(Aug 2009) Emotions & UX Design, a Mobile UI Designer's Perspective
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Emotions in UX Design … a mobile UI designer’s perspective UX Camp London. Aug 2009
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Working version 0.1 Presented at UXCamp London. Redmond, UK. First draft. Heavier in examples than methods and frameworks.
Transcript of (Aug 2009) Emotions & UX Design, a Mobile UI Designer's Perspective
Emotions in UX Design… a mobile UI designer’s perspective
UX Camp London. Aug 2009
Can you imagine…
BMW only sells you cars?
Coke just talks about their fizzy citrus drinks?
What if Diesel just promotes comfort & styles of their jeans?
All these products have several things in
common.
Why get so emotional?Why now?
Interaction design a profession is also changing
Customer loyalty has become very finicky
emotive Design
Ok then, how the h*ll would one approach
emotive design?
User’s alues
Context
Tools, Methods & Lessons Learned
Lesson One:Approach with Empathy.
Lesson Two:Don’t just ask. Watch.
Lesson 3:Never under-estimate the power of fun & cuteness
:-)
Lesson 4: Never, Ever, Outsource
understanding.
People & Resources
• Pieter Desmet: studiolab.io.tudelft.nl/desmet/• Dave Armano:
http://darmano.typepad.com/logic_emotion/ • Looking for Meaning – Steve Diller, Nathan
Shedroff, and Darrel Rhea• Emotional Design – Don Norman• Design & Emotions Conference 2010, Chicago
About
• Alfred Lui is a Sr. User Interaction Designer in Chicago, specialized in Social Media.
• Alfred worked in Japan, Canada and United States. He currently lives in Chicago, but dreams about retiring in Paris.
• w: www.connection76.com• t: @connection76• e: [email protected]
