August 2014
38
Offi cial Publication of AUGUST 2014 When You’re in the Game, Heat Stroke’s the Word By Dean Baranowski Help is on the Way! Training for the Bravest Race 5K ‘A’ is for Adrienne Running for One of Plano’s Own 75 PARKER LOS RIOS BLVD LOS RIOS BLVD JUPITER JUPITER SPRING CREEK SPRING CREEK Oak Point Park & Nature Preserve 2 PARKER 3 4 5 6 7 8 9 10 11 12 13 START/ FINISH 1 LAUNCH FIELD DOC IN THE BOX Oops, My Leg Hurts, Now What? By Holly Johnson, M.D. House with the Most Spirit Wins! Plano Balloon Festival Half Marathon & Central Market Rally Together REGISTER NOW!
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Transcript of August 2014
Official Publication of
AUGUST 2014
When You’re in the Game, Heat Stroke’s the WordBy Dean Baranowski
Help is on the Way!Training for the Bravest Race 5K
‘A’ is for Adrienne Running for One of Plano’s Own
75
Plano Balloon Festival Half Marathon
Mile Marker
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LOS RIOS BLVD
LOS RIOS BLVD
JUPIT
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Bob Woodruff Park
Comino Dr
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Oak Grove Dr
Maverick Dr
Santa Fe Trail
Oak Point Park &Nature Preserve 2
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Santa Fe Trail
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DOC IN THE BOX Oops, My Leg Hurts, Now What?
By Holly Johnson, M.D.
House with the Most Spirit Wins!Plano Balloon Festival Half Marathon & Central Market Rally Together
REGISTER NOW!
Letter from the EditorChief Running Officer, Eric Lindberg
GET OUT OF THE KITCHENAs Glenn Frey sang for the Beverly Hills Cop
soundtrack, “You can make a break, you can win or lose, that’s a chance you take when the heat’s on you, when the heat is on.” No I am not talking about Lebron James leaving the Heat to join Johnny Football in Cleveland. That is a different kind of heat. And as the temperature rises in Texas and Frey sang, “Behind those doors, it’s a wilder ride, you can make a break, you can win or lose” the OYL! team will be preparing for our busiest September in history.
We kick off next month in Tampa and Napa with ZERO Prostate Cancer Run/Walks. Yep that is basically Atlantic to Pacific in the first week. We’ll chase that with a trip to the famous arch that bridges east to west with the ZERO Prostate Cancer Run/Walk in St. Louis in the second weekend of September. Next, we’ll hit the Pub Run Series in Dallas, then to Florida for ZERO Prostate Cancer Run/Walk Ft. Myers and, if that is not enough hot air we soar up to Plano for the Plano Balloon Festival Half Marathon, 5K & 1K.
I need a drink! We hope you will too because our final weekend in September finds us in Fort Worth at Rahr Oktoberfest 5K, no rest on the beach in Miami for ZERO once again and then a night cap in Houston for the inaugural Blue Cure Night Run. Mix in a new partnership between Univision
If you can’t stand the heat, then get out and let us handle it for you. You can’t lose by dialing 214-339-7867!
“If you don’t see us out on the trails much this month, know that we are inside on our treadmills hammering out miles…”
MARKETING // PUBLICITY // SPONSORSHIP
WHO’S SHOUTING “On Your Left!”?
OWNERS & EDITORS IN CHIEF Eric Lindberg [email protected]
Sharon Lindberg [email protected]
WRITING & EDITINGCherilyn Wilson [email protected]
CONTRIBUTORSBrandon Gillingham [email protected]
Paul Hutzler [email protected]
Jessica Kane [email protected]
Elizabeth Jones [email protected]
Brentney Hamilton [email protected]
CATCH US!(IF YOU CAN)
and the Bravest Race for Unase Al Reto every Wednesday night in September plus all the Beer Guts ‘n’ Glory social runs for Rahr Oktoberfest 6k and that makes for one HOT planning month. The heat is on!
So, if you don’t see us out on the trails much this month, know that we are inside on our treadmills hammering out miles and planning for many, many smiles as the events pick up and the temperature drops (at least we hope it drops) this fall. But don’t miss us — we have Pub Run and two Rahr Oktoberfest social runs… you can’t lose when the heat’s on you! I can’t wait to tell you about October too, but once this is all over I am checking in at the Hotel California.
– Eric Lindberg
BACK TO SCHOOL SHOPPING THE SPONSORSWhich race sponsor gets the highest grade in your books?
TAKE SURVEY
LOS ANGELES • 2014
NAPASEPT. 7
DALLASTRAINING RUNS
AUG. 13-OCT. 1
FT. WORTHSOCIAL RUNSSEPT. 20 + 27
DALLASSEPT. 18
ST. LOUISSEPT. 14
TAMPASEPT. 6
PLANOSEPT. 21
FT. MYERSSEPT. 20
MIAMISEPT. 27HOUSTON
SEPT. 27
UPCO
MIN
G EV
ENTS
"A" is for AdrienneRunning for One of Plano’s OwnBy Cherilyn Wilson
Month to Month, we encourage our readers to live
an active lifestyle. The reasons why are obvious. Wear sunscreen so you will not develop skin cancer. Eat heart healthy foods and prolong your life by exercising it and every other muscle in your body, to increase bloodflow, to lower blood pressure, to be of sound mind. But reality is that only if fate decrees, the wind blows right, “Lord willing and the creek don’t rise”, can we govern our days on this earth. The thing we at On Your Left! Marketing & Events can control is doing our job as a marketing firm by faithfully bringing healthy products, active brands and races to these pages, in your inbox, on your morning news show, through speakers on your commute home, and with fun social media postings sharable to your hundreds of friends. Over the years, our reach has become national, and now, we’ve learned one of our local Texas events tugs international heartstrings stretching all the way across the North Atlantic.
The Plano Balloon Festival Half Marathon & 5K takes flight for its fourth launch on Sunday, September 21, 2014. This year, the popular race event has grown to a record high number of participants and among them, a couple dozen garbed in bright yellow shirts stamped, “The A-Team” will represent a Dublin based charity. Family and Friends will run in honor of ‘A’.
“A” IS FOR ADRIENNEDuring the month of August, a long tradition
is carried out in Ireland, The Rose of Tralee International Festival. While we’re Texas-proud to celebrate our 4th year of the first and largest half marathon to ever take place in Plano and to work in
Pub Run Social Run Dallas, TX
Thursday, August 14, 2014VIEW DETAILS
ZERO Prostate Cancer Run Tampa, FL
Saturday,September 6, 2014RACE WEBSITE
ZERO Prostate Cancer Run Napa, CA
Sunday,September 7, 2014RACE WEBSITE
ZERO Prostate Cancer Run St. Louis, MO
Sunday,September 14, 2014RACE WEBSITE
MARKETING // PUBLICITY // SPONSORSHIPconjunction with the Plano Balloon Festival, Ireland celebrates its 55th year of one of their country’s largest and longest running festivals. “The heart of the festival is the selection of the Rose of Tralee which brings young women of Irish descent from around the world to County Kerry, Ireland for a global celebration of Irish culture.” The “Rose” is the young woman crowned as the best representation of “the social responsibilities and ambitions of young women” in an honorable, non-bikini baring pageant.
Adrienne Hussey was from Plano. “She was a keen Irish dancer and had a love of all things Irish as her paternal Grandmother hailed from County Dublin.” Her mother tells us, “She had big beautiful curly hair, gorgeous brown eyes and a laugh that you would identify in a room full of people. She was funny, warm, kind and a great friend, daughter and sister.”
She proudly wore her cowgirl hat as she represented Texas throughout the pageant but loved her experience in the Rose of Tralee so immensely, she returned to live and work in Ireland in November 2011. “She had a great sense of adventure.” Her mother happily describes. “She wanted to engross herself more in the Irish culture and be closer to her new found friends. We were thrilled for her.”
On January 19th Adrienne died suddenly from a brain aneurysm while living in Dublin. It was a huge shock to her family and friends to loose such
a vibrant, wonderful person and so a group of her friends from the festival set about to develop a charity in her name.
“A” IS FOR ACTIVE
Friends of A is not a beneficiary linked to the Plano Balloon Festival events, but it is an exemplary example how awesome things can be built through running. “We wanted to raise money through fun, engaging and health conscious events - running has combined all of these for us.” Friends of A organizes many events throughout the year with running challenges being just one category. The Plano Balloon Festival runners for ‘A are one of four groups in this “Run As One” event which allows supporters in different countries to all be part of one big fundraising activity. Adrienne’s mother, family members and friends will be at the Plano race, while there will be people running/walking
Pub Run Social Run Dallas, TX
Thursday, September 18, 2014VIEW DETAILS
ZERO Prostate Cancer Run Ft. Myers, FL
Saturday,September 20, 2014RACE WEBSITE
Plano Balloon Festival Half Marathon & 5k
Sunday,September 21, 2014RACE WEBSITE
Rahr Oktoberfest 5k Ft. Worth, TX
Sunday,September 27, 2014RACE WEBSITE
FORT MYERS • 2014
‘A’ IS FOR ADRIENNE, CONT.
in Dublin, New York, Texas and San Francisco on the same day all for one cause — an achievement not many charities can claim! A is for Awesome.
“A” IS FOR ACADEMICSThere is very little known about aneurysms
in terms of why they occur and if they can be detected or prevented. “We contacted the University of Limerick as they have a highly regarded biomedical engineering department to see if they would be interested in co-funding a scholarship.” With the blessing of Adrienne’s parents and the support of University of Limerick, the Adrienne Hussey Scholarship and Friends of A were born. “We are funding a full time PhD student to research aneurysms in Adrienne’s name,” Friends explains, “and hope that Adrienne will become part of a breakthrough into this catastrophic condition.”
At first, an old Irish saying, “Maireann an chraobh ar an bhfál ach ní mhaireann an lámh do chuir” sounds harsh in translation. Somewhat paraphrased, this Gaelic proverb somberly says, “the branch lives on [the hedge] long after the one who planted it.” It’s a reminder of our mortality but that our work can live on despite it.
As a small business, we hope we’ve done our job well enough to stand the test of time, to
remain a healthy instrumental organ during our run. We hope to adapt to political, economic and social change through the years as suavely as lyrics to Yellow Rose of Texas. But should God or government or all the Jedi forces of the universe inflict a different plan or fate, we hope to at least leave behind a vast impression on our community, one that will be carried on in good health and good humor. May it continue to build influential friendships, implement inspirational partnerships and assemble awesome crowds just as Adrienne Hussey has.
Her “branch” lives on through this sport, it thrives; across finish lines around the United States, London, Australia and Ireland. There is no hedging her charitable possibilities.
Go do great things, runners. Runners do great things.
Welcome new friends, Friends of A.
UPCO
MIN
G EV
ENTS
ZERO Prostate Cancer Run Miami, FL
Saturday,September 27, 2014RACE WEBSITE
Blue Cure Night Run Houston, TX
Saturday,September 27, 2014RACE WEBSITE
Bravest Race Dallas, TX
Saturday,October 4, 2014RACE WEBSITE
Pub Run Social Run Dallas, TX
Thursday, October 16, 2014VIEW DETAILS
MARKETING
//
TAKE FLIGHT!1 / 2 M A R AT H O N
5 K R U N / WA L K
1 K F U N R U N / WA L K We are celebrating four years so of course the half marathon finisher medal features 4 hot air balloons and a customized ribbon. Wear it proudly after knocking out 13.1 scenic miles!
NEW FOR THE 1/2 MARATHON
Custom designed ring for the half marathon champions!
NEW THIS YEAR Technical shirts for all adults in the half marathon, 5K and 1K.
Plus capes for youth running the 1K!
SUNDAY, SEPTEMBER 21
Oak Point Park – Plano, Texas
REGISTER NOW! PlanoBalloonFest.org
HELP IS ON THE WAY!TRAINING FOR THE BRAVEST RACE 5KBy Cherilyn Wilson
It’s hot. Your throat is dry, and your lungs… each breath ripping up and down your insides, threatens
to choke you. Is that the sound of your heart beating through the sweat collecting in your ears, or the sound of your heavy stride; of your feet hitting below you with weight of exhaustion as you push to save a slipping finish time?
Imagine the bravery firefighters must summon to continue pushing on in these conditions.
Let’s honor their bravery this October, during National Fire Prevention Week, by running the Bravest Race 5K or the 9.11 mile distance.
“National Fire Prevention Week is observed in the United States and Canada to commemorate the Great Chicago Fire and the Peshtigo Fire; both tragic blazes that killed about 1,400 people in early October of 1871.
Both the Great Chicago Fire and the Peshtigo Fire produced countless tales of bravery and heroism. But the fires also changed the way that firefighters and public officials thought about fire safety. On the 40th anniversary, the Fire Marshals Association of North America (today known as the International Fire Marshals Association), decided the anniversary of the Great Chicago Fire should henceforth be observed in a way that would keep the public informed about the importance of fire prevention.
Every year posits a theme for the week. This year’s theme is, “Fire Detectors Save Lives: Test Yours Every Month”. How about testing your
REGISTER NOW
fitness by running or walking a 5K or by honoring your local firefighters on our commemorative 9.11 mile course? Your participation will help the Dallas Hispanic Firefighters Association (who maintain equality within Dallas Fire Fighters Association and assist our Hispanic community) to promote a higher understanding of the fire service, fire prevention and safety education. The DHFA efforts also support the entire city by supporting the Dallas Fire-Rescue Department’s Smoke Alarm Program wherein Fire Prevention Officers respond to citizens’ needs by installing smoke alarms in the residences of people who lack this protection.
If you haven’t checked your smoke alarms lately, it’s time. If you have never done a 5K or haven’t been in running shape for years, it’s time. Just as one shouldn’t wait until it’s too late to recognize a faulty smoke alarm, one should assess their wellness in advance of health scares as well. Now, start thinking ahead in training for a fitness event that rescues you from the same old boring 3.1 mile routine. It’s time for UNASE EL RASO!
UNASE AL RETO It means, “United for a Goal.” We’ve developed a
specialized, seven week couch to 5K style training program leading up to race day. Each week’s workout will be 30-60 minutes to include a Run/Walk lead by our bilingual, certified running coach, and it’s FREE. Though no prior running experience is necessary, you should be able to walk 20 minutes without stopping before you start this schedule. We begin extinguishing any doubts smoldering within you on Wednesday, August 20th. Besides the satisfaction you’ll feel after challenging yourself, here’s what else you’ll get:
A discount applied to your Bravest Race entry
5 lucky winners each week get a FREE entry into the Race
5 lucky winners will receive a Univision shirt
A cool down from the fire engine
HELP IS ON THE WAY!The workouts are shaped by our experienced,
certified instructors and staff. There’ll be a lively warm-up orchestrated by Vive By Design Fitness Studio and a refreshing cool-down from the onsite fire engine. We’ll keep your interest by creating walk/run routes, complete with printed turn-by-turn directions, that depart from various locations such as the Station 56 at Fretz Park, Carrolton, Bachman Lake and Four Corners Brewery. Sign-in begins at 5 PM and the workout kicks off at 6 PM. No pre-registration required, but JOIN THE FACEBOOK EVENT for full list of dates and locations, then invite friends and family to run/walk too!
RACE DAYRegistrants, friends, family and the public are invited
to visit The Bravest Race Fire Safety Expo where you will not only learn important fire safety tips but can blaze through some tasty beverages and food while coolin’ your burn. We’re not just blowin’ smoke! Fan the fire within and REGISTER NOW!
9.11 MILESThis year, we commemorate the fallen firefighters of
September 11, 2001 with unique 9.11 mile race.
FIRE ENGINE PULLSign up for the with a team of 8 -12 of your friends
too! This challenge takes place following the 5K and awards ceremony so you can participate in both the run as well as the pull!
Recent graduate of Lone Star Fire Academy (Houston), Sarah Ball, knows well how important staying active and keeping fit impacts life. At twenty-five years old, (and a mere 108lbs), Dallas native, Cadet Ball completed the intense physical test required for state-wide and national certification. “I always ate well and stayed in good physical shape, but that was the hardest thing I’ve ever done.” While carrying an additional 25-45lbs of equipment, she conquered what they call, “The Tower.” In addition to pulling 100 foot section of heavy fire hose, raising and lowering a ladder, picking up a full bucket in each hand and completing a predetermined distance, Ball picked up her highrise pack and headed up the stairwells of the 5-story
building. Only after reaching the top and returning back to ground level with all the weighty garb and gear, was it considered “1.” Consecutive repetitions of this exercise are performed and timed. “Though much of the drills demand upper body strength, it’s imperative we run. Not only is leg strength important, but learning proper breathing is also essential.”
“Any day could be the one you have to carry someone out”
Stair running is an exercise imperative for firefighters as part of their ongoing training regimen, of their certification, and in order to save lives, but have you ever considered implementing it into your own fitness plan?
1. National Fire Protection Association, nfpa.org, 2. weighttraining.com
STAIR DRILLSBurning up some stadium steps during your run is great for cardiovascular strength and stamina and for developing your calves, glutes, hips, hamstrings AND quadriceps all at once. For runners, two ways we get faster are by extending stride lengths and quickening stride rates so take each step as quickly as possible on your first run up and then extend your stride by taking every other on your next ascent.
LADDERSLadder workouts are speed sessions that vary the length of the work intervals in
incremental steps. It’s called the ladder because the distances and speeds go up and down in succession. Warm up with 10 minutes of easy running on the track. Begin by running 1600 meters at a moderate pace, then jog 400 meters slowly to recover before your next laps and in between each, 1200m, 800m, 400m. Then, build the distance back up; 400, 800, 1200, 1600.
5 ALARMDouble BOSU Ball Lunges will get 5 key running muscle areas burning before your sets are done! “Place two BOSU balls upside down with the flat black part up about a 1-2 feet apart in a line on the
ground. Balance with one foot on each ball platform and then lower your boday straight down so that your left thigh (leading leg) is parallel to the ground at the bottom position. Pause, then push yourself back up to the starting position.” 2 With the exception of the calves, this exercise will target 5 muscle groups important to your running success.
1. Quads
2. Abs
3. Glutes
4. Hamstrings
5. Hip Flexors
CADET SARAH BALL SAYS, IF YOU’RE BRAVE ENOUGH TO STEP IT UP, TRY THESE:
HELP IS ON THE WAY! CONT.
FIREFIGHTER FITNESS: TAKING IT TO THE TOP
/BravestRacewww.BravestRace.com
BRAV
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RACE
SAF
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EXPO
WIT
H TA
STY
BEVE
RAGE
S AN
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OD F
IT F
OR T
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TEST YOUR STRENGTH AT THE FIRE ENGINE PULL!
FOUR CORNERS BREWING COMPANY –TRINITY GROVES
BENEFITING
SPONSORED BY
OCTO
BER
5K& NEW THIS YEAR
9.11 MILESTO COMMEMORATE THE FALLEN FIREFIGHTERS
RUN/WALK
WHAT YOU’LL GET: BRAVEST RACE BIB, TIM
ING CHIP, FINISHER MEDAL &
THE HOTTEST SHIRT YOU’VE SEEN
Live from the Streets
EDITORS NOTE: If you’re like most runners, chances are you fall into a route routine. You find a trail that just works, and your subsequent, obsessive repetition of it may bear its many splendored; the kid on roller-skates, dancing daily by the water stop outside the Katy Trail Ice House, the elderly lady you see all over the city, run-walking more miles than you’ll ever cover in a lifetime. What’s his story? What’s her deal?
Welcome to “Live from the Streets,” a monthly sketch profiling characters that permeate the running community. With their day-glo colors and tenacious grimace, runners are the ultimate modern-day wild bunch. Maybe you’ll recognize a friend here. Perhaps you’ll even see yourself. Here, we salute the weird, wondrous men and women of the running community, those with the thrill of it deep down in their bones. Because, at the end of the day, don’t we all run to be wild?
The Khaki Killa’s probably somebody’s dad or boyfriend who thought he’d just tag along to cheer, but during race-day registration
he thought, “Hmmm, wonder if I can walk three miles?” Turns out he can, and this cargo-pant-clad-cad is in front of you. He’s in front of you! And, it’s looking like your age group award might be swinging home around someone else’s neck. Someone wearing street clothes. Don’t worry: His friends and family have given him all the gentle teasing required, and they’ve runnersplained to him the benefits of tech fiber and moisture-wicking material. “Come summer, you’ll figure it out,” they’ve said smugly.
But, the fact is, Khaki Killa does his own thing. He’s a man of emotional grace and intellectual means, meaning he’ll consider this running thing because the people he loves most just happen to be runners. But, don’t expect him to change,
especially not out of those heavy canvas pants or five-year-old street shoes. Just let him belt up — yes, that’s a leather belt buckled around him — and ride. Maybe he’ll run another 5K one day, maybe not. Either way, the brother’s got untapped skill beneath his unbreathable twill. You gotta give him that.
IT’S THE KHAKI KILLABy Brentney Hamilton
Run.HAVE FUN WHILE GETTING READY FOR RACE DAY
Party.SEPTEMBER 27TH
RAHR & SONS BREWING CO. FOR A BREWERY TOUR
AND BREAKFAST FROM FNG EATS
August 30OUR EPIC ROAD TRIP
SCREAMS INTO ITS FIRST STOP: OAK ST. DRAFT
HOUSE IN DENTON
Sept 6ALL LADIES NEED LOVE — EVEN THE FUZZIER ONES
— SO, WE’RE ROCKIN’ AND ROLLIN’ DOWN THE
ROAD AGAIN
Sept 13
Once a Week Leading up to Race Day
When You're in the Game, Heat Stroke's the Word Half-Dead at Mile 26By Dean Baranowski
At the starting line of the 1996 Marine Corps Marathon, I was young, in incredible shape, and ready to PR and qualify for Boston.
Unfortunately, my finish line was at a nearby hospital in Virginia, where I would spend the majority of the following week recovering from a heatstroke that caused me to drop at 26 miles.
The first twenty miles felt great, and went according to plan. I was hammering off 7 minute miles without a problem and felt strong and confident. It was somewhere before the 21 mile marker that the sun came out, and the temperature rose into the mid eighties. After training in the cool temperatures of Northern Wisconsin, apparently my body was not ready to handle the increasing temperatures throughout the next 5 miles. I remember very little about those last miles. I know I was in a lot of pain, and I couldn’t read my watch. I actually thought that there must be something wrong with my watch! The idea that my blurred vision was due to an impending heat stroke was the furthest thought from my mind. I remained focused on working as hard as I could to accomplish my goal of finishing the marathon in under 3:10. I would not be deterred. As I approached the 26 mile marker, I remember seeing balloons, and I thought I had reached the finish line.
I staggered to what I thought was the finish, and I ended up falling into the arms of a woman who came to my aid. It was then that I realized that I had not, in fact, finished the marathon, and before I could pick myself up to push through 2 more tenths of a mile, I
blacked out.When I woke, I was in an
ambulance. My hearing came back before I was able to see or move. I heard one paramedic say to the other that he could not find a heart beat! I overheard a whole conversation between the two male paramedics about whether or not they should continue to try to resuscitate me. As their argument escalated into a brawl in the back of the moving ambulance, I wished with all my might that I could shout out to them to NOT give up! I heard fists punching, and then silence. I could hear one person moving throughout the back of the ambulance, where I lie, still unable to speak or move. I hoped and prayed that this one person was the one who was fighting to keep working on me. So there
I was, paralyzed, and frightened beyond words. I really believed that I would die right there in that ambulance. I began thinking about my mom and dad who would be waiting at the finish line for me. I grieved for them and for the horror that they would endure, as they must already be wondering where I was at that point.
When we arrived at the hospital, I began to regain my other senses. Soon after I was admitted, I regained my sight and my ability to move. There was a paramedic speaking with a nurse just outside my room, and they conversed for a long time before the nurse came in and added something to my IV. She then asked me my name, and how old I was. She returned to the hallway and continued to talk to the paramedic. And then again, she came into my room, added something to my IV, and asked me the same questions. “What is your name? How old are you?” Again, I answered her. This happened again three more times, and I was annoyingly suspicious of her repetition. What was she putting in my IV, anyways? Was the paramedic that she was speaking to the same one in my ambulance who was fighting to give up on me? In sheer panic and paranoia, I ripped the IV from my arm and flew out of my hospital bed, gown on, and butt hanging out the back, and I ran as fast as I could through the halls, being chased by hospital staff, until I found an exit! I ran into a neighborhood nearby and into the lawn where a poor old man was shocked to see me running toward him, practically naked, bleeding, and half dead! He called 911, and I was soon transported to another hospital.
Once I was admitted into this hospital, the staff contacted security at the marathon sight, and they began searching for my parents. It was afternoon already, and my mom and dad had been looking for me all day. Security found them in a parking lot, the last of the spectators on scene. They were so grateful to find out that I was alive, and headed immediately to the hospital to see me. They were by my side for the week that I was at the hospital recovering from a heat stroke that nearly took my life at only 21 years old.
We should be aware of the signs of heat stroke, which include abdominal cramps, nausea, headache, dizziness, weakness, as well as neurological symptoms, such as odd or bizarre behavior, irritability, delusions, hallucinations, seizures and coma.
It is very difficult for someone to rationally assess whether or not they are experiencing a heat stroke
because it affects brain function. Although I was losing my ability to see, I believed I was completely fine. I just told myself my watch was broken. This makes running in the heat very dangerous, especially for athletes who are used to pushing themselves past their limits.
So, did the brawl in the back of the ambulance really happen? Were the nurse and the paramedic at the first hospital trying to kill me? It was all very real to me. And I remember it with haunting detail.
Since this experience, I do drastically change my running plans according to heat. I now know better than to push at the same intensity in the heat as I would in cooler temperatures.
I also make sure to fill out all of the emergency information on the back of every bib number. Had I done this at Marine Corps that year, my parents most likely would have not had to wonder and worry about me for a whole day.
While I did not achieve my goal to qualify for Boston in 1996, I know that I was fortunate to survive. I finally did qualify for Boston in 2004. And 10 years after my near- death experience, I returned to the Marine Corps Marathon in 2006 and actually crossed the finish line! It wasn’t my record time, but the 3:23 I ran that day felt like one of the biggest athletic accomplishments of my life!
MARKETING // PUBLICITY // SPONSORSHIP
House with the Most Spirit on the Course Wins! Plano Balloon Festival Half Marathon & Central Market Rally Together
verb to give support, confidence, or hope to
someone.
to inspire, motivate, spur on, invigorate, cheer, rally, uplift, fire up.
You don’t have to be a runner to understand the vocabulary. And you
don’t even have to stretch your hamstrings to be part of the event. Just put a pot of coffee on and take a look at the race course map. Then, get hungry for more because if you live along the route, you could be granted a $100 Central Market gift card just for being an encouragement to the runners from your front door!
We are giving two families the chance to shop Texas’ “Outstanding Specialty Food Retailer”, to fill their fridges with high-quality, hard-to-find gourmet, better-priced organic foods! Decorate your homefront with balloons, clever homemade signs, flags, scarecrow runners, or dress in theme
and cheer your loudest! If you are named one of our most spirited houses on the course, you can go fuel up with a week’s worth of fine foods from Central Market or recover at their infamous, (and appropriately named), Café on the Run. “In-store chefs prepare a variety of international cuisines
and you eat in a relaxing and restorative dining room.” writes Rex of Richardson, Texas. “My wife and I like to graze in the deli and make up a nice lunch plate.” Dennis of McKinney posts on Yelp.com. “Better quality and less expensive than most restaurants!”
Hey! Central Market even carries markers in bright, hot air balloon colors as well as poster board in runner’s beloved neon tones, so get started on your decorations now! When setting up out there or while dressed in your costumes, remember it’s hot, so stock up on CM’s brand of all natural mineral water
to stay hydrated! “Bottled at the source in Northern Italy, it’s refreshing, crisp
taste and natural carbonation make it the perfect alternative to soda so you can get all the fizz without added sugar or calories.” Bottoms UP!
Lift UP your phone and dial 214-339-7867 for details on how to WIN a hot-air balloon ride too!
75
Plano Balloon Festival Half Marathon
Mile Marker
Course
COURSE MAP
PARKER
LOS RIOS BLVD
LOS RIOS BLVD
JUPIT
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JU
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Ridgetop Ln
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Don’t get chafed, I’ve discovered UberLube!We are getting to know each other. This
article is only two months into the books but we’re quickly becoming acquainted and I feel like we are forming a bond.
We both love to run do we not? And summer running? Well, it’s sort of ‘eh’ you know, it’s hot, muggy and we’ve got to plan and think about things like staying hydrated, slathering our bodies with sun block, or of applying ointments to prevent blisters on our toes and the rubbing on ‘other parts’ of the body.
Yep… I said it, ‘other parts’ and ‘rubbing’.One thing running has given me is a ‘running
tattoo’. Sidebar; I am sans tattoos, sort of an ‘all natural’ type of girl.
So the tattoo is really a mark (scar) left behind on a sensitive part of my body that brings back fond memories of loooong 18-22 mile runs. It was the summer of 2010, the Chicago Marathon training summer. That’s the one. That was some summer to remember!
Well here we go with the down and dirty. Oh the horror… getting chafed in your under parts. It is like having paper cuts where you just poured lemon/salt, but bigger, and worse! It hurts. It stings and can leave the ugliest of scars.
Guys, I feel really bad for them, because they get chafed where we ladies do and then some. If you’ve seen marathoners that get chafed on their nipples with a stream of blood cascading down to their marathon bib, then you understand it’s painful enough just to watch, ohhhh so painful indeed!!!!
So how does it happen? Basically, clothing rubs repeatedly against skin, particularly where its moist, causing irritation, blisters and general skin discomfort.
Where? Thighs, underarms, in the general bra/cleavage area, groin; mostly in vulnerable areas.
There is really no way to tell when it’s happening, chafing comes on like allergies, that itch and burn but you can’t see it/them. You don’t usually feel it until after you’ve jumped in the shower or until the next day when the torture comes on like a bad date that will not end. You know the kind.
I set out on a quest to become a human testing laboratory; all for the love of running and writing this article for you to get the latest and greatest on products available to combat this ugly side effect of running.
There are ton of fun new products out there to discover, (and test if you dare)… I reached out to several of them. Two responded with product samples.
I fell in love. One is sexy, it’s cool and the packaging is sleek. Oh the product? Yeah it’s sexy and cool too. It’s like finding that one guy that you go out on a hot date with and never want the date to end. You know the one, no regrets! Things are getting steamy… the product is called Überlube. I’ll let that sit for a minute.
GADGETS, GEAR AND UNSOLICITED ADVICEÜBERLUBE & 2TOMS!
MARKETING // PUBLICITY // SPONSORSHIPÜBERLUBE
I used it on a 9 mile morning run when it was Sunny and 80 degrees. It went on clean, smooth and was very easy to apply. Überlube is a premium lubricant, feels natural, and dissipates across skin leaving a soft, moisturized feel. Its silicone based, scentless, (tasteless), non-staining, not sticky, tacky or oily It.even.comes.in.a.pump.bottle. PUMP BOTTLE! Just press the pump to dispense, it’s easy and clean-feeling.
Even one step further, they offer travel size small bottles and refillable bottles too. As an athlete you will love how long it lasts, even in the pool; triathletes use it and it works extremely well under all conditions. It’s also made in the USA. Basically Überlube is AMAZING in a bottle.
2TOMS!A friend of mine overheard
me talking about Überlube and, as a runner herself, brought me another product called 2Toms. They have a few different products that are all fantastic. But I used the SportShield towellettes. It came in a single use pack, with one towlette, that went on clean and smooth. The day I used it was humid and warm; a nice 5 mile run. I came home with no chafing! These are great to use for traveling, but I really like that they are single use.
I am super excited to find new products that get away from that stick bar chafing stuff that most people know and use. Don’t get me wrong, I use that same product, but not for much longer.
Finding better, cleaner and easier to use products to prevent chafing makes me run a lot happier these days. So lube up folks and get out there, conquer the summer and don’t get an unwanted ‘tattoo’.
Send us your compliments for our running events (or any other races) you’ve done recently.
DALLAS 7K/4KCITY: Dallas, TX
COMPLIMENT: There were SO many smiling, encouraging workers throughout the race. This was my first ever fun run. Will definitely do again!
COMPLIMENT: Great event. this was our first fun run, looking forward to the next one.
PUB RUN SERIES JULYCITY: Dallas, TX
COMPLIMENT: It was my first and it was a blast. Glad it was put together and thanks to all those that put it together.
COMPLIMENT: Beautiful course! It was fun. Looking forward to Stan’s Blue Note! (Aug. 21)
COMPLIMENTS DEPARTMENT
COMPLIMENTS FORM
Fist Bumps and High Fives PARTY PEOPLE IN D’HOUSE!By Cherilyn Wilson
P arty people in D’ Social House, that is, like Brandon, Abby
and Micah were at our most recent Pub Run with Dallas Sport & Social. They are the kind of party people we invite to our special occasions, and this month is definitely no exception.
August marks the 6th birthday of our company. If you’ve been one of our faithful followers; someone who has watched us mature from local success, DFWRUNS, into national firm, On Your Left! Marketing & Events, then you’ve encountered many of our awesome PPLs. The acronym, PPL is widely known to represent “People”, and in our case, we suppose it could apply too because, for us, PPLs are the outgoing people who represent our events and brands. Also often referred to in the marketing circle as, “ambassadors”, or those who form “street teams”, our PPLs are well educated about each race, its sponsors and beneficiaries before assisting in your registration and packet pick-up process, who lead you on a fun social run or sign you up for great prizes at that big expo. In our world, however, the acronym translates to, “Promotional Pace Leader.” Our PPLs are the personalities who dedicate their extra time — after their 9 to 5’er or before the weekend breakfast and ballgame, who pop up tents, pass out flyers and grant you beer tickets. They not only pace groups of runners and walkers for the Rahr Pugs & Pancakes Social Run and Pub Run Series, but in essence, set the pace for an all-around active lifestyle throughout the year!
As we blow out our candles and grab a big slice of that small business cake, we heartily celebrate our
extra layer of icing in the middle, our dedicated and trusted PPLs.
BRANDON ROSSER He is from Fort Worth and is a programmer loyally serving his 16th year at the same company. He likes flying airplanes (1/2 way to getting his private pilot’s license!), ice hockey, dodgeball, bicycling, wearing costumes, social running and drinking beer! His active goal is to work his way up to a triathlon.
ABBY & MICAH NEWSOMEBoth Abby and Micah are teachers living in Denton with an active goal of staying fit during and after the arrival of their first baby! Whether it’s a boy or a girl, one thing is certain, even though he/she’s already a kicker, Daddy will teach the lil’ slugger a new sport in the backyard every day. We can’t wait to celebrate baby Newsome’s birthday next!
ADDITIONAL THANKS TO: Michelle Gogerty (fellow runner with a degree in marketing); Rose Deal (runner and student at Parker University, Dallas); Michael Garcia (You’ll see him at Rahr Oktoberfest’s Beer, Guts & Glory Social Runs and at Plano Balloon Festival Half!); and Doug Farris who runs to Rahr often to lend a promotional hand (and feet!).
How might YOUR special gifts help our company keep growing strong? If you’re looking to make a little extra birthday spending money — either after work or on the weekends, tell us in six witty ways you apply healthy humor on the job and at home. Include a fun photo of yourself and send to: [email protected].
When going through handwritten notes, there are often times one can’t even read his own handwriting.
While most of our race registrations are done online, there is still a significant portion done in good old-fashioned paper form. Most of these are taken on race day but if we are promoting a race at another event, it is just easier to take paper registration forms. At the end of the day, we must manually input this data into our system. From it, we communicate to our participants all kinds of pertinent information ranging from registration confirmations to packet pick up details to results and photos.
We often receive participant emails asking for the above information and, majority of the time, the reason they couldn’t receive it was because we couldn’t read the paper entry form.
Poor penmanship can create issues from packet pick up to race timing results. It is one of the many domino’s that can fall and have a ripple effect throughout the event.
So our call to action is this; take your time, flashback to 3rd grade and fill out the registration form neatly and completely. You might otherwise miss very important information about the race you are about to run!
QUICK TIPS PENMANSHIP
WALKTo help me live.
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ST. JUDE GIVE THANKS. WALK.™
Register. Form your team. Fundraise. Walk.
GIVETHANKSWALK.ORG St. Jude patient Jaiden, age 5Hodgkin lymphoma
Frisco Square | Frisco, TX6101 Frisco Square Blvd.
Check-in: 7:30 a.m.Walk Start: 8:30 a.m.
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Trinity Park | Fort Worth, TX2401 University Dr.
Check-in: 8 a.m.Walk Start: 9 a.m.
Contact: [email protected] 972-594-8080
Doc in the Box OOPS, MY LEG HURTS. NOW WHAT? By Holly Johnson, M.D.
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As marathon season beefs up, so do training schedules. With more running hours and miles logged, there is risk for injury.
Accidents do happen! Just ask the young boy I saw this past week. He was leaning against a towel rack; the rack broke, and he fell forward with both arms out to catch his fall. Both of his wrists hurt, so his mom brought him in to see me. We took x-rays, and the poor kid broke not one, but both wrists! He walked out of my office with a long splint on each arm and two slings wrapped around him to hold his arms up...less than one week before school (and his basketball practice) started. Big bummer!
The best way to treat any injury is of course, to prevent one. For runners, that means running on safe well-lit trails, wearing proper footwear and running gear, lathering up with sunscreen, and paying attention to what is around you, especially your running surface. On new trails and long runs, let someone else know where you are going, what path you plan to take, and about how long you will be gone. Pack water and snacks. Warm up with a five minute walk, then stretch. Strength and cross train to help prevent overuse injuries. Lastly, listen to your body! A little soreness is normal, but not pain!
Even the best prepared athlete, however, may still get a boo-boo from time to time. Here is a list of common runners’ injuries and first aid suggestions:
RUNNER’S KNEE Irritation of the undersurface of the kneecap.
Take a few extra days of rest, decrease your mileage and hills, bike or swim instead.
ITBS, ILIOTIBIAL BAND SYNDROME Pain along the outside of your knee. Decrease
the amount of exercise. Apply heat and stretch before you run, and apply ice after. Swim, pool-run, use an elliptical machine, strengthen hip abductors with side leg lifts or one-legged squats.
PLANTAR FASCIITIS Pain in heel or along bottom of foot. Recovery
may take three months to a year! Do calf stretches, rest, ice bottom of foot by rolling foot over a frozen water bottle, do pool-running or swimming.
ACHILLES TENDONITIS Pain and stiffness where your calf muscle
attaches to your heel. This is not an injury to run through. Take a few days off, ice every 4-6 hours, do calf stretches, pool-run, swim, or use elliptical.
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SHIN SPLINTS AND STRESS FRACTURES Stress fractures require 8-16 weeks of no
running; swim or pool-run with no impact exercises! For shin splints, ice, rest, do stretches, wear an air-cast ankle splint, then slowly return to activity after several weeks of healing using the 10% rule (no more than a 10% increase per week on mileage).
MUSCLE STRAINS AND PULLSTreat with RICE (rest, ice, compression with
an ace wrap, and elevation). Try acetaminophen or ibuprofen as directed on the package if you need a pain reliever. (That is true for any of these injuries.)
SUNBURN Prevent sunburn by wearing broad spectrum
(against UVA and UVB rays) sunscreen. Cool compresses, avoid heat and humidity for a few days, hydrate, and take an NSAID such as ibuprofen or naproxen. Avoid heat exhaustion by not running in high humidity or in temps over 90 degrees. Go by the 10% rule and hydrate before, during, and after running! If you develop a headache, confusion, or extreme fatigue, go to the ER!
HYPOTHERMIA AND FROSTBITEAvoid cold-related illnesses by wearing proper
gear. I remember a quote somewhere along the way that stated that there is no bad weather, only bad clothes! If your teeth are chattering, fingers or toes are numb or turning colors, get home, get out of your wet clothes, get in a room-temperature bath, and drink a warm beverage.
ABRASIONS AND WOUNDS Wash gently with warm soapy water. Apply
an antibiotic ointment, and monitor for signs of infection such as redness, increased warmth, more tenderness than you would expect, yucky-looking drainage, or a fever. Make sure you are up to date on your tetanus vaccination. (Generally less than ten years is acceptable, but if you have a big, dirty, open wound, or a puncture from a rusty nail, the rule is every five years instead.)
BLISTERS Don’t pop ’em! Wash with warm, soapy water,
apply ointment, and band-aid. Let nature take its course. If the blister pops, continue the same treatment and watch for signs of infection.
Generally, most injuries can be prevented by being smart and being proactive (so you don’t have to be reactive). You don’t have to have an injury in order to get better! Arm yourself with prevention strategies and be ready in case an accident does happen. If it does, try some of the first aid suggestions listed above. If you have any red flag symptoms such as (but not limited to) the inability to bear weight, more pain than you think you should have, extreme fatigue, or signs of infection, get help from a licensed medical professional!
Please Note: The info in this article is not a substitute for medical advice from your own PCP; you should always discuss exercise plans with your own doc; Dr. Johnson and DFWRUNS/OYL! are not liable for any crazy running injuries, lack of tetanus vaccination updates, or if both arms end up in slings.
On Your Left! Marketing & Events will leave the medical advice to the doctors, but hope you won’t let a weak promotional campaign be the pain in your side that hinders your event’s full potential. Instead, take two aspirin and call us in the morning! 214-339-7867.
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They say that doctors make the worst patients. In Pick It and Flick It, Holly Johnson, M.D. affirms that it doesn’t have to be that way as she shares the emotional, spiritual, and physical reality of how she conquered a potentially devastating diagnosis and kept away the demons of hopelessness, uncertainty, and fear that commonly paralyze any person who is faced with a life-altering event. In this true story of doctor-turned-patient, she squashes her inner enemies with a hit of humor, a punch of grace, and a few temporary tattoos. Written just for you, Dr. Johnson shares her own prescription for healing that she wrote when her body staged a revolution so she could undergo an evolution.
PIck It and Flick It!By Holly Johnson, M.D.
WATCH VIDEO
LEARN MOREtatepublishing.com
BE INSPIREDtwittter.com/DrHollyJohnson
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Stretch, Strengthen & Strategize!TENACIOUS PROMOTION: STRAP ON YOUR RUNNING SHOES AND GET OUT THE DOOR!By Brentney Hamilton
They say running is one of the least expensive sports of all. All you need is a pair of shoes and a front
door to open. “They” are underestimating the gear-and-tech addled running geek, decked out with the hottest heart-rate monitor, top-of-the-line race belt, silver-lined anti-microbial tank, and underwire “boulder-holder” with adjustable straps and no-slip racer-back. But, the point stands: At the end of the day, running is about making it out the door. It’s tenacity, baby. Plain and simple.
Active lifestyles marketing can be similar. Simple as they may sound, guerilla techniques like race flyering and retail drops are some of the most effective tools when it comes to hitting the right demographic with the right information at the right time.
Anyone who has participated in a large running event has likely noticed a fan of flyers under his or her car’s windshield wiper following the event. While a grocery store parking lot might be quickly littered with immediately discarded notices for “mortgage refinancing,” flyers for upcoming racing events meet their intended targets auspiciously. Remember the time you snagged an age group award at a 5K? Or, the time you finished your first half marathon? Chances are you were pumped up, elusive runner’s high throbbing in full-force. You
grabbed those flyers from your windshield and meant to toss ‘em but, “OH WAIT! This 10K next
month serves my favorite beer!”
“Retail Drops” can be similarly effective. These are when a marketing team invites members of the local community to participate in an upcoming race by cold-calling nearby businesses, particularly those whose locations are on the course route. Retail drops serve a dual purpose: First, it’s polite to let businesses know about street closings and the
potential for an influx of customers due to your event. Also, your firm might offer sponsorship opportunities or discounted entries to the business’ staff members in exchange for leaving flyers and information about the race on bulletin boards or at info centers.
Like running, the key to effective guerilla marketing lies in consistency. Sure, you can spend hundreds or even thousands of dollars on high-end, state-of-the-art marketing tools and tactics. In fact, in many cases you should. Still, you should not underestimate the importance of hitting the pavement frequently. Keep your strategy focused with smart routes, and mingle with allies – be it fellow runners or local businesses -- to spread your message and to learn more about community idiosyncrasies that will fine-tune your focus. Like with a distance runner’s training, trust the program.
MARKETING // PUBLICITY // SPONSORSHIP
FormFollowsFitness.com/FormFollowsFitness
ICONIC DALLAS ARCHITECTURE // TEAM AWARDS
Fun for the whole family!4TH ANNUAL
WE HAVE ARCHITECTED A GREAT RACE!Just as the iconic Dallas skyline represents some of the world’s best architecture, the Dallas Center for Architecture has designed one of Dallas’ best 5K events to showcase some of the city’s most impressive architectural icons.
February
21Klyde
Warren Park
You may find yourself curious about our Pub
Run Social Runs which take place every Third Thursday of the month. The heart behind these Social Runs generating unique atmospheres for you is threefold: 1.) discover new places to run in Dallas that you may never have found on your own, 2.) to bring you into the door of or a patio of a Pub in Dallas you may not have tried, and 3) to introduce you to other like-minded active individuals and couples who enjoy the two aforementioned.
To give you an idea of what the Pub Runs Social Run Series is all about, some of the runs this year have taken place at The Nodding Donkey SMU that combined with a nice route through the SMU campus, The Mason Bar in the State Thomas area with a route through the Dallas Arts District and two beautiful parks downtown, The Bryan Street Tavern with a route along Historic Swiss Ave, and most recently, the Back Yard Social House in Uptown where we ran along Turtle creek, Katy Trail and Reverchon Park.
Recently, our Pub Run mascot has come to life! We actually have a mustached barrel man to run the route with. It’s kind of ridiculous but it’s all
about having fun! Were busy searching out new unique opportunities and places for you to run. Keep yourself in the loop on the latest developments through our Facebook page as well as www.pubruns.com. If you pre-register you save $5 dollars. Once you throw all the partners in there the specials at the bar, the social environment that’s generated, and the rewards program, it’s a lot of value. The average attendance for a Pub Run is about 40 runners and walkers but growing month to month. The On Your Left! Marketing & Events team and Dallas Sport & Social Club are excited to bring you incredible opportunities to get out have fun, meet new friends and enjoy a brew after work! Along with our supporter of the rewards program, RunOn!, ASICS whom provides wear tests, Corona Light who provides your drink discounts, and Assured Self-storage (keeping all our goodies safe and clean until our next event!), we thank you for coming!
Race Director's BlockA BARREL OF RUNBy Paul Hutzler
SOCIAL RUN & WALK • BEERS & TASTY GRUB
CLICK HERE TO REGISTER
I am a Mainer. (pronounced May-Nuh).I moved to Wells, Maine as a 6th grader and
continued through high school where I did not learn a single thing about nutrition. In New England, however, everyone knows a thing or two about Clam Chowder. Though I did not study food in school, (at least not outside of dissecting the cafeteria lunches), I did grow up to become a seasoned runner who, over many years, has learned a lot about endurance enhancing foods. So, in lieu of Back-To-School season, here’s a quick government history lesson and food fact you probably never learned: In 1939, Maine passed legislation to make it illegal to put tomatoes in clam chowder.
“A” IS FOR AUGUSTYes, it is a crime. No matter how you pronounce
it, New England Clam Chow-Duh calls for potātoes or potahtoes, not tomātoes nor tomahtoes. But, although it is pertinent that tomatoes not be added to NE Clam Chowder because it is the customary creaminess of milk, potatoes and clams that differentiate such deliciousness from its red rival, the Manhattan Clam Chowder, this plump produce powerhouse is prime for plucking in late August should be legally added to your running recipe this month!
The tomato not only will boost a runner’s kick, but the Alpha-lipoic acid it contains will help the body convert glucose into energy. Carbohydrates are the main source of energy for runners. All carbohydrates are broken down to the simple sugar glucose, which is stored in the liver and muscle tissues as glycogen.
5 GRAMS OF CARBS
“According to registered dietitian Ellen Coleman, runners training at moderate intensity for one to three hours per day should have 2.7 to 4.5 grams of carbohydrates per pound.”
1 GRAM OF PROTEIN
Protein is needed for muscle growth and repair in between workouts. “According to registered dietitian Monique Ryan, runners training at moderate-intensity sessions lasting one to three hours per day require 0.5 to 0.8 grams of protein per day.”
VITAMIN K & CALCIUM
Both very good for strengthening and repairing bones so runners don’t have to Stress about Fractures!
LYCOPENE Also shown to improve bone mass
BIOFLAVONOIDS& CAROTENOIDS
High doses of anti-inflammatory agents (pain fighters!)
BETA-CAROTENE& LYCOPENE
Helps protect skin against sun damage, making it less sensitive to UV light damage while running with uncovered skin under that hot summer sun!
Doc in the Box prescribes, “Take two tomatoes!” If not for all their other health benefits, then at least for the sake of your fine lines and wrinkles!
TOMATO, TOMAHTOPOTĀTO, CLAMSBy Cherilyn Wilson
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TOMATO, TOMAHTO, CONT.
Tomatoes generally stay in season throughout September, which is GREAT because with the ZERO Prostate Cancer Race Series flooding the nation during National Prostate Cancer Awareness month (September), it’s the perfect time to tell you that Lycopene has been linked with prostate cancer prevention in several studies! According to John Erdman, Ph.D., Professor Emeritus of the department of food science and human nutrition at the University of Illinois, “There’s very good, strong, epidemiological support for increased consumption of tomato products and lower incidence of prostate cancer.”7 Among younger men, diets rich in beta-carotene may play a protective role against prostate cancer, according to a study conducted by the Harvard School of Public Health’s Department of Nutrition.
EVERY RUNNER HAS HIS SEASONIn the same winning way, every fresh food
has its season too. To harvest award-winning results, change up your run workouts each month and reap the rewards of fresh produce correspondingly. Mainely, the important thing to remember is, eat more fresh fruits and vegetables (the tomato is a fruit), add variety over the course of the year, and to never, under any circumstances, add tomatoes to New England Clam Chowder.
ADDITIONAL AUGUST AWESOMENESS(Fruits and vegetables are 75% water so think hydration!)
WatermelonGreen BeansPeachCherriesPlumTomatillo
BlackberrySummer
SquashFennelAvocadoWatercress
ApricotCornBasilFigs
“The tomato not only will boost a runner’s kick, but the Alpha-lipoic acid it contains will help the body convert glucose into energy. ”
In less than a month I will be in high school. To be honest, that thought kinda freaks me out. I’ll be marching, leading through student council,
and taking on a whole new experience. It will be different than everything I’m used to, but I plan to enjoy it. Even though I won’t be focusing on it nearly as much, I still have a real love for running. This amazing love of mine has now brought me to the INCREDIBLE Aurek Brillowski, the 56 year-old owner, founder, and a trainer of Park Cities Cross Country Club. The questions are mine, but the words are his, and I’m sure you’ll agree, he’s a pretty fantastic guy! For this scorching month of August, I hope you’ll find this month’s story format as refreshing as I did.
WHAT GOT YOU RUNNING? BRILLOWSKI: In 7th grade gym class we all had to run to our athletic field which was about a half mile from the school. On a whim I decided to try to beat all the “real” athletes in the class on our run down there. I remember to this day the first time I tried that and by the time I got there I started to black out from exhaustion. Very scary for me, but not scary enough to not try it again, and again for about two weeks. By that time our totally “old school” mean and nasty as the Dickens gym teacher, (think Billy Bob Thorton in Mr. Woodcock’s early gym class scenes) took notice. Anyways, old “Uncle Jerry” as we used to call him (behind his back of course or risk certain immediate corporal punishment of varied sorts) decided to call out all of the football players about the fact that “Brillowski” was beating them and that either they were a bunch of pansies or
that Brillowski was really getting fast. Indignant at the thought, the collective reply was no one was “really” trying to which Uncle Jerry replied, “I figured he (me) couldn’t be that fast.” And you know, I wasn’t that sure if I was or wasn’t. What I DID know is that ALL the “fast kids” would now be running down to that athletic field as very fast as they could or risk the wrath of Uncle Jerry if they didn’t beat me. I knew I might get a lot of them in trouble but I really didn’t think much about it. All I cared about was beating everyone at their best, and I did! And they paid for it dearly. I cannot tell you how much H, E, double-hockey sticks he gave those guys each and every day that they came in behind the former non-athlete “slow” kid. At the same time, as they got faster, there was no taking it easy on my part either. A couple came close to making serious challenges, but I was able to maintain a perfect record of getting there first, while they maintained a perfect record of doing extra burpees, suicides, push-ups, and duck walks while I watched! Very thankfully, and to this day I’m not sure why, despite the others having to pay for my success on a daily basis, none of them ever took it out on me, but rather, when they found
Abby RoadPARK CITIES CROSS COUNTRY WITH AUREK BRILLOWSKI By Abigail Werner
that I could actually catch a ball too, was coerced into playing wide receiver on the football team the next year. And all along, as mean of a coach/gym teacher Uncle Jerry seemed to be to ALL of us in those early years, by the time we were all in the 9th grade (last year of Junior High for us), he was all our best friend as everyone by then realized then that he had all our best interests at hand all along! And for that I will be eternally grateful, as I’m thinking many of my club members are too or there most likely would have been no club!
WHERE DID YOU GO TO COLLEGE? BRILLOWSKI: I was on the “7-Year Plan,” starting at the University of Wisconsin (proud member of one of the winningest Division 1 cross country teams in the country,) then an additional 3 years at LeTourneau University here in Texas.
WHAT’S THE FARTHEST YOU’VE EVER RAN?BRILLOWSKI: Not too far actually. I think around 15 miles once. Never been a marathoner. I really like the intensity of 5k and 10k distances.
HOW MANY MILES DO YOU RUN IN A WEEK? BRILLOWSKI: Now, hardly any! Just no time with a full coaching schedule. However, when in training I usually top out at just around 20. Although that’s really not that many, they are very intense miles. Works great for a busy schedule.
DO YOU ENJOY RUNNING WITH A BUDDY OR GROUP? BRILLOWSKI: I’m actually very content either by myself, with a buddy, or group. They all have something special to offer.
WHAT’S YOUR MILE TIME? NOW? BRILLOWSKI: At 56 when in at least reasonable shape I can still hit 6:00 flat, but not much under that. And every year it truly gets harder and harder to do so!
HOW OLD WAS THE YOUNGEST ATHLETE YOU’VE EVER TRAINED? BRILLOWSKI: 6 years old, and she did great! Normally the suggested minimum age in the club is 8, but this was the younger sister of an older boy in the club so I made an exception.
HOW OLD WAS THE OLDEST ATHLETE YOU’VE EVER TRAINED? BRILLOWSKI: Several in their 50’s.
WHAT’S THE BEST THING YOU CAN DO TO HELP YOURSELF OUT IF YOU ARE A RUNNER?BRILLOWSKI: Four things actually come to mind immediately for the 25 and older recreational runners: 1. Don’t try to do too much too soon. Take your time and even if you start just doing a run and walk mix of just a half mile or so every other day, that’s great! At least you’re out there doing it and it will be natural to you to become faster and run longer distances. It will all come with time. 2. Be very careful about what you read in magazines. Just because something is published by an “expert” in a trade rag doesn’t mean it’s Gospel, especially for each unique individual body
The Devil and God are raging inside me. At least that’s what the graffiti on my newest favorite running route tells me. The black eyeliner wearing emo kid in me
finds it hilarious. And, hey, I’ve never met a marathoner who doesn’t turn into full-blown emo kid every now and again.
Horror of horrors. This year I turned thirty and moved to the suburbs. I didn’t think it would happen to me. I thought I was immune. But, fate had other plans for this overgrown raging teen. I met the love of my life, for whom I left the gritty comfort of my urban oasis. I’ll spare you the disgusting, mushy details. But, you know it’s big time with stakes that high.
Goodbye, Fitzhugh fartleks and Lake Loops. Farewell, Katy Trail — despite our daily trysts, I barely knew ye. But, look. Real talk. Moving to far north Plano, Texas, contained an unexpected boon. The city’s pristinely manicured, public parks and trails, as well as those in Allen and McKinney, offered a plush new world of discovery that would kick most any stolid, if duly nostalgic, routine into a higher gear. I reluctantly report that I don’t miss running daily in Dallas all that much, after all.
Like a newly domesticated Magellan, I initially explored the trails near my new home, my expeditions reaching sharp little inclines near Suncreek Park for short and intense hill repeats. Further north, Allen unveiled the Twin Creeks Community, where I embarked along an expansive biking and hiking system, featuring clearly-marked trails
Jaunt JunkieTHE PATH OF SUBURBAN RESISTANCEBy Brentney Hamilton
and personality out there. 3. Probably the most important is to listen to your bod… it talks, I promise you, you just have to keep your ears open and adjust your practices accordingly! 4. Don’t be afraid to be creative in your workouts. Feel free to change out your distance, effort, location, amount of hills, running frequency, etc. Very little reason for most of us to get too hung up on all the prescribed “recipes” out there. Mix it up and have fun — you’re more likely to improve because you enjoy it even if it may not be the most optimal workout for you!
GET GOING!Fall training season begins next month!
Contact Aurek now at: [email protected] for more information!
Park Cities Cross Country Running Club trains youth in short and long distance, coordinates team competitions that compliment both middle school and high school programs by supplementing the school’s training season with a year-round program. Park Cities XC is open to anyone regardless of their ability or residence. Their motto, “Speed is not required... that is what we BUILD. However, Mental Toughness, and GUTS are!”
On the other end of the spectrum, the club will also take its young members who already possess speed and experience to the next level; both developmentally, and in terms of national exposure toward athletic college scholarships and recruiting purposes.
www.parkcitiesxc.org
ABBY ROAD, CONT.
MARKETING // PUBLICITY // SPONSORSHIPto keep golfers and runners at a comfortable distance, before sailing on foot around a couple breezy ponds, which cut the edge off my first suburban summer’s piercing heat. Even further, a runner could trek all the way to Craig Ranch near the famous Cooper Fitness Center. I might. I will.
Overall, Plano boasts 56 recreational trail miles within its 71.6 square miles. As part of the envisioned, yet not fully executed, Six-Cities Trail Plan these trails would connect throughout Allen, McKinney, Richardson, Frisco, and Garland. If realized, this decades-long dream would bridge more than twenty miles of interjurisdictional space for runners and cyclists away from the screeching brakes and exhaust fumes that sometimes sadly define city running. While seamless interconnectivity between cities remains distant, runners can, however, bank serious mileage on existing trails. The Chisolm Trail — a favorite of the Plano Pacers running group — connects to the Bluebonnet trail, which spans over 8 miles through west Plano, reaching across the interstate and filtering into Oak Point Nature Preserve, home of the Plano Balloon Festival Half Marathon, near the city’s historic east side.
Among wonders uncovered — the artifacts and tokens of suburban impermanence — in merely a month up north, I’ve already traced fresh tracks to posit where a herd of running strollers roamed. I’ve examined Plano Senior High Wildcats and Allen Eagles foraging outside their respective habitats. But, my favorite findings remain graffiti etched under overpasses. Consider them modern cave paintings, these angst-ridden expressions of teenage boredom and longing. Contemporary mirrors of the very reasons why so many of us — this overgrown
teen included — moved to the Big City in the first place, eager to carve out our own daring adventures and for our true lives to finally begin.
The Devil and God are raging inside me. Well… something is, but mainly just an elevated heartbeat. Panting in the summer heat, I bend with a hand resting on knee, observing the lines and colors that I imagine document a recent Friday night party under the overpass, obscured from parents’ laser eyes. At a glimpse, the epigrams perfectly mimic the drama of a distance runner’s inner turmoil. Tell me, who on her longest run hasn’t waxed existentially, echoing the anarchical ambivalence of Sex Pistols lyrics freshly scrawled? What runner hasn’t found his cadence quicken at the memory of, as one recently-tagged musing so eloquently illustrated, the — ahem — more prominent aspects of lover’s physique?
We’re not talking Banksy, here. These small acts of intended-subversion aren’t particularly elegant, poignant, or, in most cases, even all that creative. But, please don’t tip off the fuzz. Any distance runner might tell you that not every area of life should glimmer like freshly molded plastic or align like a crisply pressed tablecloth. Not every mile will be easy, and some will be downright miserable. But, it’s in the bad, slow, limping drudgery where you learn the euphoria of a racing, weightless win.
Nothing like studying the droppings of restless youth to reinvigorate a former-metropolitan runner, freshly put to pasture in bucolic ‘burbia.
