Australia Professional Hair Care Market

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description

Professional hair care landscape in Australia is transitioning from cut and color services to functional hair care. Companies are launching products which addresses issues like hair repair, scalp care and color care

Transcript of Australia Professional Hair Care Market

Page 1: Australia Professional Hair Care Market

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Page 2: Australia Professional Hair Care Market

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Australia Professional Hair Care Market Study

Choosing the Right Consulting Partner is Choosing the Growth Path

OUR EXPERTISE - END TO END CONSULTING

Energy and Power Life Sciences and Healthcare IT & Consulting

Electronics Chemicals and Materials Consumer – Retail

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Australia Professional Hair Care Products Market Scope

Australia Professional Hair Care Market Overview

Australia Country Overview.

Australia Salon Landscape

Australia Cosmetics & Personal Care Market Overview

Australia Professional Hair Care Market Revenue (2014-2020)

Australia Professional Hair Care Market by Distribution Channel

TABLE OF CONTENTS

Australia Professional Hair Care Market Share Analysis

Top 5 Company Profiles (Trends, Developments, Market Share by Product Category)

Appendix

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‘Professional Hair Care Products Market Study of Australia‘ includes the study of Back Bar and Over-

the-Counter products sold in the year 2014 and the estimation of market size by 2020

Back-bar products are used by professionals/stylist for the services in the salon

Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold

over the salon counter by hairdressers or hair specialists and sales through other retail formats such as

speciality stores, supermarkets, online etc

The report focused more on the products sold and used for services in the salons

The report covers entire Australia country with special focus on the cities of Melbourne, Sydney,

Brisbane, Perth and Adelaide

This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming,

Shampoos and conditioners and hair styling

SCOPE OF THE STUDY To Enquire

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Survey Questionnaire was designed with questions focusing on the aspects below

Average number of customers for each salon by Service Type

Performance of each brand and average share of sales for each of the product categories under the

scope

Product costs based on the Brands and Product Categories

Customer preferences with respect to Brands and Type of Products

Profit margins for various products and reason for using a specific product by a salon

Market Size for each product category from the Manufacturers’ Perspective

Distributors’ Perspective in terms of Demand and Salon Preference

SURVEY QUESTIONNAIRE : KEY DATA POINTS

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SHAMPOOS

Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos

CONDITIONERS

Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in conditioners, anti-dandruff conditioners

HAIR STRAIGHTENING & PERMING PRODUCTS

It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.

HAIR COLORING PRODUCTS

These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent, demi-permanent, temporary colors and bleaches

HAIR STYLING PRODUCTS

Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners, shine enhancers, pomades, waxes, tonics and styling lotions

HAIR TREATMENT PRODUCTS

These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing solution, spray, lotion

CATEGORY DEFINITIONS To Enquire

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AUSTRALIA SALON LANDSCAPE, 2014

Source: Expert Insights & IndustryARC Analysis

Service

Price Range (AUD)

Hair Coloring 20-300

Straightening and Perming 90-990

Hair Wash(shampoo ,condition ,treatments) 10-100

Styling 50-200

There are around 12,100 hair salons in Australia

Approximately 2,750 of the salons are in the organized category

Most of the customers visiting hair salons belong to the age group of 20-40

Major Salon Chains in Australia includes Price Attacks(110), Toni & Guy(35), Franck Provost(10), Blow dry bar(5)

and others

Organized

Unorganized

Source: Expert Insights & IndustryARC Analysis

Services Pricing, 2014 Salon By Type, 2014

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AUSTRALIA PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE

Source: Expert Insights & IndustryARC Analysis Source: Expert Insights & IndustryARC Analysis

Category 2014(AUD) 2014($) 2020(AUD) 2020($) CAGR

Coloring XX.XX XX.XX XX.XX XX.XX X.XX%

Perming and Straightening

XX.XX XX.XX XX.XX XX.XX X.XX%

Shampoo & Conditioning

XX.XX XX.XX XX.XX XX.XX X.XX%

Styling XX.XX XX.XX XX.XX XX.XX X.XX%

Total XXX.XX XXX.XX XXX.XX XXX.XX X.XX%

Professional Hair Care Products Market Revenue, By Category, 2014,2020 ( in Million)

Professional Hair Care Product market of Australia was estimated to be $XXX.XXm(AUDXXX.Xm) in 2014, growing

at a CAGR of X.X% to reach $XXX.XXm(AUDXXX.XXm) by 2020

Professional hair shampoo and conditioning has the largest share of XX% in Australia’s professional hair care

product market with revenue of $XXX.XXm(AUDXXX.XXm) in 2014 and is estimated to reach

$XXX.XXm(AUDXXX.XXm) by 2020

Professional hair Shampoo and conditioners products market are estimated to witness highest growth rate of

CAGR X.X% whereas Perming and Straightening market to witness negative CAGR of X.X% during 2014-2020

Professional Hair Care Products Market Revenue, By Category, 2014( in Million)

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PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014

Category Trend

Hair Color

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Hair Straightening & Perming

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Shampoos & Conditioners

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Styling

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PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014

Australia Professional Hair Color Product Market Revenue, By Company, 2014(AUD Million)

Source: Expert Insights & IndustryARC Analysis Source: Expert Insights & IndustryARC Analysis

KEY DEVELOPMENTS

Rank Company Percent share Value (AUD Million)

1 L'Oreal Group XX.XX% XX.XX

2 Procter & Gamble X.XX% XX.XX

3 Kao Corporation X.XX% XX.XX

4 Henkel AG & CO X.XX% XX.XX

5 De Lorenzo X.XX% XX.XX

Total XXX.XX

Australia Professional Hair Color Market Revenue By Product Type, 2014

Hair coloring segment accounted for revenue of approximately $XXX.XXm(AUDXXX.XXm) in 2014 and poised

to exhibit growth rate of X.X%

Permanent Hair Coloring products accounted for XX.X% of the overall professional hair coloring product

market in Australia in 2014

L’Oreal, P & G and Kao have established a wide distribution network in the country offering high quality

products. L’Oreal Group is the overall market leader in this category

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L’OREAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS - AUSTRALIA

Professional hair care brands of L'Oréal group available in Australia includes L’Oreal Professional, Redken, Shu

Umeura, Matrix , Pureology and Kerastase

Kerastase treatment is highly popular among females in premium salons and Matrix which is economical is in

high demand for hair color services in Australia

XX.XX% of L'Oreal Group's professional hair care products revenue in Australia was obtained from the sale of

professional shampoos and conditioners including treatment products in 2014, whereas hair coloring products

contributed to XX.XX% revenue

COMPANY PROFILE - L’OREAL GROUP

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Source: Expert Insights and IndustryARC Analysis

L’Oreal Group, Australia Professional Hair Care Products Market Share, By Category(2014)

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Total number of primary respondents - XXX

Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products

and distributors.

Areas Covered – New South Wales, Queensland, Tasmania, Victoria and others

Salon Chains Covered for primary interviews includes both organized and unorganized salons along with

major salon chains in the country

RESPONDENTS SNAPSHOT

Total number of respondents

0

20

40

60

80

100

120

140

Price Attacks Toni & Guy Franck Provost Blow Dry Bar Sebastian Salons Others

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Statistical Tool Manufacturers

Distributors

Salon Owners

Survey Group 2

Survey Group 1

Survey Group 3

Survey Group 3

Survey Group 3

Survey Group 2

Survey Group 2

Survey Group 1

Survey Group 1

Final Processed Data

FOCUSED GROUPS RESEARCH FLOW To Enquire

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Thank You!

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