August 2016 - Mobile News and Research
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Transcript of August 2016 - Mobile News and Research
August 2016 – Mobile News and Research
PointSource Analytics
www.PointSource.com
• US Consumers are spending over $56 billion on the on-demand economy, and not just
the wealthy and urban/suburban consumers. By 2020, the sharing economy will make
up 10% of China’s GDP, according to China’s government estimates.
• 72% of US consumers have used a shared or on-demand type of online service, with
9% using four or more.
• Willingness to engage health care providers digitally is increasing. 60% of consumers
are willing to have a video visit with a physician via mobile device and 58% of
clinicians would rather provide a portion of their care virtually.
• 83% of consumers are willing to share health care data to improve diagnoses, but
nearly 40% would abandon or hesitate using a health care organization that had been
hacked.
Executive Summary – Mobile Research 2016
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www.PointSource.com
• Shared, Collaborative and On-Demand: The New Digital Economy –
Pew Research survey of 4,737 adults, May 2016.
• PwC Health Research Institute’s Top 2016 Health Issues– Annual
survey detailing the top Health Issues of the year.
• New England Journal Of Medicine Public Trust in Physicians — U.S.
Medicine in International Perspective. International surveys from
1966 to 2012.
Reports & Studies Reviewed
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The Sharing Economy
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www.PointSource.com
• While about one quarter of adults have not used
any of these services, 9% have used four or more.
• The majority of Americans have never heard of the
terms “crowdfunding” (61%) “sharing economy” (73%)
or “gig economy” (89%).
• Usage and awareness of these type of platforms
is more highly concentrated in:
• College graduates (39% using 4 or more)
• Higher household incomes (41% $100k+
using 4 or more)
• Under 45 (About 1/3 18-44 using 4 or more)
• Urban and suburban (About 2x more likely
than rural)
The New Sharing Economy
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www.PointSource.com
• Ride-hailing app usage skews
younger (median age 33) and
urban.
• Users’ attitudes about ride-
hailing are extremely positive,
“users are in near-universal
agreement that ride-hailing
saves them time and stress,
and that these services offer
good jobs for people who
prioritize flexible working
hours.”
The New Sharing Economy: Ride-Hailing Apps
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www.PointSource.com
• 11% of adults have used a home-sharing platform like Airbnb or HomeAway
• Median age of home-sharing user is 42, nearly a decade older than median ride-hailing user.
• “When presented with several attributes that might define home-sharing services, users respond
especially strongly … these services are a good option for families or people who travel as a group
(87% of users feel that this describes home-sharing sites well), and that they are a good way for
homeowners to earn extra money (85%).”
• “At the same time, many users of these sites view home-sharing as something that is perhaps not for
everyone. Roughly half of users (53%) say these services are best-suited for adventurous travelers;
42% say the properties on these sites are not always as appealing as they seem online; and around one-
in-five (18%) say they are generally risky to use.”
The New Sharing Economy: Home-Sharing
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www.PointSource.com
• 22% of adults have contributed to a
crowdfunding site, and 3% of Americans have
created a fund.
• The most frequent contribution type is toward
someone in need, who the user already knows.
• Men and women both have contributed to
crowdfunding, but women more often create funds
(6%) and contribute to people in need, where men
more often fund new inventions.
The New Sharing Economy: Crowdfunding
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“Men and women take a different approach to crowdfunding: Women are more likely to contribute to help someone in need, while men are more likely to fund new products or inventions.”
www.PointSource.com
• Most users are not aware of or not closely
following the debate over whether ride-
hailing services should have to adhere to
taxi regulations, nor whether home-sharing
should be legal and taxed.
• Users are divided about who is responsible
to maintaining service levels, safety and
training in the new sharing economy (the
majority feel it’s a shared responsibility), and whether
they are considered contractors (66%) or
employees (23%).
The New Sharing Economy: Regulatory and Legal
Implications
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• Women participating in much greater numbers in
purchasing artisanal or handmade goods online.
• Recent high-school grads and college students are
turning to startups for summer work, allowing them to
set their own schedules. “At grocery-delivery service
Instacart, about 25% of workers are students,
according to the company.” (WSJ)
• Vertical companies can develop expertise in their
market (like Uber) and then branch out horizontally to
extend (UberEATS restaurant delivery). Retail brands
will follow suit by partnering with delivery companies to
help fulfill demand. (Entrepreneur)
The New Sharing Economy: Other services
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www.PointSource.com
• The on-demand economy is attracting more than 22.4 million consumers annually and $57.6 billion in
spending. (HBR) Same-day delivery market will be a nearly $1 billion industry by 2019.
• While participation skews White and Millennial, it’s not just for the wealthy and urban/suburban. 46% of
on-demand consumers make less than $50k, and 36% of on-demand consumers live in rural areas or
small towns.
The On-Demand Economy – Now $56.6 billion
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• “…on-demand economy startups are challenging
industry incumbents with new business models
and new ways of engaging customers. Existing
companies will need to embrace the on-demand
economy and transform their service and delivery
systems to meet consumer demand, or find
themselves disrupted by those who do embrace this
shift. This requires incumbents to transform service
delivery systems to ensure they are accessible,
secure, and mobile-friendly…”
Digital Transformation in Healthcare
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www.PointSource.com
• In 2016 millions of Americans will have
their first video consults. (72% of 18-44 year-olds, 43% of 45+ year-olds willing)
• Adoption of health smartphone apps has
doubled in the past two years.
• Insurance and regulatory changes are
forcing consumers to more actively price
shop on health care services.
Digital Transformation in Healthcare
“Liquid expectations” set consumer demand high for mobile interactions, pave the way for digital transformation
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www.PointSource.com
• 83% of consumers are
willing to share their medical
records with a health system
in order to aid in diagnosis
and treatment
• Nearly 40% of consumers
would abandon or hesitate
using a health organization if
it is hacked.
Digital Transformation in Healthcare
Consumers extra-wary of healthcare information being hacked, but willing to share data to improve diagnoses
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www.PointSource.com
• About 6 in 10 adults agree that doctors in the US can be trusted (less than half in
low-income families)
• As consumers start using wearables to manage health, doctors are not equipped to
accept that data and patients may not understand it
• Physicians open themselves up to malpractice suits if the prescribe treatment based on
inaccurate apps or if they do not act on data they receive from an app
• EMRs are not built to accept data from wearables and other connected apps (Forbes)
• Chronic patients and HCPs may be best motivated to digitally aggregate (Economist)
Digital Transformation and the Doctor Relationship
Trust in US Doctors and healthcare systems declining steadily since 1966.
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Thank YouMandy Steinhardt
Director of Analytics and Digital Engagement
PointSource
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