Aurora Trend Book
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Transcript of Aurora Trend Book
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Aurora:Autumn/Winter 2013-2014
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1: DAWN2: capitalized: the Roman goddess of dawn - compare EOS3: a luminous phenomenon that consists of streamers or arches of light appearing in the upper atmosphere of a planet’s magnetic polar regions and is caused by the emission of light from atoms excited by electrons accelerated along the planet’s magnetic field lines
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Aurora is defined as “dawn” and is therefore always relating to
light. It is the thing that is constantly surrounding us and
affecting how we feel. It comes in many different forms, always
finding a way to seep into our day. Aurora speaks to a
state of mind. It speaks to a way of thinking and an emphasis on feeling. It’s a certain way
to interpret things and a certain way react to things. Aurora is
made up of 5 groups. 5 groups that are opposites, all the
while staying uniquely the same. Aurora is ethereally light,
luminously bright, translucidly clear, flittingly constant, and
murkily obscure. Simply, Aurora is a way to be. It thrives
on emotions and always takes its cues from the light.
Ethereal...04AiryDelicateHeavenly
Murky...36ObscureFoggyVague
Flitting...28TransientErraticAbrupt
Translucid...20PureClearNo Falseness
Luminous...12ShiningGlowingEnlightening
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Ethereal1a: of or relating to the regions beyond the earth b: celestial, heavenly c: unworldly, spiritual2a: lacking material substance: immaterial, intangible b: marked by unusual delicacy or refinement c: suggesting the heavens or heaven3: relating to, containing, or resembling the chemical ether
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Ethereal is a state of mind that makes you feel light, and makes you feel free. It sends you to a place, a place where you simply cannot be found. It possesses a delicacy that is all its own, adoring the lace and feathers, the cottons and the clean. It favors a lighter color; one that you can barely see. It’s heavenly, and it’s sweet, and it is simply looking for the bright white light.
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Luminous1a: emitting or reflecting usually steady, suffused, or glowing light b: of or relating to light or to luminous flux2: bathed in or exposed to steady light3: clear, enlightening4: shining, illustrious
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Luminous is a state of mind that is vivid and clear. There is nothing that can break through the glass, and nothing that can change its way. It loves to play with the brocades and the fabrics that will hold their shape. It glistens in the sun with bits of gold and bolder hues. It’s got a glare that is bright, and is ready to start reflecting some light.
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Translucid1a: permitting the passage of light b: clear, transparent c: transmitting and diffusing light so that objects beyond cannot be seen clearly2: free from disguise or falseness
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Translucid is a state of mind that is pure and true. It doesn’t disguise itself and it doesn’t
pretend, it’s transparent and always can be seen. It has films, dimensions, and layers, and a certain
innocence that is often unknown. It peeks through keyholes and passageways, mirrors and even trees. It consumes colors that are a brighter
natural, consisting of the pinks and the greens. It lives for the sheer and the holey, the light
and the free. It wears its heart on its sleeve, and it is just waiting and wanting to be seen.
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Flitting1: to pass quickly or abruptly from one place or condition to another2: archaic: alter, shift3: to move in an erratic fluttering manner
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Flitting is a state of mind that is temporary and brief. It’s always moving, altering every thought in your head and every fiber of your being. It gets inspired and touched by movement,
thriving off even the tiniest thing. It whips in the wind, and burns just to be free. It hardens in the sun, and flows in the sea.
It always has its hair down, wearing something loose that can fly. Silks and sheers make this mind really go. Its hues vary, but
are going to a deeper, movingly bright side. It’s one crazy, erratic thing, and it’s just been preparing to take off and flee.
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Murky1: characterized by a heavy dimness or obscurity caused by or like that caused by overhanging fog or smoke2: characterized by thickness and heaviness of air: foggy, misty3: darkly vague or obscure
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Murky is a state of mind that is, well, murky. It’s obscure, and it’s dirty, and the light has run away. It isn’t entirely sure what it’s doing, or why for that matter. With an emphasis on corduroy and hand woven fabrics, it is full of a dense thickness that is ready to weigh you down. It prefers a darker shade of gray, and very little color. It’s grimy, and it’s smeared, and it has absolutely no intention of finding its way back to the light.
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