AUDIOVISUAL SUPPORT AS THE GLUE OF EUROPEAN CINEMA

ILSE SCHOONEKNAEPiMinds-SMIT-VUB

ECREA 2014

1.INTRODUCTION

Does the audiovisual support system MEDIA strengthen the cross border circulation of European

Audiovisual productions?

2.SETTING THE SCENE

“The euros learn English with a Hollywood accent”

“IF CONTENT IS KING THAN DISTRIBUTION IS KING KONG”

“EUROPE AS A PATCHWORK OF INDIVIDUAL WAYS OF ENTERTAINMENT”

3.DISTRIBUTION ENHANCING EU POLICIES

MEDIA I1991-1995

MEDIA II1996-2000

MEDIA Plus2001-2007

MEDIA 20072007-2013

Film Distribution in Cinemas

Film & Video Distribution

Cinema Distribution Encourage distribution

Distribution Video & TV

Circulation of TV programs

Distribution off-line Improve circulation

Multilingualism Promoting companies

TV broadcasting Promote transnational dissemination

Development of markets

Distribution on-line Encourage digitisation

Encourage cinema

Overall budget of 200 m

Overall budget of 400 m

Overall budget of 513 m

Overall budget of 755 m

43% for distribution 62% for distribution 57;5% for distribution

55% for distribution

Amount of MEDIA supported films in Top EU 25 (European Audiovisual Observatory 2006-2013)

BELGIUMBELGIUM

DENMARKDENMARK

UNITED KINGDOMUNITED KINGDOM

Type of films and their distributors

4.CONCLUSIONS

"The European film industry has fought to establish, maintain and revive a place in the international film business “