AUGMENTED AND VISUAL REALITY. WHAT IS AUGMENTED AND VISUAL REALITY?
Augmented Reality
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Transcript of Augmented Reality
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AUGMENTED REALITYLIKE REAL LIFE, ONLY BETTER
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What is Augmented
Reality??
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Real Scene
by User
Virtual Scene
by Compute
r
AR
Augmented Reality
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AUGMENTED REALITY IS… Interactive in real time Registered in three dimensions Combines the aspects of both real and virtual worlds Enhances one’s current perception of reality
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HOW DOES AR WORK?HOW AUGMENTED REALITY WORKS?
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TECHNOLOGIES USED BY AR… Black and white markers
Detection of points through B & W fiducial markers
Affordable, not supported, not secured, fairly weak
Implemented in small non-commercial projects Marker Less Tracking (MLT)
Performs active tracking & recognition of real environment on any type of support (visuals, objects, faces, movement)
Does not use special placed markers Operational on stationary, web or mobile devices
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TECHNOLOGIES USED BY AR…(CONT.) Sensor Based Technology
Better user experience due to sensor tags Sensors are used in locations where MLT are less
operational (e.g.: due to lack of light). Send signal to a receiver within range & are able
to curate information pertinent to the individual. GPS and Compass Technology
Mainly found on smartphones and tablets Provide useful local web-content information and
added services in 2D format at the geolocation of the user.
Takes advantage of the devices' GPS and compass features with access to high-speed wireless networks
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How is Augmented
Reality different from Virtual
Reality?
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User maintains real presence in real world
System augments the real world scene
Supplements the real world with virtual elements
Completely immersive environment
Visual senses are under the control of the system
Replaces the real world with the virtual world
Augmented Reality Virtual Reality
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Where has AR made its impact
today?
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Augmented Reality
Meets business
& Training
& Gaming & Marketing
& Entertainment
& Industry Maintenance
& Social Networking
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AR IN TRAINING AND EDUCATION
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AR IN GAMING
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AR IN INDUSTRY MAINTENANCE
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AR IN MARKETING
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AR IN ENTERTAINMENT
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AR IN SOCIAL MEDIA MARKETING
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A few examples of Augmented
Reality..
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AR IPHONE GAME – PARALLEL KINGDOM Mobile location based
massively multiplayer game
Uses your GPS location to place you in a virtual world on top of the real world
Loaded with features such as fighting mechanism, virtual aid to the player, leveling up the character, instant messaging with other players, trading items and food and so on.
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AR SOCCER GAME Using your own
feet to kick through the camera
You can now play a virtual juggling game with any iPhone
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AR IN THE MOVIES AR experience timed for Iron
Man 2 sequel Using advanced face-tracking
capabilities and movement detection, fans could slip inside Iron Man’s HUD (Heads Up Display) on the promotional website and take a spin as the Marvel superhero
Gesture detection allowed wearers the choice of seeing themselves as Iron Man, or seeing the world through the HUD
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AR IN A MARKETING CAMPAIGN Select branches in Mumbai
were enabled with BluFi and a HSBC AR application was delivered to users via their mobile bluetooth at zero cost!
Unique AR codes have been printed in different collaterals like leaflets, posters, banners etc along with a call to action communication to download the application and experience augmented reality on their mobile.
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AR IN LEARNING This augmented reality video
serves as a review session for an assignment in OSH379: Construction Safety. The assignment requires students to study a series of images of a 3D work zone model to conduct an analysis of the problems with the work zone.
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THANK YOU!