EVENTS YOU L L NEVER FORGET

May 2013

\AUDITOIRE

Worldwide Network

\AUDITOIRE is a part of TBWA\ group (OMNICOM), the Worlds eight largest communication group.

TBWA\ has 291 offices in 77 countries.

EVENT NETWORK

EUROPE:France

UKNetherlands

Germany

USA (New-york)

MIDDLE EAST:Qatar

ASIA:China (Shanghai, Beijing)

Creation date : 1989

2 charter managers : Cyril Giorgini et Cyril de Froissard

Permanent workforce : 100 persons

205 missions

105 films and websites

85 active clients

350 RFP

25% of the turnover performed abroad

60% of events < 200 k , 25 % of events< 500 k , 15% of events > 500k

\AUDITOIRE: SINCE 1989 - MORE THAN 2000 EVENTS

In 2011

A Global Event Communication AgencySI

NCE

1989

Large-scale shows Internal communication : Motivation (seminars)Internal conventionsB to B, PR eventsLarge audienceCreative Media

1997 Film offer /Television productions

2000 Travel offer

2002 Healthcare department

2004 Qatar department

2006 Sports department

2006 China department / Shanghai

2008 China department / Beijing

2012 Singapore department

COCA COLA

GENERAL ELECTRIC

AREVA

ADIDAS

BEIJING 2008OLYMPICS

QATAR OLYMPIC COMMITTEE

QATAR 2022BIDDING NATION

ALSTOM

BNP PARIBAS

DOHA 2006ASIAN GAMES

PFIZER

RENAULT

QATAR PETROLEUM

EURO 2008UEFA

LOREAL

CHRISTIAN DIOR PARFUMS

ORANGE

SNCF

SAUDI ARAMCOWISE\QATAR FOUNDATION

RUGBY WORLD CUP 2007

17th GULF CUPQATAR

NISSAN

MICHELIN

ASTRAZENECA

CARREFOUR

PHILIPS

SOCIETE GENERALE

PARIS 2012BIDDING CITY

STATE AUDIT BUREAUQATAR

References

CARTIER

TOTAL

ROLEX

OMEGA

ARMANI

BULGARI

MERCEDES-BENZ

ARMANI

LANCASTER

QATAR AIRWAYS

COP18

RASGAS

MSHEIREB

SOUQ WAQIF BOUTIQUE HOTEL

QNFSP

QATAR HANDBALL ASSOCIATION

ROTAWhH 2013

CORPORATE & OFFICIAL

For the first time ever in the company history, 1700 persons from 67 nationalities gathered at the Doha Exhibition Center in Doha to listen to top management remarks. Under the theme The Power of Diversity - Auditoire created a country based photo exhibition quiz, a multicultural show and buffet lunch.

RASGASEMPLOYEE FORUMDoha - QATAR - March 2013

Three years that Auditoire is honored to be part of the organizing committee with the SNDCOC - State National Day Celebrations Organizing Committee, in managing and coordinating the events, activities and National Day celebrations:- Overall events & celebration management and coordination- Coordination and organization of the National Day parade- Conception and production of some key events of the celebration program, such as the Darb-a-Saai village (2009), the illumination of the Corniche, the water show, the classic cars exhibition, films projections, QND Sphere

NATIONAL DAY CELEBRATION ORGANIZING COMMITTEEQATAR NATIONAL DAYDoha - QATAR - Dec 2009 / Dec 2010 / Dec 2012

QATAR FOUNDATIONWISE - WORLD INNOVATION SUMMIT FOR EDUCATIONDoha - QATAR - Nov 2009 / Dec 2010 / Nov 2011 / Nov 2012

Under the patronage of Her Highness Sheikha Mozah Bint Nasser, the World Innovation Summit of Education was held in Doha at the initiative of the Qatar Foundation.

Auditoire was involved from the beginning of the adventure with the conception of WISE and implicated until the production of the summit.

Dealing with content, workout sessions topics, logistics of attendees and press, PR and communication management Auditoire is the event organizers partner of WISE working on a long term basis to the organization of the yearly event

In 4 years of existence, the forum became an essential yearly meeting point in the World of Education

QATAR PETROLEUMINTERNATIONAL ENERGY FORUM Doha, QATAR - April 2006

> Opening show of the International Energy Forum in presence of ministries of Energy of 60 countries

> Visual animation and technical organisation of the 3 days forum

COLLEGE OF THE NORTH ATLANTIC - QATARINAUGURATION Doha, QATAR - December 2005

> A three day forum on education and technologies

> An inauguration evening with the presence of Her Highness Sheikha Mozah bint Nasser

an inauguration show evocation of the disciplines taught at CNA-Q

a gala evening in the campus gardens with entertainment

AOSISHEAD OF STATES SUMMITUSA - New York City - September 2009

Summit of the 39 heads of States of AOSIS Alliance of Small Island States who came to ratify a convention about the greenhouse effect gas emissions

The summit took place on September 21 at the American Museum of Natural History (AMNH) of New York City.The summit has been opened Ban Ki-Moon (UN general secretary), in presenceof Barack Obama emissary for environment.

For the Inauguration of Train 6 and 10 Years of LNG Sales Anniversary, AUDITOIRE created for RasGas : - 3 days event in Ras Laffan with 3000 attendees- a Gala Dinner in the Museum of Islamic Art- a Press Conference- a TV Commercial- a dedicated Documentary on Qatar History (first of its kind in Qatar)

RASGASTRAIN 6 INAUGURATION & 10 YEARS OF LNG SALES ANNIVERSARYDoha - QATAR - October 2009

SAUDI ARAMCOCELEBRATION OF THE 75TH ANNIVERSARY - ENERGY FOR GENERATIONSKINGDOM OF SAUDI ARABIA - 20-23 May 2008

> A celebration event in presence of His Highness King Abdullah Bin Abdul Aziz Al Saud and GCC leaders.> A plenary dome to present the history and to reveal the Cultural Center> A dome for a lunch for 2000 guests

ALSTOM & SNCFTGV CELEBRATIONS2007

> B2B : Worldwide Broadcast of World Train Speed Record> General Public : Journey of the train and its record on the Seine riviera> Giant Images in front of Eiffel Tower

RENAULTINTERNAL LAUNCH OF THE NEW TWINGOParis - FRANCE - May 2007

12000 staff from the French sales network brought together in the Stade de France An XXL scenography: 286 sqm of LED screens set-up on scaffold and 300 sqm stage

PPR - PINAULT PRINTEMPS REDOUTELAUNCH OF THE MOVIE HOMEParis - FRANCE 2009

To use home as an active communication tool for PPRFirst phase: June to December 2008: a support strategy:Watch this Movie !Creation of a stamp embodying the RSE policy od PPR Diffusion of a communication kit to all employees of the different partners brands: Fnac, Redcats Group, CFAO, Conforama, Puma and Gucci Group including : poster, goodies, film preview branded PPR and partners A 1 year to the launch count down on the PPR web siteSecond phase: December to June 2009: an action strategy: meeting the whole planet on June 5th 2009 ! For employees: launch of a contest game the nicest action for the planetFor others : Creation of a HOME community on Facebook; diffusion of invitation-goodies on partners point of sale, for all : on June 5th 2009, a dedicated projection day

ETABLISSEMENT FRANCAIS DU SANG (French association for blood)CAMPAIGN FOR BLOOD DONATIONFRANCE, JUNE 2009

24 village all around France where the general public was invited to discover blood donation concerns through playful interactive animations and informative exhbitions

Intervention of artists and professionals to explain blood donation, its use and needs through funny characters especially dedicated to the children

Creation of a web site, a teasing film and a radio, billboard and newspaper campaign

PFIZERLAUNCH OF PRIMARY CARE BUSINESS UNITBERLIN, JANUARY 2010

To involve the management on the new identity through seminars, meeting and interactive platformsTo develop the employees sense of belonging about the new identity with the launch of a Team spirit about the identity of each region concernedA 4 days meeting in Berlin to present the new BU with - a strategic plenary session conceived by the managers themselves- break out sessions - a incentive team spirit session around Berlin - an underground gala dinner

LUXURY & GALA DINNERS

The 2012-2013 Football season celebrated its award winning moment with a High End Gala dinner and enjoyable moment at Aspire Dome.

The event gathered more than 500 VIPs with a cocktail reception around - for the 1st time - a timeline of the Qatar Football History from 1940s till 2022 Stadia showcase. A tunnel where guests discovered the Future of Qatar Football players. Then a seated five stars gala dinner with the award moment. The climax of the evening was the reveal of the Best Player - KHALFAN - with, for the first time in Qatar - a reveal based on Light Painting...A Press conference has been held after the gala dinner with local and regional press.

QATAR FOOTBALL ASSOCIATIONQATAR FOOTBALL AWARDSAspire Dome, Doha QATAR 19 May 2013

Hosted by His Highness the Emir of Qatar : Sheikh Hamad bin Khalifa Al Thani, the Gala Dinner was attended by several head of states and top VVIPs from the delegations during the UN Conference for the Climate Change.

COP 18Gala Dinner Doha, QATAR Dec 2012

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QATAR FOOTBALL ASSOCIATIONNATIONAL FOOTBALL TEAM Doha, QATAR May 2012

On the occasion of the end of the Qatari football season an event was organized by Qatar Stars League to reward the best football actors in Aspire Dome, Dohas sport center.

A cocktail reception evening was hosted by the members of the association, and international football players and coaches, followed by a dinner.

The evening was organized in two parts:

- Cocktail reception and entertaining live broadcast dinner with 450 guests from the football world - Press conference with VIPs

QATAR FOOTBALL ASSOCIATIONQATAR FOOTBALL AWARDAspire Dome, QATAR 13 May 2012

SOUQ WAQIF BOUTIQUE HOTELVIDEO MAPPING IN SOUQ WAQIF - INAUGURATION OF FIVE PROPERTIES Doha, QATAR November 2012

Under the Patronage of His Highness the Emir of Qatar, Sheikh Hamad bin Khalifa Al Thani and Her Highness Sheikha Moza bint Nasser, AUDITOIRE produced a Video Mapping on the Souq Facade.Head of state (Mr and Mrs Josipovic - President of Croatia), VIP and 300 Guests gathered for a 10 minute Video Mapping retracing The Souq Traditions, Qatar History to a journey into the 5 properties.

QATAR MUSEUM AUTHORITIESMIA PARK OPENING (Museum of Islamic Art Park)Doha, QATAR 15 December 2011

A gala evening in presence of HH the Emir, Sheikha Mayassa the artist Richard Serra and 1000 VIP guests on the occasion of the museums park inauguration

- Speeches and official opening

- Light show for Richard Serras sculpture inauguration

- the Magic Lute concert: musical piece for orchestra and ethnical instrument composed for the occasion by Hugues de Courson: a musical and images journey across the Islamic countries from Maghreb to Middle East, the Persian Gulf, Central Asia and India

QATAR AIRWAYS10th ANNIVERSARY OF QATAR AIRWAYS IN FRANCEParis, FRANCE - November 2010

Qatar Airways celebrated its 10 years anniversary in France and its first Doha-Paris flight in the Glamorous Palais Brongniart hall in the center of the French capital Paris.

A show attended by Akbar Al Baker, CEO of Qatar Airways, VIPs and the biggest client of the company.

A projection of images and mood celebrating the airline destinations from Doha to the World.

MONTBLANCPARIS FLAGSHIP STORE LAUNCHParis, FRANCE - November 2009

LONGINESCHARITY GALA DINNERParis, FRANCE - 2009

PRIVATE DINNERCHATEAU DE VERSAILLES DINNERVersailles, FRANCE - 2007

ULLENS CENTER FOR CONTEMPORARY ART (UCCA)NEW MUSEUM OPENINGBeijing, CHINA - November 2007

DOHA ASIAN GAMESFASHION SHOW FASHIONABLE ASIA Doha, QATAR - 2006

BMCE10th YEAR ANNIVERSARY Casablanca, MOROCCO - 2005

SHOWCASE & EXHIBITIONS

GE (GENERAL ELECTRIC)THE ECO IMAGINATION CENTER, AN INTERACTIVE PAVILION FOR BEIJING 2008 OLYMPIC GAMESBeijing, CHINA - August 8 to 24, 2008

> Design and built the pavilion and create the content and interior animations > An interactive and entertaining showcase to demonstrate GEs strong commitment to solve environmental issues,according to the 5 Chinese core elements : water, metal, fire, wood and earth> Pavilion area : 2,000 sqm / Over 100,000 visitors / 4,000 international VIPs / 60 corporate events

SAUDI ARAMCOCELEBRATION OF THE 75TH ANNIVERSARY - ENERGY FOR GENERATIONSKINGDOM OF SAUDI ARABIA - 20-23 May 2008

> A celebration event in presence of His Highness King Abdullah Bin Abdul Aziz Al Saud and GCC leaders.> An immersive experience exhibition of 4,000 sqm> A dome with High technology dedicated to the Five Interactive area to celebrate the 75th anniversary of ARAMCO (2,000 guests) . Future and sustainability . Energy reliability . Corporate social responsibility . Industry leadership . History

DIOREXHIBITION ART BETWEEN CHINA AND EUROPEBEIJING, CHINA - 2008

SNCF (French Railway)CELEBRATION OF THE 70TH ANNIVERSARYParis, FRANCE - From December 2007 to January 2008

LART ENTRE EN GARE at Grand Palais

> Site area: 9, 000 sqm

> An emotional travel in the core of Arts and Culture bound to

large public:

> A mythical travel through the most renowned names, the most

beautiful memories and the major outstanding showpiece.

> A visionary trip present by the most off-the-norm, innovative and

out of the ordinary artists sight!

DOHA ASIAN GAMES ORGANIZING COMMITTEELIVE SITE CORNICHE EXPERIENCEDoha, QATAR - December 2006

> A Life Experience Site : 25 000 sqm

> 5 pavilions on the senses for experimenting Sports senses

> A reception area for the Olympic flame

> Guangzhou Pavilion presenting the next Asian Games host city

> Sponsors village and a market

> A giant screen of 100 sqm for live broadcasting of competitions

> A panoramic stage for cultural program

> 2 400 sqm of images are projected on the towers.

QATAR OLYMPIC COMMITTEESCHOOL OLYMPIC DAY CLOSING CEREMONYDOHA - QATAR - 14/15 March 2008

For the final days (14 March for boys, 15 March for girls) of the School Olympic program:

A sports boulevard withGames and animations about sportsA booth for each sports federation & association Traditional Qatari gamesPhoto booth with the MascotsInformation about sports, nutrition, education and Qatari sport events

A closing ceremony with Acrobatic sports showArtistic sports gesture by childrenMedal ceremonies for the winnersSports videos

An event broadcasted life on National channels

40

LARGE SCALE & SPORT

QATAR OLYMPIC COMMITTEEQATAR NATIONAL SPORT DAY FANZONEDoha, QATAR February 2013

The event opened with the VIP walk, after which the Corniche was transformed into dedicated areas for walking, sailing and rowing throughout the day. Alongside this, a 6,000sqm opened for 5 days a Sport Zone was created which included areas for 9 sports federations, kids activities and an entertainment stage.

Now in its second year, National Sports Day has become a key event on Qatars annual calendar. Our team was thrilled to work with you in creating a successful celebration of the 2013 edition in Doha on February 12th.

The event opened with the VIP walk, after which the Corniche was transformed into dedicated areas for walking, sailing and rowing throughout the day. Alongside this, a 6,000sqm Sport Zone was created which included areas for 9 sports federations, kids activities and an entertainment stage which ran for a further four days.

Quite a challenge, yet through teamwork and mutual respect, together we created an inspiring experience for all.

This book tells the story...

Auditoire TeamDoha March 2013

NationalSportDay12th to 16 th February 2013

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REACH OUT TO ASIA - ROTAWHEELS N HEELS 2013Doha, QATAR February 2013

A day of sports and entertainment for Qatar foundation with a race where everyone can come walking, rolling, cycling,

ASIAN CUP ORGANIZING COMMITTEEOPENING & CLOSING CEREMONIESDoha, QATAR January 2011

An opening ceremony starting 5 days in advance with a firework every day, each day celebrating the color of a stadiumOn the opening day, a firework starting from the Corniche to the Khalifa stadium and a show on the field presenting Qatar, the participating nations, football, and the Asian Cup with projections on the field and on moving performers holding flagsA dialogue between an old Qatari man and HH the Emir opened the show and flames and fireworks ended it

QATAR TENNIS FEDERATION20th Anniversary ExxonMobile Open Photo StuntDoha, Qatar - January1st 2012

WTP Photo Stunt Nadal & Federer

Katara Cultural Village/ 4000 candles

> A worldwide broadcasting Ceremonies> 80 000 viewers> 500 artists, dancers, musicians> 20 legends representing the 20 nations who took part in the competition

IRB (INTERNATIONAL RUGBY BOARD)RUGBY WORLD CUP OPENING AND CLOSING CEREMONIESSaint-Denis, FRANCE - October 2007

QATAR NATIONAL OLYMPIC COMMITTEEOPENING CEREMONY OF THE 17TH GULF CUP Doha, QATAR - December 2004

> 70 million viewers> 15 000 people in the new Al Sadd Stadium> 10 000 sqm of gigantic images on the grounds and in the stands> 360, 300 sqm visuals projected onto a central monolith> 18 cameras and 2 control-room coaches for the backstage production > Computer-generated images projected across four playing fields

DOHA ASIAN GAMES ORGANIZING COMMITTEE MASCOT LAUNCHDoha, QATAR - December 2004

> Unveiling a 13-metre-tall statue of Orry, the mascot

> Street show for 15,000 visitors

> A private show for 400 VIPs in a 1500 sqm venue

> Gigantic images projected on the Olympic Committee building walls

> 45 countries and 40 sportive disciplines represented> 10 millions TV viewers

COCA COLA2002 WORLD CUP FAN DAYParis, FRANCE - 2002

> 2,002 children gathered in the middle of the ground> 80 000 televiewers attend this spectacular choregraphy> An event created to encourage Les Bleus (the nickname of the French National Soccer team) before the world cup 2002.

UEFA - EURO 2008OPENING & CLOSING CEREMONIES OF THE UEFA EURO 2008 Basel, SWITZERLAND & Vienna, AUSTRIA - June 2008

MICHELINMICHELIN GREEN METER LAUNCHShanghai, Paris, Berlin and New YorkOctober 2007 Display the results of 15 years of research for saving the planets on giant screens simultaneously at Shanghai, Paris, Berlin and New York.> A technological prowess with the synchronization of the meters by taking into account the jetlag.> A challenge on the capacity to deliver on time the pictures and video props on each site in the world via a satellite beam open for 24h.

First showcase of the Qatar 2022 Bid Several audiences to target :

FIFA, Worldwide Media & Football Fans, General Public of QatarFan festival zone of 18,000 sqm full of football animations, traditional animations from Brazil, England & Qatar4 minutes Pre-Show highlighting the welcoming and Arabic hospitality of Qatar to its guests Brazil & Englandand pay a tribute to those two Champions Nations

QATAR 2022 BIDDING NATIONFRIENDLY FOOTBALL GAME - BRAZIL VS ENGLANDDoha - QATAR - November 2009

Feel The Game at Souq Waqif Football Fan Zone !2000 sqm of Football with average of 3000 attendees per day :

- Giant Screen

- Seatings with the 32 Nations Flags

- Face Painting

- Football Exhibitions about the History of Football, South Africa and the Street Football in the Arab Countries

- Football Activities : speed radar, precise your shoot, mini-pitch game, virtual soccer and football table

- Support Qatar 2022 Bid and showcase of new stadia !

QATAR 2022 BIDDING NATIONSOUQ WAQIF WORLD CUP FAN ZONEDoha - QATAR - 11 June - 11 July 2010

WHOS YOUR CONTACT ?

Cyril GIORGINI, CEO Direct phone: +33 1 56 03 58 16 Cell phone: +33 6 07 65 50 39Fax: +33 1 56 03 58 09Email: cyril.giorgini@auditoire.fr

Stphane LEGENDRE, International Executive DirectorDirect phone: +33 1 56 03 57 83Cell phone: +33 6 09 38 20 20Fax: +33 1 56 03 57 00Qatar Phone: +974 66 89 91 38Email: stephane.legendre@auditoire.fr

AREA OFFICE\AUDITOIRE QATAR Palm Tower West BayDohaQATAR+974 77 445 445

\AUDITOIRE\CHINA 9/Flr, 71 West Suzhou Road200041 ShanghaiCHINA

HEADQUARTER OFFICE \AUDITOIRE 9 rue du Helder 75009 Paris FRANCE Tel : +33 1 56 03 57 03Fax : +33 1 56 03 57 00www.auditoire.com

Mazen ABD RABBO, Managing Director \AUDITOIRE QATARCell phone: +974 77 445 445Fax : +974 444 777 28Email: mazen.abdrabbo@auditoireqatar.com

Marine AL JA BARI, Executive Director \AUDITOIRE QATARCell phone: +974 55 68 25 96Fax : +974 444 777 28Email: marine.aljabari@auditoireqatar.com

ALL RIGHTS RESERVED May 2013

Intellectual and industrial property created and produced in this presentation (graphics, wording, concept, video, roughs,3D elements, pictures, technical plans & drawings, schedule, working methodology... etc.) shall remain the property

of \AUDITOIRE. You need to have a written and clear approval with the right to reproduce, represent, adapt or translate, by any means and in any form of media, whether material, electronic or other.