Audiences are disenchanted with traditional media CMPA-conducted poll titled “Public’s...
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![Page 1: Audiences are disenchanted with traditional media CMPA-conducted poll titled “Public’s Perceptions of the Media” So they get ACTIVE: They either create.](https://reader035.fdocuments.us/reader035/viewer/2022062305/5697c0101a28abf838ccaf26/html5/thumbnails/1.jpg)
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Audiences are disenchanted with traditional media
CMPA-conducted poll titled “Public’s Perceptions of the Media”
So they get ACTIVE:They either create their own media or find niche media communities they trust.
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The real power in media has
always been in Trusted Access
to Communities
Today’s difference:
Media power is in a greater
number of hands and niches
of content.
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Content PartnersLive and On-Demand
Night ClubsAmerican Dream TownTravel – Seven StarsBeatles ChannelComedy ChannelCollege ChannelReid Stowe - Sea VoyagerSeniorNet – Senior MarketEMIMulti-Cultural Channel
Yoga – Claire Diab/Deepak ChopraArt Smith – Food ChannelCorporations ChannelPhilanthropy ChannelNon Profits ChannelSoap ChannelNational Arts ChannelSingle Channel – Club GetawaySoccer ChannelMusic Channel – Swing Weekly
Specials: UN Peace Day, Water Day, Earth DayKatrina, Dance Parade, International Culture Parade,Teacher Awards, Handicapped Awards, 1000’s of events
Good News Planet – Spanish, Chinese, Japanese, German, Russian…Afro-Centric, Native American Indian
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Our Markets
Advertisers who seek to:
Build communities
Increase penetration into niche communities
Nurture their communities of loyal patrons and customers
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Strategy
Control media outlets
Focus on Branded Content
Bring in connections with the highest-level decision-makers
(i.e. Good News Broadcast)
Offer capabilities in bricks and mortar and virtual world promotion
Provide cost-effective roll out plans
Describe sources of revenue that outpace costs of delivery
Retain performance rights
Sustain barriers to exit through channel control, search control and rights control
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“The Awards Committee recognized that Paul Sladkus has been taking on a very powerful, formidable industry on a global scale. In this regard, he is leveraging his vast media and communications
expertise and credibility to create a paradigm shift in media communications and help make the World a
better place for all.”
Steven Piersanti, President and Publisher
Berrett-Koehler Publishers
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