AUSTRALIA CHINA EXPO EVENT REVIEW - MELBOURNE

AUSTRALIA CHINA EXPO 2016 EVENT REVIEW - MELBOURNE

MELBOURNE EVENT REVIEW27-28 APRIL MELBOURNE CONVENTION & EXHIBITION CENTRE


MELBOURNEEVENT OVERVIEW

DATE & TIME27 April 2016 8:00am-6:30pm 28 April 2016 10:00am-6:00pm

LOCATIONMelbourne Convention & Exhibition Centre

OVERVIEWThe inaugural Australia China Expo 2016 was held at the Melbourne Convention and Exhibition Centre on the 27th-28th of April, and hosted 75 exhibitors and over 3,000 attendees over the two-day event.

The Australia China Expo 2016 was a showcase of the booming Australia China bilateral trade, and uniting the Australia China Business Comminity.

The Expo Seminar Series provided visitors and exhibitors an opportunity to engage in a more intimate manner, with experts from the SME sector offering insights into current trends, obstacles and solutions in Australia business space. Highlights included Fady Daher, VP for Client Management at American Express; Kate Carnell AO, Small Business Ombudsman from the Small Business and Family Enterprise Ombudsman; and Rose Verspaandonk, Manager of Economic Branch at the Department of Employment.

Australia China Expo 2016, also saw visitors and representatives from Xiamen and Jilin visiting the exhibition.

WEBSITEwww.ACExpo.com.au


SPONSORS & PARTNERS

ORGANISER

PRINCIPAL SPONSORS

ZONE SPONSORS

SUPPORTERS & PARTNERS

MEDIA PARTNERSC

M

Y

CM

MY

CY

CMY

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A C E C

ORIENTAL


AUSTRALIA CHINA EXPO HIGHLIGHTS

MIX AT SIX NETWORKING FUNCTIONS AUSTRALIA CHINA EXPO BREAKFAST

AUSTRALIA CHINA EXPO SEMINAR SERIES

The Australia China Expo 2016 Mix at Six Networking function provided attendees, exhibitors, and VIP guests an opportunity to network in an informal setting over some drinks and canapés to discuss the day’s topics and the current condition and future development of Australia China bilateral relationship.

This was the ideal way to celebrate a successful first day of Australia China Expo 2016.

The Australia China Expo 2016 Breakfast was the official launch of the inaugural Australia China Expo series. Mr. Ray Evans, CEO of the Australian Business Fo-rum, welcomed all delegates and VIP guests, and along with Mr. John Rashleigh, Chairman of the Australian Business Forum, launched the event. Attendees heard from Hon. Bruce Atkinson, President of the Legislative Council, and an inspiring and insightful keynote address delivered by the High Commissioner for the Republic of Mauritius in Canberra, His Excellency, Mr. Patrick Cavalot.

The Australia China Expo Seminar Series allowed exhibitors and industry leaders an opportunity to address attendees on current contentious issues, trends and provide insightful advice and projections for the condition of the Australian small business industry. Representatives from Fair Work Ombudsman, Small Business and Family Enterprise Ombudsman, ATO, AusIndustry, American Express, Oracle, and Servcorp, discussed the way in which their enterprises and agencies provide support for SMEs, as well as their professional analysis on the development of this growing business sector.


AUSTRALIA CHINA EXPO HIGHLIGHTS

CHINA DIGITAL CONFERENCE

Now in its 4th year, the China Digital Conference 2016 (CDC) Melbourne event was presented by Australia Post StarTrack on the 28th of April, concurrently with the Australia China Expo 2016 and Australia-China Expo 2016.

Hosted by China Skinny’s, Mark Tanner, CDC delved into the intricacies and obsta-cles present in accessing China’s vast online and e-commerce market. Competing against China’s online giants, overcoming the firewall, and ensuring a targeted and appropriate online marketing strategy were some of the key take-away messages from our expert speakers and panellists.

CDC addressed the need of Australian companies who are looking to continually develop their online presence in China, and this was a driver for presenting CDC in parallel with the Australia-China Expo 2016.


KEY VISITOR PROFILE

TOTAL ATTENDEES

3,500+

TOTAL EXHIBITORS

260+

EXHIBITING COMPANIES

90+

EXECUTIVE LEVEL TOP INTERESTED INDUSTRY

VISITOR INDUSTRIES

COMPANY SIZE

51.4%24.6%

19%5%

Senior Executive/Business Owner

1-5 Staff

Management

5-30 Staff

Associate

30-100 Staff

Business Consultant

100+ Staff

64.4%17.7%

6.1%

11.8%

TRADE & RETAIL

ECOMMERCE

FINANCIAL SERVICES

INVESTMENT

BUSINESS SERVICES

TECHNOLOGY

GOVERNMENT

STARTUP

OTHER

39.5%

18.1%

8.6%

8.3%

7.3%

5.9%

5.6%

4.5%

1.9%

BUSINESS SERVICES

TRADE & RETAIL

TECHNOLOGY

MEDIA/COMMUNICATION

FINANCIAL SERVICES

AGRIBUSINESS

INVESTMENT

HEALTH

EXPORT/IMPORT

MANUFACTURING

EDUCATION

FASHION & TEXTILE

LOGISTIC

20.9%

12.6%

11.2%

8.9%

7.4%

7.4%

7.0%

4.5%

3.8%

3.3%

3.0%

3.0%

2.7%


MARKETING ACTIVITY SUMMARY

DIGITAL MARKETING

PRINT ADVERTISMENT

OUTDOOR BILLBOARD

RADIO

OTHER

ABF Internal Databases

Event Sponsors Database

Exhibitor Databases

Google Adwords Campaign

Linkedin Campaign

Media Partner’s Database (includes Smart Company, Ant Hill, Inside Small Business, Inside Retail and etc.)

Media Partner’s Website Ad (includes Smart Company, Inside Small Business, Asia Today and etc)

Wechat Campaign (includes ABF, Ausfocus, Australia news and etc)

Australian Financial Review

ACEC Magazine

Asia Today

OBQ Magazine

Inside Small Business Magazine

City of Melbourne Banner in multiple location

3AW

Smooth FM

Telemarketing

Inside Retail Magazine

Business Circle Magazine

Australia Post Direct Mailing

Poster in various location in Melbourne CBD

Outdoor LED Billboard Ad

Bay FM

SMS Marketing Campaign


AUSTRALIA CHINA EXPO 2016 MELBOURNE PHOTO REVIEW

AUSTRALIA CHINA EXPO EVENT REVIEW - MELBOURNE

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