Augmented Reality | Patrick Collings 2009
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Transcript of Augmented Reality | Patrick Collings 2009
Augmented realityas a design componentof Cape TownPresentation byPatrick Collings, Sagacite Brand AgencyCape Town Creative Cluster, Design IndabaFebruary 2009
photo by Kieran Connellan http://www.flickr.com/photos/mrhappy8/357028037/sizes/o/
is Cape Town a design cityIn what way could design make a difference to the Cape Town central city
(related the presentation to the topic of the conference. argued that relevant information delivered at the right time is an important design component of a city)
10 minutes go by quickly
Photo by Patrick Boury http://www.flickr.com/photos/pbo31/223047944/sizes/o/
technically barrent h i s p r e s e n t a t i o n i s
Photo by Estado Lateral Media Lab http://www.flickr.com/photos/i2offplusr3nder/2493389484/sizes/o/
Augmented reality deals with the combination of real-world and computer-generated data,
where computer graphics objects are blended into real footage in real time.
Augmented reality is the real-time delivery of digital information to enhance or enable a
geographical / physical experience
(expanded on the previous definition to make it broader and include delivery via channels such as sms and bluetooth)
as a society we are comfortable Photo by Mo Riza http://www.flickr.com/photos/moriza/272912203/sizes/o/
with the toolson hand
Photo by Massimo Regonati Lab http://www.flickr.com/photos/mastrobiggo/2414317157/sizes/o/
and a desire to know more
consuminginformation in layers
our reality coexistswith our virtuality
in our literature & films
Jean Baudrillard (1929 - 2007)
in ourphilosophy
(french philosopher who tackled the concept of virtuality in society)
we trade incurrenciesthat we neveractually hold
second lifeintroducedthe reality of virtual worlds tomany adults
transmedia
(an important theme that looks at how society moves between the real and the virtual. spoke about campaigns that encourage this)
we have the tools
bringing it all together
(in the nearby town of stellenbosch, more than 20 sculptures have been place on the sidewalks with numbers that can be smsed for more information)
(introduced the audience to the concept of qr codes)
(this slide and the next looked at the future of mobile devices using positioning and image recognition to provide more information about a geographical location)
layering the information
geographic reality
marketing information
user content
design needs to exist in all the layers, in the reality as well as the
virtual and in their combination
patrick [email protected]+27 83 616 0967
Thank you