Lumière ProfileAugust 2014

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www.lumieresolutions.com

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In-depth consumer understanding - unearthing motivations, identification of nascent or unmet needs - is at the core of what we do.

Over 150 research projects in a year.Over 80% of our work is repeat business from our clients.

Our proprietary work flow process ensures every deliverable meets client expectations.

N-Light© Stride

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Media FMCGPharmaHealthcare

RetailTelecom Consulting Banking Auto

Pan India coverageExperience in all key

Indian languages

Projects completed in South Asia, South

East Asia, Middle East, Africa

What makes this possible?

Team of 40 employees & consultantsvaried experience across domainsworking in seamless collaboration

owning a project to deliver the best

Spirit of partnering with clients and employees. Invest in the lifetime value of relationships

Work practice code called ‘The Lumière Way’ – Simple human values– Strong work ethics– Collaborative work culture

EducationSocial

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Consumer Needs,

Segments, Profiling

Product Testing/ Sensorials

Brand & Communication

Category & Competition

MarketOrganizational Culture• Leadership• Pride• Diversity & Inclusion• Change management• Safety [Organization;

Women]• Mentoring• Employee

Engagement

External

Employee Skills

Key areas of research

Internal

Culture

Our Strengths

Committed & Effective

Superior hypotheses generation with in-depth sectoral understanding;

taking good briefs

Flexible, speed, innovative, proactive, responsive

Smart solution orientation

Long term value proposition to clients

Customized techniques

Strong process orientation and project management

capabilities

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Our Strengths

24-hour clock of the consumer and her concerns, aspirations and challenges

across urban & rural centers, cutting through the entire age and SEC

actionable recommendations

understand client business, research problem and objectives across briefs initiated by consumer insights and business teams - Promoters, Private Equity firms, General Management, Sales & Marketing, R&D, HR, Training, Administration

customer satisfaction resulting in 150+ projects a year with 80% repeat business quality work within agreed timelines and recommended MR codes

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How Do We Achieve This?

Depth and width of function and domain understanding

multi-disciplinary tools/ techniques for data

collection, analysis & next steps

Learning Monday sessions Lectures and workshops with internal and external faculty

Experienced in a range of business processes,

practices and problems

Create/ practice global best practices for clients

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Qualitative Research

Quantitative Research

Mobile Research

Social Media

Consulting

FMCGHR &

Consulting

Realty

Pharma

Electronics

Retail

Telecom

Auto

BFSI

Mfg

Auto

Media

Lumière Way

Superior hypothesis generation with in-

depth sectoral understanding

Flexible, speed, innovative, proactive, responsive

Smart solution oriented

Long term value proposition

Customized techniques

Technology adoption

Strong process orientation and

project management

Continuous Improvement

Continuous Improvement

NLight® IndexNLight® Stride

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N-Light© Stride

Lumière is a process oriented organization. For every process there are milestones defined

which help check the efficiency of the work completed. Each activity is defined in a detailed work flow which

helps steer and guide the project to completeeach milestone successfully.

Proper checks are put in place to monitor whether the project has complied with all requirements.

Areas of Expertise

Business Solutions

Business Growth

Concerns & Opportunities

Mapping

Corporate Identity, Image

& Communicatio

n

Leadership Profiling

Service Philosophy

Development

Spatial Identity and Association

Succession Planning

Areas of Expertise

ConsultingBrand Equity

workshop

• Way forward on brand and re-crafting the brand key

Creativity workshop

• Brand ideation

• Customer empathy workshop

Innovation workshop

• Generating new ideas & insights

Brand Communication

Workshops

• Brand communication ideas exploration

Creativity & Ideation

Consumer centricity workshops, programs,

train the trainer

Proprietary Research Tools [1/3]

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N-Light© Watch

• Ethnography

N-Light© Behaviour

• Usage & Attitudes

N-Light© Flash

• Technique to zero-in on the moment of truth in purchase or usage behaviour

N-Light© Connect

• Customer understanding, to help identify the distance between perception & reality for empathy building among stakeholders

N-Light© Viewer Access

• Diagnostic test and track tool

N Light© ID

• Consumer and brand profiling tool

• Helps understand brand positioning as well as consumer motivations

Consumer Understanding

Proprietary Research Tools [2/3]

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N-Light©

IdeaCon•Idea Evaluation

N-Light© ChronoTest

•Formulation & Product Testing (On site, in use, extended use, panels)

•Concept Testing & Full mix testing (Benefit/Reason to Believe; Proposition; Concepts + Product)

N-Light© AdTest

•Advertising Testing using Narramatics, Storyboard, Animatics, Finished Film stimuli

N-Light©

Pack•Pack Testing (Concept, Mock-ups, Finished Pack)

Brand Dynamics

•Brand Mapping; Brand Extensions; Brand & Value Migration; Brand Equity

Semiotics

• Semiotics exploration and decode of the category and brand

N-Light© Suite Product, Brand, Communication

Proprietary Research Tools [3/3]

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Resource Management

• Exit Interviews Process Management

• Leadership Concerns/ Issues

• Career Growth Concerns

• Career Framework

• Mentoring Needs Mapping

Organization Management

• Organizational Teamwork & Winning Teams

• Organizational Safety Studies

• Organizational Climate Studies – exploratory & diagnostic

• Diversity Mapping & Solutions

• Work life Balance

Function Management

• Marketing Training & Need Gaps

• HR Transformation

N-Light® People

N-Light© Calibrate• N-Light © Calibrate is a rating tool developed to build indices• Benefits of using Calibrate and Index:

– It gives a measure of appropriateness– It allows to provide levels of differentiating granularity – It helps in identifying distance across all product samples for an attribute and for a

parameter• The parameters and attributes of the index can be customised as per project

requirements • Applications: Product Testing, Communication Testing, Develop algorithms for location

testing, rating of industrial training institutes

N-Light © Calibrate

Product TestingIndex

•Attribute 1

•Attribute 2

Parameter 1

•Attribute 1

•Attribute 2

Parameter 1

•Attribute 1

•Attribute 2

Parameter 1

Computer Aided Research

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N-Light© CATI

• Computer-assisted telephone interviewing

• Computerized questionnaire is administered to respondents over the telephone

• Interim reports compiled instantaneously, as the data is collected

N-Light© CAPI

• Computer-assisted personal interviewing

• Questionnaire is administered face-to-face using laptop screen to read the questions and input the answers.

• The computer loads the questionnaire script, which automates coherence and enables quota management.

N-Light© CAWI

• Computer-assisted Web interviewing

• Questionnaire appears in the browser as a web-page

• The answers for the questionnaire get immediately to the main server so the data collection and the results can be tracked continuously.

N-Light© Suite Computer Aided Research

Online Research: Lumière Discussion Forum (Online FGDs/ Online Panels)

• Methodology enables communication with respondents using the online medium.• Respondents of the required profile with functional computer and internet operational

knowledge and access, are recruited through the conventional recruitment procedure and snowballing.

• They receive invites to register on the Lumière Discussion Forum (a facility available on Lumière website).

• After having registered, a username and password is generated and mailed to them.• They are invited to come online on a pre-decided date and time. • Researcher moderates the groups online.

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Online Research: Lumière Discussion Forum – Key Benefits

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Client

• Multiple team members can observe from any location

• Facility of sending private messages to the moderator.

• OPE costs for travel & stay are eliminated

Agency

• Travel time eliminated • Transcripts available

immediately post discussion• Discussions across multiple

centres, on the same day.• Respondent wise

information available

Respondent• Participate from the comfort

of their homes• Anonymity enables candid

sharing

Breaks time and distance barriers Creates freshness in approach and engagement Encourages newer cohorts to participate who are otherwise unwilling to

participate at central venue.

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Why Online discussion?

Reach population who are unwilling to participate in face to face discussion Sensitive topic of discussion Respondents hesitant to share their identity Larger population to be covered Faster results required Reduce costs by eliminating travel time and cost

Areas of Application:

• Quick post launch reactions across centres• Speedy reactions to animatics/ finished film• Idea generation/ Exploratory study• Concept testing• Packaging study

Lumière Mobile App

Key Benefits• Competitive advantage• Instant output – faster analysis sans time lag• Saves time and effort• Reduces cost• Builds relationships• Increases accessibility• Can run on a tablet or smart phone

Areas of Application• Retail audit• Connect with on-the-go customers• In-built within communication, packaging, product

testing• Customer satisfaction surveys

Lumière Mobile App is a software application designed in-house by Lumière enables quick data collection

Uses the Android platform & internet connection

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Social Media Research: Why?

Operationally efficient

• Fast, iterative research• Learning on areas not

covered in research, due to time and budget constraints

Intrinsically advantageous

• Effective use of the two-way engagement of social media

• Build relationships with customers through a new approach to online research

• Can listen and talk to people who may have never participated in traditional forms of market research

• Research that is more intimate and builds with each interaction

• Constant feedback instead of episodic interaction

Complement to traditional research

• Additional tool which enhances traditional research - helps gathering of different perspectives and make better informed decisions

• Informs more traditional methods of research

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Social Media Research – Suggested Areas of Research

• Segmentation– Understand existing segments more intimately and in real

time– Micro-segment them further– Discover new segments w.r.t. brand and/or category

• Consumer Profiling– Enhance understanding of consumer profiles

• Fan base Profiling– Identify if the desired TG comprises a major % of the fan base– Identify reasons for engagement among desired TG

Ad Testing Packaging Testing Concept Testing Product Testing

Test Marketing Interest and purchase intentions

Opinions, attitudes and behaviours in

specific areas

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Social Media Research – Outcome and Way forward

• Output from Social Media Research can be used in various ways– Activate online communities that can act as brand

advocates– Engage differently with different consumer

profiles across social and traditional channels – Devise more relevant product and service

offerings for the different segments for marketing, communication and promotions

– Provide a delightful customer service experience

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Social Media Research Methodology

ARE YOU LISTENING?

Facebook Panels Social Media Listening Surveys

Facebook Questions/Polls Netnography

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1: Facebook Secret Group

An online platform which is familiar Group of all strangers, hence easier to open up online Identity hidden Secret group. Does not appear in Facebook searches. Posts do not appear anywhere else

except the group wall. The online medium enables effective use of interactive stimuli like pictures and videos etc. Asynchronous discussions with consumers - eliminates schedule as a constraint

Social Media : Facebook Groups

2: Online Interaction

Continuous engagement and interaction with panellists … almost 15x7

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Lumière Secondary Research Desk: Composition & Working

The Secondary Research Desk collects, manages, retrieve information

from different media sources across topics from a comprehensive databasefor better decision-making through reliable information

From Informed hypotheses, to robust conclusions

Dedicated desk to manage requests

Proper process in place to retrieve and manage information

Quick and reliable information

Information from all industries and

variety of sources

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Lumière KM Desk: A Game Changer

Information required on

topic A

Lumière equipped

with

Social media sites

Desk research

In-house library

Referred data from

Google

Analyse and use information for

research

Robust tool with reliable and varied information

supported by strong data archive and efficient indexing mechanism

The KM Desk activated as project pre-work for domain/ category understanding,

context and problem exploration, Results in rich and robust recommendations.

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Enabling Technology at Lumière (1/2)

• Web streaming of fieldwork– Enables observation of research by overseas or distant client

• Data Analysis Tools– Online Transcription for quick turnaround of project– Video tools for conversion– Audio tools for editing, enhancing sound– Video screen capture tools– Use of virtual space for upload of digital sound/video files for quick

turnarounds– Use of tools and software for advanced analysis & interpretations– Online Tools to fetch videos available in the public domain

• Tools to enhance the experience and aesthetics of debriefing– Video Clips/ Movies help bring alive consumer stories and quotes

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Enabling Technology at Lumière (2/2)• www.lumieresolutions.com

– Secured access on need-to-know basis• General public• Client – Archives and Knowledge Management• Intranet for internal team members• Interface for partners & associates

– Project Repository• FTP Server: Secure Mechanism to upload large data files• Lumiѐre Solutions Cloud

– Mail– Calendar– Documents– Project Management– Mindmapping– Online questionnaire preparation & analysis

One-way viewing facilityClient viewing room

Kitchen connect facility

Web-streaming access

Lumière ‘Miras’ facility

CLT set upExecutive rooms for depth interviews

Lumière ‘Miras’ facility

Respondent Waiting room

Affiliations

ESOMAR is committed to encouraging, advancing and elevating market research worldwide.

MRSI (Market Research Society of India) is a unique non-profit autonomous market research body formed by a large fraternity of research suppliers and users spread across India.

Established in January 1988, the MRSI is at the forefront of maintaining standards of excellence in the market research industry.The MRSI seeks to strive to drive interest that MR Works and to improve the professional standards of MR in India.

Lumière Business Solutions is represented on the MRSI Management Committee.

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Partial List Of Clients

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FMCG

BFSI

Retail

Consulting

Auto/ Mfg

Partial List Of Clients

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TV / Print/ Radio

Pharma &

Healthcare

Consumer Electronics

Telecom/ IT

Social Sector &

Non Profits

Partial List Of Clients

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Education

PvtEquity

Partner

Realty

Advertising

Lumière Business Solutions Pvt. Ltd.#1, Nav Durga Co-op Housing Society,

Plot No.7, Sector 19A, Nerul (East),

Navi Mumbai 400706022 27709920/30

+91 98202 17625(Deepa Soman)

Visit us at www.lumieresolutions.com

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Contact Us