Australian donors association
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Donate Ezy CardBusiness Model Overview
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Australian Donors Association
Our ObjectivesTo provide substantial funds, support and awareness for Australians to be able to “make a difference” to those less fortunate by becoming a Donor in one or more of the four donation categories (TOMB):
We will achieve this in a way that makes it so easy to contribute that Donors do not need to outlay money
Our Donors
Time Donors - These are the thousands of volunteers who selflessly give of their time and skills to help where our social infrastructure is lacking
Australian Donors Association
Organ Donors - More than 1500 Australians are currently awaiting an organ transplant. Nearly 30% of these are children. We need organs and better awarenessMoney Donors - Money is a universal need that can convert to food, clothing shelter and medical assistance. There is a never-ending need for financial supportBlood Donors - One in three Australian will need a blood transfusion in there lives but we have a constant shortage of blood and donors
DonateEzy CardAll Australian Donor Association (ADA) members have the option to apply for a Donate-Ezy credit and/or debit card.
Australian Donors Association
When they use this card at one of the ADA partner outlets a percentage of the sale will go to ADA.
The remaining 50% goes to ADA to fund our programs and our preferred Beneficiaries.
50% of that amount will go directly to their preferred registered charity.
How it Works
Partner
Spends $300
ADA
MembersPreferred
Beneficiary
ADA Programs & Beneficiaries
Bank
Partner Fee $12.00(4% of $300)
ADA Fee $9.00($12.00 less 1% bank fee)
$4.50 Donation (50% of ADA Fee)
$4.50 Donation (50% of ADA Fee)
Assumes average monthly spend of $300 per month & average Partner fee of 4%
Australian Donors Association
Member
Everybody Wins
The ADA Donate Ezy Card system means that everyone involved wins including:
The BankThe Members
The Partners The Beneficiaries
The Donors Australian Donors Association
Benefits to Bank
New low-risk card holdersSupporting communitySupporting social enterpriseNew merchant outletsADA member accessADA bank accounts
Australian Donors Association
Benefits to Member
Cost-free donationsMaking a differenceSupporting their CharityTax Deduction BenefitsGroup buying powerSpecial promotion discounts
Australian Donors Association
Benefits to Partner
New customersMaking a differenceSeen as a community businessADA website advertisingGroup buying powerSpecial promotions via ADA
Australian Donors Association
Benefits to Beneficiaries
Donations from Referrals Donations from Transactions Added benefits to their members ADA website advertising Potential New Members Reason to recontact members
Australian Donors Association
Marketing for Members
Beneficiary ReferralsEach Beneficiary will offer ADA membership to their members on the basis that they will receive 50% of ADA fees($TF) from their members transactions as well as an instant referral fee ($RF).
Partner ReferralsPartners are encouraged to get their existing customers to join ADA to minimise the fees that they pay on existing customer transactions.
General MarketingIncludes all forms of media (print, radio, TV), website (with SEO) and social media.
Member ReferralsExisting ADA members will be encouraged and rewarded for all new members they introduce..
Australian Donors Association
Beneficiary
Member
ADA$RF
$TF
Marketing for Partners
Sales NetworkMost of our Partner outlets will be signed up by a large Nationwide sales team. Each sales representative is expected to sign up around 40 outlets per month.Email & Internet MarketingA large component of our marketing budget is allocated to brand awareness to generate interest from potential members and partners.General MarketingIncludes all forms of media (print, radio, TV), website (with SEO) and social media.Telemarketing Telemarketing will be a major method of arranging appointments for sales agents as well as direct selling.
Australian Donors Association
Targets for Members 2013 - 2015
0
20000
40000
60000
80000
100000
120000
Jul-1
3
Sep-1
3
Nov-1
3
Jan-1
4
Mar-
14
May
-14
Jul-1
4
Sep-1
4
Nov-1
4
Jan-1
5
Mar-
15
May
-15
Jul-1
5
Sep-1
5
Nov-1
5
Total Members 2013- 2015 - 110,102
Australian Donors Association
Targets for Partners 2013 - 2015
Australian Donors Association
05,000
10,00015,00020,00025,00030,00035,00040,00045,00050,000
Jul-1
3
Sep-
13
Nov-1
3
Jan-
14
Mar
-14
May
-14
Jul-1
4
Sep-
14
Nov-1
4
Jan-
15
Mar
-15
May
-15
Jul-1
5
Sep-
15
Nov-1
5
Total Partners 2013-2015 -47,217
Monthly Turnover Target 2013 - 2015
Australian Donors Association
$0
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
Jul-1
3Se
p-13
Nov-1
3Ja
n-14
Mar
-14
May
-14
Jul-1
4Se
p-14
Nov-1
4Ja
n-15
Mar
-15
May
-15
Jul-1
5Se
p-15
Nov-1
5
Monthly Card Turnover -
Series1
$22,155,000
ADA Structure
Sales Marketing Web/IT AdminNATIONAL
CEO
CEO BoardBoard
Secretary TreasurerBOARD
Australian Donors Association
STATE Sales Marketing Web/IT Admin
SummaryAustralian Donors Association will use the everyday-spending of it’s members to create funds and active programs to assist Australians in need.
It will channel these funds and programs to:
Their members preferred charities and
The Australian donors who give of their time, organs, money and/or blood
Together we will make a difference to those who need help.
Contact Details Who : Ian Turner Phone : 0425 264307 Email: [email protected]