Deborah Bomstein

Think Tank 2011

Mobile + Social + Augmented reality

= new luxury experience

A new luxury in your life !

Impact on customer service expectations

New luxury experience : more personalized according to the customers needs.

Customer service will go beyond their expectations: more fun and interactive. Customer service will not stop at the hotel but will continue outside of the property.

Huge impact and enlargement of the personalized service

What types of hospitality operations will benefit ?

All the department can benefit of the augmented reality:

F&B: by showing how a meal is prepared through an application on Ipad or tablet – by showing which ingredients are used in each meals – by showing which restaurant fits for you !

Spa: Easy access to how a treatment is done Interactive dressing: possibility to create your own

dressing Front desk: possibility to show interactive room

according to the wish of the customers

Integration of services and benefits for hotels

Augmented reality will allow each customer to create its own experience.

Interactive guide at anytime for private tours at the museums, around the city, shopping.

Possibility to obtain discounts and coupons for good deals through different partnerships around the hotel.

How a hotel can use the capabilities to create digital differentiation?

Creation of a hotel application for mobile & tablet devices to make the difference : Let’s plan games for kids Let’s plan private dinners or parties to discover outside/inside

of the hotel to “interactive” the customers stay.

Possibility to place at disposal Ipad and Iphone to customers with augmented reality application already downloaded

It is like having a personal guide 24/7 available to give you reviews and show you the city !

Most impressive things about Augmented reality

Most impressive things about Augmented reality

More real than the reality itself !

The Layar application presented by Macha is just incredible ! Scanning codes to find places are just so fun !

However, it must be accessible to all the mobile devices like Blackberry also in order to let everyone play !