Augmented Reality by Soloten
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Transcript of Augmented Reality by Soloten
What is augmented reality (AR)?
Augmented reality
• Combine real and virtual
• Dealing in real time
• Works in 3D
Technology that lets to overlap virtual objects on real
and deal with them easily
The most common ways to use AR
Targeting, PR
• Politics
• Mass media
• IR, GR
Increasing sales
• HoReCa
• Realty
• Tourism
Why there is a potential for growth for AR in Russia
Growth of technologies
• Speed of connection increases
• Stability of covering increases
• Devices become functional
Universality
• New life of classical schemes
• Integration with current products
• Attention to new products
Development of technologies, that will provide growth of AR
Infrastructure
• TV (Sony)
• Glasses (Google, Vuzix)
• Browers (Wikitude, Layar)
Technologies
• Speed, quality
• Operating speed
• Animation, dynamics,detalisation
+7 495 728-37-88, www.soloten.com, [email protected]
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