicityisnotrequired,butweencourageallofourauthorstohaveaconversationwithourCEO,CrystalPatriarche,togetasenseofwhatkindofpublicitysolutionswemightbeabletoprovide.Ifauthorswanttogetotherbidsand/ortointerviewotherpublicists,weprovidealistofpublicistswerecommendinourauthorhandbook,whichauthorsreceiveuponsigningwithSheWritesPress.Attheendoftheday,westronglyrecommendthatourauthorsworkwithanoutsidepublicist,whetherthatbewithBookSparksoranotherfirm,asourexperiencehasshownusthatbookswithoutapublicityplantendnottogoveryfar,andourgoalforourauthorsisthattheywillearnouttheirexpensesand—icingonthecake—turnaprofit.Shortofamiracleorastreakofgoodtimingandgoodluck,theonlywaytosellbooksistohaveasolidpublicitycampaign.

HowdoesSWPhandlewarehousinganddistribution,andwhatisthecosttoSWPauthors?

SWPisdistributedbyIPS,andallbookswillbenefitfromtheirinternalsalesprocess.TheywillalsobelistedinIngram’sonlinecatalogthroughEdelweiss.Wewillwarehousebooksin

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Tennesseeatnoadditionalcosttotheauthorforuptooneyear.Afteroneyear,booksmaybecomesubjecttostoragefees.Brookewillnotifyauthorsattheone-yearmarkabouthowmuchinventoryisinthewarehouse,andatthatpointwediscussoptionswiththeauthorsonanindividualbasis.

HowdoesSWPhandlefulfillment?

SWPdoesnotofferfulfillmentservicesondirectsalesfromauthors’websites.TheonlyoptionfordirectfulfillmentfromSWPistoplaceordersofa10ormore.Ifyousochoose,youcanfulfillyourownsingleordersdirectlyfromyoursite,makingsuretofactorinthecostofshippingandhandling(werecommendaflatfeeof$5foryourmailerandthemediamailoptionviaUSPS).

CanSWPauthorsgettheirbooksintobookstores?

Yes,anybookstoreinterestedincarryingyourbookcanorderdirectlythroughIngram,thewholesalerandaffiliatecompanyofourdistributor,IPS.Wewillfulfillbookstoreorderswhetheryou’veoptedtomakeyourbookavailablethroughaprintrunorthroughPOD.

HowdoesSWP’scoverdesignprocesswork?

WhenanauthordecidestopublishwithSheWrites,hercoverismanagedand/ordesignedbyourcreativedirector,JulieMetz.Authorsareaskedtofilloutacovermemotogiveusdirection,andfromtheretheyaregivenatleastthreecover“comps”toreview.Thesewillbeconceptual,notcompletelypolished.Theauthorthenweighsinonthedirectionandconsultswithherprojectmanageraboutwhat’sworkingandnotworking.Inanidealscenario,oneofthethreedirectionswillbeontrackandthedesignerwillpolishthatcoverwithfeedbackfromtheauthor.Ifallthreeconceptsareoff-track,SWPwillofferonemoreadditionalround.Wewillworkwithourauthorstocreatethebestpossiblecoverfortheirbook,butwewillalsorequestfromourauthorsthatthisbeacollaborativeprocess.Wetakeourcoversveryseriouslyandstrivetoproducecoverswecanallbeproudof.

WhatarethestandardformattingoptionsforSWPauthors?

SWPhas,todate,publishedonlypaperback(perfect-bound)books.Ifanauthorwantsahardcover(case-bound),shemustconsidertheprintcosts,andwewouldliketohaveaconversationwithyouabouttheprosandconsofthisoption.Ourstandardtrimsizesare5.5x8.5inchesand6x9inches.Wehavethecapacitytoprintmechanicalandsaddle-stitchedbooks,andwellasnontraditionaltrimsizes.However,ifyou’reoptingforPOD,youmustchooseoptionsthatarestandardforLSI(ourPODprinter).

WhatifSWPauthorswantspecialdesignelementsintheirbooks?

Thefollowingadditionalservicesareàlacarte,andtheirinclusioninanygivenbookisatanygivenauthor’ssolediscretion:

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WhydoesSWPrequireproofreading?WhatifIhavemyownproofreader?

ForSWP,proofreadingisanonnegotiablestep,andhavingourownstableofproofreaderssignoffonafinalmanuscriptispartofourqualitycontrol.However,wedotheproofreadingbeforethebookhasbeenlaidoutintodesignedpages.Therefore,weurgeyoutoreviewyourfinallaid-outpagesverycarefully,andperhapseventohireanoutsideproofreadertodoafinalpass.Wehaveathoroughchecklistofthingstowatchoutforwhenyoureceiveyourfirstdesignedpages,butit’snevergoingtohurttoenlistmorehelpandgetanotherfinalsetofeyesonyourfinalproduct.

DoesSWPofferARCs(advancereadercopies)?

Yes,ARCsareastandardpartofourprocessandbuiltintoourproductionprocess.HavingARCsgoeshandinhandwithhavingapublicityplan.SomebookswillnotneedARCs,butmostbooksdo.Ifyou’reworkingwithapublicist,wewillencourageyoutogetARCsmade.Weprintthesethroughourprintingpartner,LightningSource,andthecostrangesfromabout$3to$5perARC.

WillSWPauthorsreceiveadiscountforordersoftheirownbook?

Service Description Charge

AdditionalImagesUseofmorethan10author-suppliedimagesintheinteriorofthebook

$3perimage

TablesUsesoftables,charts,orothergraphicsthatrequiresizingorothermanipulation

$20pertable

ImageEnhancement&Manipulation

Anyworkdoneonanimagetoimproveitsappearanceandpresentation,beyondtheresizingincludedinthebasefee

$20perimage

FootnotesorEndnotes

Insertionoreditingofcitationsorreferences $1.00peritem

Index Insertionoreditingofcitationsorreferences $30/hour

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SWPauthorswhogetaprintrunwillowntheirownbookoutright.YoumayorderyourbooksatanypointdirectlyfromSheWritesPressandpayonlytheshippingcostforthosecopies.ForauthorswhooptforPOD,youmaypurchaseyourbooksforyourownuseorresale(excludingtradesales)atthemanufacturingcost,plusshippingandhandling.

WhatcanSWPauthorsanticipateforprintingcostswithLSI?

ThecostofprintingfallstoSWPauthorsandisontopofthecostoftheShePublishespackage.Wehavelong-standingrelationshipswithourprinters.Asaresult,ourpricesarelower,duetoeconomyofscale,thanwhatmostauthorswillfindiftheygooutandsolicitaprintingbidontheirown.Werecommendaprintrunofatleast500copiestomakeitworthyourwhileandtokeepthecostsmanageable,andwewilltalkthroughsalesexpectationswithyoutohelpyoudeterminewhetherashortprintrunmakessenseforyou,orwhetheryourbookshouldbeacandidateforPODonly.

DoesthecostoftheShePublishespackagepriceincludeconversionanduploading?Wherewillthefilesbeavailableforpurchase?

Yes.Wewillconvertyourfilesandmakethemavailabletothefollowingonlineretailers:

AmazonKindleApple®Baker&TaylorBarnes&NobleNookKoboGoodreadsPageFoundryRethinkBooks/Bookshout!SonyCheggVitalSourceGardners(UnitedKingdom)BlinkboxBooks—formerlyGoSpoken/Mobcast(UnitedKingdom)Sainsbury’s—formerlyAnobii(UnitedKingdom)Txtr(Germany)

DoesSWPoffere-book-onlypublishingsolutions?

Wedohavetheseoptionsavailableandwilldiscussthemonanindividualbasiswithinterestedauthors.ContactBrookedirectly.

DoesSWPhandleinternationalsales?

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IngramdistributesSWPbooksthroughtheirinternationaldistributionoutletsinEnglandand

Australia,unlesswespecifyotherwise.Pleaseletusknowatthepointofnegotiationifyoudo

notwantyourbookreleasedforinternationalsales.Amazonsellsacrosstheworld,andSWPwill

makeavailabletheUSeditionforinternationalpurchase.Whilebooksaremadeavailablein

thesemarkets,wedonothaveanactivesalesteaminanyterritorybeyondtheUnitedStates

andCanada.Thisdoesnotgiveustherighttoselltranslationrights,whicharerightsourauthors

retain.

Note:PleasecontactBrookedirectlyifyouhaveaquestionyoubelieveshouldbepartofthe

FAQ.Thankyou!

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STYLEGUIDE

TheauthorityongrammarandstyleisTheChicagoManualofStyle(CMS),nowinits16th

edition.Wedonotexpectthatyousubmitamanuscriptthatcompletelyadherestoeveryrule

statedinChicago,butifandwhenyouhavequestions,youshouldrefertoChicagoforyour

answers.

Thefollowingareafewofthemostbasicstylepreferenceswehave:

ThespellingauthorityisMerriam-Webster’sCollegiateDictionary,11thedition.Whenawordis

listedwithtwoormorespellingsinM-W,usethefirstspelling.Thisisalsoagreattoolfor

distinguishinghyphenatedwords.

PUNCTUATION

Commas

Usetheserialcomma,whichmeansthatinaseriesofthreeormoreitems,acommacomes

before“and”and“or,”separatingthelastandnext-to-lastitems(e.g.,Weusedred,green,and

whitestockings).

EllipsisPoints

• Usethreepointstoindicateanomission.Insertonespacebeforeandafter...eachpoint.

• Usefourpointswhentheomissionfollowsacompletesentence.Thefirstpointisaperiod

andfollowsrightafterthelastwordbeforetheellipses,withnospace....Theremainingthree

pointshaveonespacebeforeandaftereachpoint.

• Indialogue,usethreeellipsispointstoindicatefalteringspeechduetoconfusion,insecurity,

distress,oruncertainty(e.g.,I...I...thatis,we...yes,wehavemadeanawfulblunder!).

Apostrophes

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• Thepossessivecaseofsingularnounsisformedbytheadditionofanapostropheandan“s,”

thepossessiveofpluralnouns(exceptforafewirregularplurals)bytheadditionofan

apostropheonly.Examples:thehorse’smouth,thepuppies’tails,thechildren’sdesks.

• Theaboverulealsoappliestopropernames:Burns’spoems,Marx’stheories,Jefferson

Davies’shome,Dickens’snovels,theJoneses’reputation,theRosses’andWilliamses’lands,She

WritesPress’scatalog.

• Donotuseapostropheindates:1990s,not1990’s.However,whenabbreviatingthedates,

useaninvertedapostrophebefore:’50s.

Dashes

• Usetheendash,whichisbiggerthanahyphenandsmallerthananemdash,inranges:

numbers(suchashoursanddollaramounts,e.g.,1999–2001,ages4–15),days,years,andso

on.OnaMac,theendashisformedbypressingtheoptionkeyandthehyphenkey

simultaneously.

• Theendashisalsousedtohyphenatecompoundmodifiers(e.g.,NewYork–basedcompany;

post–CivilWarperiod).

• Theendashisalsousedtoconnectwords,especiallylocationsandtravelroutes,and

signifies“to”incertainconstructions(e.g.,HetooktheFlorence–Rometrain;UnitedStates–

Mexicoborder).Anemdashshouldbetypedasaformattedemdash(shift+option+hyphen

onMac)withnospacessurroundingit.

Hyphens

• Avoidhyphenatedprefixesandsuffixeswhenpossible(e.g.,nonviolent,multilingual,

prepay).

• Forcompoundwords(i.e.,cost-effective,settlementhouse,henhouse),refertothe

followingsources(inthisorder)todeterminewhetherthecompoundshouldbeoneword,two

words,orahyphenatedword:1)stylesheetforthebookyouareediting;2)Merriam-Webster;

3)CMS.Whenacompoundadjectiveimmediatelyprecedesanoun,itisusuallyhyphenated

(e.g.,seventeen-year-olddog,five-milehike).

• Pleasedonothyphenatecommoncompoundnouns(thosefoundinM-Worincommon

usage)usedasadjectivesbeforeanoun(e.g.,hotdogvendor,nothot-dogvendor;highschool

teacher,nothigh-schoolteacher;realestateagent,notreal-estateagent).

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• Donothyphenatecompoundtermsusedtocategorizepeople,suchasAfricanAmerican,

evenifusedasanadjective,suchasAsianAmericanwoman.Leavetheseopen.

Colons

Whenacolonisusedwithinasentence,thefirstwordfollowingthecolonislowercasedunless

itisapropername.Whenacolonintroducestwoormoresentences,whenitintroducesa

speechindialogueoranextract,orwhenitintroducesadirectquestion,thefirstwordfollowing

itiscapitalized.

Accents

DonotuseaccentsforwordscommoninEnglishusage(consultM-W),suchasregime,elite,

naive.Butuseinwordslikecafé,cliché,tête-à-tête.Ifyouareunsurewhetherawordshouldbe

accentedornot,consultM-W.Itisimportanttobeconsistentandtomarkallaccentsclearly.

Authors:Ifyourmanuscriptusesmanywordswithaccentsandyouareunabletotypethemin

withyourwordprocessingprogram,pleasecontactussothatwemayworkoutthebestwayto

signifyaccentsthroughouttheproofingandtypesettingstages.

Spacingininitials

Aspaceseparatesinitials(e.g.,C.S.Lewis,notC.S.Lewis).

CAPITALIZATION

Geographical

• Tosummarize:West,East,North,South,andtheirderivatives(denotingeitherEuropeanor

Asiannationsandculturescollectively,orregionsintheUnitedStates)arecapitalized(e.g.,

meetotherWesternersattheHyatt;oneaspectofmostEasternreligions;Manypeoplemoved

toCaliforniafromtheSouth).

• Otherregions:WestCoast,theMidwest,continentalEurope,thePacificNorthwest,

(American)Southwest,mid-Atlantic,theSoutheast,NewEngland,theMiddleEast,theDeep

South,southernAfrica.Forsmallerregionswithinadestination,establishastylepreference

withyoureditor,thenmaintainit(e.g.,SouthernCalifornia,WestTexas,theNorthwest

Passage).

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• Inaddition,capitalizeandhyphenateallNorth/South/West/Eastcompoundmodifiersthat

includetheword“Central,”e.g.,South-CentralandEast-Central.

Titlesandterms

• QueenElizabeth,PresidentKennedy,butthepresident,thegovernor.

• Theword“white,”whenreferringtorace,islowercase.Theword“black,”whenreferringto

race,isgenerallyalsolowercase,thoughauthor’spreferencemaybefollowed;consultwith

youreditorwhenindoubt.

Periodsofhistory

IronAge,theMiddleAges,RoaringTwenties,theRenaissance,butthenineteenthcentury,the

sixties.

Politicalterms

Useinitialcapsforradical,liberal,socialist,andcommunistonlywhenreferringtoaspecific

politicalpartyorgrouping.Uselowercasefortheleftoftheparty,left-wingpolitics,the

women’smovement.

Fooditems

Lowercasegenericmenuitems,butcapitalizepropernames(perM-W),e.g.,chickenteriyaki,

eggsBenedict,beefWellington,frenchfries).Capitalizeuniquelynamedhousespecialtiesand

cocktails(e.g.,Norma’sKillerChili,theBigFrankie,ScreamingOrgasm).Namesofwinesand

cheesesarelowercased,eveniftheyarenamedafterregions,(e.g.,zinfandel,burgundy,

roquefort,swiss).

Trademarkedterms

VisittheInternationalTrademarkAssociation’swebsitetoverifythecorrectspellingofmany

trademarkeditems:www.inta.org/tmcklst1.htm.Ifanitemisnotlisted,thestaffwilloftenreply

toinquiries.

ABBREVIATIONS

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• Periodsaregenerallyomittedinabbreviationsofnamesandterms,particularlythosethat

arepropernounsandareabbreviatedinallcaps(e.g.,UnitedNations=UN;UnitedStatesship

Arizona=USSArizona)

• Abbreviationsthatarelowercasegenerallyretaintheperiod(e.g.,alsoknownas=a.k.a.).

ExceptionsarenotedinCMSandincludemeasurements,suchasmph.

• Alwaysspelloutnumbersatthebeginningofanewsentence.

• Generallyspelloutwholenumbersonethroughninety-nine(e.g.,shewasfourteenyears

old)andanynumbersfollowedby“hundred,”“thousand,”“million,”etc.(e.g.,Icountedthree

hundredsheep).Forallothernumbers,figuresareused(e.g.,therewere235different

entrancestothecastle).

• Specialnote:Whenapiece(suchasahow-tobookwithalotofstatisticsorotherfigures)

containsalotofnumbers,usenumerals,ratherthanspellingthemout.Inaddition,ifyouuse

numeralsforoneofthenumbersinagivencategory,usenumeralsforallforthesakeof

consistency.

ORDINALS

Whenexpressingordinals,spelloutnumbersaccordingtotheruleabove.Exceptionsare

numberedstreets,floors(incontactinformation,otherwisespelledout),centuries,and

dynasties(unlesstheybeginasentence).

Fractions

Ingeneral,spelloutfractions.However,ifamanuscriptcontainsalotoffractions,usedecimals

(e.g.,wewalkedthree-fourthsoftheway;thestatisticsshowthatwewatch4.2hoursof

televisionadayandread1.7hoursforenjoymentperweek).

Percentages

Alwaysusenumeralsforpercentages,andusetheword“percent,”not“%”(e.g.,15percent).

Usenumeralsalsoforsizes(size7),buses(bus51),flights(flight583),andotherinstances

wherethenumberactsalmostasapropername.

Phonenumbers

Inphonenumbers,useparenthesis:(510)705-1881.

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Datesandtimes

Timesofdayineven,half,andquarterhoursarespelledoutintext(e.g.,threeforty-fiveinthe

afternoon).Thenumberisalwaysspelledoutwheno’clockisused(e.g.,eighto’clock).Use

numeralswhentheexactmomentoftimeistobeemphasized.Numeralsareusedwitha.m.

andp.m.,followedbyacolonandtwozeroes,withasinglespacebetweenthefinalzeroand

a.m.orp.m.(e.g.,4:00p.m.).Neveruse“morning,”“evening,”or“o’clock”witha.m.orp.m.

(e.g.,10:40inthemorning,or10:40a.m.).

Money

Ingeneral,usenumeralsandthedollarsignforallamountsofmoney.Whenindoubt,check

withyoureditor.

Numberedlists

See“Lists,”below.

FORMATTING

Manuscriptfiles

Essays,chapters,andothermanuscriptfilesshouldbeflushleft.Essaytitlesshouldappearflush

leftatthetopofpage.Authornameshouldappeardirectlybelow,alsoflushleft.

Asingletabshouldindicateallindents.Electronicfilesmustshowthishardtab;ahanging

indent,atypicalformattingdefaultinWord,isnotpermissible.Pleaseremovethehanging

indentfeatureandusetabsforindents.Consultwithyoureditorifyouareunsurehowtodo

this.

Sectionbreaks

Sectionbreaksaredenotedbytwolinespaceswithtextflushleft.Pleasedonotinsertdingbats,

asterisks,orplaceholders.Donotusesingleortriplelinespaces.

Signs

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Allwordsonsigns,posters,banners,etc.shouldbesetintitlecasewithsmallcaps(e.g.,thesign

readDONOTTOUCH,butshecouldn’tresist).

Sounds

Allsoundsshouldbeinitalics(e.g.,thunk,thunk,thunk)andcaseappropriate.Soundsneednot

besetinitalicsandallcaps;italicsaresufficient.

Lists

Ifamanuscriptcontainslists,whetherbulleted,numbered,lettered,orotherwisehighlighted,

bemindfulofconsistencyandpurpose.Foremost,listsshouldbesyntacticallyalike—allnoun

forms,phrases,fullsentences,etc.Numberedandletteredliststypicallyimplytheorderin

whichthingsshouldbedone,chronology,orimportance.Bulletedlistsusuallyhighlightitems

thathaveequalmeritanddon’tneedtobefollowedinorder.

Foremphasis

Useitalics(notboldfaceorcapitalization)foremphasis.

Footnotes/endnotes

Footnotesandendnotesshouldbemarkedasanumeralinbrackets([1],[2],etc.)inrunning

text;donotsuperscriptthenumberorapplyotherformatting.Thecitation/noteshouldbe

includedinaseparate“notes”document;thecitationshouldnotbeformattedaspartofthe

footer.The“notes”documentshouldincludeallcitations/notesinsequentialorderbychapter;

eachchapter’snotesshouldstartfrom[1].

Useofitalics

• Useitalicsfortitlesofbooks,magazines,movies,journals,paintings,drawings,statues,and

otherworksofart.

• Useitalicsfornamesofships,spacecraft,plays,andtelevisionseries.Useromanwith

quotationsfortitlesofarticles,unpublishedworks(e.g.,dissertations),stories,chapters,radio

programs,songs,andshorterpoems.Useitalicsthroughoutthemanuscriptforwordsor

phrasesofforeignoriginthatarenotfoundinM-W.

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• However,alwaysconsultthebook’swordlist:insomecases,anagreementmayhavebeen

madenottoitalicizecertainforeignwords.(ContrarytoCMS,pleaseuseitalicsthroughout,not

justatfirstmentionofword/s.)Donotuseitalicswithforeignpropernames.Thisincludes

nicknames(wecalledherLaBruja);termsofaddress,includingkinshipnames(Abuelakissed

meonthecheek);andholidays(wemakealtarsforDíadelosMuertos).

Punctuationfollowinganitalicizedwordshouldalsobeitalicized.Typicallyitalicsareappliedto

internaldialogue,voices,orthoughts;inthesecases,quotationmarksarenotused.Checkwith

youreditorifyouareunsureaboutwhethertouseitalics.

Translations

Ifthemeaningofaforeigntermorphrasecanbeinferredfromcontext,thatispreferableto

directlytranslatingit.However,iftranslationisnecessary,includetheforeigntermfirst,

followedbythedirecttranslationwithpunctuationinparentheses.Whentranslationisneeded

withindialogue,thedirecttranslationshouldfollowthequotationandalsobesetin

parentheses.

Webaddresses

Omithttp://ifawebaddressisfollowedbywww.However,forURLSwithnowwwprefix,

http://shouldbeused.RemoveallhyperlinkstoURLs.

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GLOSSARYOFPUBLISHINGTERMS

B

backlist—titlesthatremaininprintaftertheiroriginalpublishingseason.Seealsofrontlist.

backmatter—materialsfollowingthemaintextofabook,includingtheindex,suggested

readinglist,glossary,andotherresources.Seealsofrontmatter.

C

callout—specialboxedtext,usuallynomorethan400words,usedasadesignelementwithina

book.Callouts(sometimescalledspecialtopicsorsidebars)addbackgroundinformationand

colortothemainchaptertextandshouldfocusonsubjectsrelevanttothattext.

compressionsoftware—programs,includingStuffItandZipIt,whichcompresslargefiles,

graphics,andentirefoldersofdataintoaformatthatiseasytoemail.Thistypeofsoftwareis

availableforfreeattheAladdinwebsite(www.aladdinsys.com).

covermech—yourfullcoverfile(generallyaPDFfile)thatincludesyourcompletelydesigned

backcover,spine,andfrontcover.

D

distributor—acompanythatcontractswithpublisherstowarehouseandselltheirbooksto

retailandwholesaleaccounts.SeealsoPublishersGroupWest.

dpi—anacronymfor“dotsperinch.”Thedpinumberrepresentstheresolutionofaparticular

image.Forexample,a300dpiimagehasahigherresolutionthana72dpiimageand,froma

technicalpointofview,isconsideredahigher-qualityimage.Theloweraphotograph's

resolution,thegreaterthechancethataprintingdevicewillpickuptheminorcolorvariations

77

attheedgeofeachdot.

F

fairuse—anexceptiontoauthors’copyrightsthatpermitscopyingfromaprotectedworkfor

certainpurposes,includingcriticism,newsreporting,teaching,andresearch,solongasthe

valueofthecopyrightedwordisnotdiminished.

flushright/left—toaligntextoragraphicelementwiththefarrightorfarleftmargin,withno

indentation.

frontlist—thenewtitlesoreditionspublishedinanygivenseason.Seealsobacklist.

frontmatter—materialsprecedingthemaintextofthebook,includingthecopyrightpage,

dedication,epigraph,andtableofcontents.Seealsobackmatter.

J

JPEG—theformatmostcommonlyusedforWebgraphics.UnliketheGIFformat,which

supportsonly256colors,JPEGsupportsmillionsofcolorsandallowsforgraphiccompression.

JPEGiswidelyusedforwebgraphicsthatcontainamultitudeofcolorsandgradations,suchas

photos.JPEGgraphicscanbeopenedinbothMacintoshandWindowsplatforms.JPEGimages

arecreatedforoptimumcomputerscreendisplayandconsequentlyarenotappropriatefor

print.SeealsoTIFF.

M

marketing—themethodsusedtopromoteabooktoconsumers,media,andretailers.This

includespublicity,advertising,tradeshows,andmaterialssuchascatalogs,websites,posters,

fliers,authorbiographies,mediakits,andbookstoredisplays.Seealsopublicity.

mediaoutlet—aspecifictypeofmediacoverage,suchasnewspapersandmagazines,TVshows,

orradioprograms.Thistermalsocanrefertoaspecificpublicationorprogram,suchastheNew

YorkTimesorTheOprahWinfreyShow.

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metadata—referstodataaboutdata,andwherebookpublishingisconcerned,thisisallthe

informationyouandyourpublishermustcompilethatgoesoutonthedatafeedsthatupdate

onlineretailersandgivesthemaccurateinformationaboutyourbook,rangingfrompriceto

ISBNtotrimsizeandmore.

P

pagesignatures—theunitofpagesusedtocreatetheplatesfromwhichbooksareprinted.

Signaturescanconsistof8to48pages.

PDF—anacronymfor“portabledocumentformat.”APDFisanelectronicsnapshotofa

document.PDFsmaintainthelayoutandgraphicelementsoftheoriginaldocumentbutlack

pagereflowflexibility.Theyareusefulforelectronictransferofpageproofsandanygraphics-

heavydocument,suchasmapsorforms.

premiumsales—sellingacustomizededitionofabooktoabusiness.Forexample,sellinga

guidebookwithaspecializedcovertoacompanyhostingaconventiontopassouttothe

attendees.

publicdomain—anyworkthatisnotprotectedbycopyrightissaidtobeinthepublicdomain,

includingworksforwhichthecopyrighthasexpired.Suchworksbelongtothepublicasawhole,

andanyoneisfreetousethemwithoutseekingpermission.

publicity—promotingbookstothemedia,includingtelevisionandradioprogramming,websites,

newspapers,andmagazines.Italsoincludesanytypeofauthorintervieworeventfeatured

eitherinthemediaorinanothertypeofconsumervenue,suchasabookstore,panel,or

festival.Seealsomarketing.

publishingprogram—theprojectedscheduleoftitlesthatapublishinghouseplanstoproduce

overthenextseveralyears.

R

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read-onlyfile—thisisanyfile,whetherit’slockedornot,thatweasknotbealteredforthe

purposesofkeepingthefilepristineandnotintroducingnewerrors.

reprint—printingmorecopiesofacurrenttitletomeetdemand.Toproduceareprint,the

printerwhooriginallyprintedthebookusesthestoredfilmordigitalfilesfromthemostrecent

editiontocreatenewprintingplates.

returns—booksreturnedtothepublisherordistributorbytheaccountthatboughtthem

originally.Accordingtostandardbook-industrypractice,booksmaybereturnedatanytimefor

anyreason—asystemthatgaverisetopublisherAlfredC.Knopf’sfamoussaying“gonetoday,

heretomorrow.”

S

specialmarkets—sometimesreferredtoasspecialsales,specialmarketsincludessalesto

nonbookstoreretailersandwholesalers,suchasoutdoorretailers,petstores,andmuseums.

T

TIFF—themostwidelysupportedgraphicfileformat.Itisusedprimarilyforscannedimages

(mostlyphotographs)andisthebestgraphicfileformat(besidesEPS)foruseindesktop

publishingapplications.GraphicssavedinTIFFformatcanbeopenedinbothMacintoshand

Windowsplatforms.SeealsoJPEG.

trademark—atrademarkprotectsnames,titles,andshortphrases.Underbothfederalandstate

laws,manufacturers,merchants,orgroupscanobtainprotectionforaword,phrase,logo,or

symboltodistinguishtheirproductorservicefromothers.

trimsize—thephysicalsizeofabookpage,measuredininches.

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PROOFREADINGCHECKLIST BeforereturningyourprojecttoSheWritesPress,pleaseusethefollowingchecklisttoconfirmthatthemanuscripthasbeenproperlypreparedforsubmission.Ifyouhavequestionsabouthowtoperformanyofthesefunctions,pleasecontactBrookeWarneratbrooke@shewritespress.com.[]Haveyouputallofyourcontent-relatedqueriesinaseparateWorddocument?[]HaveyouconfirmedthatallpagenumbersintheTOCarecorrect?[]Haveyoucheckedalltextflowfromrectotoverso,andversotorecto?[]Ifthisisananthology,haveyoucross-checkedallcontributornamesintheTOCagainstthechapterbylinesandthecontributorbiosforconsistencyinspellingandusage?[]Haveyoucomparedallchaptertitlesandsubtitleswiththechapterpagesandrunningheadstoconfirmthattheyareconsistent?[]Iftherearemultiplecallouts,haveyoucomparedthemwitheachothertoconfirmthatallstyles/formats/designelementsareconsistent?[]Haveyoucut“http://”fromanyURLthatbeginswith“www”?[]Haveyouinserted“http://”foranyURLthatdoesnotbeginwith“www”?[]Ifthereareendnotes,haveyouconfirmedthatallendnotesappearinconsecutiveorderandthatnonotesaremissing,eitherinthebodytextorintheNotessectioninthebackmatter?[]Ifthereareendnotes,haveyouqueriedanymissinginformation?[]Haveyouflaggedandaddressedqueriesand/orTKs?•THANKYOU•

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SAMPLECORRECTIONS—FIRST-PAGESSTAGEPage7,graph2,line2:Change:That’swhyIliketomeetmymarksfacetofacebeforeImakemyfirstapproach.To:That’swhyIliketomeetmymarksface-to-facebeforeImakemyfirstapproach.Page17,graph4,line4:

Change(addseriescomma):MasseveryotherSundayatHolyName,andtheoccasionaldoctor,dentistorhairappointment,thedayafterTo:MasseveryotherSundayatHolyName,andtheoccasionaldoctor,dentist,orhairappointment,thedayafterLastgraph,lastline:Change(removecomma):Sheignoredthewoman,whocamped.To:Sheignoredthewomanwhocamped.Page20,graph2,line2:Change:Shewasitchingfortheconfrontationwithheryoungman.To:Shewasitchingfromtheconfrontationwithheryoungman.Graph5,line9:Change(addseriescomma):Withdeliberate,slowdignity,shebentdown,pickedupthebuttandplaceditinthetrayTo:

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Withdeliberate,slowdignity,shebentdown,pickedupthebutt,andplaceditinthetrayGraph2,line17:Badbreakontheword“babysitter”Changeto:baby-sitterPage27,graph2,lines4and6:Change:doctor’sofficesTo:doctors’officesPage32,graph5,line2:Change(addcommas):“Workallnightonadrinka’rum,”shesang,sweetandclearandstartlingtothepeoplearoundher,whoasagroupsteppedback,clearingthepath.To:“Workallnightonadrinka’rum,”shesang,sweetandclearandstartlingtothepeoplearoundher,who,asagroup,steppedback,clearingthepath.