#FOE2016

Video, Email & Dragons: Bringing Game of Thrones to

the UK

Austin Clowdus

#FOE2016

austin.clowdus@liveclicker.com

Twitter: @Future_of_email

Send Time Innovation vs. Open Time Innovation

What was last innovation in email?#momentofopen

#FOE2016

Video in Email: Fact or Fiction?

Sky Atlantic & Game of Thrones

#FOE2016

The Missing Journey Moment

The Missing Journey Moment

20%

80%

Moment of Send

Rich Data SetEveryone Else

#FOE2016

Moment of Open

• Personalized for 100% of openers

• Can leverage 50+ dynamic data points

• Content without an expiration date

• Functionally optimized to WOW!

#FOE2016

Send Time PersonalizationData & Content Segmentation &

Testing

Send

Email Client DeviceBrowser OS

16 File Formats

16 segments

.

Send Test Open

Moment of Open Personalization

RealTime Testing for “always on” optimization

Compatibility based logic automatic

Data collected at open automates content population

#FOE2016

Let’s See It

The results are in

#FOE2016

2016 Video in Email Landscape

#FOE2016

The Future of Email is at the Moment of Open

RealTime Data Personalization Dynamic Content

For the marketer when they hit send

Limited to data you have at send

First name, past behavior, static

after send

For the subscriber when they open

Leverage data at the moment of open

Emails without expiration date

Send is not the end

Flash Sale Offer

• Order Volume: +11.7%

• Total Sales: +23.0%

• Conversion: +17.9%

#FOE2016

Live Social Context● RealTime

tweets● RealTime

Pinterest boards

● YouTube channel

● Facebook page

#FOE2016

RealTime Rewards• RealTime rewards based on

current points balance

• Perfect for mailings with sporadic or infrequent cadence

• Credit card points, loyalty balances, etc.

#FOE2016

Custom RealTime FeedsUpdate price & availability in real-time within your emails by leveraging your own in-house data feeds.

#FOE2016

Moment of Open Personalization Drives The Future of Email