August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more...

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Industry Chat: Retail August 2017 Sugirtha Stathis, Career Advisor Jamie Hendel, Recruiting Relationship Manager MBA Career Management

Transcript of August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more...

Page 1: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Industry Chat: RetailAugust 2017

Sugirtha Stathis, Career AdvisorJamie Hendel, Recruiting Relationship ManagerMBA Career Management

Page 2: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Agenda

• Working with MBACM

• Retail Industry─ Introductory Overview

─ Trends

─ Functions, Roles and Internships

─ Company Relationships

• The Job Search ─ Recruiting and Summer Outreach

─ Is the Retail industry for you?

─ Career Pathways

─ Recruiting Strategy and Timeline

• Hiring Data─ Offers, Compensation and

Sponsorship

• Retail at Wharton ─ Wharton Graduate Retail Club

─ Baker Retailing Center

• Q & A

Page 3: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

MBA Career Management Retail Team

Career Advice

• Self-assessment & decision making

• Industry Insight

• Networking

• Resumes, Cover Letter & Interview Prep

Corporate Relationships

• Develop employer outreach strategy with RRM

Programming

• Develop programs for students interested in Retail

SUGIRTHA STATHISCAREER ADVISOR

Corporate Relationships

• Strategize best recruiting approach for variety of employers

• Co-manage employer relationships with Career Advisor

• Manage recruiting events

Student Support

• Assist students with logistics of on-campus interview process, job board postings, etc.

JAMIE HENDELRECRUITING RELATIONSHIPMANAGER

Collaborate with the Retail Club and Baker Retailing Center

Page 4: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Industry Overview

Page 6: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Trends in Retail

• New retail models• Online Offline; Pop-up shops; Store within a store

• Rent, not buy; Subscription-based; Customized and personalized

• Brick & mortar innovation• Customer experience; retail-tainment

• Smaller footprints with curated selection

• Tech advancements• Big data and customer analytics

• Mobile apps; augmented reality; AI; IoT

• Omni-channel• Seamless experience

• Third-party enablers - retail-centric apps & services

Page 7: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Keeping Up with Trends…

National Retail Federation (NRF) - the go-to source for retail news and industry trends

Chain Store Age – a leading source for retail news and industry analysis

Women’s Wear Daily – fashion industry trade journal (the “bible of fashion”)

Lippincott Library’s Retail Industry Research Guide – access reports on industry performance and outlook, major companies operating in the sector, and key statistics

Top 25 Retail Blogs

Note: Many sites offer a daily or weekly email newsletter with top industry headlines

MBA Career Management

Page 8: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Functions in Retail

Strategy / Business

Development

• Conduct due diligence, identify and size new business opportunities, research revenue initiatives, perform competitive analysis, etc.“Researched women’s luxury apparel markets in four European countries and built a comprehensive entry strategy proposal for highest-potential market”

“Developed strategy & framework for international M&A; identified key attributes of priority opportunities and presented findings to CFO”

Marketing (esp. Digital, Customer Acquisition & Retention)

• Wide range of roles and related responsibilities, including brand management, marketing/communications, omni-channel integration, digital/eCommerce strategy and more

“Developed digital growth plan for $130M men’s fragrance business, which included innovations to brand website, search and social media strategies, use of technology in stores, and strategic app partnerships”

Merchandising / Planning

(may include buying in department stores)

• Analyze consumer trends, competitive landscape, historic sales to create compelling product assortments and optimize sales

”Mapped out assortment plan for $10M category by analyzing historical sales and assessing future product trends; cut SKUs by 20% while increasing sales by 35%”

Page 9: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Functions in Retail

Finance / Strategic Planning

• Provide financial analysis, reporting and strategic planning to business leaders. Interpret trends, issues and opportunities; advise on financial implications of business decisions

“Developed 3-year strategic and financial plan for $11B North America geography”

Operations / Supply Chain

• Generate supply chain efficiencies, enhance customer service, improve vendor lead times, design fulfilment centers

“Created distribution center strategy based on analysis of warehouse efficiency, vendor locations, and shipping costs”

General Management /

Leadership Development

Programs

• High-profile, “fast-track” MBA programs designed to develop future leaders of the company

• Typically offer accelerated career path, customized training, senior executive mentorship

• May rotate across business units, functions, and/or regions during LDP period, with final placement in area of interest

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Retail Companies Across the Globe

Page 12: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Representative Outreach List: Summer 2017We spoke to 25+ retail firms this summer to reveal hiring needs and trends.

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Key Takeaways from Summer Outreach

MBA Career Management

• Firms look for candidates with passion for retail (industry) and/or their business model (e.g. disruptive retailers)

• Companies are beginning to understand the value of an MBA and working to move to an earlier and more structured process

• MBA culture varies among firms (beware the MBA stigma!)

• Attracted to Wharton talent for analytical horsepower + strategic thinking

• Luxury and fashion brands value the candidate’s ability to understand the customer experience (and like to see store / boutique experience)

• Networking is essential – retail is a people / relationship-driven business

• Some firms are flexible/open where they will place an MBA based on their skills/interest and where they will bring value

• Many firms hire on a “just in time basis”, so they take advantage of the Retail Conference, Spring NYC Networking Expo, Job Board, Spring Resume Book

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The Job Search

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Two Strategies = Two Skillsets

MATUREMATURE ENTERPRISE• Navigate unstructured process

and timeline

• Be ready if an opportunity becomes available

• Prepare for multi-format networking opportunities

• Proactively build & leverage network, pitch solutions and employment opportunities

• Travel to companies and recruiters

• Sustain recruiting efforts throughout the year

• Follow structured process and timeline

• Be ready for when an opportunity is available

• Prepare for and attend “formal” recruiting events

• Market your candidacy and differentiators

• Conduct on-campus interviews

• Manage heavy recruiting schedule in fall/winter

Tailor your strategy to the company/roleto ensure recruiting success

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Tailor Your Strategy to the Company/Role

MATURE

Ideal for firms that are likely to…

Have an established timeline and process

Recruit Wharton / other MBAs on a regular and annual basis

Travel to campus and host recruiting events

Have dedicated HR/Recruiting staff

Interview on-campus during FRP

Make offers to multiple students

Employ multiple interns from Wharton and/or other schools

ENTERPRISE

Ideal for firms that are likely to…

Hire as needed, when needed

Recruit Wharton / other MBAs sporadically, or are first time hirers

Use more remote or virtual means to connect with students (less likely to visit campus)

Have a small or no HR/Recruiting staff

Interview by phone, web or on-site at company HQ

Make a few or only one offer

Employ one intern from Wharton and/or other school

YOUR STRATEGY

Page 17: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Things aren’t always black & white within the industry

Mature/Enterprise: Retail Industry Landscape

Leve

l of I

nter

actio

nw

ith S

tude

nts

High

StructuredCompany Recruiting Strategy

Low

Unstructured

MBA Career Management

Retail Company Examples

PMA Program

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Yes NoDoes the company have an established timeline or process for this role?

Does the company regularlyrecruit at Wharton for this role?

Is there an HR/company representative dedicated to recruiting for this role?

Will company reps be on campus to recruit for this role?

Will the company be interviewing for this role during FRP?

Tailor Your Strategy to the Company/Role

MATURESTRATEGY

ENTERPRISESTRATEGY

Page 19: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Yes NoDoes the company have an established timeline or process for this role?

Does the company regularlyrecruit at Wharton for this or other roles?

Is there an HR/company representative dedicated to recruiting for this role?

Will company reps be on campus to recruit for this or other roles?

Will the company be interviewing for this role during FRP?

Company Example: LVMH

CUSTOMIZEDSTRATEGY

Page 20: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

What Retail Recruiters Seek…

• Communication; ability to work with non-MBAs

• Leadership and cross-functional teamwork; work with all levels

• Analytics and strategic thinking; see insights from data and connect the dots

• Creativity, ability to think “out-of-the-box”

• Relevant functional expertise

SKILLS

• Many firms open to career switchers, but industry/functional experience is helpful:

• Professional services background with focus on retail

• Consumer goods, eCommerce, or other B2C background

• Customer analytics, digital marketing experience

• Store-level experience

• Global exposure / language skills a plus

EXPERIENCE

• Passion for retail category, product and industry, as well as the customer

• Knowledgeable about the industry and have a point of view

• Adaptability, “can do” attitude, comfort with change or ambiguity

• Flexible business skills

• Relationship-driven / personable

• Demonstrate humility;willingness to learn

ATTRIBUTES

Page 21: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Career Switching

% Full-Time Accepted Offers – Reported “Industry Change”

84%

93%

82%

33%

42%

71%

53% 54%

64%

75% 75% 75%79%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Page 22: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Pre-MBA Experience: Retail StudentsBreakdown of pre-MBA industries and firms of Class of 2017 students who accepted full-time Retail roles

Consulting28%

Retail18%

Advertising & Public Relations

9%

Investment Banking

9%

Private Equity9%

Media & Entertainment

9%

Social Impact9%

Technology9%

Page 23: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Is Retail for YOU?

• Specific to firm and category

• People are passionate about the industry / company / brand, and it shows (physical space, work attire)

• Driven by product/consumer trends, interests and needs

• Fast-paced

• Team-oriented; relationship-driven

• Often not many MBAs; unclear / self-driven career paths for MBAs

• Salary may fall below MBA medians, but range is wide across sub-sectors

CULTURE

• Dependent, generally better than professional services

• Cyclical; often predictable seasonality (e.g. buying or strategic planning season is busier)

• Travel is role-specific (e.g. finance/corporate support vs. merchandising/product)

WORK/LIFE

Page 24: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Retail Case Studies

MBA Career Management

• Before Wharton: Bain Consulting

• At Wharton: Retail Club, Marketing Club

• Internships: Estee Lauder (Leadership Program)

• Advice: Reach out to as many alumni as possible, and ask for advices on your career as well as the interview. Show your deep expertise and enthusiasm at your top target firms.

Angie Han

• Before Wharton: Private Equity / Hedge Fund / Investment Banking

• At Wharton: Entrepreneurship Club Co-President, PEVC Club

• Internship: Harry's Grooming (Strategy & Corp Dev); Blue Apron (Strategy & Corp Dev)

• Advice: Use your network to make connections at target firms; the highest potential opportunities will come from warm intros. Heavily research target firms and show passion for the role/industry. Don't rely on resume drops, instead actively seek out and craft your ideal summer role.

Alex Mansfield

• Before Wharton: Analyst at alternative investment firm, focus on US energy infrastructure

• At Wharton: Marketing Club, Consulting Club; networked at Retail Conference, NYC Expo, conversations with MBACM

• Internship: Burlington Stores (Corporate Strategy)

• Advice: Take full advantage of the resources Wharton offers: Baker Center, MBACM knowledge, classmates who have information about many companies and the industry as a whole. Talk to them candidly about their experiences.

Wynne Evans

Page 25: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Career Pathways

MBA Career Management

Kathy HinesWG04

Craig ElbertWG09

Clarice WongWG08

VF Corp2013-present

Dell 2011-2012

Mindshare2010-2011

Nike2004-2009

Hinesight2000-2002

Bain 1997-1999

Louis Vuitton2013-present

Bloomingdales 2008-2013

Bloomingdales MBA Intern

Warner Bros 2005-2006

20th Century Fox2004-2005

Care/of2015-present

Bonobos2009-2015

Universal Pictures, MTVMBA Intern

Warner Music Group2005-2007

Lehman Bros2003-2005

Kings Circle Cap.2017-present

JOOR 2010-2017

ANN Taylor 2007-2009

Chanel 2006

Destin. Maternity2005-2006

Elie TahariMBA Intern

Consultant1999-2003

Mona BijoorWG05

Page 26: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Industry change from 1st to 2nd place of employment 2nd Place of Employment

1st place of Employment

Consulting and professional services n=463

Consumer goods/Retail n=282

Finance n=822

Government, Education, and Nonprofit n=176

Health, Biomedical, and Pharmaceuticals n=188

Manufacturing, Energy, and Construction n=233

Technology, Media and Telecoms n=399

Other n=370

Consulting and professional services n=752

221 (29%)

68 (9%)

130 (17%)

43 (6%)

54 (7%)

61 (8%)

111 (15%)

64 (9%)

Consumer goods/Retail n=252

36 (14%)

127 (50%)

17 (7%)

8 (3%)

6 (2%)

13 (5%)

25 (10%)

20 (8%)

Finance n=835

67 (8%)

26 (3%)

570 (68%)

21 (3%)

19 (2%)

31 (4%)

36 (4%)

65 (8%)

Government, Education, and Nonprofit n=95

15 (16%)

0 (0%)

11 (12%)

54 (57%)

1 (1%)

3 (3%)

5 (5%)

6 (6%)

Health, Biomedical, and Pharmaceuticals n=152

24 (16%)

2 (1%)

6 (4%)

9 (6%)

85 (56%)

7 (5%)

10 (7%)

9 (6%)

Manufacturing, Energy, and Construction n=236

28 (12%)

18 (8%)

35 (15%)

12 (5%)

9 (4%)

89 (38%)

21 (9%)

24 (10%)

Technology, Media and Telecoms n=306

40 (13%)

23 (8%)

17 (6%)

13 (4%)

5 (2%)

10 (3%)

178 (58%)

20 (7%)

Other n=305

32 (11%)

18 (6%)

36 (12%)

16 (5%)

9 (3%)

19 (6%)

13 (4%)

162 (53%)

Wharton MBA Alumni Survey 2014 – Industry Changes

Page 27: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Tips for Recruiting in RetailBe Smart

• Prepare for the dual-path nature of retail recruiting and hone your mature + enterprise job search skills

• Do your research and understand the trends / business of retail; show that you love more than just the products

Show Your Passion

• Why retail? Why company X?

• Visit stores. Talk to sales associates.

• Get involved with Retail at Wharton (or beyond)

• Network and build relationships, starting with 2Ys and alumni

• Ask great questions

Be Humble

• Show respect, but have a fresh eye; polite, but with a point of view

• No MBA entitlement; exhibit a desire and willingness to learn

Page 28: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Tips for Career Switchers in Retail

Seek out opportunities to increase your retail exposure and experience, and build up your resume:

Retail Club 1Y leadership positions

Field Application Projects (FAPs) or other student consulting project with a retailer

Academic year internship or short-term project

Work in retail store (part-time/temp)

Other: Fashion blog, Etsy store, Fashion Week volunteer, etc.

Page 29: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Tips for International Students• Know the company’s position on visa sponsorship for specific roles

• Check CareerPath job postings, Offer Directory, visa filing history (external sites)

• Prioritize your target list and tailor your strategy accordingly

• Build your knowledge of the U.S. market, competitive and consumer trends

• Be ready to articulate how your experience and skillset translate to the company/role you are targeting

• Helpful Resources:

• MBACM International Student Resource Event (Tuesday, Sept 12)

• MBACM Offer Directory: Search for international students who interned in the US

• MBAPO & ISSS: Meet with advisors re. CPT/OPT work authorization

• McNulty Executive Coaching and Feedback Program (ECFP)

Page 30: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Retail Recruiting Timeline

Interviewing

Sept Oct Nov Dec Jan Feb March April May June

SELF- ASSESSMENT

INDUSTRY / CO. RESEARCH & JOB

SEARCH STRATEGY

RESUMEDEVELOPMENT

NETWORKING

COVER LETTER DEVELOPMENT, APPLICATIONS,

INTERVIEW PREP

INTERVIEWS

OFFER MANAGEMENT

PREPARE FOR & TRANSITION TO

INTERNSHIP

MatureEnterprise

Page 31: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Hiring Data

Page 32: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Retail Job Posting Timeframe

0

5

10

15

20

25

30

August September October November December January February March April May

Retail Job Postings 2016 - 2017

Internship Full Time

Page 33: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

2017 Internship Offers by Sector

Big Tech43%

eCommerce25%

Beauty9%

Mass/ Dept Store6%

Apparel/ Footwear5%

Off-Price3%

Food/QSR2%

Other/Specialty7%

* Class of 2018 data

Page 34: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Functional Breakdown of Accepted Retail Offers

* Class of 2017 and 2018 data

Product Mgmt/ Development

21%

Consulting/ Strategy

16%

Operations/ Supply Chain

14%General Mgmt/

Leadership Program10%

Product/ Brand

Marketing8%

Business Developme

nt8%

Analytics/ Data

Science5%

Corporate Finance

3%

Other15%

2017 INTERNSHIPS

General Mgmt/ Leadership Program

23%

Product Mgmt/ Development

23%

Operations/ Supply Chain

18%

Product/Brand Marketing

10%

Business Development

10%

Consulting/ Strategy

6%

Corporate Finance

2%

Other8%

2017 FULL-TIME

Note: Product Mgmt/Development and Operations/Supply Chain roles are driven by Amazon

Page 35: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Companies That Made Internship Offers in 2017*Preliminary Data as of August 2017

Apparel / Footwear

Food & Bev General Merch/Dept Stores

eCommerce (Broad Platforms)

Other / Specialty

Harper Wilde LLC

Nike, Inc.*

TOMS Shoes

Rent The Runway*

Blue Apron

Burger King*

Dig Inn

Fresh Direct

GrubHub Seamless

HelloFresh

Try the World

Burlington Stores

Nordstrom

Amazon

Vipshop

Wayfair

WalmarteCommerce

Zola

Apple, Inc.

DICK’s Sporting Goods*

Estee Lauder*

Glamsquad

Harry’s

Helix Sleep

Saphyr Pure Linen

Skylar

Tula

*Companies that sponsored international students to work in the US in 2016 & 2017Companies in bold are considered “mature” recruiters.

Page 36: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Companies That Made Full-Time Offers in 2017*Preliminary Data as of August 2017

Apparel / Footwear

Luxury/Beauty General Merch/Dept Stores

eCommerce(Broad Platforms)

Other / Specialty

Adidas-Group

Asics America Corp.

Carthartt

H&M

Harper Wilde LLC*

Nike, Inc.*

Tracy Anderson Advisors

Calvin Klein

The Estee Lauder Companies Inc.*

Falabella

Macy’s

Sears Holdings Corporation

Walmart Stores

Alibaba

Amazon

Jet.com

Vipshop

WalmarteCommerce*

Wayfair

Apple, Inc.

Burger King*

Burrow

DoorDash

*Companies that sponsored international students to work in the US in 2016 & 2017Companies in bold are considered “mature” recruiters.

Page 37: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Source of Offers: 2017*Preliminary data as of 6/2/17

Internship

Wharton Job -On Campus Recruiting

29%

Wharton Job -Job Posting

25%

Personal Networking

Connections24%

Other10%

Career Fair7%

Wharton Alumni Contact

3%

MBACM Contact

2%

Wharton Job -On Campus Recruiting

26%

Wharton Job -Job Posting

26%Other17%

Personal Networking

Connections15%

Return to Previous Employer

9%

Wharton Alumni Contact

7%

Full-Time

Note: Does not include Amazon or Apple Retail. “Other” includes students starting a new retail venture

Page 38: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Timing of Retail Internship Offers: Class of 2018*Preliminary data as of 8/2/17

0

2

4

6

8

10

12

14

16

18

Tech Retail Retail

Page 39: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Timing of Retail Full-Time Offers: Class of 2017*Preliminary data as of 8/2/17

0

2

4

6

8

10

12

Tech Retail Retail

Page 40: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Internship Salary Breakdown: Class of 2018*Preliminary Data as of 8/2/17

RetailNumber Accepted 43Number Accepted (with salary data)

37

Monthly Salary Range $1,300-$8,70025% Monthly Salary $3,500Median Monthly Salary $5,90075% Monthly Salary $7,500Number with Sign-On Bonus

4

Median Sign-On Bonus $2500

*Data is for Retail industry only (excludes big tech firms which fall under Tech industry). Salary median for ALL retail (including Big Tech) is $7,400/month.

Page 41: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

FT Salary Breakdown: Class of 2017*Preliminary Data as of 8/2/17

RetailNumber Accepted 19Number Accepted (with salary data)

13

Annual Salary Range $80,000-$130,00025% Annual Salary $105,000Median Annual Salary $120,00075% Annual Salary $125,000Number with Sign-On Bonus

9

Median Sign-On Bonus $20,000 (Range $5k-$30k)

*Data is for Retail industry only (excludes Big Tech firms which fall under Tech industry). Salary median for ALL retail (including Big Tech) is $123,000.

Page 42: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Wharton MBA Alumni Survey 2014 - Total CompensationMedian (25th percentile/75th percentile)

2010-2014 2005-2009

Retailn=102

$149,075($109,000/$210,000)

D 30

$202,500($153,650/$253,750)

D 18

Page 43: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Retail at Wharton

Page 44: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

MBACM and Retail Club Work as a Team

RETAIL CLUB MBACMEmployer Relationships• Industry relationships and firm

knowledge• Identify job opportunities• Facilitate employer-student

relationships

Skill Development • Job search skill workshops• Resume reviews • Mock interviews

Advising• Self assessment tools• Support in setting priorities, job search

planning, resources & tools, etc.

Career Related Events• Career treks • Lunch & learns • Retail Conference• Alumni panels & networking

Skill Development • Education and enrichment events• Job search skills workshops• Interview question database and

“Hot Groups”

Advising and Mentorship• 1Y/2Y peer mentorship

44

Page 45: August 2017 - University of Pennsylvania · 2019-12-13 · digital/eCommerce strategy and more “Developed digital growth plan for $130M men’s fragrance business, which included

Wharton Graduate Retail Club

45

Retail Conference

• Date: February 16, 2018• Past Keynotes:

- Anish Melwani, CEO of LVMH

- Katia Beauchamp, CEO of Birchbox

- Andy Dunn, CEO and Co-Founder of Bonobos

Career Treks Charity Fashion Show

• Date: March 15, 2018• Purpose:

- Proceeds go to charity

• Past sponsors include: - Theory, Lilly Pulitzer,

Bonobos, Anthropologie

Retail Education Series

• Purpose: - Prepare students for

retail recruiting• Multi-Format:

- Panels, speakers, workshops, networking lunches

• 180+ Members• 5 Annual Treks• Wharton Retail Conference attracts 100+ attendees

Fast Facts:

MBA Career Management

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MBA Career Management

The Baker Retailing Center is an interdisciplinary research center led by Wharton marketing professor Thomas Robertson with a mission to produce cutting edge knowledge to enhance all aspects of the retail world. The Center helps students to learn more about the opportunities in the retail industry through programs and events, academic courses, retail club activities, international trips, and career placement.

INCREASING KNOWLEDGE OF RETAIL AND FASHION• Academic Conferences • Executive & Lunchtime Speakers Series• Annual Advisory Board Meetings• Industry Career Treks• Retail Career Development Advising• Penn Fashion Week • Wharton International Program Trips • Corporate Partnerships

The Center has partnered with leaders of America’s largest industry to be the global leader in retail knowledge by:

• Producing cutting-edge research with both academic and industry applications• Supporting student activities, curriculum development and career management• Sponsoring global outreach initiatives.

435 Vance Hall |[email protected] | 215-5-RETAIL | bakerretail.wharton.upenn.edu/

BAKER WELCOME EVENTTuesday, September 14

3:00-5:00pmVance Hall, 4th Floor Lounge

(outside room 435 Vance Hall) RSVP: bakerretail@wharton

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47

Through extensive student programming, WCAI has provided real-world experience and skills to students looking to find successful careers in the customer analytics field. Student programming is a large part of WCAI's mission; we hope to carve out customer analytics as a standalone discipline with a transformative impact across industries. We're dedicated to helping students become effective, data-driven leaders.

Wharton Customer Analytics InitiativeStudent Programs

Through workshops and access to real-world data, we're providing students

with skills required for careers in the analytics

space

Students have the opportunity to learn from

industry experts about how customer analytics is driving

business insights and innovations

We host an annual business analytics career expo to bring together students and industry

practitioners who have a specific interest in hiring for

business analytics roles

Using real-world data from WCAI Industry Partners,

students apply their knowledge to actual business

scenarios

Technical Workshops and Data Access

Industry Engagement

Business Analytics Career Expo

Data Challenges and Hackathons

Fall 2017• Friday, September 15 – SQL Workshop• Tuesday, September 19 – Brett Hurt WG99, CEO and Co-founder, data.world• Friday, October 20 – Python Workshop• Friday, October 27 – R Workshop• Tuesday, November 4 – Business Analytics Career Expo

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Next Steps and Resources• MBACM and CareerPath

• One-on-one advising sign-ups open now; sessions begin 9/5

• Complete your CareerPath profile and set email preferences

• Attend career workshops and utilize resources on MBACM student website

• Work on your resume; submit through CareerPath by 9/11 for MBACM feedback

• Retail Club and Baker Center

• Retail Club Info Session (week of 9/11)

• Baker “Welcome” Event (Sept 14)

• Wharton Community

• Begin networking with your classmates

• Search Wharton offer directory to identify 2nd years and target firms(Note: search criteria includes work authorization status)

Read emails from MBACM for important information on upcoming events and deadlines

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CLASS EMAILS

• Friday delivery (typical)

• Deadlines, workshops, and resources

INDUSTRY ALERTS• Sunday delivery

• Based upon industry preference in CareerPath (opt-in)

• Application deadlines, jobs, and recruiting events

ADVISOR EMAILS• Delivery as needed

• Industry-specific advice

• Recommended resources

• Reminders and deadlines

SOCIAL MEDIA

@WhartonMBACM

#WhartonMBACM

How We Will Communicate With You

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Upcoming MBACM Workshops

• Sept 5, 6, & 7 Resume Book Training

• Sept 12 International Student Resource Event

• Sept 18 & 19 Navigating CareerPath & MBACM Website

• Sept 25 Networking Formula for Success

• Sept 26 & 27 Developing Your Pitch

Register through CareerPath

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Contact Information

Wharton MBA Career Management50 McNeil Building, 3718 Locust Walk, 215-898-4383

Website: http://mbacareers.wharton.upenn.edu/studentGeneral Email Inquires: [email protected]

Retail Industry TeamSugirtha Stathis, Career Advisor, [email protected] Hendel, Employer Services, [email protected]

Retail Club Co-PresidentsJean Lee, [email protected]

Katie Welsh, [email protected]

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Questions?

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APPENDIX

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Q2 On-Campus Recruiting EventsEmployer Information Sessions (EIS)Nike, Inc October 30, 12:15pm

Burger King October 30, 4:30pm

The Estee Lauder Companies November 1, 12:15pm

Amazon November 7, 6:30pm

Walmart eCommerce November 10, 12:15pm

Wayfair November 8, 5:30pm

First-Year Networking Expo: Monday, October 30th

Coffee ChatsWayfair Amazon

DICK’s Sporting Goods Burger King

Nike, Inc.

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Tactical Next StepsNext Step How to… Resources…Company List (n=10-15) • A’s: 5

• B’s: 5• C’s: 5

• Offer Directory• CareerPathResource Library (MBACM

company notes)• CareerPath Jobs (& archive)

Research • Keep detailednotes for each “A” and “B” company

• MBACM siteResearch Tools• CareerPath notes• 10-Ks/Analyst Reports• Lippincott (10/3 workshop)• Networking• JobTreks (organization & tracking tool)

Networking• 1Ys & 2Ys (talk now)• Alumni (talk when

ready, make list now)

• Ask about role, projects, trends

• Take notes• Send TYs

• Offer Directory• SPIKE Community• Resume Books• LinkedInWharton SchoolSee alumni

Resume • ActionResults• Add Wharton

leadership• Add Clubs

pertinent to role

• MBACM siteResume Help

MBA Career Management

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Advice from 2nd Years• PREPARE, and PREPARE EARLY! There is SO much that can be done before the process kicks off

• Know thyself, reach out early to companies of interest and narrow down targets over time. Remain flexible but focused on interests. Think strategically – select opportunities that make sense both short and long term

• Reach out to 1Ys and 2Ys who have worked at the companies you are interested in and use the Retail Club as a resource.

• Demonstrate passion for retail; strong analytical skills go a long way for most roles; talk about your experiences as a consumer from a retailer perspective.

• International students, leverage your understanding of other retail markets in addition to the US market

• As a career switcher, you need to demonstrate a true interest in retail, and it is helpful to showcase analytical skills, which are in increasingly high demand at retail companies.

• With contacts from conferences and networking, the most important thing is to follow up!

• Don't be afraid to reach out to companies directly; demonstrate your enthusiasm and familiarity with your top firms, as well as their sector in retail. Retail sites like Business of Fashion and Womens Wear Daily are great to read regularly.

• If you are a career switcher, it is essential to think outside the box for recruiting (go to conferences, make presentations, tap into the alumni network). Don't rely on the simple resume drop for an internship.

MBA Career Management

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FAQ Retail Recruiting Can I recruit in Retail and another industry?

• Yes, it is manageable.• Most common industry overlaps: Tech, B2C Startups, CPG

What is the right time to start reaching out to alumni?• Once you have a better sense of your story (why Retail/sector/company/role, etc.); do homework first by talking to experienced 1Ys and 2Ys

Do Retail firms sponsor US work authorization?• It varies by firm and position. Sponsorship is role-dependent and can change from year to year, so always check the current job posting.• Firms that have sponsored in recent years include: WalMart eCommerce, Nike, Burlington Stores, LVMH, Restaurant Brands International, Amazon, Apple Retail

Can I do two internships?• Sometimes• Cautionary tales: won’t extract full value of internship; may cue lack of interest or commitment; risks low performance, no offers• Recommended only if one is long (~10wks) and one is short (~4wks)

MBA Career Management

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Full-Time Placement by Industry in the U.S. (WG17)

MBA CAREER MANAGEMENT 59

Consulting32%

Investment Banking21%

Technology21%

Other9%

Investment Management

5%

Healthcare4%

CPG / Retail4%

Hedge Funds2% Private Equity

1%

Social Impact1%

Preliminary data as of 7/25/17

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Internship/Full-Time Yield (WG17)

49% of students reporting accepted offers report having done their internship at the same company.

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