AUSTONUndergraduate 2010

Auston Institute of Management, Singapore

UNDERGRADUATE

PROSPECTUS 2010

04MISSION,VISION,VALUES

05 ABOUTAUSTON

08 CAREEROPPORTUNITIES

13OURCOURSES

30 HOWTOAPPLY

35 USEFULLINKSCon

tent

s

� | ProsPectus �0�0

the Vice-chancellor’s Message

Theseareexcitingtimesforyouasyou

decideuponyoureducationalcareer.

Whatevercourseyoudecideupon,we

hopethatyouwillmakethecorrectchoice.

TheprogrammesawardedbyCoventry

Universityaredesignedexplicitlytobe

challengingandthoughtprovokingbut

alsoprovidearewardingexperienceand

anincrediblyimportantstepinyourfuture

careers.Thousandsofstudents,justlike

you,havechosenCoventryUniversity’s

programmestogainanexcellenteducation

andhavebecomeenterprisingandhighly

employablepeople.

Professor Madeleine AtkinsVice-ChancellorCoventryUniversityAuston’s University partner since 2001

| �

MISSION

TO PROVIDE VALUE ADDED EDUCATION FOR WORKPLACE RELEVANCE

VISION

TO BE THE PREFERRED EDUCATION PROVIDER IN THE ASIA PACIFIC REGION.

VALUES

INTEGRITY = TRUST AND RESPONSIBLITYCREATIVITY IN OUR APPROACH

DEDICATION TO OUR STUDENTS SUCCESS


MISSION

TO PROVIDE VALUE ADDED EDUCATION FOR WORKPLACE RELEVANCE

VISION

TO BE THE PREFERRED EDUCATION PROVIDER IN THE ASIA PACIFIC REGION.

VALUES

INTEGRITY = TRUST AND RESPONSIBLITYCREATIVITY IN OUR APPROACH

DEDICATION TO OUR STUDENTS SUCCESS

AboutAuston

| �

calibreandsubstance,redefiningcliche’campus-life

intoahigh-techurbancenterofknowledgestriving

towardsexcellence.

coursesThereareawiderangeofhonoursprogrammes

forthosewhoseoptionistoembarkonspecialised

fieldsorcombinedhonoursprogrammesthatoffera

mixofspecializationandmanagementtraining.

BusinessandManagementcoursesledtheway

in2009,withhighintakesintocoursessuchas

EngineeringBusinessManagement,Business

InformationTechnologyandthetraditional,never

expiring,BusinessAdministrationprogramme.

Auston’sElectronicandElectricalEngineeringpro-

grammesalsohaveastrongintakeasthe

programmeiswellbackedbytheAcademic

AdvisoryCommittee,manyofwhomarequalified

engineersfromvariousfields.

campusThe5-storycitycampusisconvenientlylocated

betweenBoatQuayandClarkeQuay,andinclose

proximitytotheClarkeQuayMRTstation.Under

it’snewleadershipandmanagementsince2008,

extensiverenovationshavetakenplace,renovating

andrefurbishingit’sentireoutlookandfacilities,

barelyrecognizableandmuchimprovedas

comparedtoit’soriginalstate.

About usAustonhasglorifiedinitsroleasatight-knitted,

industry-focused,urbaninstitutewhichhas

consistentlyprovidedmainstreamcourses.

Condusiveandvibrant,setintheheartof

Singapore,Austonhasremainedresolutely

specialisedinEngineering,Management,and

Info-Technologyconcentratingonthetop-up

degreeswhichhaveserveditsgraduatessowellin

theemploymentmarket.

Itsstrategyupto2012however,aimsfor‘sustain-

ableregionalexpansions’andtheintroduction

of‘To-Market’expansionsinsteadoftheheavy

relianceoninternationalstudentpopulationsatthe

homecampusinSingapore.

Austonhasmaintaineditspositionasoneofthetop

schoolsinSingaporeaftersuccessfullyachieving

theirCaseTrust,ISOandSingaporeQualityClass

forPrivateEducationOrganizations,allrenewedin

late2009.

Modest growthDespitemodest,butsubstantialgrowth,the

universityprogrammeseesmorethan400proud

undergraduatesannually.Withmajorrevampto

governmentregulations,anexhilaratingnewcourse

line-upandnewprospectsfortheindustryin

Singapore,Austonhasbeeninvestinginitsfuture,

increasingtheiremploymentoflecturingstaffwith


the schoolConsistentlyawardedasoneofthetopfewprivate

schoolsinSingapore,weworkhardtomaintainour

awardsofSingaporeQualityClass,ISO9001and

CaseTrust.Ouradministrationisfirmlyfocusedonthe

qualitydeliveryandthestudentexperiencethrough

ourexperiencedlecturers.Theyworkhardtoensure

thatthequalityofhigherlearninginSingaporeis

identicaltothatinCoventryUniversity,UK.

CoventryUniversityandAustonhavebeenworking

togetherfornearlyadecadeandenjoythebenefits

ofaclosecollaboration.Thedegreeprogrammes

aretaughtbylocalstutors,whoensurethatcase

studiesandexamplesfromSouth-East-Asianbusi-

nessenvironmentareincludedtogivestudentsan

allroundunderstandingofthecomplexitiesofthe

internationalbusinessworldtoday.Assessmentsand

examaresetandmoderatedbyCoventryUniversity,

whichensuresthatthequalityofthedegreemeets

therigorousstandardsofUKqualityassurance.

Withastrongfocusonstudentexperienceand

learning,wearecommittedtoprovideourstudents

withthehighestlevelofeducationandservice.

Ourfacultyandstaffarededicated,highlyqualified

professionalscommittedtoofferstudentspersonal

serviceandattention.

StudentsatAustonareencouragedtoundertake

challenges;tothinkandquestiononacriticaland

analyticallevel;todevelopamomentumforlife-long

learning;andtousetheknowledgeattainedtofulfill

theiraspirations.

FacilitiesOurbuildingis8000squarefeetwellclassrooms

equippedfordigitalandmultimediadelivery.

Campus-widewirelessnetworksallowseamless

integrationofpersonallaptopsand24/7internet

accessavailableindoorsandoutdoors.Ourtwo

14-computerlabsallowforspecializedsoftware

processingandareavailabletoallstudentsatno

additionalcost.

Industry LinksEmployersincreasinglyexpectfreshgraduatesto

havebetterbusinessknowledgeandtechnicalskills

fortheirindustry.Equippingthemforsuchan

environment,ourlecturersareindustryveterans,

mandatedtoteachreal-worldscenariosand

applicableinformationtoourstudents,making

themextremelyemployableandin-demand.Also

incorporatedinoursyllabusarerelevanttransferable

skillslikecommunication,teamworkandplanning,

ensuringasteadyfirststepintotheworld.

| �

CareerOpportunities

AtAustonweaimtogiveyouagoodheadstartto

yourworkinglife.Wehaveconsistentlyproduced

graduatesthatimpress.Theyaremarketable,

employableandprofessionalandcontinuetostand

outintheirworkthroughperformance-many

graduatingtoentrepreneurs.

Ourgraduatesmaketheirmarksintheindustrywith

corporationssuchasIBM,Siemens,KPMG,and

MitsubishiwhileothersareemployedwithintheCivil

andPublicsector.

Aspartofoureffortstoimprovetheemployabilityof

ourstudents,wecollaboratewithHumanResource

agenciesandplacementfirms.Thisresultsin

informativetalksaboutcrucialtopicsfromindustry

trends,CVwritingguidestowhatyoucanexpect

onyourfirstday.

Throughourefforts,recentgraduateshaveachieved

managementandexecutivepositionsinindustry

suchas:

- Electrical and Electronic Engineers

- Engineering Consultants

- IT Resource Agencies

- Power-System Analysts

- Financial Consultants

- Retail Managers

andmore.


Electrical & Electronic EngineeringSuccessful graduates from this course can

advance themselves as technical managers, senior

technologists’ specialists, senior design specialists

and senior engineers or managers, regardless of

sectors in both private and public companies. Many

have crossed boundaries and even set up their own

proprietary companies.

Engineering, in its multi-disciplinary nature, has

become increasingly important in the modern

economy. Graduates will be well equipped with in

subject knowledge, skills and know-how to stay

relevant and successful in the workforce or to

progress to Masters level studies.

Engineering Business ManagementIgnite your passion for Engineering with a

background in Business. The Engineering Business

Management programme allows our graduate to

enter a paradigm, one with a best of both worlds,

perfecting engineering with fine-tuning in business

knowledge.

The market demands graduates who are not only

competent technically, but well equipped with

knowledge in project management, total quality

management, effective business strategy thinking

and application, and lots more.

As quoted by our Singapore’s Minister of Defence,

Mr Teo Chee Hean, “The popular debate over

whether an education in the humanities or in

science and technology is more useful, presents

a false choice. An educated person should have

grounding in both. He should understand the

technologies that drive human progress and

the broader societal context in which those

technologies are applied.’

Successful graduates will possess versatility

to move up the corporate ladder as managers

or senior managers in Business-to-business

marketing, project managers, product designers,

sales and marketing, product training across multi-

platform industries.

With a strong inter-disciplinary curriculum and

adequate working experience, graduates can aspire

to become an entrepreneur or upgrade themselves

with Masters level qualifications.

Business Information TechnologyThe digital economy is here. Graduates stay

versatile and competent, aiming to advance their

careers in different sectors of the economy.

Being a manager requires an understanding of

enterprise system development, system analysis,

project management, business strategies, and the

new age of mobile commerce applications which

runs our everyday life. The digital age of applications

such as Facebook, eBay, Twitter and other media

channels and internet services are here to stay.

Graduates with a sound knowledge and qualification

will find themselves to be in high demand.

The Programme is also uniquely designed to

allow students to be efficient and knowledgeable

in both the Business and Information Technology

aspect, putting them at the cutting edge of industry

developments.

Business & FinanceBeing one of the 4th largest foreign exchange

centres, Singapore is also an international centre

for investments. The Singapore Stock Exchange

(SGX) has been rapidly growing. Categorised as the

‘Financial Hub of Asia’, graduates from the Business

and Finance Degree can accommodate market

demands for bankers, fund managers, financial

consultants, brokers, traders, financial sales,,

risk control, operations and settlements, dealer,

regulatory compliance and others.

When our graduates embark onto the financial

industry, the world is their oyster.

10 | ProsPEcTus 2010

Thisprogrammewillprovidestudentwithagood

andsolidfoundationinhumanresource

management,modulessuchasManagingChange

IntheworkplaceaddressChangeManagement,

somethingthatinterestseverycorporation.

Graduateswillbeabletomanagepeople,people’s

skills,personallivesandoptimisedoverallcareer

performance.

Opportunities,regardlessofSME,MNC,GLCor

PublicServicesshouldallowgraduatestoachieve

titlesofHRSenior/Executives,Recruitment,

industrialrelations,Compensationandbenefits,

trainingspecialistsandmore.

Business & resort Management DifferentiatingfromatypicalDegreethatfocus

towardsonlytheCasino,theresortmanagement

providesapowerfulcombinationofbusinessand

resortmanagement.Thetwointegratedresorts

(IR)inSingaporewillcontinuetogeneratestrong

demandforgraduatesinthisfield.Furthertowhich,

Singapore’sstrengthinthetourismindustrywillalso

continuetodemandforgraduatesintheindustry.The

demandwillenablegraduatestoseekopportunities

inareassuchasresorts,tourismorganizations,travel

agencies,hotels,airlines,themeparks,meetings,

incentive,conventionsandexhibitions(MICE)

companies,cruiselinesandmanymore.

Business & MarketingDespitediversityinthemarkets,marketinghas

alwaysbeenuniversal.Allorganizationsrequire

marketingexpertstogrowandnurturetheir

businesses.Theaimforbeingamarketleader

isineveryorganization’sgoals.Andtheneedfor

marketingexpertshasneverbeensosortafter.

Marketinggraduatesaretrainedtobeflexible,

innovativeandcreative.Challengingtopicssuch

asbranding,marketingcommunications,public

relations,sales,researchskillswillbeimpartedto

theaspiredmarketeer.

Business AdministrationThisbroadbasedegreeoffersacomprehensive

andwell-roundededucationthatfocuseson

communicationskills,developsbusinessand

analyticalthinkingandconceptssuitedforthe

corporateworld.Studentswillhaveinsightsofthe

‘realworkingworld’locally,aswellaswithaglobal

perspectiveofbusinesses.

Withoutunderminingtheword‘Administration’,

studentswilllearnhowtomanagebusiness

situationsandscenarios.Unlikelearningjusta

specialisedconceptlikemostdegrees,studentwill

developtheirinterpersonalskills,problemsolving

skills,leadershipandmanagementskills.

ItisnosurprisethataBusinessAdministration

graduatewillbeopentoopportunitiesinvolving

Humanresourcemanagement,recruitment,

internationalbusinessmarketing,business

development,accountmanagement,Sales,

logistics,mediaplanningandmuchmore.

Business & Human resource ManagementThiscourseofstudywillmeetthedemandofthe

humanresourceindustryforcompetenthuman

resourceprofessionals.Modulesarecraftedto

providestudentswithcurrentbusinesstrendsand

agoodgroundingintherelevantareasofhuman

resourceenvironment.

AquotebyPrimeMinisterLeeHsienLoongata

SingaporeHumanCapitalSummitin2009,“wemust

beattheforefrontofhumancapitaldevelopment,so

thatpeopleseethisasaplacetostretchandachieve

theirpotential.Andweshoulddevelophumancapital

notjustforSingapore,butthewholeofAsia.We

canbeahubforresearchontalentmanagement

practicesinAsia,aswellasatrainingcentrefor

companiestodeveloptheirtalent.”

| ��

Business and retail ManagementTheretailingindustryisbylargeoneoftheindustry

filledwithcountlessopportunities,availableinmany

businessorganizations.Multi-disciplinaryskillsand

knowledgewillbeimpartedtostudentsranging

fromretailmarketingtounderliningthedistribution

managementoftheretailindustry.

Graduatescanseektobecomeentrepreneurs,

managingtheirownbusinessesorcouldseekto

becomemerchandisers,visualmerchandisers,

marketingexecutive,retailoperationsmanagers,

retailbusinessdevelopment.

LogisticsLogisticsencompassesawiderangeof

opportunities.Careerprogressionsareavailable

inmanyoftoday’sbusinesses.Organisationswith

involvementinmaking,storing,selling,andservicing

requireindividualswithskillsandknow-howin

logisticsandoperations.

Graduatescanlooktowardsachallengingcareerin

thelogisticsindustry.Individualsmayalsoundertake

challengesofsupplychainmanagementinaglobal

context.Theserviceandmanufacturingsectors

alsoprovidevocationsforpurchasingexecutives,

inventory,productionplanners,masterschedulers,

customerserviceexecutives,warehousing

executives,freightforwardingexecutives,shipping

administrators,logisticsexecutiveandsupplychain

analyst.Canyoutakethechallenge?

computer scienceAnundoubtedlypowerfultechnicalqualification,

graduatescanseekexcellenceassoftware

engineers,systemanalysts,technologyconsultants,

algorithmdesigners,networkingspecialists,and

systemconsultants.

Individualscanlooktowardsperformancein

researchanddevelopmentinmanyexcitingareas

suchasartificialintelligence,bioinformatics,

networkingandcryptography,computergaming,

multimediaandrobotics.

computer Networking & communications technologyGraduateswillgaininsightsintoanddevelopa

greatunderstandingofpracticaloperationsof

media,socialandculturaldimensionsofmass

communications,itsaudiences,producersand

policymakers.Notonlywillgraduatessatisfythe

demandsoftheITindustry,butalsogovernment

andbusinesses,whoneedsprofessionalsto

managenetworks.Telcoprovidersalsoseek

professionalsasthecountrymovetowardsstrong

emphasisoncommunicationtechnology.

CareerinITsuchascomputerprogramming,

systemdesigns,databasemanagement,computing

management,systemapplications,mobile

communications,animations,informationsystems,

systemimplementations,systemanalysisare

justafewofthemanyopportunitiesavailablefor

successfulgraduates.

Network & Mobile computingConnectingtheworld,theinfo-communication

industryhasneverbeenadullmoment.Thenational

agendaofmovingtowardsa10-YearIntelligent

Nationbyyear2015excitinglyanticipatesthe

creationofmorethan70,000newandexciting

arraysofjobsandcareer.Graduatesareableto

optforahugespectrumofvocationsstretching

fromnetworksystemsdesign,managingwireless

solutionstoadministeringandsupporting

communications,providingsolutionstomakethe

worldasmallerandbetterconnectedplace.

�� | ProsPectus �0�0

Our Courses

Key Facts about Coventry University- One of Top 100 Universities in the UK

- Queens Anniversary Prize, 2007

- Times Award for Entrepreneurial University of the Year, 2008

- ‘Excellent in Business’ by Eduniversal (UK), 2009

- Midlands Enterprising University of the Year, 2010

- Strong Industry-Linked and Career-Focused programmes

- Proud member of Association of Commonwealth University (ACU)

All degrees are awarded by

| 13

Courses

Business Faculty Bachelor of Arts (Hons) in Business and Resort ManagementBachelor of Arts (Hons) in Business AdministrationBachelor of Arts (Hons) in Business & Human Resource ManagementBachelor of Arts (Hons) in Business & MarketingBachelor of Arts (Hons) in Business & Enterprise ManagementBachelor of Arts (Hons) in Business & Retail ManagementBachelor of Arts (Hons) in Business & Finance

Engineering and Computing Faculty Bachelor of Arts (Hons) in LogisticsBachelor of Engineering (Hons) in Electrical & Electronic EngineeringBachelor of Engineering (Hons) in Computer Networking & Communications TechnologyBachelor of Science (Hons) in Business Information TechnologyBachelor of Science (Hons) in Network & Mobile ComputingBachelor of Science (Hons) in Computer ScienceBachelor of Science (Hons) in Engineering Business Management

14 | ProsPectus 2010

Why choose this course? This undergraduate programme provides general Business modules that

introduces and explains the complexities of business and develops some

key skills such as information searching and presentation. Alongside this,

you will also develop skills in team building, leadership, general problem-

solving and research.

Year 1The core modules introduces and explains the complexity of business

and develops some key skills such as information searching and

presentation. Aspiring executives who wish to be equipped with the

knowledge of modern business ideas, systems and techniques in

relation to organisational business operations, would also find this

particularly useful.

Year 2Continue your studies to gain a more concentrated business knowledge.

As a student of this course, you will acquire skills to handle the complex

issues in the contemporary global business environment.

Aspiring executives who wish to be equipped with the knowledge

of modern business ideas, systems and techniques in relation to

organisational business operations, would also find this program

particularly useful.

Year 3 Modules in business administration consists of all the core subjects the

you will have to conduct business research and develop strategies that

comprise of strategic marketing. This will give you the opportunity to draft

out a business analysis that require you to research this area in depth.

What Will You Study?

BA (Hons) in Business Administration Year 1

Introduction to Business organizations

Foundations of organizational Behaviour

the economic environment of Business

Introduction to Marketing

Introduction to Business Accounting

Business Analysis and Accounting

Year 2

Business Management

employee resourcing

Applied Marketing Management

Principals of Financial Investment

supply chain and Logistics Management

Managing Leisure Businesses

Year 3

Business Analysis

Business research

Business strategy

strategic Human resource Management

Advanced strategic Marketing

Financial Management

Modules

| 15

BA (Hons) in Business & Enterprise Management

Why choose this course? The program emphasizes the development of skills in operating

standards, enterprise analysis and planning, suitable techniques

employment. Upon completion of this program students will possess

the knowledge and skills needed to manage business enterprises for a

sustainable future.


Year 1 Introduction to Business organizations






Year 2

Business Management

employee resourcing

Applied Advertising



small Business Management

Year 3

Business Analysis

Business research

Business strategy

entrepreneurship

New Venture Management

creativity and Innovation

Modules

Year 1The core modules introduce and explain the complexity of business and

develop some key skills such as information searching and presentation.



organisational business operations, would also find this particularly useful.

Year 2These modules are designed for students who wish to specialize in

entrepreneurship management. The curriculum prepares students for a

successful career in organizing, owning and managing an independently

owned business. Students gain a thorough background in the qualitative

and quantitative skills needed for decision making in the critical areas of

starting and managing a business. The curriculum covers the key areas

of business including financial analysis, employee resourcing, supply

chain and logistics management as well as business management of

operations, growth and resources.

Year 3The last year is to bridge the gap between theory and practical

application, while examining the areas of critical thinking and decision-

making, entrepreneurship, new venture management as well as creativity

and innovation. Students are required to demonstrate a comprehensive

understanding of the undergraduate business curricula through an

integrated topics course.


Why choose this course? Marketing focuses on developing coordinated programs to successfully

manage a company’s relationship with its target customers in order to

meet its strategic goals in a competitive environment.






Year 2For those who are already working in the marketing department and

intend to widen their knowledge of the marketing concepts they will be

introduced to the marketing theories and principles that frame a broad

range of issues and challenges faced by today’s marketer.

Year 3 In year 3, you will study the most important modules of the entire course.

You will learn how to assess customer desires, create products to

meet specific needs, and develop distribution, pricing and promotional

strategies to efficiently target your customers. Students will gain a solid

foundation in the basic disciplines essential for understanding consumer

and organizational buying patterns.


BA (Hons) in Business & Marketing Year 1







Year 2

Business Management

employee resourcing


Applied Advertising

Financial services

events Management I

Year 3

Business Analysis

Business research

Business strategy

Advanced strategic Marketing

services Marketing

retail Marketing

Modules

| 17

Why choose this course? The programme prepares students to plan, manage, and analyze the

financial and monetary aspects and performance of organizations. The

course provides students with a variety of financial concepts. It provides

a graduate with the ability to work in many financial fields including

investing, business, banking, and insurance.






Year 2In this level, Business and Finance emphasizes financial concepts,

theories, and practices to promote well-informed financial decision-

making. Coursework within this concentration examines the areas

of investment analysis and business management. The curriculum is

designed to equip you with the competencies, knowledge, skills, and

attitudes needed for success in management positions in the global

workplace.

Year 3 Year 3 comprises specialist modules of finance such as financial data

comprehension, investment skills, effectively communicate financial

information with both internal and external customers.


BA (Hons) in Business & Finance Year 1







Year 2

Business Management

Managing & Leading People at Work


Applied Advertising

Financial services



Year 3

Business Analysis

Business research

Business strategy


Investment Analysis

Financial Derivatives

Modules


Why choose this course? This pathway of our human resource management programme enables

you to study a broad business degree with a specialism in resource

managing from the second year. The course is designed for future

human resource specialists who wish to learn about the managing of an

ever changing and challenging HR environment. Having an enthusiasm

to successfully accomplish every business objectives of a firm is a good

start however you will want to find out the effective management of scare

resources: Capital, Human and Physical.






Year 2The programme for this year is specially designed with more

concentrated business knowledge emphasising on human resource

management. As a student in this year, you will acquire skills and

techniques to manage organisational changes in addition to complex

issues in the contemporary global business environment. This

programme is particularly sought after by human resource managers

who wish to seek further leadership and strategic HR skills.

Year 3 The final year comprises specialist modules, including strategic human

resource management and managing critical analysis and synthesis in

the working environment.


BA (Hons) in Business & Human Resource Management

Year 1 Introduction to Business organizations






Year 2

Business Management

employee resourcing

Managing & Leading People at Work



events Management I

Year 3

Business Analysis

Business research

Business strategy

strategic Human resource Management

Managing change in the Work Place


Modules

| 19

Why choose this course? Ever thought of being the next retail mogul? Or been part of the ever-

changing world of fashion, merchandising and retail management

– this is just for you. This course emphasises in technical knowledge,

critical thinking and collaborative skills so that you will be able to work

in some of the top retailers and boutiques. This also gives u a broad

understanding on to manage your own boutique, flea market or even

blog shop.






Year 2The second year will covers such as Applied Advertising, Employee

Resourcing and Supply Chain & Logistics Management, which will

enable you to understand the mechanisms underlying in the retail

environment. You will also take a specialist module in small business

management, which examine how to develop an analytical and strategic

perspective of small businesses.

Year 3 The final year of the course comprises the core subjects of Retail

Marketing and Distributed Management along with the Business analysis

dissertation. You can use all the modules included in the curriculum to

explore issues from marketplace that you find particular interesting.


BA (Hons) in Business & Retail Management Year 1







Year 2

Business Management

employee resourcing


Applied Advertising

Financial services

small Business Management

Year 3

Business Analysis

Business research

Business strategy

retail Marketing

Distributed Management


Modules


Why choose this course? If you want to develop skills in the area of hotel and resort services,

conventions & exhibitions, marketing, finance and operations, and

human resource development, the Business and Resort Management

degree is designed to take your management expertise to the next level.

The programme is taught with emphasis on services and tourism and

you can complete the course alongside with your job if you are currently

working and be prepared for yourself for the next Integrated Resort.





organisational business operations, would also find this particularly useful

Year 2The second year develops students in their understanding of the

business in relation to the hospitality and resort industry. As a student,

you will gain better overview of the industry and have sound resort

specialization skills such as event management and service standards in

the resort industry. Knowledge provided by this course will better groom

students for entry level supervisory or management positions in the

integrated resort and hospitality industry.

Year 3 The final year includes a specialist module in Sustainable Tourism where

a review of it challenges of its application to private sector business and

public sector policy, enabling you to critically examine the available tools

of sustainable tourism of their advantages and limitations.


BA (Hons) in Business & Resort Management Year 1







Year 2

Business Management

employee resourcing


Applied Advertising


events Management I

Year 3

Business Analysis

Business research

Business strategy

services Marketing

strategic Issues in Hospitality Management

sustainable tourism

Modules

| 21

Why choose this course? Logistics represent a significant proportion of business doing. Hence,

management of the procurement, inventory, warehousing, transportation

and distribution systems is crucial to business success. Business Logistics

addresses the issues relevant to these central targets with the aim of

enhanced effectiveness and efficiency. Build your global network today.

Year 1During the first year, you will learn a series of business modules

foundation which provide an understanding of an economic and

industrial environment in which engineering companies are operating.

Alongside this, students will acquire a business foundation of the

contemporary global business environment. This course introduces and

explains the complexity of business and develops some key skills such

as information searching and presentation.

Year 2In year 2 you will start to specialise in area such as planning,

implementing, and controlling the flow of goods and services. A

combination of specialized business courses and general studies

providing well-rounded skills for the modern business manager. All the

modules in this year will help you to develop a portfolio of management

skills in transporation, distribution, and operational research with

emphasis on organizational skills in the major areas of business.

Year 3 Year 3 addresses the issues relevant to these central targets with the

aim of enhanced effectiveness and efficiency. The Major in Logistics

is designed to prepare students for careers in logistics management.

It improves the ability to structure, identify and diagnose logistical

problems as they relate to management responsibilities and the ability to

transform overall corporate strategies into logistics strategies and action

programmes.


BA (Hons) in LogisticsYear 1 Business organisation

Introduction to e-commerce


Business skills

Business Information systems

Introduction to Business economics

Year 2

Group Project

Data Management and operational research

Information Management and organisational Behaviour


current technologies

Distribution Management

Year 3

Project Management

Global Logistics

Procurement and Inventory Management

M-commerce Applications

Business Management strategy

Individual Project

Modules


Why choose this course? This programme provides a diploma-qualified engineer an opportunity

to again a degree in Electrical and Electronic Engineering. The course

consists of studies in micro electronic devices, electrical power systems

together with supporting subjects in computing, networking and project

planning. You learn about the design of power systems and methods

of supply and control of electrical energy. Microelectronics, taught at

baccalaureate level, which include practical design considerations.

Our project planning, a vital aspect of engineering, will utilize advanced

computer tools.

Year 1This course introduces students to the concepts, practices and theories,

in engineering specifically in electronics and communications areas.

Moreover, this course offers a broad-based education in Electronics

Technology. It combines lectures in the essential technical subjects

together with an emphasis on putting theory into practice.

Year 2The implementation of ideas through new products, systems and

services is the essence of engineering as a socially responsible

profession. The rapid changes in electrical, electronic and computer

technology and the diversity of applications require broad educational

background and a lifelong commitment to learn new and specialized

information.

Year 3 Year 3 included specialist modules acquire key technical proficiency and

knowledge of the engineering industries. This programme is designed

to teach the principles of engineering in both electrical and electronics.

In Advanced Digital System you will explore how a signal processing

solution using two different approaches. Power System covers the

methodologies of how the supply and control of electrical energy.

– See right for all the module


BEng (Hons) in Electrical & Electronic Engineering Year 1

systems Project

Digital electronics and Microprocessors

electrical and electronic engineering

communications, Networks and signals

Introductory engineering Mathematics 1

object-oriented Programming

Year 2

Microcomputer systems

Analogue electronics

Digital electronics

communications & Networks

software systems engineering

electrical engineering

Year 3

Individual Project

Advanced Digital systems

Power systems

communications and Networks

Large scale software Development

Product Development strategies

Modules

| 23

Why choose this course? Computers, Electronics and Communications drive the modern world,

touching all aspects of our lives. It is the technology that drives the

modern industrial era by creating electronic devices and systems

for sensing, transmitting and processing information, and electrical

machines and systems for generating, controlling and applying power.

Year 1This course introduces students to the concepts, practices and theories,

in engineering specifically in electronics and communications areas.

Moreover, this course offers a broad-based education in Electronics

Technology. It combines lectures in the essential technical subjects

together with an emphasis on putting theory into practice.

Year 2This level is designed to provide you with the technical skills required

both to maintain and manage computer systems in a network

environment and also to design and develop applications in Internet

computing. It is designed to develop knowledge and skills for effective

communication in a variety of public and private work environments.

Year 3 The final year consists of modules designed to provide a sound

education in all aspects of software and hardware issues related to

computer and networking systems. Equally, networking skills and

network design are prominent parts of the programme and these

subjects will enable you to understand network protocols infrastructure

and planning.


BEng (Hons) in Computer Networking & Communications Technology

Year 1 systems Project

Digital electronics and Microprocessors

electrical and electronic engineering

communications, Networks and signals

Introductory engineering Mathematics 1


Year 2

Microcomputer systems

Digital electronics

communications & Networks


Advanced Programming

Database systems

Year 3

Individual Project

Advanced Digital systems

system security

communications and Networks


enterprise systems Development

Modules


Why choose this course? As a student on this course, you will be preparing for a career in

product-based companies, either within a commercial function, such as

marketing or purchasing or in operations management. Core content

of the course consists of business, management and technology.

Technology is taught via product analysis and artifact studies, and is

focused on its business implications.

Year 1The business modules provide an understanding of the economic and

industrial environment in which engineering companies must operate.

Alongside this, students will acquire a business foundation of the

contemporary global business environment. This course introduces and

explains the complexity of business and develops some key skills such

as information searching and presentation.

Year 2The second year programme is specially designed with more

concentrated business knowledge in industrial management,

consultancy or a related sphere. As a student of this course, you

will acquire skills and techniques to manage organisational change

in addition to complex issues in the contemporary global business

environment.

Year 3 The course makes no presumption of technical knowledge. Business

and management topics make extensive use of case studies and

project work. A range of assessment methods is employed, including a

final-year project that simulates setting up a subsidiary of a multinational

company.


BSc (Hons) in Engineering Business Management

Year 1 Business organisation



Business skills


Introduction to Business economics

Year 2

Group Project

Information Management and organisational Behaviour



Business Finance and Accounting

Materials and Manufacturing technology

Year 3

Industrial Business Project

Project Management

Product Development strategies

total Quality Management



Modules

| 25

Why choose this course? How do you build a website to expand your market? What is involved in

automating your purchase and sales ledgers? What value can an intranet

be to your company? Should you outsource computing requirements?

Can you increase customer satisfaction using IT? All these questions are

about improving the competitive advantage of a business organisation

and all depend upon the effective deployment of the right kind of

information technology.

Year 1Information Technology play a crucial role in all aspects of modern

business. As a student of this diploma programme, you will be introduced

to the fundamental topics associated with Business Information

Technology (BIT). Students develop an understanding of modern

technology used in business, as well as studying management information

systems.

Year 2The second year is specially designed to enable you to make an effective

contribution to integrating Information Technology (IT) within business

activities. As a student of this course, you will understand the concepts

and techniques of applying Information Technology within a modern

business environment. Along this, you will acquire skills and techniques

to manage organisational change in addition to complex issues in the

contemporary global business environment.

Year 3 This programme provides the skills and knowledge for using IT to

solve business problems. You will learn business skills, develop an

understanding of management and finance, and appreciate the need

for strategic thinking. Your IT knowledge will include website design,

database implementation, information systems development and Internet

technology. Integrative study focuses on key topics such as customer

relationship management, knowledge management, business process re-

engineering and the use of decision support systems. You may explore IT

applications in marketing, accounting and finance, personnel management

or international business.


BSc (Hons) in Business Information Technology Year 1

Business organisation

Information systems



Business skill


Year 2

Group Project

Information systems Development

Data Management and operational

Information Management and organizational Behaviour


Database systems

Year 3

Project Management

Advanced Information systems



enterprise system Development

Individual Project

Modules


Why choose this course? The course assembled solid base of software development skills and

introduces the specific skills needed for developing mobile/wireless

applications. Students will also gain the necessary understanding

of current technologies and architectures that provide the network

and communications infrastructure for mobile enabled enterprise

system management. Students will also develop skills in the design of

modern distributed software systems, using appropriate technologies,

architectures and techniques, and in the advanced network technologies

supporting the upper layers, together with their planning, management

and security.

Year 1You will face challenges and test your skill at problems solving. These

modules provide you a solid foundation for integrating computing

principles and advancement within a vast array of career options.

This course features how organizations function and how people are

affected by technological change. You will look at the stages of system

development from finding out what the client need, to building and

maintaining a system. You’ll cover programming skills and concepts

complemented by practical design and testing technique.

Year 2Year 2 is designed to provide you with the technical skills required both

to maintain and manage computer systems in a network environment

and also to design and develop applications in Internet computing. A

range of modern developments such as Internet technology, multimedia

and distributed systems are also covered. The problem-solving skills you

acquire will be put to good use in a professional group project.

Year 3 The final year focuses more on the technical aspects of computer

communications and networks. Aspects of building, connecting,

managing and delivering network services will be covered as well as the

fundamental areas of computing.


BSc (Hons) in Network & Mobile Computing Year 1


computer Architecture

Logic and sets

Information systems

Designing for usability

Business skills

Year 2

Group Project


Database systems


system Architecture and Networks


Internet technology

Year 3

Individual Project


Distributed Applications Development

system security



Modules

| 27

Why choose this course? This course emphasizes the software aspect of computing and also

gives you an understanding of the underlying hardware .As a student on

this course, you will learn how to apply appropriate methods to specify,

design, program, test and document software. You will learn how to

analyse and design information processing systems using computer-

based tools, and build database systems to meet commercial needs.

The course introduces you to the business world and provides the skills

you’ll need to operate in a professional environment

Year 1You will face challenges and test your skill at problems solving. These

modules provide you a solid foundation for integrating computing

principles and advancement within a vast array of career options.

This course features how organizations function and how people are

affected by technological change. You will look at the stages of system

development from finding out what the client need, to building and

maintaining a system. You’ll cover programming skills and concepts

complemented by practical design and testing technique.

Year 2Year 2 is designed to provide you with the technical skills required both

to maintain and manage computer systems in a network environment

and also to design and develop applications in Internet computing. A

range of modern developments such as Internet technology, multimedia

and distributed systems are also covered. The problem-solving skills you

acquire will be put to good use in a professional group project.

Year 3 In the final year, you will learn how to apply appropriate methods to

specify, design, program, test and document software. You will examine

the hardware these systems run on, from the single-user PC up to multi-

user and networked computer systems. You will learn how to analyse

and design information processing systems using computer-based tools,

and build database systems to meet commercial needs. Alongside this,

skills acquired during this course in logical thinking, problem solving and

project management will equip you for a career in many roles in business

or industry and many more in emerging fields.


BSc (Hons) in Computer Science Year 1


computer Architecture

Logic and sets

Information systems

Designing for usability


Year 2

Group Project


Database systems

system Architecture and Networks


Internet technology

Year 3

Individual Project



system security

Formal Aspects of computer science


Modules


AwardsOn successful completion of year 1, students will receive a Diploma in their chosen course awarded

by Auston Institute of Management. After year 2, students will receive an Advanced Diploma in their

respective course awarded by Auston Institute of Management and recognized and externally examined

by Coventry University. Upon successful completion of the final year, graduates will receive a Bachelors

degree, awarded Coventry University (UK). The degree awarded will be the same as those awarded to

students at Coventry University, UK.

Levels Awarding BodyAPEC, Diploma and Auston Institute of Management

Advanced Diplomas

Bachelors Coventry University (UK)

The grades of award for a pass performance in a module within the Diploma and Advanced Diploma

awarded by Auston Institute of Management is a mark of at least 35% in each component with an overall

mark of at least 40% is required to pass a module.

Marks (%) Award70% and up Distinction

60% - 69% Credit

40% - 59% Pass

39% and Fail

below

To obtain a Coventry University Degree with Honours, students shall be required to pass all six (6) modules.

The classification of a Bachelor’s Degree with Honours shall be based on the average mark of 100 credits

worth of modules (equivalent to 5 single modules).

The average shall be rounded to the nearest whole number before being used to establish the classification

(.5 being rounded up).

Marks (%) Honours Classification70% and up 1st Class

60% - 69% 2nd Class Upper

50% - 59% 2nd Class Lower

40% - 49% 3rd Class

40% and Unclassified

below

| 29

How to Apply


Local Students

How Do I Sign Up? Follow our 4 easy steps for your application.

Item

1. Submit application form and $53.50 (inclusive of GST)

2. Auston will evaluate the application with it’s supporting documents1

3. You will receive a Letter of Offer from Auston to confirm your place if

your application is approved.

4. You will need to sign on the acceptance form to confirm your place.

Application Requirement for Undergraduate Programme (3 Year Track)

• Foundation Programme

• GCE ‘A’ Level, or

• Senior high school, or

• Higher NITEC, or

• International Baccalaureate, or

• 12 years of formal education (subject to evaluation

Application Requirement for Undergraduate Programme (Final Year)

• Related Advanced Diploma from Auston Institute of Management or

• Polytechnic Related Diploma, or

• Related Diploma and Advanced Diploma from recognised institutions

• Professional Certificate from recognized institutions.

Checklist for Application – For Local Students

Completed Application for Admission Form

2 Passport-Sized Photographs

Certified True Copies of Certificates and Transcripts

Copy of NRIC or Passport

Non-Refundable Registration Fee and Relevant Fees according to

the latest Fees Schedule

Notes

• Applicants must normally be 17 years or older

• Mature candidates (>25 yrs) and exceptions to the above will be

considered on an individual basis.

• Applicants whose first language is not English must achieve an

English Language Proficiency of CEFR B2 (e.g. IELTS 5.5, TOEFL

650, Anglia Advanced Level).

• Admission to various entry levels is subject to final approval from the

awarding institution/university.

Time

–

3 working days

Approx. 1 working day

Approx. 1 working day

| 31

International Students

Time

–

Approx.

10 working days

Medical Check-up Report - Approx. 3 days

–

1 Should your application be unsuccessful for unforeseen reasons, you will be contacted by a member of our staff whom

will provide you with professional advice on proceeding to an alternative.2 Should your Student Pass application be unsuccessful due to unforeseen reasons, the institute will appeal on your behalf. Please note that there is a maximum of 3 appeals for each applicant. In some occasions, additional information and documentation may be further required.

2. Auston will evaluate the application with it’s supporting documents1

Examples of supporting documents are:

• Form V36, • Photocopy of passport,

• Highest qualification/certification, • 4 passport size photos,

• Financial credibility statements, • English qualifications, etc

• Working experience (if any)

Applications without relevant supporting documents will not be processed.

3. Upon successful acceptance, an application for your Student Pass will be

submitted to the Singapore Immigration and Customs Authority (ICA)2

4. Upon the approval of your Student Pass Application, you will receive 4 items:

a. Letter of Offer for your place in our programme

b. A CPE-Approved Student Contract

c. Student Pass In-Principal Approval from ICA

d. A New Student Guide to Singapore and Auston

5. To secure a place in our programme and avoid disappointment, kindly ensure that the CPE-Approved Student Contract is signed and returned to us, accompanied by your first payment detailed in your Letter of Offer and student contract before the commencement date of your programme.

6. It is mandatory that all International students undergo a medical check-up upon their arrival in Singapore. Kindly approach your consultant for more details and recommendation of authorised medical clinics and centres.

Medical Examination Fee: Approx S$50.

7. Once your medical result has been received by Auston, an appointed day will be arranged and advised to proceed to the ICA for the collection of your successful Student Pass.

Pleasebringalloriginalcertificates,transcriptsandotherofficial documentsforyourStudentPasscollection.

8. See you at Orientation!

Approx. 14 working days

3 working days

–

How Do I Sign Up? Follow our 8 easy steps for your application.

Item

1. Submit completed and signed Application Form, together with a non-refundable

fee of S$321.00 (Incl of GST)


Find out more from our Auston Preview Session

You’ve read the guide and know the detail of the courses, now why not come and see what it would like to be a student at Auston Institute of Management?

Auston preview session are all about giving our students all the information they need – we’ll welcome you, show you around, talk to you about how will it be like in Auston and explain what it’s like to study here.

At the preview session, you can:- Find out more about your course- Tour the campus- How to look for a recognised qualification - What Auston can offer you- Education Pathway - Auston’s Accreditation- Types of Student Support when you embark - Coventry University Accreditation- Financing your education

We hope our preview sessions are a real chance for you to experience life at Auston Institute of Management – and to decide if it’s the place you want to be.

For all the details including date and time, visit our website: www.auston.edu.sg to register for a free preview session today!

DisclaimerThis prospectus was issued in Feb 2010 and is primarily intended for use by prospective students wishing to start courses in Auston Institute of Management.

The prospectus gives an outline of the courses and services offered by Auston Institute of Management. The information was correct at the time of going to press.

The Institute makes every effort to ensure that the contents of and statement made is this prospectus are fair and accurate but it cannot accept any responsibility for omissions, errors or subsequent changes that may occur.

The statements made, and the information provided is a general guide and there may be changes following publication which affect the contents. Programmes or modules may be revised, altered or withdrawn without notice and assessment arrangements may be changes. It should be noted that information on entry requirements for courses and modules is for guidance only. The conditions attached to offers may vary from year to year and from applicant to applicant.

For the most up-to-date information, please check with Auston Institute of Management website at www.auston.edu.sg or contact our Student Recruitment department before applying.

| 33

Notes


Useful Links

CoursesAuston offers a wide range of courses. For latest details visithttp://www.auston.edu.sg/academics.php

Visit UsWant to find out more about our school? Drop us a mail or give us a call. Our consultant will bring you a tour on our campus.www.auston.edu.sg/contactus.php

Virtual Tour On Our Graduation CeremonyBusy with work and family commitment? Take a look at our graduates during their graduation ceremony and you will know all the hard work is worth it.www.auston.edu.sg/pages/campuscommunity/campuscommunity_grad.php

AccommodationHaving problems choosing the right accommodation during the course of studies?Contact our Student Welfare Manager to get all sorted out.www.auston.edu.sg/pages/campuscommunity/campuscommunity_welfare.php

Money MattersIf you think that money is an issue when pursuing a degree? At Auston, we have a list of banks such as POSB, Maybank and RHB that will provide you with education loan to help to keep your finance in order.www.auston.edu.sg/eduloan.php

InternationalGuidance for students from oversea, drop a mail to our international consultant that can speak your native language.http://www.auston.edu.sg/contactus.php

Ask Us LiveTired of asking questions and wait for answer through emails? Ask our consultant for their MSN or Yahoo Messenger account and we can chat with you live.http://www.auston.edu.sg/contactus.php

| 35

AUSTONINSTITUTE

E: [email protected]

T: 65 6334 5900

www.auston.edu.sg

Auston Institute of Management Pte LtdCo Reg Nos: 200510122R

61-63 New Bridge Road

Singapore 059405

01 Feb 2010

AUSTONUndergraduate 2010

Documents

Transcript of AUSTONUndergraduate 2010