August 2014 Newsletter

HAPPYVALLEYCOMMUNICATIONS.COM PAGE 1

Table of Contents

About Us

Not Your Average HVC Summer

2014-2015 Final Client Announcements

Interview with an AE: Kristine Zangrillo

HVC Consulting: An Inside Look

Application Guidelines

Join the Team


FOLLOW US

Before looking forward to the Fall, HVC looks back at an unforgettable

Summer.

Interesting in joining HVC?

Application Guidelines on

page 9


ABOUT US: WHO IS HVC?

Happy Valley Communications is a student-run communications firm that exists to offer professional communications services to both Penn State and national clients. Established in 2009, we seek to benefit students, faculty and community as we strengthen the relationships

between the firm’s clients and its public.

Happy Valley Communications (HVC) is a Penn State student organization that works to increase the experience of participating students. These students are expected to act in a

professional manner and maintain professional standards when working with clients in order to create a model business environment.

WHAT SERVICES DO WE PROVIDE?Campaign Planning - Start to finish

support- Creative materials- Brand identity- Consistent

marketing messages- Driving results

_______________________________________________________________________________________________

August 2014Summer Newsletter

Research- Focus groups and surveys- Evaluation

measurements- Case study analysis- Social media strategy

Photography- Product Images- Professional

headshots-Website photos- Event photography

Social Media- Develop new social media

pages- Expand existing social media

platforms- Increase follower engagement- Produce consistent- marketing messages

Writing- Feature stories- Op-ed pieces- Editing and layout- Social media content

development-Media pitches- Organization

backgrounders and fact sheets- Press releases

Event Planning- Promotions- Media coverage- Creative materials- Event logistics

Graphic Design- Creative materials- Promotional flyers-Website design- Logos- Brochures- Posters- Infographics

Media Relations-News releases- Press kits-Media pitching- Interview training- Television and radio spots



Carlee Delp and her team take notes during a conference call in the vice

president of Verizon Wireless’ office.

Rebecca Shapiro lives the Verizon Wireless Credo of Integrity. After spending last

summer as a corporate communications intern, Rebecca completed an internship this

summer in PR and Digital Strategy.

Kristine Zangrillo snapped a picture with her mentor, Janelle, at Kaplow PR. Kristine worked with Janelle, and other members of the Consumer division this summer as part

of their summer internship program!

Vanessa Cardy stops to smell the flowers in TerraCycle’s garden, which is made

entirely from recycled materials!

Gina Franz spent her summer combining her love of THON and

communications by interning at Make-A-Wish Philadelphia, Susquehanna

Valley and New Castle!


Carly Harris spends a normal day behind bars as an intern for

Eastern State Penitentiary

Historic Site’s marketing

department.

Sean Donnelly in front of Independence Hall with “Tammy.” To promote an upcoming film, Sean took

a poster-board to various historical locations in the City of Brotherly Love.

Melissa Conrad preparing for the adidas Basketball Boost Launch Event rehearsal in

Las Vegas.

Emily Grabowski with the Jenna Communications team outside of Independence Hall with country-

rock songstress Doreen Taylor. The partnered event along with the National Parks Conservation

Association, named Taylor their official ambassador to national parks.

Not Your Average HVC Summer Kristen Kempinski spent her busy

summer writing, pitching and managing social media while interning

for Star Group creative marketing agency in Center City, Philadelphia.


2014-2015 Client Announcements

Monarchs Martial Arts Academy offers a variety of programs to fit everyone’s needs from Taekwondo, to Hapkido and Self Defense classes.

Follow on Twitter: @MonarchMartialAhttp://www.mmaakarate.com/

College of IST is Penn State’s very own College of Information Sciences and Technology. IST draws on a variety of knowledge disciplines to help individuals unlock

the power of their own creativity and fuel the human mind.Follow on Twitter: @ISTatPENNSTATE

http://ist.psu.edu/


http://www.mmaakarate.com/

http://www.mmaakarate.com/

http://ist.psu.edu/

http://ist.psu.edu/


Kristine Zangrillo is a senior majoring in public relations with minors in both English and business. This is Kristine’s second year with Happy Valley Communications. She spent her first year as an account associate on the Learning Factory team. Along with her involvement with HVC, Kristine is also the Public Relations Director for Homecoming 2014, and she has been actively involved

with THON since her freshman year. She has internship experience with Ogilvy CommonHealth Worldwide, and will be spending the summer of 2014 interning with Kaplow PR in New York City. Upon graduation in May 2015, Kristine aspires to begin a career in NYC in the consumer or retail industry. In her spare time, Kristine enjoys catching up with friends, watching Netflix and exercising.

Interview with an AE: Kristine Zangrillo

Who is your HVC client?I have the incredible opportunity to be working with Michael Pilato of Pilato Murals this fall.Michael is best known for his iconic Inspiration Mural in downtown State College.

Where are you interning this summer, and what has your experience been like so far?This summer I am interning at Kaplow in New York City. I am an intern in the Consumer division at Kaplow and my experience so far has been truly unforgettable. I have had the opportunity to work on a multitude of clients – giving me the true PR agency experience. I have learned so much this summer, not only about public relations, but about myself as well.

What do you love about HVC?Can everything be an answer? HVC is not only comprised of the most professional, passionate and wonderful people I have had the opportunity to meet at Penn State, it is also an organization built on creating a real-world communications experience for aspiring students. What can beat that?

What is it about PR that interests you?The most interesting thing about PR to me is that it is ever-changing. Every aspect of PR changes day to day – from the practice itself to the daily work. One day you can be sitting at your computer all day, the next you’re running around town. Also, more personally to myself, PR is a constant challenge for me. I am an introvert down to my core, and some aspects of PR require very extroverted personalities. However, I love being challenged, and PR forces me out of my comfort zone often.

If you were stranded on a deserted island and could only bring three things, what would you bring?Starbucks, a good (long) book and floaties.

What are Kristine Zangrillo’s keys to success?“Today, you are You, that is truer than true. There is no one alive who is Youer than You!” Dr. Suess knows what he’s talking about. Be yourself and be confident in who you are… the rest will fall in line.




Happy Valley Communications continues to grow in size and notoriety year after year. With the growth has come

additional client needs, and the firm aims to meet those rising demands. We recognize as a student organization, that

not every business is in need of long-term help. To accommodate clients in need of short-term guidance and

communications planning, we have developed HVC Consulting.

Our consulting team offers a variety of assistance and is altered on a client-by-client basis. Services include social

media analysis and development, crisis communications, event planning, research, campaign planning, media

relations, writing, graphic design and more.

The Consulting branch of HVC is headed by the Consulting Director who serves on the firm’s Executive Board. The

Director leads a team consisting of multiple associates dedicated solely to the consulting efforts of HVC.

If you are in need of the services of HVC’s Consulting branch, email [email protected] with a brief

summary of your business and requested services.

Melissa Conrad, Consulting Director 2014-15

mailto:[email protected]



Interested in joining our staff? We are always looking for new Penn State professionals to join our firm. An application for all open positions will be posted on our website August 18th. PDF versions of applications should be emailed to [email protected] by Tuesday, August 29. We welcome students from all majors. Please review the following opening positions outlined below for the fall 2014 semester.

Application GuidelinesAccount AssociatesAre you a team player? Each semester, we look for new Account Associates to join our growing organization. Account Associates are assigned to an account team that services one our clients for one semester and is led by an Account Executive.

Responsibilities• Attending weekly meetings as well as monthly all-firm meetings.• Support Account Executives in delivering high-quality work to clients.• Create, plan and execute a campaign from start to finish.• Write press releases, media alerts, backgrounders, pitches, radio spots, design creative materials, etc.• Interact with local and occasionally national organizations and media outlets

Qualifications• Strong interest in public relations, advertising, marketing and other communications fields.• Strong oral and written communications skills• A true team player• Must be able to commit to time commitment of weekly meetings, two all-firm meetings per month as well as client meetings & events.

Graphic Designers Do you have a knack for designing creative materials? Happy Valley Communications needs graphic designers to support all six of our clients. This position allows you to get hands-on experience with a variety of clients across multiple industries.





Responsibilities • Create eye-catching materials for clients’ events, social media platforms or traditional advertisements.• Creative materials• Promotional flyers• Website design• Logos• Brochures• Posters• Infographics

Photographers & VideographersInterested in expanding your portfolio? Happy Valley Communications is currently looking for student photographers and videographers to join our growing organization. Firm photographers will be expected to document every HVC sponsored event that occurs throughout the 2012-2013 academic year.

Responsibilities• Taking high-quality images at firm and client events.• Archiving images for future use and organization.• Work professionally and cooperatively with the staff.• Strong knowledge of digital photography. Completion of any photography or design courses a plus.• Must supply own camera.• Adobe Creative Suite and video editing experience a plus.• Be flexible, enthusiastic and reliable.• Occasional creation of videos for firm use and organization.


Event Date

Application Live Online Today!

Involvement Fair August 25

Application Due Date August 29

Staff Interviews September 2, 3


Thinking about becoming an HVC client?

Happy Valley Communications is proud to work with a diversity of clients in the Centre County community and nationally. Through HVC, each client is

assigned a team of highly dedicated and diverse communications professionals that will make sure all goals and expectations are exceeded. If interested, please contact Rebecca Shapiro at [email protected]

Drop by our office in the Fall, located in 221D Hub-Robeson CenterUniversity Park, PA 16802




August 2014 Newsletter

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