Marketing AuditAIESEC Kolkata

2013-14

Number of applicants for TMP/TLP (give a break up for online and offline applicants)

• Online applicants-1116• Offline applicants-2128

No. of students engaged with AIESEC before registration.

• No. of students engaged-7231

No. of registrations for OGX through Marketing activities (University Relations, otheralliances with youth organizations and events, EwA - LC Events, InformationSeminars or YE, Market research, Media Relations, Social media, website promotionetc.) Give the breakup between oGIP and oGCDP if tracked

OGIP OGCDP

Online: 653Offline: 24

Online: 1442Offline: 234

No. of OGX raises through Marketing activities, (University Relations, other allianceswith youth organizations and events, EwA - LC Events, Information Seminars or YE,Market research, Media Relations, Social media, website promotion etc.)

Total Raises- 20

• HR Partnership:-1• Online FB registrations-10• Linked in AD-3• National ORS-5• Expansions- 1

oGIPTotal Raises- 55 OGCDP

•UR: 10•Online: 11•Events: 5•Ad Hoc: 19•FB Ad: 2•ORS: 8

No. of iGCDP raises through marketing activities.

• Kolkata gives-3 raises• KSS- 3• Save the children walkathon-2• Blood donation camp-2• JDBI impact week-2

TOTAL RAISES-12

No. of iGCDP leads created (of Organizations willing to take AIESEC Interns orpartner with our projects- thus adding credibility and JD) through Marketing activitiesin the social sector (such as external market research, .PR, events, showcasing currentimpact etc.)

• Kolkata gives- 2• KSS-2• Blood donation camp- 4• Jdbi impact week- 4• Save the children- 3• Maya foundation- 2• DIP school- 2

LEADS GENERATED- 19

No. of corporate leads generated through Marketing activities (raising drives, LCevents, alliances with umbrella organizations such as FICCI NASSCOM etc,marketing partners taking interns, attending and partnering with networking events,online promotion

• Future group event-1• FICCI-3• TIE-2• Corporate conclave-15• Hoardings-7• Database-20

LEADS GENERATED-48

No. of corporate raises through Marketing activities.

• Future group event-1• FICCI-2• Corporate conclave-10• Hoardings-6• AIESEC school of language-6• Online and offline leads-2• Expansions(online)-2

TOTAL RAISES- 29

Number of External Forums Attended by the members of the organization, forum details and benefits from the same.

Number of External Forums Attended-35

Initiative taken for OGX• Online promotions.• Brand survey forms in cafe partnerships.• Linked in advertisements.• Members contributed in direct raising with ogcdp.• External Event partnerships.• HR firm partnerships• Hoardings.• Database partnerships.• Seminars and stalls at schools and colleges.• Gave out AIESEC awards to students in the form of free internships.• Cafe partnership promotion.• Newspaper ads.• Newsletters to students.

Initiatives taken for ICX

• Online promotions.• Hoardings.• External Event partnerships.• Database partnerships.• Arranged for school and college appointments for ET.• Corporate conclave.• Promoted matching posters in different exchange groups.• NGO partnerships.

Engagement plan for people not converted to ELD for future upselling.

• AIESEC School of Language is being pitched to all of them• OGCDP being pitched to people who showed interest during

recruitments• Regular updates about AIESEC given by SMS• AM opportunities are being picthed• Campus Ambassador program is offered• On Site OC opportunities are offered

11. Number and details of Print Articles: 51

12. Number and details of TV Appearances: 3 insertions (still awaiting Cds for the same)

13. Number and details of Radio Appearances: 450seconds in a period of about 30 days

14. Number and details of Outdoor Media Appearences (hoardings, billboards etc.): External media: 105 | Hoardings: 32

15. Number and details of Online Articles: 99

16. Number of External Newsletters sent to CREATE customers or engage databaseBEFORE the raises: 14

17. Mention any External Awards you have applied for on the behalf of AIESEC.Mention if you won the award.

•RAG award where we gave away an award on behalf of AIESEC to a student who did well in the social sector•LIMCA Book of Awards: Participated in an event which got the LIMCA awards with AIESEC as one of the major partners (certificate awaited)•Guinness book of world records: Participated in an event which applied for the award results awaited.

18. Number and details of all online articles: 99

19. Total reach on facebook.: 25215

20. Number of Impressions on Twitter: 2103

21. Online Strategy and Creative Campaigns run: 68

22. How are you tracking and showcasing AIESEC Experiences? (includes ELDexperiences, EwA experiences and GCDP Project's impact on the community etc.)

•FB stakeholder stories•Client Videos•Taking interns to external events and making them talk about their experience•Member stories•Blogs

23. Please mention any Survey, Research, Feedback conducted related to Branding,Product Evolution etc

•oGCDP survey•ASL survey•Brand survey•Stakeholder survey

24. Mention any External Services availed and how you leveraged off them. Eg: AdAgency, PR etc

•2 PR agency

25. Innovations, BCPs etc.

• Hoardings for iGIP and oGCDP which resulted in ELD with minimum investment just mounting cost•RAG award where we gave away an award on behalf of AIESEC to a student who did well in the social sector•LIMCA Book of Awards: Participated in an event which got the LIMCA awards with AIESEC as one of the major partners (certificate awaited)•Guinness book of world records: Participated in an event which applied for the award results awaited.•OS according to exchangers•Brand Survey catering to 150 students from top colleges in Kolkata•Printing partner for the entire year•Media Partnerships for free Ads and hoardings•Innovative events – GYF•Partnerships with BCCI, Star Sports, Nokia India Fest, FICCI, TiE, Round Table, ABP, 30 youth hangouts, 35 external events, 15 Media Partnerships

Growth

2012

• FB: 1500 likes inc.• Partnerships: 90• ELD: 19• Events: 24• Online articles: 40• Members: 12

2013

• FB: 5100 likes inc.• Partnerships: 135• ELD: 116• Events: 35• Online articles: 99• Members: 22

Link to the ORS1. https://podio.com/aiesecglobal/kolkata-mktpr-ogip-responses/apps/aiesec-kolkata-ogip-responses (oGIP) 2. https://podio.com/aiesecglobal/mktpr-ogcdp-responses/apps/ogcdp-response (oGCDP)

Link to all other files:1. https://drive.google.com/folderview?

id=0B_TVTA6nw4aVWE1MS25pclhDb0E&usp=sharingLink to impact stories:1. https://www.facebook.com/media/set/?

set=a.10151584620004940.1073741833.61472944939&type=3